Aramark Sports + Entertainment Kicks Off 2026 NFL Season Across Eight NFL Stadiums With New Menu Items, Enhanced Premium Experiences, and Local Partnerships

PHILADELPHIA--(BUSINESS WIRE)--Sep 9, 2026--

With the 2026 NFL season just days away, Aramark Sports + Entertainment (NYSE: ARMK) announced a slate of new premium hospitality experiences, innovative food and beverage concepts, expanded local partnerships, and exclusive retail offerings across its eight NFL partner venues.

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Driven by chef-curated menu creations, collectible souvenirs, community collaborations, and reimagined premium spaces, Aramark's new lineup reinforces its commitment to delivering memorable fan experiences that celebrate the unique culture of every market and team.

“We strive to elevate every portion of a fan’s gameday experience, but the one sector fans are particularly excited about, and one we put an extra emphasis on this season, is our premium spaces,” said Alison Birdwell, President and CEO of Aramark Sports + Entertainment. “Our team works hard to make sure we are delivering fresh experiences for fans each season that leave lasting impressions, while also celebrating the history and culture of our partner’s teams, fan bases, and cities. Whether it’s a fan’s first time experiencing our premium amenities or their 100th time, we want their gameday experience to be special, exciting, and unlike anything they experience elsewhere.”

Aramark’s 2026 innovations are highlighted by the debut of the 1933 Club Presented by Heinz at Acrisure Stadium, the newest premium space to join Aramark's Aura brand portfolio. As homage to the year that the Pittsburgh Steelers were founded, the 1933 Club Presented by Heinz features an all-inclusive culinary program. Pairing modern elegance with a speakeasy-inspired atmosphere, members enjoy a new lineup of elevated food and beverage offerings inspired by Pittsburgh's culinary traditions and Steelers fandom.

In Cincinnati, all existing suites at Paycor Stadium have been completely renovated ahead of the 2026 season. The redesign introduces elevated finishes, expanded food and beverage counter space, lounge and grazing experiences, custom service vessels and presentation pieces, and refreshed menus.

In Denver, three local restaurants Guard & Grace (Sept. 20), Coperta (Oct. 15), and A5 Steakhouse (Nov. 22) will take over the Broncos Legacy Lounge to enhance the premium experience within Empower Field at Mile High.

Acrisure Stadium (Pittsburgh Steelers)Introduces New Premium Club and Steelers-Inspired Menu Offerings (PHOTOS)

Premium Experience

In the new 1933 Club Presented by Heinz, guests can explore curated food and beverage destinations throughout. At the center of the space is an expansive bar where a resident mixologist crafts personalized cocktails, while a dedicated snack and candy wall offers convenient grab-and-go treats fans can enjoy without missing the action.

In addition to the new premium club experience, fans throughout Acrisure Stadium will find a lineup of new menu items inspired by Pittsburgh flavors and Steelers traditions.

Featured Menu Items

Paycor Stadium (Cincinnati Bengals) Elevates Premium Hospitality with Fully Renovated Suites and Local Cincinnati Favorites for the 2026 Season (PHOTOS)

Premium Hospitality

Ahead of the 2026 season, the Cincinnati Bengals completed a renovation of all suites at Paycor Stadium, further enhancing the premium hospitality experience for Bengals fans and guests.

Local Partnerships

Local partners from the Queen City will join this season’s lineup, with cheesesteaks from Penn Station available at Section 120, jumbo tenders and potato wedges from Lee’s Famous Recipe Chicken available at Sections 122 and 152, and United Dairy Farmers Homemade Brand Ice Cream available at multiple concession locations throughout Paycor Stadium.

Collectibles

As more teams embrace the power of collectibles, Aramark and the Bengals will bring the on-field action into the stands when the Bengals unveil their 2026 White Bengal uniforms on Sunday Night Football against the Pittsburgh Steelers. To celebrate the special uniform combination, Aramark will offer fans a limited-edition White Bengal Cooler Cup alongside the traditional orange and black design available throughout the season.

