BANGKOK, Sept. 4, 2026 /PRNewswire/ -- This Mother's Day, IKEA Thailand looks beyond who children's furniture is designed for to recognize someone it has been supporting all along 'mothers'.
Walk through the IKEA Kids section and you'll find a familiar scene. Children trying out toys, sitting on tiny chairs, or exploring furniture designed around the way they play and grow.
But there is almost always someone else sharing those moments with them.
Their mothers.
Some sit patiently on chairs far too small for them. Some crouch down to play alongside their children. Others end up on the floor, completely immersed in whatever imaginary world their child has created.
At first glance, these may seem like ordinary moments between a mother and her child.
Look a little closer, however, and they reveal just how much a mother carries every day.
She carries her child. The bags. Hundreds of questions. The imagination needed to make up another story on the spot. Along with the laughter, memories, care and countless responsibilities that come with raising a child.
Because no one is born already knowing how to be a mother.
Yet when it comes to their children, mothers often find themselves becoming stronger, more patient, more playful and more imaginative, doing things they never thought they could.
This simple observation became the starting point for IKEA Thailand's Mother's Day campaign, "For All She Carries."
The campaign invites people to look at children's furniture from a different perspective.
While IKEA children's furniture is designed around the needs, play and development of children, real life shows that children are rarely the only ones it has to support.
Every time a mother crouches down to play, sits beside her child to read a story, helps them get dressed, answers yet another question or steps into their imaginary world, the furniture is supporting her too.
A child's chair becomes more than a place for a child to sit.
A storage unit becomes more than somewhere to keep things.
A floor cushion supports more than play.
And a child's bed can become much more than a place to sleep.
The print series brings this idea to life by revealing a second role hidden within familiar IKEA Kids products.
A floor cushion becomes a salon chair. A child's bed becomes a runway. A storage unit becomes a trackside seat.
Each execution captures an everyday moment between a mother and her child, showing how furniture made for children quietly becomes part of the many roles mothers take on alongside them.
Together, these pieces support all the moments in which mothers bend, sit, climb, play, tell stories, answer questions, comfort their children and build entire worlds with them.
So this Mother's Day, IKEA Thailand chose to celebrate mothers through something the brand has always done creating furniture that supports everyday life at home.
But instead of only showing what the furniture was designed to do, "For All She Carries" reveals everything and everyone it ends up supporting in real life.
To bring the idea into the place where these moments naturally happen, the campaign's print ads were installed inside IKEA stores, within the IKEA Kids section itself.
It is the same environment where mothers are already sitting beside their children, crouching down to play and becoming part of their imaginary worlds.
By placing the work there, the campaign does more than tell mothers a story from a distance. It reaches them while they are living the very moments the work is based on.
And in doing so, it invites them to see the children's furniture around them differently.
Not simply as something they buy for their children, but as something that has quietly been there for them too, supporting every role, every moment and everything they carry along the way.
Because behind everything she carries, there is something supporting her.
For All She Carries.
Happy Mother's Day.
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IKEA Thailand Reframes Children's Furniture Through the Eyes of Mothers in "For All She Carries"
IRVINE, Calif., Sept. 4, 2026 /PRNewswire/ -- Aurzen today announced "Unfold the Art," a new creative collection inspired by Jean-Michel Basquiat, bringing the brand's portable projection vision into closer dialogue with art, design, and everyday living. By combining Aurzen's design-led approach to portable devices with Basquiat's bold visual energy, the initiative marks the beginning of a long-term platform dedicated to exploring new expressions across art, space, and modern lifestyle.
Known for making portable projection easier to carry, place, and enjoy across different environments, Aurzen sees this special collection as a natural extension of its design philosophy. With "Unfold the Art," the brand connects portable technology with a stronger visual point of view and a more expressive sense of atmosphere.
The collection draws on a shared belief that everyday objects can be both functional and emotionally resonant. Aurzen's clean, flexible design language meets the raw energy, layered symbolism, and unmistakable immediacy associated with Basquiat's iconic visual world, creating a project shaped by contrast, expression, and personality.
"Aurzen has always believed technology should feel easy to live with and meaningful to experience," said Jason Zhang, Senior Director of Product at Aurzen. "Through this collection inspired by Basquiat, we are exploring a more expressive side."
Designed to grow beyond a single launch moment, "Unfold the Art" will evolve as a broader creative story. Future expressions will build on this foundation, exploring how portable projection can feel more personal, more visual, and more culturally alive in the home.
For Aurzen, this initiative reflects a commitment to shaping not only how projection performs, but how it looks and feels in everyday living spaces, where useful technology and artistic inspiration can naturally coexist.
This project was done in collaboration with Artestar, a global licensing agency and creative consultancy representing world-renowned visual artists, estates, and foundations. Artestar conceptualizes and develops some of the world's most iconic brand partnerships across an array of categories and geographic regions, all while preserving and elevating each artist's unique legacy. Through strategic planning and thoughtful curation, Artestar powers creative collaborations to make art accessible to everyone. Learn more at artestar.com.
About Aurzen
Aurzen is a global innovator in smart projection technology. By combining advanced optical engineering with intuitive software and user-focused design, Aurzen delivers products that bring big-screen experiences to any space. The company pioneered the world's first Tri-Fold Truly Portable Projector, ZIP, and its designs have been recognized with multiple international awards, including the iF Design Award, Red Dot Award, G-Mark Award, and IDEA Award. For more information, visit www.aurzen.com.
About JEAN-MICHEL BASQUIAT
Jean-Michel Basquiat stands as one of the most influential artists of his generation and is widely regarded as a defining figure of 20th-century art. Though his career lasted less than a decade, it transformed contemporary art and continues to shape culture today.
Basquiat's art is raw, charged with energy, and fiercely original. With a fearless approach to color and composition, he balanced opposing forces with control and spontaneity, menace and humor, urban grit and primal expression. His work embraced a fusion of media, incorporating painting, drawing, and collage. The surfaces of his canvases teem with language and coded imagery: words, numbers, symbols, diagrams, and pictograms merge with fragments of popular culture, history, and personal iconography. His multi-panel constructions, exposed stretcher bars, and dense overlays of text and imagery became hallmarks of Jean-Michel Basquiat's inimitable style, positioning him as a true innovator who blurred boundaries between fine art and street culture.
© Estate of Jean-Michel Basquiat. Licensed by Artestar, New York.
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Aurzen Introduces "Unfold the Art," a New Creative Chapter Inspired by Basquiat for Portable Projection
