BYD PURE GAMES 2026: The Ultimate Fitness Challenge Meets a Weekend of Wellness

From adrenaline-fueled fitness challenges to immersive wellness experiences, discover two days of movement, recovery and a chance to win a brand-new electric SUV 

SINGAPORE, Sept. 8, 2026 /PRNewswire/ -- Looking to power up your body for better holistic fitness, restart your commitment to self-care and explore new fitness and wellness experiences, or simply enjoy an active day out? PURE Singapore's BYD PURE GAMES 2026, to be held on 26 and 27 September 2026 at Ngee Ann City's Civic Plaza, will offer a weekend of experiential activities across fitness, yoga, recovery and holistic wellbeing. The fitness and wellness festival, that focuses on an integrated approach to wellness, is presented by BYD, the event's Official Title Sponsor.

From a fitness competition to challenge your limits, an explorer zone to try out exclusive offerings across various lifestyle and wellness brands, access to specially-designed classes at PURE Ngee Ann City, a Lucky Draw to win a BYD ATTO 3 and more, the festival is curated to immerse everyone in all things wellness. Attendees will also be the first to try out PURE's science-backed and personalised smart recovery concept, Re:set by PURE.

Designed to celebrate movement and backed by the experience of PURE Group's wellness experts, BYD PURE GAMES 2026 invites you to discover new ways to stay active, find and connect with the fitness community and be empowered to take a positive step for a better, stronger self.

Earn your Place on the Podium in the BYD PURE GAMES 2026 Challenge

The event's highlight is the BYD PURE GAMES 2026 challenge, a functional fitness competition that combines eight workout stations to put strength, endurance, agility, determination and teamwork to the test.

Participants can choose from Team (26 September) and Elite (27 September) categories, making it suitable for everyday fitness enthusiasts and experienced athletes alike. They can choose to compete in Singles, Doubles (2pax) and Relay (4pax) formats, as they push for best scores in cardio, strength and more in a variety of activities, from treadmills to SkiErg stations. More details on the formats, stations and pricing are available in Annex A.

Attractive prizes, ranging from PURE memberships and lifestyle products, await the top 3 finishers in each category. All participants will also receive a Challenger Kit^[1], which includes a 1-week access to PURE Singapore, vouchers and brand partners' merchandise.

Registration for the BYD PURE GAMES 2026 challenge is now available online with prices starting from SGD 100 till 13 September.

For those who prefer to be there as moral support for their family and friends as they take on the challenge instead, bring the tribe and enjoy the action at the festival grounds as the participants battle it out. Fans of Mediacorp Artistes Nick Teo, Richie Koh, Jernelle Oh and Kele will also have the chance to cheer them on, as the artistes will be taking part in the BYD PURE GAMES 2026 as well.

Kickstart Your Fitness Adventure with PURE Explorer Zone

Beyond the fitness challenge, visitors can experience an extensive eco-system of wellness activities at the festival's PURE Explorer Zone, across the festival grounds. PURE joins hands with leading beauty, wellness, technology and automotive brands to host experiences that promote a holistic healthy and active lifestyle. The festival will also showcase the growing importance of recovery as an essential pillar of the fitness journey.

Highlights include:

• Re:set by PURE: Currently available only at PURE's Hong Kong clubs, visitors can enjoy a firsthand taste of the science-backed and personalised smart recovery concept through a guided protocol led by PURE coaches from Hong Kong, featuring contrast therapy, sauna and compression massage boots. Participants can enjoy a pre-race boost or post-race recovery at any time, powered by Therabody and Tundra.
• Title Sponsor, BYD will showcase its latest lineup of intelligent electric and hybrid vehicles, giving visitors the opportunity to experience the innovation, technology and design that have made BYD Singapore's No. 1 car brand. Guests can get up close with some of BYD's newest models, including the BYD ATTO 3 EVO, BYD SEALION 7 Extended Range and BYD ATTO 1, while learning more about the brand's advanced safety, connectivity and New Energy Vehicle technologies. Beyond the vehicle display, visitors can participate in a range of interactive challenges, fun family-friendly activations and engaging experiences throughout the festival grounds, with exclusive BYD merchandise, prizes and giveaways to be won. Whether discovering their next vehicle or simply enjoying the festivities, festival-goers can immerse themselves in the innovative and sustainable mobility solutions that are shaping the future of driving with Singapore's No. 1 car brand.
• Official Hair Styling Partner, Dyson will bring its premium hair styling expertise to the event with an exclusive pop-up experience. Visitors can enjoy complimentary hair styling sessions by Dyson's professional stylists, discover and experience its latest hair care technology, and enjoy exclusive event-only promotions on selected Dyson products.
• Official Skincare Partner, Kiehl's will invite visitors to discover its skincare expertise through an engaging product experience at its pop-up. Guests can explore and try selected Kiehl's products, receive personalised skincare recommendations, and enjoy exclusive event-only retail promotions.
• PURE Booth: Visitors can discover PURE's premium fitness, yoga and holistic wellness offerings, while gaining personalised insights through complimentary body composition assessments by expert PURE Personal Trainers. Exclusive event-only membership privileges will also be available throughout the weekend, with new members receiving complimentary PURE Points redeemable for rewards such as additional membership months and selected wellness services. Visitors can also collect stamps as they visit the various festival booths to receive gifts, including a 1-week PURE trial pass, to continue their fitness journey after the event.

The Wellness Experience Continues Beyond Festival Grounds with Curated Classes Powered by Woah Group, the official Distributor of Bloom and C4 Energy Drinks in Singapore.

During the festival weekend, visitors can continue their wellness experience beyond the event grounds by participating in a specially curated schedule of signature PURE Fitness and PURE Yoga classes led by PURE's instructors, at PURE Fitness and PURE Yoga Ngee Ann City.

Developed exclusively for the festival, the classes range from high-energy functional training and cycling to yoga and mobility-focused sessions. Held within PURE's premium club facilities, they offer fitness enthusiasts authentic studio experience and a taste of what it means to be part of the PURE community, including access to the club's amenities. Selected sessions will also blend complementary disciplines, allowing participants to explore different training styles.

Woah Group will further enhance the participant experience with complimentary Bloom and C4 energy drinks for participants attending the yoga and fitness classes respectively. Festival-goers can also visit the Bloom activation booth within the BYD PURE Games event space to enjoy product sampling and exclusive event-only retail promotions.

More details on the schedule are available on Annex B.

A Fitness and Wellness Community Comes Together

BYD PURE GAMES 2026 is set to inspire, excite, and provide a well-rounded experience on wellness for all, regardless of fitness levels.

"Here in PURE, we believe that You Are More Than You Know. What started as a simple conversation around creating a community fitness event has grown into something far bigger than what my team and I imagined. BYD PURE GAMES 2026 will transform Ngee Ann City into a celebration of movement, competition, community and wellness. We are excited to welcome everyone to come join us, inspire others, and be inspired to go further and feel better through fitness. We're also incredibly grateful to the amazing partners who believe likewise and are choosing to be on this journey with us," said Ron Hanerfeld, Managing Director of PURE Singapore.

"BYD believes in leveraging innovation to enable better living. We're delighted to support PURE GAMES, as it is aligned with our objectives to support a more active and healthy lifestyle, and look forward to welcoming both competitive and non-competitive fitness enthusiasts," said James Ng, Managing Director of BYD Singapore.

Whether you're looking to challenge yourself, try a new workout or simply enjoy the atmosphere, BYD PURE GAMES 2026 offers something for everyone.

Terms and conditions

Participation in BYD PURE GAMES 2026 is subject to the event's Terms & Conditions.

Click here to read the full Terms and Conditions.

Click here to read the Official Rulebook.

