BERLIN, Sept. 3, 2026 /PRNewswire/ -- XGIMI, a global leader in premium home entertainment, today announced the debut of the AURA 3 Series (AURA 3 Max and AURA 3 Pro) at IFA 2026, showcasing XGIMI's vision for a new generation of living room cinema. From September 4-8 at Hall 21, Booth H21-111, visitors can experience the AURA 3 Series in immersive, home-inspired settings that demonstrate how a premium big-screen cinema experience can seamlessly fit into everyday living.
As the flagship of the new AURA 3 Series, AURA 3 Max brings together advanced picture performance, immersive sound, and flexible entertainment capabilities in a design made to complement the modern home. Its ultra-short-throw design projects a 120-inch image just 8 inches away from the wall, allowing it to sit neatly on a media console while delivering an immersive big-screen experience without taking over the room. At the show, AURA 3 Max will be paired with XGIMI Ascend floor-rising screen, demonstrating a full-scale cinema setup.
At the booth, visitors will experience the AURA 3 Series in thoughtfully designed living room and dining room settings that demonstrate how premium projection integrates naturally into the home. From movie nights and live sports to gaming and streaming, each space showcases real-life entertainment scenarios, while the built-in XGIMI WALL app transforms blank walls into a living canvas with curated digital artwork when the projector isn't in use.
Powered by the world's first Dynamic Dual Iris technology in a UST projector lineup, the series uses two dynamically controlled optical apertures to precisely regulate light, delivering deeper blacks and higher contrast. Combined with an RGB Triple Laser light engine and XGIMI's new X-VISION AI Image Processor, it delivers exceptional picture quality in a furniture-inspired design.
AURA 3 Series Highlights:
- World's first 4K 120Hz UST projector series
- Dynamic Dual Iris Technology for unprecedented contrast, depth and detail
- RGB Triple Laser light engine
- Up to 5700 ISO lumens (AURA 3 Max) / 4100 ISO lumens (AURA 3 Pro)
- Up to 8000:1 native contrast
- True 4K 120Hz gaming with VRR and ALLM
- X-VISION AI Image Processor
- Built-in Google TV
- Dolby Vision®, HDR10+, HLG, IMAX Enhanced & Filmmaker Mode
- Anti-RBE technology for reduced rainbow effect in both 2D and 3D
- Cinematic 3D with two pairs of 3D glasses included
- 80W Harman Kardon speakers with Dolby Atmos
- 0.163:1 Throw Ratio
- Ultra-short-throw projection up to 200 inches
Availability & Pricing
The AURA 3 Series will launch on Kickstarter on October 20th, with exclusive pre-orders now open at xgimi.com. By placing a $50 deposit, customers can unlock an extra $200 off and will receive a launch link via email on October 20th to complete their pledge for the AURA 3 Series UST projectors on Kickstarter.
Kickstarter Exclusive Pricing:
- AURA 3 Max: $2,399
- AURA 3 Pro: $2,199
Visit XGIMI at IFA 2026
Beyond the AURA 3 Series, visitors can also discover TITAN Noir Max, XGIMI's latest premium home cinema projector. Together, these innovations reflect XGIMI's continued expansion of immersive entertainment and intelligent technology into everyday life.
When: September 4–8, 2026
Location: Hall 21, Booth H21-111, Messe Berlin
About XGIMI
Since 2013, the state-of-the-art XGIMI projectors have helped countless people worldwide to create genuinely immersive audio-visual experiences. Working with reputable partners like Google, Harman Kardon, and Texas Instruments, XGIMI builds all-in-one entertainment devices, perfected due to their user-oriented philosophy. Through industry-leading innovation, streamlined setups, and unique designs, XGIMI always strives to develop the best home and portable projectors for everyone to enjoy. XGIMI is also expanding their expertise into commercial projector technology to bring immersive experiences to more spaces. Learn more at XGIMI Projector Technology.
