Korea's original PDRN brand launches today as part of Olive Young's K-Beauty Edit, bringing 10 products to Sephora Singapore.
SEOUL, South Korea, Sept. 2, 2026 /PRNewswire/ -- REJURAN COSMETICS, Korea's original PDRN brand from PharmaResearch, the biopharmaceutical company behind the globally recognized REJURAN skin booster, launches today at Sephora Singapore. The launch expands the brand's presence in Singapore beyond e-commerce and into one of the country's leading prestige beauty retail destinations.
REJURAN COSMETICS is joining Olive Young's K-Beauty Edit, a curated selection of high-potential Korean beauty brands at Sephora. The Singapore launch follows the brand's participation in the program at Sephora in the U.S., further expanding its global retail footprint.
At Sephora Singapore, REJURAN COSMETICS will introduce 10 products, including its signature Dual Effect Ampoule and Turnover Ampoule. The line-up also includes the Skin Protection Mask, winner of a 2025 Olive Young Slow-Aging Award, as well as four products from the brand's Pore Tightening range: the Pore Tightening Ampoule, Toner Pad, Gel Mask and Cleansing Balm.
At the heart of REJURAN COSMETICS is DOT™ c-PDRN™, PharmaResearch's patented cosmetic-grade PDRN ingredient, created through a proprietary purification process for use in advanced skincare formulations.
To support its Sephora launch, REJURAN COSMETICS will roll out a series of marketing activities across Singapore through October. The brand will run an out-of-home advertising campaign and participate in Sephora's Launchpad pop-up at ION Orchard and VivoCity from 2 to 29 September, a platform showcasing newly launched brands to local shoppers.
From 8 to 14 October, REJURAN COSMETICS will also participate in a curated pop-up at ION Orchard under the theme "No. 1 Beauty Market." Visitors will be able to explore the product range and use a skin-concern guide to better understand their skincare needs. Sephora members will also have access to personalized skin-concern assessments and product recommendations.
The Sephora launch builds on REJURAN COSMETICS' growing momentum in Singapore. In June, the Dual Effect Ampoule ranked No. 2 in the ampoule and serum category on Shopee Singapore, underscoring strong local demand for the brand.
By expanding from e-commerce into physical retail and in-person brand experiences, REJURAN COSMETICS aims to strengthen its presence in Singapore's premium derma-cosmetic market.
A PharmaResearch spokesperson said that the Sephora Singapore launch allows them to build on the strong consumer interest they have already seen online and create more opportunities for customers to experience REJURAN COSMETICS in person. PharmaResearch will continue working closely with their global retail partners to grow the brand in ways that reflect local consumer needs and shopping behaviors.
About PharmaResearch and REJURAN COSMETICS
PharmaResearch is a pioneering South Korean biopharmaceutical company dedicated to enhancing quality of life through regenerative medicine. Its portfolio spans medicines, medical devices, cosmetics and health supplements, built around its core DOT™ PDRN and DOT™ PN technologies, which are protected by multiple patents. PharmaResearch is headquartered in Gangneung, South Korea.
The company is also behind REJURAN, its globally recognized PN-based skin booster, and REJURAN COSMETICS, its premium derma-cosmetic brand. Drawing on PharmaResearch's expertise in PN- and PDRN-based technologies and skin science, REJURAN COSMETICS combines proprietary DOT™ c-PDRN™ technology with advanced cosmetic formulations designed to support healthy-looking skin, hydration, and elasticity.
REJURAN COSMETICS continues to expand across major global beauty markets, including Singapore, as demand grows for science-driven Korean skincare.
Learn more at https://pharmaresearch.com/en/
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REJURAN COSMETICS Launches at Sephora Singapore Following Strong Local Demand
WUHU, China, Oct. 23, 2026 /PRNewswire/ -- On October 22, LEPAS unveiled AURA at Global Elegance Night during the inaugural LEPAS Global Elegant Lifestyle Week, marking the world premiere of the LEPAS Concept Car. Rooted in LEPAS's "Natural Energy" philosophy, the LEPAS All-New Concept Car brings Leopard Aesthetics to life through Future-Inspired Design, combining leopard-inspired proportions, flowing surfaces and lighting with a new family identity and personalization to explore the Future of Elegant Mobility.
Natural Energy, Expressed with Composure
"Elegance is not a matter of decoration, but of composure," said Ivan Dulanović, Chief Designer of LEPAS. AURA expresses elegance, confidence and mystery through its proportions, surfaces and details.
Inspired by the leopard's shifting weight and muscular tension, AURA features a long wheelbase, short overhangs and a wide stance. Pronounced shoulder lines suggest strength, while flowing surfaces and the gaze of the headlamps convey composure and mystery, capturing the understated power of Leopard Aesthetics.
AURA retains LEPAS's porcelain-inspired design, with sculpted volumes, flowing surfaces and a glossy finish balancing strength and refinement. Integrated air channels guide airflow while complementing the body's contours.
A New Design Identity, Made Personal
AURA's new front fascia unites the original rounded grille and side intake areas into a clean black surface. Its signature Leopard headlamps, inspired by the eyes of the leopard, reinforce LEPAS's visual identity. Both features will carry through to future LEPAS models, establishing a consistent family design language.
AURA explores personalization through front-screen graphics, lighting and animations, alongside an elliptical rear screen for customizable taillight displays. Its recognizable silhouette preserves brand identity while adaptable lighting allows individual expression, reflecting LEPAS's philosophy of quiet confidence and living at one's own pace.
Three Colors, Three Expressions of Elegance
Inspired by natural landscapes at different times of day, AURA's three colors capture the warmth of dawn, clarity of midday and mystery of twilight.
Dawn Pearl is inspired by sunrise in Tahiti, where the first light of day casts soft pink tones across the landscape. Inspired by the midday waters of Bacalar Lagoon, Bacalar Blue shifts between deep blue and clear turquoise, giving it a fresh, light feel. Provence Twilight captures the lavender fields at sunset, with deepening blue-violet tones lending the color a sense of mystery.
Together, the colors offer distinct expressions of elegance and more opportunities for personal style.
AURA's distinctive design identity and personalization possibilities will inspire future LEPAS models, bringing new expressions of "Drive Your Elegance" to everyday mobility.
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About LEPAS
LEPAS is Chery Auto's Premium NEV brand, dedicated to creating elegant mobility experiences for users worldwide. Committed to becoming the Preferred Brand for Elegant Mobility Life, LEPAS brings together Leopard Aesthetics, Elegant Technology, and Exquisite Space - transforming elegance into a driving experience you can see, feel, and trust. Supported by a growing global dealer network of more than 500 sales and service outlets, LEPAS is expanding its international footprint through localized operations, delivering products and experiences tailored to users across global markets.
About Chery Auto
Founded in 1997, Chery Auto is a global automotive manufacturer specializing in vehicle development, intelligent technologies, and new energy solutions. The company operates in more than 130 countries and regions, supported by a strong international network of research, production, and strategic partnerships. Chery Auto has remained China's No. 1 passenger vehicle exporter among Chinese brands for 23 consecutive years. Guided by its global philosophy of "In somewhere, For somewhere, Be somewhere," Chery Auto is committed to advancing sustainable mobility through continuous innovation and global collaboration.
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LEPAS AURA Global Premiere at Global Elegance Night: Driving Leopard Aesthetics Evolution with Natural Energy