BYD PURE GAMES 2026

26 - 27 September 2026

Ngee Ann City, Civic Plaza, 391A Orchard Rd, Singapore 238873

www.pure-360.com.sg/happenings/byd-pure-games-2026/

Editor's Note:

Official Hashtags: #BYDPUREGAMES #PUREFitnessSingapore #PUREYogaSingapore

Official Media Kit: https://bit.ly/BYDPUREGAMES2026

Photo Credits: PURE Singapore

About PURE Group

Founded in 2002 and headquartered in Hong Kong, The PURE Group is Asia's leading premium lifestyle brand that includes PURE Yoga, PURE Fitness, PURE Pilates, PURE Nutrition, nood food, PURE Online , FUZE, and Re:set by PURE. PURE Group has locations in Hong Kong, Shanghai, Beijing and Singapore. 

PURE Yoga has a wide variety of yoga and meditation classes and private yoga programmes, including workshops with renowned teachers from all over the world.  
 
PURE Fitness offers the industry's best from around the globe, encompassing strength and cardio training in addition to dynamic group classes led by passionate world-class instructors.  
 
PURE Pilates offers group reformer Pilates training to tone the physique, improve postural alignment and enhance flexibility.  

PURE Nutrition's tailored programmes, nood food's healthy-licious fuel, and  FUZE's innovative small group training add to the PURE Group's  integrated community - dedicated to helping people lead a happier, balanced 360˚ lifestyles. 

Re:set by PURE takes a fresh and intelligent approach to wellness with a world-first progressive space. Science-backed modalities are tailored to each individual, providing a personalised plan led by Re:set Coaches to address targeted needs. For anyone who is burnt-out, drained or stressed – because everyone needs a mental, physical and emotional Re:set to feel their best again.  

More information on PURE can be found at www.pure-360.com.sg.

About BYD

BYD (Build Your Dreams) is a multinational high-tech company that leverages technological innovations for a better life.  BYD now has four industries: Auto, Electronics, New Energy, and Rail. Since its foundation in 1994, the company has quickly developed solid expertise in rechargeable batteries and has become a relentless advocate of sustainable development for 32 years with wide recognition from the international community.

BYD's new energy vehicles have reached 121 countries and regions around the world, with operating footprints covering six continents. BYD shoulders the responsibility and mission of the time, firmly embracing the wave of automobile electrification, establishes itself as the leader of new energy vehicles in China and the world, paving a green innovation and development road.

More information on the company can be found at www.byd.com.

[1] The Challenger Kit includes a PURE shoe bag, BYD PURE Games 2026 Challenger Patch, a complimentary 1-week access to PURE Singapore clubs, as well as festival partner gifts.

^[1] The Challenger Kit includes a PURE shoe bag, BYD PURE Games 2026 Challenger Patch, a complimentary 1-week access to PURE Singapore clubs, as well as festival partner gifts.

Annex A: BYD PURE GAMES 2026 – Format and Pricing

Categories:

1. Team: Doubles / Relay - Men, Women, Mixed (2M+2W)
2. Elite: Singles / Double - Men, Women, Mixed (1M+1W)

Stations

SEQ	Stations	Team (26 Sep)	Elite (27 Sep)
1	Treadmill Run	1,000m	1,500m
2	Dual Dumbbell Front- Rack Walking Lunges (100m)	Female: 7.5kg Male: 12.5kg	Female: 12.5kg Male: 17.5kg
3	Row Erg	1,000m	1,500m
4	Alternating Dumbbell Snatch (50 reps)	Female: 7.5kg Male: 12.5kg	Female: 12.5kg Male: 17.5kg
5	Assault Bike	Female: 20-cals Male: 30-cals	Female: 30-cals Male: 40-cals
6	Sled Push (50m)	Female: 107kg Male: 152kg	Female: 152kg Male: 202kg
7	Ski Erg	1,000m	1,500m
8	Hang & Hold	Participant(s) to hold on for as long as he/she can to shave off t heir final timing. This is capped at five minutes.

