FOSHAN, China, Sept. 7, 2026 /PRNewswire/ -- As demand for functional hosiery continues to grow in sectors such as sports, healthcare, outdoor recreation, and daily health care, socks are evolving from basic apparel into functional products designed for specific needs. Responding to this market shift, Jixingfeng continues to strengthen its smart manufacturing capabilities, combining advanced material applications, specialized knitting technology, and flexible OEM/ODM production models to develop high-performance socks for global clients.
Smarter Manufacturing for Consistent Quality
Driven by textile technology, automation, and the growing demand for functional socks, the global textile and hosiery supply chain is undergoing profound changes. Against this backdrop, Jixingfeng operates globally through its B2B digital platform and has officially begun a comprehensive upgrade of its smart manufacturing infrastructure.
Founded in 2003, Jixingfeng has developed a technology-driven sock manufacturing model over the years. Its production infrastructure includes a 19,000-square-meter factory with approximately 570 knitting machines and a daily production capacity of over 170,000 pairs, capable of simultaneously meeting the needs of large-volume orders and small-batch trial production.
First, Jixingfeng has built a complete end-to-end self-developed production ecosystem, seamlessly connecting the entire process from the scientific blending of raw materials to retail packaging. Clients can collaborate with factories from the initial product concept stage, transforming design requirements into producible socks and further improving the consistency between samples and mass production. Through this system, Jixingfeng has become a professional socks supplier for many world-renowned footwear and sportswear brands.
Second, to meet the diverse needs of the global market, Jixingfeng has strategically divided its factory into multiple specialized production areas, enabling its production lines to be flexible and adaptable, allowing for rapid switching between completely different product categories without affecting the structural integrity or output efficiency.
At the same time, Jixingfeng has established a strict multi-level quality assurance system that covers the entire production process from receiving combed cotton yarn raw materials to finally sealing export cartons suitable for sea transport.
As a professional 3D digital sock manufacturer in China, Jixingfeng also uses advanced 360-degree seamless digital printing equipment to support complex jacquard patterns and 3D stereoscopic relief designs, solving a common problem in customized sock production: how to ensure that the appearance and structure of the product remain stable during mass production after the sample development is completed.
Advanced Materials, Specialized Performance
According to Global Info Research, the global performance socks market will expand from approximately $1.8 billion in 2025 to $2.809 billion by 2032, representing a CAGR of 6.6% from 2025 to 2032. It is also pointed out that technologies such as moisture wicking, temperature regulation, directional cushioning, arch support, and seamless construction are becoming important areas of innovation for high-performance socks. The development of high-performance socks is increasingly reliant on the matching of specific materials with production technologies and specific applications.
To meet the functional requirements of different products, Jixingfeng continuously expands its material application capabilities. Currently, the premium yarns applicable to production and development include cotton, LYCRA®, Lenzing Modal, TANBOOCEL® bamboo fiber, merino wool, recycled eco-friendly yarn, Sorona® bio-based fiber, and BASF functional yarn. Among these, Jixingfeng has achieved large-scale production of Sorona® bio-based yarn and recycled eco-friendly yarn socks, overcoming the challenge of lacking large-scale and stable production capacity for eco-friendly fibers.
Jixingfeng's capabilities are not only reflected in its material selection but also extend to product design for different applications. At present, the sock company's products cover performance socks, running socks, basketball socks, compression socks, yoga anti-slip socks, merino wool socks, antibacterial and deodorizing socks, five-toe socks, and other functional sock products.
In the field of sports applications, Jixingfeng has developed socks featuring seamless toe-closing, localized pressure structures, breathable mesh zones, and specialized anti-friction structures. These designs primarily focus on practical needs such as reducing friction, improving foot stability, enhancing moisture management, and providing cushioning.
The same manufacturing approach has also been applied to medical and health-related products. Jixingfeng has begun developing diabetic socks and other functional medical socks. This specialization allows them to serve the development needs of products with higher requirements for functionality, beyond traditional everyday socks.
Building Trust for Global Markets
As a socks factory serving global clients, Jixingfeng supports OEKO-TEX Standard 100 certification and possesses relevant experience in EU textile regulations, product labeling, fiber composition identification, and export documentation. Approximately 60% of the company's products are exported to markets such as the United States, Europe, and Australia, while also serving domestic apparel and footwear brands in China.
