From next-generation displays and AI-powered smart home experiences to sports-inspired moments, TCL presents an immersive vision of everyday life in the AI era.
BERLIN, Sept. 5, 2026 /PRNewswire/ -- TCL unveiled its vision for an AI Inspired Life at IFA 2026 through the "Inspiration Habitat," an immersive smart-living environment that brings together next-generation displays, AI-powered smart home experiences and sustainable energy solutions. Built around TCL's Screen Universe, the exhibition shows how screens across forms and applications are evolving into intelligent interfaces connecting people with content, services and the physical world.
With the FIBA Women's Basketball World Cup 2026 taking place in Berlin during IFA, TCL is extending this vision from the exhibition floor to sports-inspired fan experiences, showing how display innovation and AI-enabled living can bring the energy of the court closer to everyday life.
"At IFA 2026, TCL is showing how AI and display innovation can create more intuitive, immersive and human-centered experiences," said Daniel Sun, CTO of TCL Industries. "Through our Screen Universe, TCL is turning advanced display technologies and AI capabilities into tangible home experiences."
TCL's Screen Universe Turns Display Innovation into Everyday Intelligence
At IFA 2026, TCL brought together voices from technology, entertainment and creative industries to examine how larger screens, improved picture quality and intelligent interaction are shaping immersive home entertainment.
A key highlight is the TCL X11L SQD-Mini LED TV, which delivers up to 100% BT.2020 All-Scene Wide Color Gamut, precise dimming and up to HDR 10,000 nits peak brightness through next-generation display technologies. TCL also introduced RayNeo GT Max AR Glasses, the world's first Dolby Vision-certified AR glasses, extending premium viewing beyond the living room into personal, mobile scenarios.
Together, these products show how TCL is extending premium visual experiences from the living room to personal entertainment, mobility, work and public spaces, transforming screens into diverse interfaces that bring AI into everyday experiences.
AI Inspired Life: Intelligence That Lives in Everyday Moments
Through the latest NXTHOME™ ecosystem, TCL presents a future-oriented approach to connected living, where smart displays, connected home appliances, AI experiences, interior design and sustainable living create a home environment that adapts to people's needs.
The AiMe Family Companion Robot brings intelligent technology to life through natural multimodal interaction and lifelike motion control. TCL's AI-powered appliances, including the FreshIN 3.0 Ultra Air Conditioner, TCL Free Built-in Refrigerator and TCL AI SuperDrum Laundry Tower P9 Ultra, translate AI capabilities into practical experiences across air care, food storage and laundry care.
TCL CSOT Powers the Next Generation of Display Experiences
Through its advanced display technology brand APEX, TCL CSOT is presenting technologies across IJP OLED, color e-paper and Light Field 3D at IFA 2026, opening new possibilities for large-screen entertainment, high-performance gaming, AR, automotive displays and emerging applications.
Inspire Your Passion: Bringing the Thrill of Sport Beyond the Court
From the Olympic Games to the world's top arenas, TCL continues to use sport as a powerful way to connect people through shared moments of passion, performance and possibility that Inspire Greatness in everyday life.
With IFA 2026 and the FIBA Women's Basketball World Cup 2026 both taking place in Berlin, TCL is bringing the energy of women's basketball into its Inspiration Habitat through basketball-inspired experiences and fan interactions. TCL is embedding the spirit of TCLforHer across its activations and global communications, celebrating the confidence, resilience and ambition represented by women's basketball.
About TCL
Founded in 1981, TCL—short for "The Creative Life"—is dedicated to empowering smarter, healthier lifestyles through next-generation experiences. Operating through two independent entities, TCL Industries and TCL Technology, TCL delivers innovative solutions spanning TVs, smartphones, audio products, smart home devices, display technologies, and clean energy.
Today, with 50 R&D centers and 47 manufacturing bases globally, TCL operates in over 160 countries and regions, reinforcing its position as a globally competitive smart technology brand. To further inspire greatness, TCL has become an official Worldwide Olympic and Paralympic Partner in the Home Audiovisual Equipment and Home Appliances category.
https://www.tcl.com/global/en
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TCL Showcases AI Inspired Life at IFA 2026 Through Its Screen Universe
TCL Showcases AI Inspired Life at IFA 2026 Through Its Screen Universe
- $5.8 billion investment part of Hyundai Motor Group's $26 billion U.S. commitment, strengthening local supply chain and industrial resilience
- Commercial production to begin in 2029 with 2.7 million metric tons annual capacity, supporting 5,400 jobs including 1,300 direct employments
- First Electric Arc Furnace-based integrated steel mill in the U.S., leveraging advanced technologies including Direct Reduction Process
- Supplying high-quality, low-carbon emissions steel to global automakers including Hyundai Motor and Kia
SEOUL, South Korea and ASCENSION PARISH, La., Sept. 5, 2026 /PRNewswire/ -- Hyundai Steel Company held a ceremonial event today for a $5.8 billion Electric Arc Furnace-based integrated steel mill in Louisiana, the first of its kind in North America, marking a pivotal moment in strengthening U.S. manufacturing resurgence.