SEQ

Stations

Team (26 Sep)

Elite (27 Sep)

1

Treadmill Run

1,000m

1,500m

2

Dual Dumbbell Front-
Rack Walking Lunges
(100m)

Female: 7.5kg

Male: 12.5kg

Female: 12.5kg

Male: 17.5kg

3

Row Erg

1,000m

1,500m

4

Alternating Dumbbell
Snatch (50 reps)

Female: 7.5kg

Male: 12.5kg

Female: 12.5kg

Male: 17.5kg

5

Assault Bike

Female: 20-cals

Male: 30-cals

Female: 30-cals

Male: 40-cals

6

Sled Push (50m)

Female: 107kg

Male: 152kg

Female: 152kg

Male: 202kg

7

Ski Erg

1,000m

1,500m

8

Hang & Hold

Participant(s) to hold on for as long as he/she can to shave off t
heir final timing. This is capped at five minutes.

Pricing*

Formats/Pricing	Standard Pricing (Till 13 Sep)
Singles	SGD 100
Doubles	SGD 160 per team
Relay	SGD 200 per team

Formats/Pricing

Standard Pricing

(Till 13 Sep)

Singles

SGD 100

Doubles

SGD 160 per team

Relay

SGD 200 per team

*All prices exclude 9% GST.

Challenger Kit

All participants will receive an exclusive challenger kit that consists of:

• 1-week complimentary access to PURE Fitness and PURE Yoga Singapore
• BYD PURE GAMES 2026 Finisher Patch
• PURE merchandise
• Brand partner treats from Kiehl's, Dyson and more

Prizes

Top 3 placements across each category and divisions will walk away with attractive prizes.

Prizes indicated are for each challenger per team.

Placement	Prizes
1st Prize	6-month PURE membership (worth $1,680) BYD PURE GAMES 2026 Winner Patch Theragun Sense (worth $479)
2nd Prize	3-month PURE membership (worth $840) BYD PURE GAMES 2026 Winner Patch Dyson Supersonic Travel hair dryer (worth $399)
3rd Prize	1-month PURE membership (worth $280) BYD PURE GAMES 2026 Winner Patch Kiehl's Skincare Set worth $100

Placement

Prizes

1^st Prize

• 6-month PURE membership (worth $1,680)
• BYD PURE GAMES 2026 Winner Patch
• Theragun Sense (worth $479)

2^nd Prize

• 3-month PURE membership (worth $840)
• BYD PURE GAMES 2026 Winner Patch
• Dyson Supersonic Travel hair dryer (worth $399)

3^rd Prize

• 1-month PURE membership (worth $280)
• BYD PURE GAMES 2026 Winner Patch
• Kiehl's Skincare Set worth $100

Annex B: Group Classes

Price: $55 per pax per class

Every participant will receive a 1-week unlimited trial pass to PURE, nood voucher and exclusive gifts from our brand partners.

Location: PURE Fitness Ngee Ann City

26 September, Saturday
11.30am – 12.30pm	Rhythm Cycling: Latest Hits
12.30pm – 1.45pm	Functional Steps: 2000 Hits
1.30pm – 3.00pm	Cross Training
27 September, Sunday
10.00am – 11.15am	Les Mills GRIT x THE TRIP
12.30pm – 1.45pm	Reformer x HIIT Fusion