For brands looking to create differentiated products, Jixingfeng also owns custom sock maker capabilities, providing services such as material selection, pattern design, prototyping, logo embroidery or printing, special color schemes, and customized packaging.
"As socks become more specialized, sock manufacturers can no longer limit themselves to traditional production models and need to deeply understand the materials, technologies, and application requirements behind each product," said Susan Xu, the founder of Jixingfeng. "Whether it's for sports, healthcare, outdoor activities, or everyday wear, our goal is to translate these needs into reliable and scalable manufacturing solutions. By strengthening our capabilities in smart manufacturing and material application, we are committed to becoming a more competitive long-term partner for global brands."
About Jixingfeng
Jixingfeng is a sock company located in Foshan, China, specializing in knitted socks, functional socks, professional sports socks, infant socks, medical and special function socks, as well as custom OEM/ODM production. It has approximately 570 knitting machines with a daily capacity exceeding 170,000 pairs, capable of supporting both large-scale production and small-batch product development. Its product applications cover multiple fields including sports, healthcare, children's products, outdoor applications, and everyday wear, serving customers in both domestic and international markets.
Media Contact
Nanhai Jixingfeng Knit Factory
No. 2, Right Side of Daheng Hengyi Road, Dabu Industrial Zone, Lishui Town, Nanhai District, Foshan City, Guangdong Province, China
Email: jixingfeng@jxffactory.com
Tel: +86-133 2679 5658
www.jixingfengsocks.com
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Jixingfeng Strengthens Smart Manufacturing of High-Performance Socks with Advanced Materials and Specialized Production
SINGAPORE, Oct. 23, 2026 /PRNewswire/ -- Visa, a global leader in digital payments and the Singapore Tourism Board (STB) have signed a three-year Memorandum of Understanding (MOU) to strengthen Singapore's appeal as a preferred travel destination and to unlock new growth opportunities. The collaboration will focus on three key pillars – driving discovery of Singapore's tourism products, especially its dining and night-time experiences; deriving insights to identify high-value tourism opportunities; and developing co-branded marketing campaigns to build brand preference for both Visa and Singapore.
Visa also announced that Singapore will be part of Visa Destinations, and the collaboration will leverage Visa Destinations as a platform to introduce strategic partnerships, flagship initiatives and experiences across Singapore's tourism precincts and high-yield traveller segments.
Visa Destinations is a global travel programme designed to elevate how travellers discover and experience the world's most iconic destinations. Singapore is the second country to launch Visa Destinations in Asia Pacific, following Thailand which was introduced in July this year. Other cities include London, New York, and Paris, reinforcing the city's position as a leading travel hub. The programme will commence in Singapore in November this year.
Curating distinctively local experiences to inspire discovery of Singapore
The first pillar of collaboration will focus on benefits and experiences for travellers across tourism industries including attractions, dining, entertainment, retail and tours, which are key categories of spend.
Visa's data shows that shopping and dining are significant contributors to traveller spend. This reinforces the importance of curating meaningful experiences that give travellers compelling reasons to return to Singapore, particularly as repeat visitors spend approximately four times more than first-time visitors[1]. Visa's spend trend data and insights can sharpen the understanding of visitor segments, source markets and experiences with the greatest potential to drive higher-value demand, deeper exploration and repeat travel.
Visa and STB will also work closely to curate offers that showcase local businesses across tourism precincts, including building on an existing partnership with Pelago by Singapore Airlines to promote attractions and tours, supported by seamless, secure payment experiences throughout the visitor journey. These include introducing benefits and experience packages for Visa cardholders globally through the Visa Destinations platform at key attractions in Singapore.
The partnership will also spotlight Singapore's vibrant night-time experiences, with both parties collaborating to drive demand, including building on an existing collaboration with Grab. Singapore's night-time dynamism is a compelling part of its destination appeal, with flagship events such as the Singapore Grand Prix creating opportunities for visitors to experience the city after dark. The latest data from Visa indicated that during the F1™[2] Singapore Night Race 2026 race week, there was uplift in spend on restaurant and entertainment categories by two-thirds. Spending grew throughout the day, where evening spend climbed by almost half between 7pm and 11pm, and nearly doubled between 11pm and 5am[3].
