RIYADH, Saudi Arabia, Sept. 8, 2026 /PRNewswire/ -- Tencent Cloud, the cloud business of global technology company Tencent, today announced its collaboration with Bookme, which started in Pakistan and is now the fastest-growing travel and e-ticketing platform across the Middle East, North Africa, Afghanistan and Pakistan (MENAP) as the company continues to strengthen its presence across international markets. Under the collaboration, Tencent Cloud provides scalable cloud infrastructure and technical expertise for Bookme's consumer platforms and embedded booking services, helping the company meet growing customer demand, manage extensive global travel inventory, and support a growing partner ecosystem across multiple markets.
Over the past 13 years, Bookme has helped digitize Pakistan's ticketing industry and evolved into a comprehensive travel and experiences platform serving more than 15 million customers. As one of Pakistan's earliest homegrown startups to expand overseas, Bookme has established a presence across five additional regions, including the Middle East and North Africa (MENA).
Driving Scale Through Cloud Infrastructure
As Bookme continues to grow its international presence, maintaining seamless search and booking experiences while managing extensive global travel inventory and partner integrations is a key priority. Tencent Cloud provides the infrastructure used to host and scale Bookme's digital workloads, supporting customer journeys across its consumer platforms and embedded booking experiences. Bookme's booking platform is also available via API in a mini-app format, delivered across more than 40 platforms.
Leveraging Tencent Cloud's infrastructure, monitoring services, security features, and technical support, Bookme is able to scale operations efficiently while maintaining the flexibility needed to accommodate spikes in demand during travel peaks, promotional campaigns, and major events. The collaboration also supports future service enhancements, ecosystem development, and continued business growth across multiple markets.
Rachel Xie, General Manager of Tencent Cloud MENA & General Manager of Operations, Channel Development and Marketing, Tencent Cloud International, said: "As digital platforms continue to expand across markets, having cloud infrastructure that can scale alongside business growth is increasingly important. Tencent Cloud is pleased to support Bookme with scalable infrastructure and technical expertise that help power its customer-facing platforms and partner ecosystem. We look forward to supporting Bookme's continued growth as it enhances its services and reaches more customers across international markets."
Faizan Aslam, Founder and Chief Executive Officer of Bookme, said: "Bookme has evolved from helping digitize Pakistan's ticketing industry into a travel and experiences platform serving millions of customers across multiple markets. As we continue to expand our global footprint, having scalable technology infrastructure is critical. Tencent Cloud provides the flexibility and capacity we need to support evolving customer needs and deliver seamless experiences across our platforms."
Powering Bookme's Global Growth
Today, Bookme serves customers across Pakistan, Saudi Arabia, and other international markets through its digital platforms and partner ecosystem. Its inventory spans flights across more than 500 airlines, over one million hotels, global events, airport lounges, e-visas, tours, and attractions, while also powering embedded booking experiences through a broad network of fintech, banking, and super-app partners.
With customer demand, travel inventory, and partner integrations continuing to grow, operational agility and scalability remain key priorities. Supported by Tencent Cloud's infrastructure foundation, Bookme is well-positioned to strengthen its partner ecosystem, enhance customer experiences, and introduce new services across markets.
The collaboration reflects Tencent Cloud's commitment to supporting high-growth digital platforms with secure, reliable, and scalable cloud technologies. By helping businesses build the infrastructure needed to support growth, scale operations, and deliver seamless digital experiences, Tencent Cloud continues to enable digital transformation across industries, including travel, lifestyle, and technology services.
About Tencent Cloud
Tencent Cloud, one of the world's leading cloud companies, is committed to creating innovative solutions to resolve real-world issues and enabling digital transformation for smart industries. Through our extensive global infrastructure, Tencent Cloud provides businesses across the globe with stable and secure industry-leading cloud products and services, leveraging technological advancements such as cloud computing, Big Data analytics, AI, IoT, and network security. It is our constant mission to meet the needs of industries across the board, including the fields of gaming, media and entertainment, finance, healthcare, property, retail, travel, and transportation.
About Bookme
Founded in Pakistan, Bookme has grown into the country's largest digital ticketing platform and is rapidly expanding across the MENAP region. Offering bookings for buses, flights, hotels, events, movies, and Hajj and Umrah, Bookme is emerging as one of the region's fastest-growing online travel platforms, trusted by millions of users.
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Tencent Cloud Powers Bookme's Global Business Growth with Scalable Cloud Infrastructure
India's largest Pro AV show returns to the Jio World Convention Centre, Mumbai, 16–18 September 2026, across its largest floor yet. Entry is free — register now, and save 20% on ticketed sessions while spots last.
MUMBAI, India, Sept. 8, 2026 /PRNewswire/ -- One week out from InfoComm India 2026, India's largest Professional Audiovisual (Pro AV) and integrated experience technology trade show, visitors have a final window to register and lock in their agenda. Building on a 2025 edition that drew 12,606 business attendees from 36 countries, the free-to-attend 2026 show — at the Jio World Convention Centre (JWCC), Mumbai, from 16–18 September — occupies its largest footprint yet, with over 160 exhibitors, 130-plus new product launches and embedded AI running live across the show floor.
Day One: Opening Ceremony and India's next digital leap
The show opens on Wednesday 16 September at 10:30 AM with the Opening Ceremony and Main Forum on the Smart Tech Stage. Dave Labuskes, CTS, CAE, RCDD, Chief Executive Officer of AVIXA, delivers the Welcome Address, followed by the flagship Opening Session, "Leading India's Next Digital Leap: Technology, Infrastructure and the Intelligent Enterprise," headlined by Gopi Thangavel, Group CIO of Larsen & Toubro (L&T). Entry is free, but seats are limited and allocated first-come, first-served — arrive early.