26 September, Saturday

11.30am – 12.30pm

Rhythm Cycling: Latest Hits

12.30pm – 1.45pm

Functional Steps: 2000 Hits

1.30pm – 3.00pm

Cross Training

27 September, Sunday

10.00am – 11.15am

Les Mills GRIT x THE TRIP

12.30pm – 1.45pm

Reformer x HIIT Fusion

Location: PURE Yoga Ngee Ann City

26 September, Saturday
9.00am – 10.15am	Yoga for Longevity: Yoga Therapy & Breath
10.30am – 11.45am	Deep Release: Yin & Myofascial Release
12.00pm – 1.00pm	Ballet Yoga for Littles
12.30pm – 1.30pm	Yogasthenics
2.00pm – 3.30pm	Flow & Sound: Yang Yoga & Sound Bath
27 September, Sunday
9.00am – 10.00am	11:11 Alchemy - Yin + Sound Bath
10.30am – 11.30am	11:11 Alchemy - Yin + Sound Bath
1.15pm – 2.15pm	Mobility Reset: Mobility & Myofascial Release
2.30pm – 3.45pm	Chair & Wall Rope Yoga

26 September, Saturday

9.00am – 10.15am

Yoga for Longevity: Yoga Therapy & Breath

10.30am – 11.45am

Deep Release: Yin & Myofascial Release 

12.00pm – 1.00pm

Ballet Yoga for Littles

12.30pm – 1.30pm

Yogasthenics

2.00pm – 3.30pm

Flow & Sound: Yang Yoga & Sound Bath

27 September, Sunday

9.00am – 10.00am

11:11 Alchemy - Yin + Sound Bath

10.30am – 11.30am

11:11 Alchemy - Yin + Sound Bath

1.15pm – 2.15pm

Mobility Reset: Mobility & Myofascial Release

2.30pm – 3.45pm

Chair & Wall Rope Yoga

 

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BYD PURE GAMES 2026: The Ultimate Fitness Challenge Meets a Weekend of Wellness

Latest chapter in Johnnie Walker x Sabrina Carpenter collaboration celebrates bold creativity through collectible new bottle inspired by the confident, unapologetic vibe of
Sabrina's album, Man's Best Friend

LONDON, Sept. 8, 2026 /PRNewswire/ -- Johnnie Walker, the world's No. 1 Scotch whisky^[1], unveils a new limited edition Johnnie Walker Black Label bottle design created as part of the brand's ongoing collaboration with GRAMMY® Award-winning global superstar Sabrina Carpenter.

Featuring details inspired by her new album, Man's Best Friend, from a bespoke Sabrina blue colourway to playful dog paw motifs, the design blends the timeless character of Johnnie Walker Black Label with Sabrina's signature style. The bottle marks the latest chapter in Johnnie Walker and Sabrina Carpenter's multi-year partnership, which brings together two cultural icons connected by a shared belief in progress.

Sabrina Carpenter said: "I adore creating little surprises for my fans, and this felt like such a cool way to bring the world of Man's Best Friend to life. I love telling stories beyond music, so getting to put my own spin on something as iconic as the Johnnie Walker Black Label bottle was such a fun challenge. I can't wait for everyone to see all the little details."

The partnership, announced last August, burst into life with a global campaign celebrating the launch of Man's Best Friend later that year. Debuting alongside the final leg of Sabrina's Short n' Sweet Tour, the campaign introduced fans of legal drinking age to Sabrina's signature Johnnie Walker serve, the Go Go Highball.

The collectible bottle extends the story of the collaboration, giving fans another way to celebrate while reinforcing the Johnnie Walker connection to music as a platform for creativity, culture and progress.

The limited-edition Johnnie Walker Black Label Sabrina Carpenter bottle will be available in both 70cl and 75cl formats (40% ABV), with a recommended retail price in line with Johnnie Walker Black Label. It is available in Great Britain now before rolling out across additional markets including Mexico, India, selected markets across Europe and Asia Pacific.

For more content, please see here. 

For more information contact: johnniewalker@smarts.agency

¹ IWSR 2024.

