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Claritas Rx Wins Fierce AI Innovation Award for Omnichannel Engagement Strategy

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Claritas Rx Wins Fierce AI Innovation Award for Omnichannel Engagement Strategy
Business

Business

Claritas Rx Wins Fierce AI Innovation Award for Omnichannel Engagement Strategy

2026-09-02 23:37 Last Updated At:23:40

SOUTH SAN FRANCISCO, Calif.--(BUSINESS WIRE)--Sep 2, 2026--

Claritas Rx, the patient journey experts, today announced it has won the Fierce AI Innovation Award in the Omnichannel Engagement Strategy category. The award recognizes Patient Watchtower™ and the Patient Services Omnichannel CRM — two connected AI-powered solutions that let biopharma manufacturers spot risk earlier in the patient journey and coordinate real-time action across every partner helping patients start and stay on therapy.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260902095459/en/

For patients prescribed specialty and rare disease therapies, the path from prescription to treatment is fragile. Between 31% and 40% of specialty prescriptions go unfilled, and patients whose fill takes longer than 30 days convert at a rate 18 percentage points lower than those who fill sooner. Along the way, a single patient may touch a hub, a specialty pharmacy, a payer, and a copay program within days of each other, each generating data that, on its own, tells only part of the story. Historically, patient services teams have had to wait for a missed fill or a lapsed authorization to signal that a patient had already fallen off therapy.

Patient Watchtower and the Patient Services Omnichannel CRM close that gap by connecting prediction to action at every stage of the journey. Patient Watchtower uses AI and machine learning to predict therapy discontinuation, prior authorization denial, and prescription abandonment up to 90 days in advance, with up to 80% precision. The moment a patient is flagged, the Patient Services Omnichannel CRM helps turns that signal into coordinated outreach, connecting case managers, hub partners, and specialty pharmacies in a single workflow so the right partner can respond before a patient drops off therapy.

"Every stage of the patient journey generates a signal, but most teams don’t see it until it’s too late," said Michael Fitzgibbons, CEO of Claritas Rx. “This award reflects work that’s built entirely around closing that gap — connecting the moment we detect risk to the moment someone acts on it, so patients start and stay on the therapies they need. That’s the promise we make on every patient journey, and it’s an honor to see our innovation recognized by Fierce and the industry.”

Since launching, Patient Watchtower and the Patient Services Omnichannel CRM have delivered measurable results across the patient journey, including a 20% improvement in fill rates, 17% increase in refill rates, a 98% partner response rate within 24 hours, and a significant reduction in manual case management burden — freeing patient services teams to focus on direct patient care rather than administrative reconciliation.

The Fierce AI Innovation Awards, presented by Fierce Life Sciences, recognize organizations that are moving beyond AI pilots to deliver measurable impact across the biotech, pharma, and healthcare value chain, from R&D and clinical trials to commercialization, manufacturing, and care delivery. Entries were evaluated on innovation, impact, execution, scalability, and industry relevance. Winners were announced in Fierce Life Sciences’ September 2 Special Report.

About Claritas Rx

Based in South San Francisco, CA, Claritas Rx helps rare disease and specialty brands remove the barriers that keep patients from accessing and staying on the treatments they need. Currently celebrating its 15-year anniversary, the company unites the most complete view of the patient journey with purpose-built technologies to predict and resolve access challenges before they disrupt care. Our intelligent solutions combine advanced analytics, real-world data, AI, and in-line CRM capabilities to increase start and refill rates, reduce abandonment, and improve brand performance. For more information, visit www.ClaritasRx.com.

Claritas Rx wins Fierce AI Innovation Award for Omnichannel Engagement Strategy. Patient Watchtower™ and Patient Services Omnichannel CRM recognized for turning predictive signals into coordinated action across the patient journey.

Claritas Rx wins Fierce AI Innovation Award for Omnichannel Engagement Strategy. Patient Watchtower™ and Patient Services Omnichannel CRM recognized for turning predictive signals into coordinated action across the patient journey.

