- First major survey of the conceptual artist Sol LeWitt's work in Korea, opening September 1 at APMA
- 45 works on view, including 13 wall drawings realized according to the artist's instructions
- Presented in collaboration with The LeWitt Estate, expanded from the touring exhibition by MOT
SEOUL, South Korea, Sept. 9, 2026 /PRNewswire/ -- Amorepacific Museum of Art (APMA, Director: Seungchang Jeon) presents Sol LeWitt: Open Structure, a solo exhibition dedicated to Sol LeWitt (1928–2007), one of the defining figures of Conceptual art. Opening on September 1, the exhibition marks the first large-scale survey of the artist's work in Korea, bringing together 45 works across wall drawings, structures, paintings, photographs, prints, and archival materials to offer a comprehensive exploration of his practice.
Widely recognized as a leading figure in Conceptual art, LeWitt explored how a single idea could be realized in multiple forms through simple geometric elements, rules, and repetition. His work has had a lasting influence on the development of contemporary art since the 1960s.
The exhibition features 13 wall drawings alongside structures, paintings, photographs, prints, and archival materials, tracing LeWitt's practice from his early structural works to his later color-based compositions. A highlight of the exhibition is the artist's renowned wall drawings, which are recreated for each presentation based on LeWitt's written instructions.
Typically installed by artists trained by The LeWitt Estate, the wall drawings in the exhibition were realized in collaboration with 'APMA MAKERS,' a group of 23 art students from universities and graduate schools across Korea. The participants worked under the guidance of trained representatives from The LeWitt Estate to interpret the artist's instructions and experienced the distinctive process through which LeWitt's works are brought to life.
In conjunction with the exhibition's opening, various programs including lectures and curator-led tours are offered throughout the exhibition period. These programs are designed to enrich the viewing experience by deepening the understanding of LeWitt's ideas and working methods, while highlighting the key principles of Conceptual art.
Organized in collaboration with The LeWitt Estate, the exhibition is based on a touring presentation that originated at the Museum of Contemporary Art Tokyo (MOT). At APMA, the exhibition has been expanded in both scale and content for its Seoul presentation.
[Overview]
- Title - Sol LeWitt: Open Structure
- Dates - September 1, 2026 (Tuesday) through February 28, 2027 (Sunday)
- Opening Hours - 10:00 AM to 6:00 PM (Closed on Mondays, September 24–26, 2026, January 1, 2027, and February 6–8, 2027)
- Venue - Amorepacific Museum of Art (100, Hangang-daero, Yongsan-gu, Seoul, South Korea)
- Admission Information - APMA website: http://apma.amorepacific.com
- Organizer - Amorepacific Museum of Art
- Collaboration - The LeWitt Estate, Museum of Contemporary Art Tokyo / MOT (東京都現代美術館)
- Exhibition Support - OSULLOC
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
Amorepacific Museum of Art Presents Sol LeWitt: Open Structure
Amorepacific Museum of Art Presents Sol LeWitt: Open Structure
MANILA, Philippines, Sept. 9, 2026 /PRNewswire/ -- Marketing + Media Alliance (MMA) has officially announced the SMARTIES Philippines 2026 Finalists. This year's shortlist recognizes campaigns blending cultural insights with emerging technologies to navigate evolving consumer behaviors and deliver measurable business impact.
Brands are creating seamless ecosystems for a social-first audience. Standout themes include the rise of shoppertainment, digital wallet integration, and purpose-led initiatives embodying the Filipino spirit of bayanihan (communal unity).
"The maturity and strategic depth of the work emerging from the Philippines this year is truly remarkable," said Rohit Dadwal, CEO of MMA APAC and Global Head of SMARTIES™. "We are witnessing a significant elevation in the caliber of campaigns, where brands are transforming complex market shifts into powerful growth opportunities. These finalists are not just succeeding locally; they are showcasing a blueprint of marketing excellence that serves as an inspiring example for the rest of the industry."
"What sets the Philippine campaigns apart this year is the profound connection to community and purpose," added Kinshuk Kunwar, President and General Manager, Mead Johnson Nutrition Philippines. "These finalists have brilliantly leveraged technology to amplify authentic Filipino values, proving that empathy and innovation are the true drivers of business growth."
To reflect how modern marketing operates in practice, the 2026 SMARTIES framework evaluated campaigns across four distinct channels tailored to current industry demands:
- Purpose Driven Marketing: Campaigns driving meaningful societal and cultural impact, advancing causes like sustainability, diversity, and inclusion.
- Impact Marketing: Campaigns delivering measurable business outcomes by strengthening brand relationships and driving growth.
- Media & Growth: Media strategy excellence demonstrating how integrated ecosystems effectively reach, engage, and grow audiences.
- Creative & Innovation Impact: Breakthrough marketing powered by creativity, data, and emerging tech to forge new brand engagement.
To ensure the highest level of credibility, all submissions underwent an in-depth, two-stage evaluation. Campaigns were initially reviewed and scored by a Qualifying Jury composed of senior advertising ecosystem professionals. Following this, an esteemed final jury comprising exclusively of marketers, including CEOs and CMOs, assessed each campaign with a strict focus on measurable business impact.
Victorious campaigns earn global prestige, securing spots in the WARC 100 media rankings, RECMA's global agency scoring, and the MMA SMARTIES Business Impact Index.
View SMARTIES Philippines 2026 Finalists.
The industry will gather to celebrate the winners at the SMARTIES Philippines 2026 Gala Night on October 6, 2026, at Shangri-La The Fort, Manila.
Reserve your attendance at the Gala Night.
About the Marketing + Media Alliance (MMA)
The Marketing + Media Alliance is the global non-profit community of CMOs advancing marketers' ability to create value, with 825+ members across 16 countries. mmaglobal.com
About SMARTIES™
SMARTIES™ is the prestigious marketing awards program hosted by MMA, recognizing excellence in marketing effectiveness and innovation. The SMARTIES Awards celebrate campaigns that push creative boundaries while delivering measurable business impact. With programs spanning local, regional, and global markets, SMARTIES has become the industry's most respected benchmark for marketing that drives real growth.
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
SMARTIES Philippines 2026 Finalists Revealed: Celebrating Hyper-Local Innovation and Business Impact