See new products before they hit the market
Across its largest footprint yet — Pavilion Halls 1–3 at ground level and Jasmine Halls 1 & 2 on Level 3 — InfoComm India 2026 brings over 160 exhibitors and 130-plus new product launches, including global debuts and multiple Asia-first unveilings across display, audio, collaboration and control, for the enterprise, education, government and broadcast sectors. Among the launches to see first:
- Arihant Infosys — MeetCube Pods: self-contained, AV-integrated meeting pods that make any office video-call-ready for hybrid work in hours (Booth TG01).
- Comcon Technology — Point Source Audio: the India launch of Point Source Audio's professional microphone and audio range (Booth TB10).
- Techaagam — UNITY™ Collaboration Switcher Series: a USB-C collaboration switcher with BYOM/BYOD support for Microsoft Teams Rooms and Zoom Rooms (Booth G27).
AI, running live on the show floor
More than one in ten products at InfoComm India 2026 feature embedded AI — running live on the floor, not on a slide deck — from AI-powered cameras and intelligent audio to predictive AV management. With India's Pro AV market on a US$14 billion trajectory by 2030 (AVIXA IOTA 2025) and AI a primary driver, the show is the place to assess what is genuinely ready to specify. Highlights include:
- Shure — IntelliMix: AI-powered audio and collaboration technology for intelligent, scalable meeting rooms (Booth D01).
- Stapes India: a daily live-demo theatre of AI voice-tracking microphones and AI PTZ auto-tracking cameras for smart conferencing and classrooms (Booth TC31).
In-booth experiences to plan around
- Samsung (Booth E01): a mime-artist activation built around the newly launched Samsung Spatial Signage 3D Display, pairing an AI-powered 3D visual experience with a surprise live act (12:00 PM and 4:00 PM, 16–17 September).
- Jabra (Booth K10): fireside chats "The AI Era" and "Voice AI," plus interactive quizzes, gifts and a daily booth lucky draw.
- Fohhn (Booth TH05): "Fohhn Gallery," an immersive audio experience for live sound.
- Interactive Scape with DISPLAX (Jasmine Hall 1, Booth TF32): live demos of Scape X® large-format multitouch collaboration.
- Italian Sound Design (Booth H37): a showcase of Italian audio brands K-ARRAY, KGEAR and KSCAPE.
- Wilyer (Booth TF33): live demos of on-premise digital signage and retail "Lift-and-Learn" displays.
Browse the full line-up of exhibitor booth activities and demos ahead of the show.
Special events, guided tours and networking
Beyond the booths, InfoComm India 2026 runs a full programme of special events. Guided Show Floor Tours — Education & Enterprise, and Live Events & Entertainment — offer curated, expert-led routes through the halls, while the Welcome Networking Event, co-hosted with AVIXA, brings the community together on the show floor. The Xchange LIVE community meet-ups (Newcomer, CTS, AV/IT and a Women's Council session opened by AVIXA Chief Global Officer Sarah Joyce) are free to join, as is the Friday AV Futures programme for students and young professionals. Save 20% on ticketed sessions with code ICI26ALLE50 — first-come, first-served, and limited spots only.
Plan your visit: show hours
The show runs 10:00 AM–6:00 PM on 16 and 17 September and 10:00 AM–4:00 PM on 18 September, with badge collection from 9:30 AM daily. With more to see than a single day allows, visitors are encouraged to plan a multi-day visit and map their route in advance via the exhibitor directory. Registering online in advance saves time at the door.
Win an iPhone 17
There is a prize for working the floor. Under the InfoComm India Lucky Draw — "Meet exhibitors and stand a chance to win iPhone 17" — visitors who register in the InfoComm India app and check in at exhibitor booths across at least two of the three days enter the live grand-prize draw for an Apple iPhone 17, held on Day 3, 18 September at 2:00 PM at the Buyers Lounge, Pavilion Hall (winner must be present). Start the moment you arrive; full qualifying steps are at www.infocomm-india.com. Terms and conditions apply.
Register free — and save 20%
Entry to InfoComm India 2026 is free. AV, IT and technology professionals can register for a free badge, and — to make the case internally — use the Convince Your Boss toolkit. Ticketed special events carry a 20% discount with code ICI26ALLE50 for the first 50 registrants. Experience India's vision for the future of Pro AV.
#InfoCommIndia2026 #TechMeetsTribe
About InfoComm India
Since its inception in 2013, InfoComm India has grown into the country's leading platform connecting manufacturers, distributors, technology providers, system integrators, consultants, end users, enterprise buyers and government stakeholders across the Pro AV and integrated experience technology industry. It is one of three marquee events operated by InfoCommAsia Pte Ltd across the Asia Pacific region, alongside InfoComm China in Beijing and InfoComm Asia in Bangkok. Each show pairs a comprehensive exhibition with a Summit conference programme offering education on the latest industry trends and best practices.
For more information, visit:
infocomm-asia.com | infocomm-china.com | infocomm-india.com
About AVIXA
AVIXA® (the Audiovisual and Integrated Experience Association) is the international trade association representing the professional audiovisual and integrated experience industry. Founded in 1939 and now home to more than 3,000 enterprise members representing over 20,000 AV professionals across more than 80 countries, AVIXA is the industry's leading resource for standards, certification, training, market intelligence and thought leadership. InfoComm Asia serves as AVIXA's flagship gathering for its communities across the region.
For more information, visit www.avixa.org.
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
InfoComm India 2026 Opens in One Week: Global Product Debuts, Live AI on the Show Floor and an iPhone 17 to Be Won
InfoComm India 2026 Opens in One Week: Global Product Debuts, Live AI on the Show Floor and an iPhone 17 to Be Won
