New digital capability provides customers with added protection in everyday online transactions
HONG KONG SAR – Media OutReach Newswire – 4 September 2026 – Citi today announced the upcoming launch of Hong Kong's first Virtual Credit Card with Dynamic Card Validation Code (CVC), in partnership with Mastercard. The new capability provides an additional layer of protection for online transactions and reinforces Citi's commitment to delivering innovative digital solutions that help protect customers against fraud in an increasingly digital world.
As digital commerce continues to evolve and become an increasingly important part of daily life, customers are seeking stronger protection against fraud, especially for card-not-present (CNP) transactions, without compromising convenience. The urgency of this need is underscored by the acceleration of digital payments. In 2025, Citi Hong Kong recorded over 20% year-on-year growth in the combined volume of domestic e-commerce and recurring transactions, with even higher growth for these transactions conducted in foreign currency. Globally, 40% of Mastercard transactions are now tokenized and contactless payments represent about 70% of all in-person purchase transactions on Mastercard-branded cards worldwide.
Citi's data shows that approximately 80% of credit card fraud attempts are related to CNP transactions, highlighting the importance of enhancing protection in online payment environments. Citi's Virtual Credit Card with Dynamic CVC is designed to address this need by helping customers reduce the exposure of their physical card credentials across digital merchants, while continuing to support online shopping, subscriptions and recurring payments.
How It Works
Accessible through the Citi Mobile® App, the solution combines a Virtual Credit Card number with a Dynamic CVC that generates a one-time-use verification code for each new transaction. If a generated Dynamic CVC is not used within its validity period, it will automatically refresh when viewed in the Citi Mobile ® App.
The Virtual Credit Card with Dynamic CVC leverages Mastercard's tokenization infrastructure, which underpins the security of millions of digital transactions globally. By generating a unique, time-limited code for every online transaction, the solution ensures that even if card details are compromised, they cannot be reused by fraudsters – dramatically reducing the risk of unauthorized transactions.
Complementing the Physical Card Experience
Beyond enhanced protection, the Virtual Credit Card with Dynamic CVC is designed to complement the physical card experience. Customers can continue to use their physical cards for everyday in-person purchases, while the Virtual Credit Card can be used for online subscriptions, recurring payments, e-commerce transactions and mobile wallets.
This new feature gives customers greater control over their digital footprint, enabling them to compartmentalize their online spending and reduce risk exposure without any disruption to their existing card usage.
The upcoming launch forms part of Citi Hong Kong's ongoing investment in digital capabilities aimed at enhancing customer experience and providing more intuitive, secure and convenient banking solutions.
Sarah O, Head of Digital Growth & Cards and Unsecured Lending Sales, Citi Hong Kong, said, "At Citi, we are focused on delivering innovative solutions that help customers navigate an increasingly digital world with confidence. The upcoming launch of Hong Kong's first Virtual Credit Card with Dynamic CVC reflects how we are leveraging digital innovation to make online payments safer, easier and more reassuring, helping customers transact with greater confidence and peace of mind. With the rapid growth of digital commerce and the persistent threat of card-not-present fraud, solutions like this are not just a differentiator – they are a necessity for responsible digital banking."
Helena Chen, Senior Vice President, General Manager, Hong Kong and Macau, Mastercard, said, "Mastercard is honored by the trust Citi has placed in us to bring this market-first innovation to their Hong Kong credit cardholders. The Virtual Credit Card with Dynamic CVC leverages Mastercard's tokenization capabilities to safeguard cardholders' credentials, demonstrating how our security innovations are setting a new benchmark for consumer protection in digital commerce. This launch also reflects Mastercard's promise to deliver safe and secure payment experiences to every cardholder."
The Virtual Credit Card with Dynamic CVC will be made available to eligible Citi Mastercard credit card customers in Hong Kong in the coming months through the Citi Mobile® App.
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Photo: Helena Chen, Senior Vice President, General Manager, Hong Kong and Macau, Mastercard (left) and Sarah O, Head of Digital Growth & Cards and Unsecured Lending Sales, Citi Hong Kong (right)
Hashtag: #Citi
The issuer is solely responsible for the content of this announcement.
About Citi
Citi is a preeminent banking partner for institutions with cross-border needs, a global leader in wealth management and a valued personal bank in its home market of the United States. Citi does business in more than 180 countries and jurisdictions, providing corporations, governments, investors, institutions and individuals with a broad range of financial products and services.
Additional information may be found atwww.citigroup.com | X: @Citi | LinkedIn: www.linkedin.com/company/citi | YouTube: www.youtube.com/citi | Facebook: www.facebook.com/citi
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Unveiling Three Innovative Products Integrating Local Hong Kong Culture and Consumption Scenarios, Demonstrating Deep Synergy Between Chinese Baijiu and Modern Leisure Lifestyles
HONG KONG SAR - Media OutReach Newswire - 29 October 2026 – The "Hong Kong Wine & Dine Festival 2026," a premier global culinary extravaganza organized by the Hong Kong Tourism Board, officially opened today, 29 October. Kweichow Zhen (also known as Zhenjiu), the flagship brand of ZJLD Group Inc. (6979.HK), a leading Chinese baijiu enterprise listed on the Hong Kong Stock Exchange, makes a powerful return to the event. Against the backdrop of accelerating its global expansion and developing innovative products following its IPO, Kweichow Zhen centres its participation on the core theme of "Zhenjiu Encounters Hong Kong". By seamlessly blending rich sauce-aroma baijiu with Hong Kong's vibrant contemporary urban culture, the brand creates an immersive tasting experience that highlights its latest breakthroughs in product innovation and integration with lifestyle scenarios.