STUART, Fla. (AP) — Tiger Woods pleaded no contest to a reckless driving charge and his driver's license was suspended for five years Wednesday following a March rollover crash in Florida, where he initially was accused of driving under the influence.

Woods, still one of golf's most influential figures and as recognizable as any athlete in the world, has had a remarkable fall since winning the 2019 Masters for his 15th major. The first person of Black heritage to win the Masters in 1997, his career has been derailed by multiple back and knee surgeries, car crashes and dependence on pain medication.

He was arrested in March after his SUV clipped a truck and rolled over on its side on a beachside residential road near his home on Jupiter Island. A sheriff’s report said deputies found two pain pills in his pocket and he showed signs of impairment. He did a Breathalyzer test, which came out negative, but refused to take a urine test.

He pleaded not guilty to the original DUI charge.

Before the hearing in Florida’s Marin County on Wednesday, Woods, 50, sat at the defense table looking back at the mostly empty courtroom gallery. He said little as he agreed to the reduced charge and left the courthouse without addressing reporters.

He had arrived with his girlfriend, Vanessa Trump, President Donald Trump’s former daughter-in-law. She sat behind him during the proceedings.

“Tiger is not absolved of accountability and he surrendered his license for the next five years,” Mark Steinberg, his longtime manager at Excel Sports told the AP. “He is continuing his treatment and prioritizing all aspects of his health.”

The prosecutor in the case said two toxicologists found there was insufficient proof of his impairment and determined Woods had built up a “pharmacological” tolerance after years of using pain pills.

Thomas Bakkedahl, a state attorney, defended his decision to accept the plea, saying, “I did what I think is right.”

Prosecutors obtained the golfer's pharmacy records that showed he had a lawful prescription, Bakkedahl said.

The deputy who arrested Woods after the crash found two white pills in his pocket that had markings identifying them as hydrocodone, according to the arrest report. Hydrocodone is an opioid that is prescribed for pain, but it can be addictive.

Woods told the deputy he takes a few prescription medications, according to the report, including “Vicodin” — a brand name painkiller that contains hydrocodone.

He has had numerous surgeries on his legs and back over the last two decades — some to treat cartilage and ligament damage, a ruptured tendon, arthritis, and damaged discs in his back.

At Wednesday's hearing, Woods also pleaded no contest to refusing to submit to testing after the crash and was fined $1,500, according to court documents. A no-contest plea is not an admission of guilt, but means the accused will offer no defense. The plea is treated as a conviction in the criminal justice system.

Woods' attorney did not immediately respond to a message seeking comment.

Judge Darren Steele warned Woods that his driver’s license suspension didn’t include exceptions. “If you were to drive for any reason at all, you would immediately go back to jail,” the judge told Woods.

The prosecutor said he was confident that Woods would be spotted if he doesn’t heed the message. “Of all the people in the world who should not get behind the wheel of a car, it’s one of the most recognizable people on the planet,” Bakkedahl said.

But there’s one vehicle Woods still can drive, at least in Florida — a golf cart.

That because Florida law says as long you are at least 18, you can operate a golf cart without a license. And that applies to anyone, Bakkedahl said in an email, whether you’re on a golf course or public property.

Body camera footage shows Woods taking out his phone after the crash and telling a deputy, “I was just talking to the president.”

Woods can be heard saying, “Thank you so much,” as he hangs up and the deputy approaches. It is not clear if Woods was referring to President Donald Trump.

The footage also shows the handcuffed Woods hiccupping, yawning and repeatedly appearing to nod off during the 15-minute ride.

Neither Woods nor the person in the other vehicle were injured in the crash, according to officials. Woods told a deputy that he was looking down at his phone and changing the radio station when he hit the truck.

Woods has been involved in four crashes over the years. He took a leave from the golf tour after the 2009 crash and again after the latest crash and has yet to return to tournament play.

He left the United States to seek treatment at an inpatient treatment facility, according to court records.

Woods made his first public appearance since returning from treatment on June 23 when he introduced the PGA Tour’s plans to revamp its schedule for 2028. Woods remained as chair of the tour’s Future Competition Committee after his arrest.