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XGIMI AURA 3 Series Debuts at IFA as World's First 4K 120Hz UST Projector Lineup
"Mannings Hair Wellness Lab" makes a 2 Days Pop-Up at Olympian City
Complete Exclusive Missions to Redeem Experience Packs Valued at Over $300
Partnering with 8 Popular Brands to Unlock a New Personalized Health Experience
HONG KONG, Sept. 3, 2026 /PRNewswire/ -- As urban residents increasingly prioritize overall health and quality of life, hair condition is no longer just a part of styling, but an important health indicator reflecting internal nutrition, lifestyle habits, and even stress levels. Mannings deeply understands that when faced with a dizzying array of hair care information, customers often have to choose products based on guesswork. To this end, Mannings announces a comprehensive upgrade to its hair care vision, launching the brand new "Mannings Hair Wellness Lab" campaign, dedicated to elevating the public's daily care from basic functionality to a holistic wellness level.
Upholding its positioning as "The Trusted Advisor for Wellness," Mannings' annual hair care gala will make a strong debut at the G/F Central Atrium of Olympian City 2 from 5 September 2026 to 6 September 2026. This "Mannings Hair Wellness Lab" is the embodiment of Mannings' integration of data insights and professional expertise. The venue features a dedicated "Hair Diagnostic Research Studio," showcasing how Mannings utilizes advanced intelligent scalp analysis technology and data to accurately grasp public scalp and hair health trends. Based on these big data insights, the professional research and development advisory team transforms vague hair concerns into clear and visible care directions, truly achieving the replacement of guesswork with data.
Data-Driven Standards for Hair Care: Redefining the "Revive, Repair, Refresh" Proprietary Hair Regime
Transcending traditional definitions of hair care and starting from the actual daily needs of customers, the "Mannings Hair Wellness Lab" leads the public from "blind purchasing" to "precise decoding" through scientific analysis, personalized recommendations from Mannings' professional team, and hands-on experiences, helping them build more effective and suitable daily care routines. The core of the entire event focuses on the three golden pillars of "Revive (Scalp) + Repair (Hair Quality) + Refresh (Styling)." Driven by professional technology and a lineup of brand experts, it comprehensively enhances public awareness of hair care, promoting a new standard of holistic hair wellness across Hong Kong starting from scalp health.
1) Mannings Hair Diagnostic Research Studio
A limited number of experience quotas are available daily, with Mannings' professional team on-site to provide one-on-one consultations. Using intelligent scalp analysis, more than 10 scalp and hair metrics are measured within 5 minutes to gain an in-depth understanding of scalp health conditions, including moisture-oil balance, scalp sensitivity, hair follicle density, and hair strand quality. Based on individual results, your unique hair condition is decoded, ensuring that every personalized solution has truly scientific backing tailored just for you.
2) Redefining the Three Dimensions of Hair Care to Rebuild Your Exclusive Hair Regime
Based on rich data insights, Mannings reorganizes the "Revive, Repair, Refresh" hair regime into three major care dimensions, scalp, hair quality, and styling, providing a one-stop professional response:
- Revive your Scalp — Focusing on the Long Term: Cultivates a balanced and healthy scalp foundation, building a solid base for nurturing stronger, higher-quality hair in the long run.
- Repair your Hair — Reinforcing the Present: Infuses deep nourishment into existing hair strands, properly maintaining and repairing them from the inside out to reinforce and maintain abundant hair volume.
- Refresh your Style — Instant Enhancement: Pursues immediate visual effects, instantly showcasing your exclusive style and luster without compromising overall hair health.
3) Eight Popular Brands Join Forces to Create the " Revive, Repair and Refresh Expert Zone"
Mannings has partnered with eight popular brands — 50 Megumi, lilyeve, Hair Recipe, Pantene, L'Oréal Paris, Liese, Growus, and Odid—to establish the "Revive, Repair and Refresh Expert Zone" on-site. Going beyond traditional product sampling, these major brands will share proper scalp, hair, and styling care knowledge through engaging interactions, allowing customers to explore their exclusive hair regime through an entertaining and educational experience. Educational highlights of the expert zone include:
[Revive your Scalp]
- 50 Megumi: Unveils the scientific truth that "scalp ages six times faster than facial skin," teaching you how to proactively combat early aging from the roots.
