Aramark Sports + Entertainment Kicks Off 2026 NFL Season Across Eight NFL Stadiums With New Menu Items, Enhanced Premium Experiences, and Local Partnerships

PHILADELPHIA--(BUSINESS WIRE)--Sep 9, 2026--

With the 2026 NFL season just days away, Aramark Sports + Entertainment (NYSE: ARMK) announced a slate of new premium hospitality experiences, innovative food and beverage concepts, expanded local partnerships, and exclusive retail offerings across its eight NFL partner venues.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260909842365/en/

Driven by chef-curated menu creations, collectible souvenirs, community collaborations, and reimagined premium spaces, Aramark's new lineup reinforces its commitment to delivering memorable fan experiences that celebrate the unique culture of every market and team.

“We strive to elevate every portion of a fan’s gameday experience, but the one sector fans are particularly excited about, and one we put an extra emphasis on this season, is our premium spaces,” said Alison Birdwell, President and CEO of Aramark Sports + Entertainment. “Our team works hard to make sure we are delivering fresh experiences for fans each season that leave lasting impressions, while also celebrating the history and culture of our partner’s teams, fan bases, and cities. Whether it’s a fan’s first time experiencing our premium amenities or their 100th time, we want their gameday experience to be special, exciting, and unlike anything they experience elsewhere.”

Aramark’s 2026 innovations are highlighted by the debut of the 1933 Club Presented by Heinz at Acrisure Stadium, the newest premium space to join Aramark's Aura brand portfolio. As homage to the year that the Pittsburgh Steelers were founded, the 1933 Club Presented by Heinz features an all-inclusive culinary program. Pairing modern elegance with a speakeasy-inspired atmosphere, members enjoy a new lineup of elevated food and beverage offerings inspired by Pittsburgh's culinary traditions and Steelers fandom.

In Cincinnati, all existing suites at Paycor Stadium have been completely renovated ahead of the 2026 season. The redesign introduces elevated finishes, expanded food and beverage counter space, lounge and grazing experiences, custom service vessels and presentation pieces, and refreshed menus.

In Denver, three local restaurants Guard & Grace (Sept. 20), Coperta (Oct. 15), and A5 Steakhouse (Nov. 22) will take over the Broncos Legacy Lounge to enhance the premium experience within Empower Field at Mile High.

Acrisure Stadium (Pittsburgh Steelers)Introduces New Premium Club and Steelers-Inspired Menu Offerings (PHOTOS)

Premium Experience

In the new 1933 Club Presented by Heinz, guests can explore curated food and beverage destinations throughout. At the center of the space is an expansive bar where a resident mixologist crafts personalized cocktails, while a dedicated snack and candy wall offers convenient grab-and-go treats fans can enjoy without missing the action.

In addition to the new premium club experience, fans throughout Acrisure Stadium will find a lineup of new menu items inspired by Pittsburgh flavors and Steelers traditions.

Featured Menu Items

Paycor Stadium (Cincinnati Bengals) Elevates Premium Hospitality with Fully Renovated Suites and Local Cincinnati Favorites for the 2026 Season (PHOTOS)

Premium Hospitality

Ahead of the 2026 season, the Cincinnati Bengals completed a renovation of all suites at Paycor Stadium, further enhancing the premium hospitality experience for Bengals fans and guests.

Local Partnerships

Local partners from the Queen City will join this season’s lineup, with cheesesteaks from Penn Station available at Section 120, jumbo tenders and potato wedges from Lee’s Famous Recipe Chicken available at Sections 122 and 152, and United Dairy Farmers Homemade Brand Ice Cream available at multiple concession locations throughout Paycor Stadium.

Collectibles

As more teams embrace the power of collectibles, Aramark and the Bengals will bring the on-field action into the stands when the Bengals unveil their 2026 White Bengal uniforms on Sunday Night Football against the Pittsburgh Steelers. To celebrate the special uniform combination, Aramark will offer fans a limited-edition White Bengal Cooler Cup alongside the traditional orange and black design available throughout the season.