Associated Press Golf reporters Doug Ferguson in Jacksonville, Florida, and John Seewer in Toledo, Ohio, contributed.

Golfer Tiger Woods arrives for a plea conference hearing in a DUI case stemming from a rollover crash in Florida in March, Wednesday, Sept. 2, 2026, in Stuart, Fla. (AP Photo/Rebecca Blackwell)

Golfer Tiger Woods arrives for a plea conference hearing in a DUI case stemming from a rollover crash in Florida in March, Wednesday, Sept. 2, 2026, in Stuart, Fla. (AP Photo/Rebecca Blackwell)

Tiger Woods appears in County Judge Darren Steele's courtroom for a plea hearing from an arrest in March, at the Martin County Courthouse in Stuart, Fla., Wednesday, Sept. 2, 2026. (Crystal Vander Weit/Treasure Coast Newspapers via AP, Pool)

Tiger Woods appears in County Judge Darren Steele's courtroom for a plea hearing from an arrest in March, at the Martin County Courthouse in Stuart, Fla., Wednesday, Sept. 2, 2026. (Crystal Vander Weit/Treasure Coast Newspapers via AP, Pool)

Golfer Tiger Woods, right, leaves with Vanessa Trump, left, after Woods' plea conference hearing in a DUI case stemming from a rollover crash in Florida in March, Wednesday, Sept. 2, 2026, in Stuart, Fla. (AP Photo/Lynne Sladky)

Golfer Tiger Woods, right, leaves with Vanessa Trump, left, after Woods' plea conference hearing in a DUI case stemming from a rollover crash in Florida in March, Wednesday, Sept. 2, 2026, in Stuart, Fla. (AP Photo/Lynne Sladky)

Golfer Tiger Woods, right, leaves with Vanessa Trump, left, after Woods' plea conference hearing in a DUI case stemming from a rollover crash in Florida in March, Wednesday, Sept. 2, 2026, in Stuart, Fla. (AP Photo/Lynne Sladky)

Golfer Tiger Woods, right, leaves with Vanessa Trump, left, after Woods' plea conference hearing in a DUI case stemming from a rollover crash in Florida in March, Wednesday, Sept. 2, 2026, in Stuart, Fla. (AP Photo/Lynne Sladky)

Golfer Tiger Woods, right, leaves with Vanessa Trump, left, after Woods' plea conference hearing in a DUI case stemming from a rollover crash in Florida in March, Wednesday, Sept. 2, 2026, in Stuart, Fla. (AP Photo/Rebecca Blackwell)

Golfer Tiger Woods, right, leaves with Vanessa Trump, left, after Woods' plea conference hearing in a DUI case stemming from a rollover crash in Florida in March, Wednesday, Sept. 2, 2026, in Stuart, Fla. (AP Photo/Rebecca Blackwell)

Tiger Woods appears in County Judge Darren Steele's courtroom for a plea hearing from an arrest in March, at the Martin County Courthouse in Stuart, Fla., Wednesday, Sept. 2, 2026. (Crystal Vander Weit/Treasure Coast Newspapers via AP, Pool)

Tiger Woods appears in County Judge Darren Steele's courtroom for a plea hearing from an arrest in March, at the Martin County Courthouse in Stuart, Fla., Wednesday, Sept. 2, 2026. (Crystal Vander Weit/Treasure Coast Newspapers via AP, Pool)

Golfer Tiger Woods, right, arrives with Vanessa Trump, left, for Woods' plea conference hearing in a DUI case stemming from a rollover crash in Florida in March, Wednesday, Sept. 2, 2026, in Stuart, Fla. (AP Photo/Rebecca Blackwell)

Golfer Tiger Woods, right, arrives with Vanessa Trump, left, for Woods' plea conference hearing in a DUI case stemming from a rollover crash in Florida in March, Wednesday, Sept. 2, 2026, in Stuart, Fla. (AP Photo/Rebecca Blackwell)

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