Under the slogan of "Building the Future of Steel, Together with Louisiana," the ceremonial event took place at the RiverPlex MegaPark in Ascension Parish, Louisiana. The new mill will be operated by HYUNDAI-POSCO Louisiana Steel LLC (HPLS), a joint venture between Hyundai Steel, POSCO, Hyundai Motor Company and Kia Corporation.
The $5.8 billion investment establishes the first North American steel production base for Hyundai Steel, Hyundai Motor Group's steelmaking arm. With commercial production targeted for 2029, the mill will have an annual capacity of 2.7 million metric tons of hot-rolled and cold-rolled steel sheets, primarily for automotive applications, and is expected to create 5,400 jobs, including 1,300 direct positions.
"As America strengthens its manufacturing leadership, steel will continue to power the next chapter of its industrial resurgence," said Hyundai Motor Group Executive Chair Euisun Chung. "We are proud to contribute to that vision and to the future of 'Made in America'. Together, we will turn our shared ambitions into greater productivity and prosperity."
Advancing Hyundai Motor Group's Commitment to U.S. Manufacturing
The Louisiana steel mill is a cornerstone of Hyundai Motor Group's $26 billion U.S. investment commitment through 2028, announced in 2025. This strategic initiative represents Hyundai Motor Group's significant expansion in the U.S. spanning automotive production, advanced steelmaking, robotics innovation, and other key sectors—establishing a fully integrated ecosystem expanding the U.S. manufacturing footprint and mobility value chain. Since entering the U.S. market in 1986, Hyundai Motor Group has invested more than $20.5 billion.
About Hyundai Steel
More information about Hyundai Steel, please see: https://hyundai-steel.com/en
About HYUNDAI-POSCO Louisiana Steel (HPLS)
More information about HPLS can be found at: https://www.linkedin.com/company/hyundai-posco-louisiana-steel/
About Hyundai Motor Group
More information about Hyundai Motor Group can be found at: http://www.hyundaimotorgroup.com or Newsroom: Media Hub by Hyundai, Kia Global Newsroom, Genesis Newsroom
SEOUL, South Korea and ASCENSION PARISH, La., Sept. 5, 2026 /PRNewswire/ -- Hyundai Steel Company held a ceremonial event today for a $5.8 billion Electric Arc Furnace-based integrated steel mill in Louisiana, the first of its kind in North America, marking a pivotal moment in strengthening U.S. manufacturing resurgence.
Under the slogan of "Building the Future of Steel, Together with Louisiana," the ceremonial event took place at the RiverPlex MegaPark in Ascension Parish, Louisiana. The new mill will be operated by HYUNDAI-POSCO Louisiana Steel LLC (HPLS), a joint venture between Hyundai Steel, POSCO, Hyundai Motor Company and Kia Corporation.
The $5.8 billion investment establishes the first North American steel production base for Hyundai Steel, Hyundai Motor Group's steelmaking arm. With commercial production targeted for 2029, the mill will have an annual capacity of 2.7 million metric tons of hot-rolled and cold-rolled steel sheets, primarily for automotive applications, and is expected to create 5,400 jobs, including 1,300 direct positions.
"As America strengthens its manufacturing leadership, steel will continue to power the next chapter of its industrial resurgence," said Hyundai Motor Group Executive Chair Euisun Chung. "We are proud to contribute to that vision and to the future of 'Made in America'. Together, we will turn our shared ambitions into greater productivity and prosperity."
Advancing Hyundai Motor Group's Commitment to U.S. Manufacturing
The Louisiana steel mill is a cornerstone of Hyundai Motor Group's $26 billion U.S. investment commitment through 2028, announced in 2025. This strategic initiative represents Hyundai Motor Group's significant expansion in the U.S. spanning automotive production, advanced steelmaking, robotics innovation, and other key sectors—establishing a fully integrated ecosystem expanding the U.S. manufacturing footprint and mobility value chain. Since entering the U.S. market in 1986, Hyundai Motor Group has invested more than $20.5 billion.
About Hyundai Steel
More information about Hyundai Steel, please see: https://hyundai-steel.com/en
About HYUNDAI-POSCO Louisiana Steel (HPLS)
More information about HPLS can be found at: https://www.linkedin.com/company/hyundai-posco-louisiana-steel/
About Hyundai Motor Group
More information about Hyundai Motor Group can be found at: http://www.hyundaimotorgroup.com or Newsroom: Media Hub by Hyundai, Kia Global Newsroom, Genesis Newsroom
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
Hyundai Steel Celebrates Louisiana EAF Steel Mill Project Launch, Driving Growth for U.S. Manufacturing