Harnessing insights and targeted campaigns to drive high-value tourism
The second pillar will focus on harnessing tourism insights to identify high-value tourism opportunities through rich insights from Visa's global network of cardholder data and analytics capabilities.
Visa data shows that some of the largest inbound travel corridors to Singapore amongst Visa cardholders include Australia, Indonesia, Mainland China, Malaysia and the United States[4]. This aligns with STB's visitor arrival data, where these markets are among the largest source markets of visitors to Singapore. As there are common markets of interest, pooling available market data will allow both parties to develop a deeper understanding of visitor behaviour and preferences, tailor more targeted initiatives in response, and ensure efforts are focused on markets and segments with the highest potential for high-value tourism growth.
The third pillar of cooperation will see Visa and STB develop co-branded marketing campaigns anchored on the brand strengths of Visa Destinations and STB's Passion Made Possible. The partners will roll out initiatives across key source markets, supported by destination-led storytelling, co-marketing activities and in-destination activations. These efforts will combine tailored travel content with exclusive access and experiences for Visa cardholders, building on the success of past campaigns such as Visa-STB-Pelago's 'Seasons. Made in Singapore' and 'Non-stop Fun' which built on STB's 'Made in Singapore' and 'We Don't Wait For Fun' campaigns.
"Singapore is already a world-class destination with strong global appeal. Our partnership with the Singapore Tourism Board is about converting that appeal into deeper engagement, bringing together STB's destination expertise with Visa's global network, travel insights and partnerships to inspire more international travellers to visit and return," said Adeline Kim, Group Country Manager, Regional Southeast Asia, & SVP, Global Clients, Asia Pacific, Visa. "Visa Destinations will help turn inspiration into action by connecting our cardholders with benefits, exclusive access and distinctive experiences across attractions, dining, entertainment, retail and tours. Together, we can make every stage of the journey more rewarding and seamless, while helping visitors discover more of Singapore and supporting the country's ambition for high-value tourism growth," she added.
"As travellers today increasingly seek more personalised and distinctive experiences, Singapore continues to evolve to inspire new discoveries with every visit. This partnership with Visa brings together its global reach, insights and network of partners with STB's destination expertise to curate compelling, high-quality experiences and data-driven marketing campaigns that resonate with travellers' interests. Through this collaboration, we aim to create more opportunities for our tourism businesses and advance STB's Tourism 2040 priorities through impactful, high-quality tourism growth," said Melissa Ow, Chief Executive, Singapore Tourism Board.
To see the list of Singapore's Visa Destinations' benefits and experiences, click here.
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About Visa
Visa (NYSE: V) is a world leader in digital payments, facilitating transactions between consumers, sellers, financial institutions and government entities across more than 200 countries and territories. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive. We believe that economies that include everyone everywhere, uplift everyone everywhere and see access as foundational to the future of money movement. Learn more at Visa.com.
About the Singapore Tourism Board
The Singapore Tourism Board (STB) is the lead development agency for tourism, one of Singapore's key economic sectors. Together with industry partners and the community, we shape a dynamic Singapore tourism landscape. We bring the Passion Made Possible brand to life by differentiating Singapore as a vibrant destination that inspires people to share and deepen their passions.
More: www.stb.gov.sg or www.visitsingapore.com | Follow us: STB LinkedIn, STB Facebook or STB Instagram
| [1] VisaNet data as of April 2025 to March 2026 |
| [2] Visa has no commercial affiliation or sponsorship relationship with Formula 1TM. All insights and data provided are based on VisaNet data from during the week of the Singapore Grand Prix |
| [3] VisaNet data as of event week is 5–11 October 2026, compared with the weekly average of the 52-week benchmark period from 6 October 2025 to 4 October 2026 |
| [4] VisaNet data as of September 2026 |
[1] VisaNet data as of April 2025 to March 2026
[2] Visa has no commercial affiliation or sponsorship relationship with Formula 1TM. All insights and data provided are based on VisaNet data from during the week of the Singapore Grand Prix
[3] VisaNet data as of event week is 5–11 October 2026, compared with the weekly average of the 52-week benchmark period from 6 October 2025 to 4 October 2026
[4] VisaNet data as of September 2026
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
Visa Partners Singapore Tourism Board to Strengthen Singapore's Global Destination Appeal