Featured Menu Items

Empower Field at Mile High (Denver Broncos) Expands Local Partnerships, Introduces New Collectibles, and Debuts Smart Beverage Technology (PHOTOS)

Local Partnerships

In addition to local restaurants taking over the Broncos Legacy Lounge during select games, Aramark is expanding its roster of Colorado-based partners with nine new local food and beverage vendors this season. New partners include Denver Pops, Aloha Cones, Carrera's Tacos, Carmine Lonardo's, Cupbop, MAKfam, Mister Oso, and Mukja, bringing a variety of local flavors and signature menu offerings to fans throughout Empower Field at Mile High.

Fan Experience Enhancements

Empower Field at Mile High becomes the first Aramark venue to pilot Dispension SmartServ Technology, featuring three self-service beer vending machines available to fans 21+ with a valid government issued photo ID. (Section 130)

Collectibles & Retail

Broncos fans will have the opportunity to add to their collections with two new Broncos Cooler Cups this season, available at all bar locations. The team will also expand its collectibles lineup with a first-of-its-kind Souvenir Helmet Soda Cup featuring players’ jersey numbers.

Featured Menu Items

At concession stands and in premium spaces, Aramark is offering more than 120 new menu items, including:

Reliant Stadium (Houston Texans) Unveils New Premium Experiences, Collectible Souvenirs, and Signature Menu Items for the Texans' 25th Season (PHOTOS)

As Reliant Stadium enters a new era under its restored name, Aramark is introducing new collectible souvenirs and signature food offerings designed to enhance the fan experience throughout the Texans' 25th season.

Premium Experiences

The premium experience also makes its way down south, where the Houston Texans have introduced three new premium spaces at Reliant Stadium: The H-Town Loge Boxes, BMW Lone Star Ballroom, and BMW M Club Blue. Located on the Club Level, the new H-Town Loge Boxes offer semi-private spaces with all-inclusive food and beverage service.

Collectibles & Retail

To celebrate the Texans' 25th season, Aramark is introducing a Texans Cooler Cup, Texans Football Gripper Cup, Souvenir Stadium Tin, and CapCup collectible beverage container. A limited-edition 25th Season Souvenir Soda Cup will debut during the team's matchup against the Dallas Cowboys. Fans will also see new retail merchandise as part of the NFL x Nike Rivalries Collection.

Featured Menu Items

U.S. Bank Stadium (Minnesota Vikings) Debuts New Menu Items and TCL Club Branding for the 2026 Season (PHOTOS)

Featured Menu Items

Arrowhead Stadium (Kansas City Chiefs) Showcases Bold New Fan Favorites Inspired by Kansas City Flavor (PHOTOS)

Arrowhead Stadium is introducing a lineup of indulgent new menu items that blend comfort food favorites with elevated ingredients and creative preparation. From loaded burgers to over-the-top shareable snacks, the new offerings deliver bold flavors worthy of Chiefs Kingdom.

Featured Menu Items

Huntington Bank Field (Cleveland Browns) Showcases Cleveland-Inspired Flavors and New Fan Favorites (PHOTOS)

Featured Menu Items

Lincoln Financial Field (Philadelphia Eagles) Debuts New Football-Inspired Menu Creations for the 2026 Season (PHOTOS)

Featured Menu Items

About Aramark

Aramark (NYSE: ARMK) proudly serves the world’s leading educational institutions, Fortune 500 companies, world champion sports teams, prominent healthcare providers, iconic destinations and cultural attractions, and numerous municipalities in 16 countries around the world with food and facilities management. Because of our hospitality culture, our employees strive to do great things for each other, our partners, our communities, and the planet. Learn more at www.aramark.com and connect with us on LinkedIn, Facebook, and Instagram.

About Aramark Sports + Entertainment

Aramark Sports + Entertainment serves more than 150 award-winning food and beverage and retail programs in premier professional and collegiate stadiums and arenas along with convention centers, cultural attractions, performance venues, and unique entertainment destinations across North America. The company has received accolades for industry innovations including autonomous markets and dining concepts powered by artificial intelligence and has provided hospitality services at high-profile sporting events like the MLB World Series, MLB at Rickwood Field, NBA All-Star, and Indianapolis 500. Visit Aramark Sports + Entertainment's website to learn more or connect on LinkedIn.

With the 2026 NFL season just days away, Aramark Sports + Entertainment (NYSE: ARMK) announced a slate of new premium hospitality experiences, innovative food and beverage concepts, expanded local partnerships, and exclusive retail offerings across its eight NFL partner venues. Driven by chef-curated menu creations, collectible souvenirs, community collaborations, and reimagined premium spaces, Aramark's new lineup reinforces its commitment to delivering memorable fan experiences that celebrate the unique culture of every market and team.