ABOUT JOHNNIE WALKER: 
Johnnie Walker is the world's number one Scotch Whisky brand* (IWSR 2024), enjoyed by people in over 160 countries. Since the time of its founder, John Walker, those who craft its whiskies have pursued flavor and quality above all else. 
Today's range of award-winning whiskies includes Johnnie Walker Red Label, Black Label, Gold Label Reserve, and Blue Label. Together, Johnnie Walker whiskies sell over 22 million cases annually (IWSR, 2024).  It is the number one best-selling Scotch Whisky (IWSR, 2024) and number one trending Scotch whisky brand (Drinks International, 2025).
*According to IWSR Global Database 2025 volume for 2024

ABOUT DIAGEO:  
Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits and beer categories. These brands include Johnnie Walker, Crown Royal, J&B and Buchanan's whiskies, Smirnoff and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness. Diageo is a global company, and our products are sold in nearly 180 countries around the world. The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO). For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com for information, initiatives, and ways to share best practice. 
Celebrating life, every day, everywhere. 

ABOUT SABRINA CARPENTER:
Two-time GRAMMY® award winning global superstar, Sabrina Carpenter, has enchanted an audience of millions as a singer, songwriter, actress, and style icon. With her music, she has delivered one anthem after another on stage and in the studio, earning multiple gold and multi- platinum certifications, and performing to sold-out crowds worldwide. On-screen, she has generated mega-fandom through starring roles on television and film. She is signed to Island Records, where she debuted her acclaimed Gold-certified fifth studio album, "emails i can't send", which appeared on many "Best Of 2022" lists, including Rolling Stone and Billboard. The album features her hit single "Feather," which went #1 at Top 40 Radio, earning Sabrina her first #1.

Her sold-out "emails i can't send" tour took her to North America, Europe, Asia and Brazil, and she recently served as direct support for Taylor Swift in Latin America, Australia, and Singapore on the Eras Tour. In April, Sabrina made her Coachella debut and was one of the most talked-about artists of the festival. Ahead of her Coachella debut, she released her single "Espresso," which quickly climbed the charts. Upon release, Pitchfork declared "Espresso" as "in pole position to be this year's song of the summer," and The New York Times heralded the single as the song ready to "propel her to the next level". Since its release, "Espresso" has gone on to reach #1 on the UK & Australian singles charts, Top 5 in the US, and #1 on Spotify globally, where it reached over 200M streams within its first month.

Her second single, "Please Please Please," was released in June and shot straight up to the top of the charts. The single hit #1 on Spotify's Global and US charts, #1 on Apple Music, and debuted at #2 on the Billboard Hot 100 before claiming the #1 spot a week later and went #1 at US Pop Radio. Sabrina made her Saturday Night Live debut in May on the season finale, where she performed "Espresso" and "Feather/Nonsense."

In August, she released her highly anticipated sixth studio album, Short n' Sweet. The album was instantly met with an outpouring of critical acclaim from the likes of the New York Times, Rolling Stone, Pitchfork, Variety, and many more. The album debuted at #1 on the Billboard 200, making it the 3rd biggest first week debut in the US in 2024, and became only the second album that year to spend its first three weeks atop the list. "Short n' Sweet" also topped the charts around the world, reaching #1 in the UK, Canada, Australia, Spain, and France. The album earned Sabrina an impressive six GRAMMY® nominations as a first-time nominee. "Short n' Sweet" took home the GRAMMY® Award for Best Pop Vocal Album and Sabrina also won the "Best Pop Solo Performance" GRAMMY® Award for the album's lead single "Espresso." She made her debut at the 67th GRAMMY® Awards with a captivating performance of "Espresso/Please Please Please." Last Fall, Sabrina wrapped the 33 date North American leg of her monumental sold-out Short n' Sweet Tour and recently wrapped the sold-out European leg.  Later this year, Sabrina will return for a second North America leg that includes six shows at Crypto.com Arena in Los Angeles and five shows at Madison Square Garden in New York.

^[1] Source: IWSR 2024.

 

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JOHNNIE WALKER DROPS LIMITED EDITION SABRINA CARPENTER BLACK LABEL BOTTLE DESIGN

JOHNNIE WALKER DROPS LIMITED EDITION SABRINA CARPENTER BLACK LABEL BOTTLE DESIGN