As a pioneer championing Chinese baijiu culture on the global stage, ZJLD Group is dedicated to breaking traditional stereotypes and continuously expanding the horizons of baijiu within modern casual living. Catering to the preferences of young urbanites and international consumers for versatile and rich flavor profiles, the Group presents three flagship innovative products. These offerings fully showcase an innovative interpretation of time-honoured craftsmanship and a profound resonance with modern Hong Kong aesthetics.
Three Highlighted Innovative Products: Local Flavors, Cross-Industry Collaboration, and Multi-Category Breakthroughs
Local Flavor Inspiration: ZESS（Zhenjiu Cocktail with Local Ginger and Lemon）
To broaden the daily appeal of traditional baijiu and capture younger demographics, Kweichow Zhen introduces an innovative low-ABV, light-sip concept. Crafted with Zhenjiu's premium sauce-aroma baijiu as its base, the cocktail is specially infused with carefully selected local Hong Kong ginger and fresh lemon. Featuring a light 5% ABV sparkling profile, it harmoniously balances spicy nuances with crisp citrus notes, offering an approachable, low-alcohol alternative that revitalizes traditional sauce-aroma baijiu with a distinctly local Hong Kong touch.
Cross-Brand Innovation: Exclusive Launch of Chocolate Baijiu Ice Cream with The Ice Cream & Cookie Co.
Building on the enthusiastic response to past collaborations, Zhenjiu deepens its partnership with The Ice Cream & Cookie Co., an artisanal dessert brand from Singapore that has gained widespread popularity in Hong Kong. Making its exclusive debut at the festival, the "Chocolate-Flavored Baijiu Ice Cream" features a rich 60% dark chocolate base infused with premium apricots deeply soaked in Zhenjiu. The bright acidity and fermented complexity of the apricots blend perfectly with the smooth cocoa notes, delivering a luxurious triple-layered flavor experience of fruit, baijiu, and dark chocolate.
Major Category Expansion: "NEWS Oak-Aged Craft Beer" Makes Its Wine & Dine Debut
Marking a significant milestone in ZJLD's multi-category beverage ecosystem, "NEWS Oak-Aged Craft Beer", hailed as a "Super Beer", makes its premiere at this year's Wine & Dine. Developed over three years by Kweichow Zhen's R&D team, it is crafted from imported Canadian and Australian two-row barley malt, top-grade German and Belgian yeast, Yakima Valley aroma hops from the US, and pristine water from Mount Mogan. Brewed using top-fermented Ale techniques with an ABV of 5.9%, it delivers elegant fruity, malty, and subtle woody notes. The brand incorporates the Eastern cultural ethos of "good fortune and prosperity" into its marketing narrative, accompanied by a sleek, modern, minimalist packaging design that embodies continuous progress and infinite possibilities.
Deepening the Baijiu Globalization Strategy: Partnering with Hong Kong to Enhance Its Charm as a Global Culinary Capital
Mr. Paul Ng, Vice President of International Operations at ZJLD Group Inc., stated:
"The Hong Kong Wine & Dine Festival is a world-class event of immense global influence. Kweichow Zhen has participated for consecutive years, and this year, we are placing even greater emphasis on the deep integration and scenario innovation between baijiu and local Hong Kong culture. From ZESS, our local flavor-inspired cocktail, to our co-created baijiu ice cream with a renowned artisanal dessert brand, and the premiere of NEWS Oak-Aged Craft Beer, we aim to present a fresh international calling card for Chinese baijiu. We want to demonstrate that baijiu is not only a traditional cultural symbol, but a dynamic, stylish lifestyle choice that seamlessly fits into modern urban leisure and daily living."
Hashtag: #ZJLDGroup
The issuer is solely responsible for the content of this announcement.
About ZJLD Group Inc.
Zhenjiu was established in 1975 in Zunyi, Guizhou, China's primary production area for sauce-aroma baijiu. In 1988, it was honored with the National Quality Award at the 5th National Wine Appreciation Conference. In the same year, it was selected by the Protocol Department of the Ministry of Foreign Affairs, the Communication Department of the Ministry of Economy and Trade, and the Great Hall of the People Management Bureau to become one of the two sauce-aroma baijiu served at state banquets. It is also recognized as one of the "Three RepresentativeBaijiu Brands in Guizhou".
ZJLD Group Inc. is a leading baijiu group in China devoted to offering premium baijiu products, including sauce-aroma, mixed-aroma, and strong-aroma varieties. The Company operates four renowned baijiu brands in China, including two national baijiu brands (Zhenjiu and Li Du) and two regional brands (Xiangjiao and Kaikouxiao). ZJLD prides itself on inheriting the time-honored baijiu-distilling techniques and reinvigorating them to develop iconic products, striving to create a diverse portfolio that meets modern consumer preferences, captures broader market opportunities, and promotes traditional Chinese baijiu culture worldwide.
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