FAGE ANNOUNCES MULTI-YEAR PARTNERSHIP WITH THE FIA WORLD ENDURANCE CHAMPIONSHIP LONE STAR LE MANS RACE

FAGE brings its history of culinary excellence to the world-renowned FIA WEC circuit

STRASSEN, Luxembourg, Sept. 2, 2026 /PRNewswire/ -- FAGE International S.A. (the "Company" or "FAGE"), a leading international Greek yogurt company, today announced a new multi-year partnership with the FIA WEC Lone Star Le Mans race, becoming an Official Partner of the premier endurance racing event and strengthening its ties to global motorsports.

Through the multi-year agreement, FAGE will bring its signature range of Greek yogurt to the growing WEC fanbase through direct touchpoints including exclusive culinary experiences from the Le Mans Spirit Club to the paddock, offering fans elevated tastes throughout the race weekend.

"Our partnership with FIA WEC Lone Star Le Mans brings together two organizations with a deep respect for heritage, craftsmanship and performance," said Athanassios Filippou, FAGE's CEO. "We're excited to give WEC's passionate community tastes they'll remember, and share in the championship's ambition to continually challenge expectations."

Celebrated for its time-honored culinary craftsmanship and dedication to taste and quality, FAGE's presence at FIA WEC Lone Star Le Mans unites the two organizations' unwavering commitment to performance and excellence.

Marius Louvet, Marketing and Communication Director, FIA World Endurance Championship, said:

"We are delighted to welcome FAGE on-board as a partner for Lone Star Le Mans. FAGE is a well-established and extremely successful international consumer brand, and this partnership clearly demonstrates FIA WEC's ability to attract interest from beyond the traditional motorsport and automotive ecosystem.

"FAGE will have a highly visible and tangible presence over the race weekend at COTA, featuring multiple activations that underscore our commitment to continuing to enrich the fan experience and bring new brands closer to the championship's ever-growing audience. It will be a pleasure to host the FAGE team on-site."

Featuring cutting-edge, purpose-built racing prototypes piloted by professional drivers in the headlining Hypercar category, alongside production-based sportscars comprising a blend of professionals and amateurs in LMGT3, FIA WEC pits the world's leading competitors against each other in a sensational spectacle of sporting prowess realized through a test of speed, strategy, engineering and human performance.

As an Official Partner, FAGE will be visible across Lone Star Le Mans, supported by on-site activations and digital content for fans to engage with, joining a global celebration of endurance racing while bringing its own heritage and culinary expertise to one of the world championship's most distinctive events.

About FAGE

FAGE is a leading dairy company passionate about sharing the finest dairy products with food lovers around the globe. Founded in Greece in 1926, FAGE has grown from its Greek roots into an international brand, offering exceptional dairy products in over 30 countries. Best known for its signature Greek strained yogurt, FAGE continues to inspire healthy lifestyles and deliver deliciously crafted products.

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FAGE ANNOUNCES MULTI-YEAR PARTNERSHIP WITH THE FIA WORLD ENDURANCE CHAMPIONSHIP LONE STAR LE MANS RACE

Global design recognition highlights Tinkle's renewed brand identity, packaging, and unified design system

SEOUL, South Korea, Sept. 3, 2026 /PRNewswire/ -- DORCO, a South Korean razor manufacturer, today announced that Tinkle, its eyebrow and dermaplaning razor brand, has earned Finalist recognition in the 2026 International Design Excellence Awards (IDEA) for its renewed brand identity and packaging design. The recognition highlights the design direction behind Tinkle's brand renewal, which extends beyond packaging to a unified design system applied across global brand touchpoints, including digital communications.

Developed and manufactured by DORCO, Tinkle draws on the company's long-standing expertise in razor development and manufacturing. Through this brand renewal, Tinkle has evolved beyond its functional product and performance positioning into an essential lifestyle beauty tool for consumers. With "The bright energy of movement" as its brand essence, Tinkle is positioned as an essential starter item for women in their 20s and 30s and as a baseline product for everyday care routines.

Tinkle's new visual identity gives the brand a bright and lively character, supported by a tone-on-tone palette of yellow, purple, and coral. The new design system uses color to clearly distinguish product lines: yellow represents Tinkle as a daily product, while purple represents Tinkle Everglow, the brand's premium line. A graphic motif inspired by the repeated gliding motions of hair removal expresses the routine and rhythm at the heart of the concept. The design system establishes standardized typography and photography guidelines for the consistent application of Tinkle's visual identity. These visual guidelines apply across both online and offline marketing materials, creating a polished tone throughout Tinkle's brand communications.

Tinkle is designed for eyebrow shaping, dermaplaning, and at-home grooming. Tinkle razors feature lightweight, handle for controlled shaving and a stainless-steel safety cover. Tinkle razors are crafted with DORCO's Korean razor technology for a smooth and clean shave. Tinkle Everglow's handles and bodies also incorporate 96% of post-consumer recycled (PCR) material, reflecting DORCO's efforts to reduce its environmental impact while maintaining durability, ergonomics and comfort. Tinkle Everglow is also dermatologist tested, offering a safe and easy option for eyebrow shaping and dermaplaning. 

With its refreshed identity, Tinkle is now bringing its new look to consumers worldwide.

About DORCO

Founded in 1955, DORCO has been a global leader in developing and manufacturing innovative razor products worldwide. We continue to push the boundaries of shaving technology. DORCO's diverse range of razors combines cutting-edge blade innovation with ergonomic designs, delivering the smoothest, most comfortable shave on the market. With a commitment to quality, craftsmanship, and sustainability, DORCO enriches the shaving experience for millions of customers across 130+ countries.

 

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DORCO Tinkle Is Awarded with 2026 IDEA Finalist for Brand Renewal