China's sports industry is set for a major expansion, with authorities aiming to boost its total value to over seven trillion yuan (about one trillion U.S. dollars) by 2030 as part of the nation's push to build a world-leading sports power during the 15th Five-Year Plan period (2026-2030), the head of the national sports administration announced Thursday.
Speaking at a press conference, Gao Zhidan, director of China's General Administration of Sport, outlined how the sports sector will be harnessed as a strategic engine for boosting domestic consumer demand and economic growth during this five-year period.
"During the 15th Five-Year Plan period, China will more actively leverage the important role of sports in the strategy of expanding domestic demand, activate the potential of sports consumption, and promote the development of the sports industry. By 2030, we will strive to achieve the goal of expanding the total value of the sports industry to over seven trillion yuan, to better serve the overall economic and social development," said Gao.
Beyond the target, Gao detailed a sweeping modernization agenda that spans diversified fitness and leisure industries, upgraded competition and performance sectors, and deeper integration of sports with commerce, tourism, culture, and health. He also underscored the economic potential of major sporting events and outdoor activities.
"We will improve the modernized sports industry system, promote the diversified development of the fitness and leisure industry, improve the competition and performance industry chain, create a batch of domestic sports trendy products with technological content, and promote the integrated development of commerce, tourism, culture, sports, and health. We will vigorously develop the event economy, enrich event consumption scenarios, optimize the event consumption environment, support the creation of a batch of high-quality independent brand events, and promote the transformation of event popularity into local economic growth. Taking the construction of high-quality outdoor sports destinations as a driving force, we will encourage localities to leverage their resource advantages, develop outdoor sports according to local conditions, and consolidate and expand China’s achievements of engaging 300 million people participating in ice and snow sports," said Gao.
China targets 7-trillion-yuan sports industry by 2030: official
