The Mineral Boutique Limited Welcomes CCS Clarification and Reaffirms Asia Growth Strategy

The Competition and Consumer Commission of Singapore clarified that The Mineral Boutique Limited was not part of the DNA Brands investigation, as the Hong Kong beauty and wellness company looks to its next phase of growth across Asia

HONG KONG SAR – Media OutReach Newswire – 2 September 2026 - The Mineral Boutique Limited, the Hong Kong-registered owner of The Mineral Boutique brand and trademarks, welcomes the clarification issued by the Competition and Consumer Commission of Singapore ("CCS") concerning its investigation into DNA Brands Co Pte Ltd.

The Mineral Boutique Limited Welcomes CCS Clarification and Reaffirms Asia Growth Strategy

In its clarification of 11 August 2026, CCS confirmed that references to The Mineral Boutique concerned specific Singapore outlets operated by DNA Brands, and that The Mineral Boutique Limited was not subject to the investigation. This distinction has subsequently been reflected in updated media reporting.

CCS stated:

"The Mineral Boutique Limited, and any outlets other than those named above trading under The Mineral Boutique brand trademarks, were not subject to this investigation."

The distinction is important: operating particular retail outlets under a brand name is separate from ownership or management of the underlying brand.

Because the relevant Singapore outlets traded under The Mineral Boutique name, earlier public reporting sometimes conflated operation of those particular outlets with ownership or management of the underlying brand. The CCS clarification allows that distinction to be reflected accurately in the continuing public record.

The Mineral Boutique Limited supports the continued identification of the relevant Singapore outlets where necessary to assist consumers and the CCS refund process. The company has asked publishers only to ensure that the continuing public record accurately distinguishes those DNA Brands-operated outlets from The Mineral Boutique Limited and its wider business.

CCS's refund scheme identifies the relevant Singapore outlets at Jewel Changi Airport, NEX and Wheelock Place among the outlets operated by DNA Brands. Consumers who may be eligible for the refund scheme can continue to contact the Consumers Association of Singapore ("CASE") directly.

Building the Next Phase of The Mineral Boutique

With this distinction now reflected in the official record, The Mineral Boutique is focused on its next stage of development.

The Mineral Boutique is a beauty and wellness concept with an established retail and spa presence across Hong Kong and Macau. Its approach brings together mineral-powered skincare, professional treatments, advanced beauty technology and wellness within an integrated customer experience.

The brand has received consecutive recognition from Vogue Hong Kong, including Best Beauty Flash at the 2025 Vogue Hong Kong Beauty Awards and Best Anti-Aging Mask at the 2026 awards.

Kimmy Lee, Chief Commercial Officer of The Mineral Boutique Limited, said:

"The Mineral Boutique will continue to grow across Asia through a more holistic approach that connects skincare, advanced beauty technology, professional treatments and wellness.

"An upcoming collaboration with Paris-based 48 Collagen Café is one example of how we are extending the customer experience beyond traditional beauty retail.

"We remain focused on innovation, trusted partnerships and consistently high standards of service as we build the next chapter of The Mineral Boutique across the region."

The Mineral Boutique Limited will continue working constructively with media, partners and other stakeholders to ensure the public record remains accurate while advancing its long-term growth strategy across Asia.

Hashtag: #TheMineralBoutique

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https://www.ccs.gov.sg/consumer-protection/legislation-and-guidelines/refund-scheme-for-affected-consumers-of-dna-brands/

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About The Mineral Boutique Limited

The Mineral Boutique Limited is a Hong Kong-registered company and owner of The Mineral Boutique brand and trademarks.

The Mineral Boutique combines premium skincare, professional treatments, advanced beauty technology and wellness experiences, with an established retail and spa presence across Hong Kong and Macau.

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JAKARTA, INDONESIA – Media OutReach Newswire – 2 September 2026 – The Government of the Macao Special Administrative Region of the People's Republic of China convened a reception alongside the Macao Economic, Trade, and Tourism Investment Promotion Seminar in Jakarta, Indonesia, on September 1, to advance multi-domain cooperation between Macao and Indonesia at both governmental and non-governmental levels. The event hosted over 120 business matching sessions, yielding more than 80 cooperation agreements across key sectors, including tourism, high-tech, healthcare, and conventions and exhibitions.

Macao Economic, Trade, and Tourism Investment Promotion Seminar Convened in Jakarta, Indonesia, Fostering Multi-Dimensional Cooperation to Jointly Explore New Opportunities Along the Silk Road

The event gathered over 350 distinguished guests, including Mr.Sam Hou Fai, Chief Executive of the Macao SAR; Susiwijono Moegiarso, Secretary of the Coordinating Ministry for Economic Affairs, Republic of Indonesia; and Wang Lutong, Chinese Ambassador to Indonesia. Also in attendance were members of the Macao SAR Government and entrepreneur delegations, representatives from the Chinese Embassy in Indonesia, and prominent figures from various sectors in Indonesia.

Mr.Sam Hou Fai stated that the implementation of China's 15th Five-Year Plan and the Macao SAR's 3rd Five-Year Plan will unlock cooperation opportunities between Macao and Indonesia. He noted that Indonesia is the birthplace of the "21st Century Maritime Silk Road," and both Macao and Indonesia are pivotal nodes along this route. Guided by the Belt and Road Initiative and the China-Indonesia Comprehensive Strategic Dialogue mechanism, the friendly cooperative ties are poised to deepen further.

In the first half of this year, international visitor to Macao rose by 6% year-on-year, with approximately 88,000 Indonesian tourists—ranking among the top source markets in Southeast Asia. This highlights the close ties between Macao and Indonesia in people-to-people exchanges, trade, and tourism. The Macao SAR Government is committed to promoting exchanges at all levels. By leveraging Macao's role as a vital bridgehead for China's high-level opening-up and as a "precise connector," Macao aims to strengthen all-around, pragmatic cooperation in trade, investment, MICE, tourism, and cultural exchanges, actively contributing to a China-Indonesia community with a shared future.

Edi Prio Pambudi, Deputy Minister for International Economic Cooperation of the Coordinating Ministry for Economic Affairs of Indonesia, stated in his speech that under the "One Country, Two Systems" principle, Macao has built an outstanding international reputation with its long-term stability, high degree of openness, and strong connectivity. As a vital hub for mutual learning between Chinese and Western civilizations, Macao has successfully gathered global talent, capital, and creativity. Indonesian sectors widely applaud and anticipate Macao's economic diversification.

He noted that close economic and cultural ties have driven Macao enterprises to invest in Indonesian projects like construction and transportation. In terms of tourism, Macao welcomed over 200,000 visitors from Indonesia last year, ranking Indonesia among Macao's top source markets in Southeast Asia. Indonesia's visa-free policy for Macao SAR passport holders will further facilitate mutual exchanges. Looking ahead, Indonesia and Macao share vast potential for cooperation in Halal products, Traditional Chinese Medicine (TCM), and connectivity.
Hashtag: #MacaoEconomicTradeandTourismInvestmentPromotionSeminar

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