- lilyeve: Simulates scalp care results through an innovative AR interactive photography experience, thoroughly analyzes the latest South Korean scalp care trends, and shares a targeted "scalp care regimen" tailored for different formulations and ingredients.
- Hair Recipe: Features an exclusive pre-launch preview of the brand-new tea-scented hair care series, complete with a limited-edition scalp massage experience to relieve scalp tension and stress using professional massage techniques.
[Repair your Hair]
- Pantene: Shares key secrets to hair repair, teaching you how to say goodbye to damage and create a radiant "center-stage halo" for your hair.
- Growus: Focuses on "ingredients-led" education, deeply breaking down how "pearl ingredients" effectively repair and brighten damaged hair strands.
- Odid: Combines protein-led structural repair with an ultimate sensory fragrance experience. Customers can not only learn about the key ingredients for reinforcing hair structure but also select their favorite fragrance on-site to spray onto a delicate diffuser stone to take home as a keepsake.
[Refresh your Style]
- L'Oréal Paris: Explores the perfect combination of fragrance and styling, teaching you how to skillfully use scented hair oils to elevate your daily look.
- Liese: Dispels common misconceptions about "at-home hair coloring" using Mannings' exclusive newly launched series, showcasing how the brand-new "Jelly to Bubble" and Japan-engineered H-Linx technologies revolutionize the traditional hair-dyeing experience.
4) Brand-New O2O Digital Passport: Unlock the "Mannings Hair Wellness Experience Pack" Valued at Over $300
To enhance the interactive experience for customers, this event specially introduces a digital passport mechanism. Customers simply need to scan the on-site QR code to activate their digital passport, navigate through the various "Revive, Repair and Refresh Expert Zones" to explore, and complete designated interactive missions. Successfully collecting 4 electronic stamps and downloading the Mannings App allows visitors to redeem a complimentary "Mannings Hair Wellness Experience Pack" valued at over $300, extending professional care knowledge and a sense of ritual into their daily home routine to find the most suitable hair care solution.
Event Details
- Event Name: Mannings Hair Wellness Lab
- Dates: 5 September 2026 to 6 September 2026 (Saturday and Sunday, 2-day limited run)
- Time: 12:00 PM to 7:00 PM
- Venue: G/F Central Atrium, Olympian City 2
For high resolution photos, please visit the link: https://bit.ly/45XXiCL
About Mannings
Mannings is the largest health and beauty retail chain in Hong Kong, with over 300 stores across Hong Kong and Macau, including more than 60 in-store pharmacies. Through a diverse range of products and services, Mannings is dedicated to integrating "total wellness" into daily life, leading a new era of health. By offering a series of health-tech experiences powered by AI for more personalized services, combining preventive care, proactive health management, and digital health and beauty solutions, Mannings actively promotes the popularization of personal and family health management. It also provides a variety of complimentary professional services, including a medicine recycling scheme, minor ailment assessments and recommendations, and pharmaceutical and medication consultations, comprehensively safeguarding the health and beauty of customers and the community. Mannings has been honored with the "Best Quality Service Retailer (Personal Care Products Category)" award by the Hong Kong Retail Management Association (HKRMA) for 15 consecutive years (2011 to 2025). Furthermore, Mannings has been voted "No.1 Customer's Most Loved Brand" for 6 years in customer online questionnaire surveys conducted by Ipsos (2021–2024) and Nielsen (2025–2026).
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Say Goodbye to "Trial-and-Error" Hair Care: Mannings Reshapes the Revive, Repair, Refresh Hair Regime Through Data Insights