NEW YORK (AP) — At the end, when five riveting sets and one agonizingly tight tiebreak were over — and when the latest-finishing match in U.S. Open history had concluded — Ben Shelton was not the only player smiling.

Carlos Alcaraz, the player Shelton had just defeated in an entertaining, spine-tingling marathon, was smiling too.

The dethroned defending champ grinned as he walked to the net to hug Shelton. And he did so again a few minutes later when he stood in a hallway surrounded by reporters, reflecting on a night that seemed to have taken every ounce of his strength to endure.

“I leave the court happy,” Alcaraz said. “I leave the court with a smile. I am proud of myself, how I fought.”

There was probably not a single person in Arthur Ashe Stadium who would have disagreed.

Though many of the thousands of fans who remained until the 3:33 a.m. conclusion – yes, you read that time right – cheered for Shelton, the top-ranked American who now meets compatriot Frances Tiafoe in the semis, there were plenty who cheered for Alcaraz, one of the most charismatic players of his or any generation, and one of the most naturally gifted players ever born.

“Ole, Ole Ole Ole,” Alcaraz’s fans chanted, and “Vamos Carlos!” — competing with shouts of “USA, USA” or just “Let’s Go Ben!”

Most importantly, Alcaraz said he was leaving healthy. That had been a real concern going into this U.S. Open after a four-month break due to a wrist injury.

“As I said before the tournament began, my expectation was to go there, compete, play these kind of matches, be healthy,” he said after his 6-7 (5), 6-1, 6-3, 1-6, 7-6 (10-7) defeat.

“I mean it was close, it really was close, so I was disappointed I didn’t get the win in the end, but I’m just happy … physically I was really tired, but I found a way to push myself.”

The Spaniard also had nothing but praise for Shelton, who played the match of his young career to defeat the seven-time Grand Slam champion.

“Shelton played a very complete, very mature match,” Alcaraz said in Spanish. "He knew exactly what to do at every moment. And, physically, he’s a beast. It seemed like he had no weaknesses whatsoever. “

"It was a war,” Shelton said. “Carlos is one of the greatest champions of our sport. It was the most enjoyable match I’ve had in my career, for sure.”

Alcaraz had arrived at the U.S. Open with much uncertainty as to how much of a liability his wrist injury remained.

But he seemed healthy from the start, and said he felt better than expected. In his first four rounds he lost only one set.

“It feels like I’ve been competing the whole time,” he said of his extended break. “I surprise myself the way that I’m feeling, and the way that I’m recovering after every match. I’m just really happy about it,” he had said after advancing to the fourth round, "that I’m able to perform at my best after every match.”

Alcaraz also said he’d be taking more long breaks in the future, since he didn’t need to depend on a rhythm or to play a lot of tournaments. And he was so relaxed, he didn’t even know, after handily defeating Tommy Paul in his fourth-round match, who he’d be facing next. Former U.S. Open champ Andy Roddick, a commentator for ESPN, let him know.

Then came Tuesday's (and Wednesday's) quarterfinals, and Shelton. After Alcaraz won the first, tight set, Shelton started playing out of his mind. He took the next two sets. Alcaraz rallied for the fourth, and then the two traded games in a nerve-wracking fifth.

Among those in the crowd cheering for Alcaraz were Anushka Sancheti and Prajakti Kapde. The two friends, both 28, had traveled to attend together — Sancheti from Atlanta, and Kapde from Raleigh, North Carolina.

The two are Alcaraz supporters, and yet, they'd not only never seen him play in person — they’d never been to a professional tennis match.

They’d bought their tickets not knowing who would be playing. And, somehow, they managed to see not only their favorite player, but their favorite player in a match that will surely be talked about for years to come. Both for the record it broke, and for the incredible fight it featured, between two extraordinary 23-year olds.

“We do understand how historic this is,” Sancheti said.

Added Kapde: “We really can’t believe it!”

See AP’s full tennis coverage here

The clock reads 3:21 a.m. as Carlos Alcaraz, of Spain, plays in the fifth set against Ben Shelton, of the United States, during the quarterfinal round of the U.S. Open tennis championships, early Wednesday, Sept. 9, 2026, in New York. (AP Photo/Adam Hunger)