Featured Menu Items

Empower Field at Mile High (Denver Broncos) Expands Local Partnerships, Introduces New Collectibles, and Debuts Smart Beverage Technology (PHOTOS)

Local Partnerships

In addition to local restaurants taking over the Broncos Legacy Lounge during select games, Aramark is expanding its roster of Colorado-based partners with nine new local food and beverage vendors this season. New partners include Denver Pops, Aloha Cones, Carrera's Tacos, Carmine Lonardo's, Cupbop, MAKfam, Mister Oso, and Mukja, bringing a variety of local flavors and signature menu offerings to fans throughout Empower Field at Mile High.

Fan Experience Enhancements

Empower Field at Mile High becomes the first Aramark venue to pilot Dispension SmartServ Technology, featuring three self-service beer vending machines available to fans 21+ with a valid government issued photo ID. (Section 130)

Collectibles & Retail

Broncos fans will have the opportunity to add to their collections with two new Broncos Cooler Cups this season, available at all bar locations. The team will also expand its collectibles lineup with a first-of-its-kind Souvenir Helmet Soda Cup featuring players’ jersey numbers.

Featured Menu Items

At concession stands and in premium spaces, Aramark is offering more than 120 new menu items, including:

Reliant Stadium (Houston Texans) Unveils New Premium Experiences, Collectible Souvenirs, and Signature Menu Items for the Texans' 25th Season (PHOTOS)

As Reliant Stadium enters a new era under its restored name, Aramark is introducing new collectible souvenirs and signature food offerings designed to enhance the fan experience throughout the Texans' 25th season.

Premium Experiences

The premium experience also makes its way down south, where the Houston Texans have introduced three new premium spaces at Reliant Stadium: The H-Town Loge Boxes, BMW Lone Star Ballroom, and BMW M Club Blue. Located on the Club Level, the new H-Town Loge Boxes offer semi-private spaces with all-inclusive food and beverage service.

Collectibles & Retail

To celebrate the Texans' 25th season, Aramark is introducing a Texans Cooler Cup, Texans Football Gripper Cup, Souvenir Stadium Tin, and CapCup collectible beverage container. A limited-edition 25th Season Souvenir Soda Cup will debut during the team's matchup against the Dallas Cowboys. Fans will also see new retail merchandise as part of the NFL x Nike Rivalries Collection.

Featured Menu Items

U.S. Bank Stadium (Minnesota Vikings) Debuts New Menu Items and TCL Club Branding for the 2026 Season (PHOTOS)

Featured Menu Items

Arrowhead Stadium (Kansas City Chiefs) Showcases Bold New Fan Favorites Inspired by Kansas City Flavor (PHOTOS)

Arrowhead Stadium is introducing a lineup of indulgent new menu items that blend comfort food favorites with elevated ingredients and creative preparation. From loaded burgers to over-the-top shareable snacks, the new offerings deliver bold flavors worthy of Chiefs Kingdom.

Featured Menu Items

Huntington Bank Field (Cleveland Browns) Showcases Cleveland-Inspired Flavors and New Fan Favorites (PHOTOS)

Featured Menu Items

Lincoln Financial Field (Philadelphia Eagles) Debuts New Football-Inspired Menu Creations for the 2026 Season (PHOTOS)

Featured Menu Items

About Aramark

Aramark (NYSE: ARMK) proudly serves the world’s leading educational institutions, Fortune 500 companies, world champion sports teams, prominent healthcare providers, iconic destinations and cultural attractions, and numerous municipalities in 16 countries around the world with food and facilities management. Because of our hospitality culture, our employees strive to do great things for each other, our partners, our communities, and the planet. Learn more at www.aramark.com and connect with us on LinkedIn, Facebook, and Instagram.

About Aramark Sports + Entertainment

Aramark Sports + Entertainment serves more than 150 award-winning food and beverage and retail programs in premier professional and collegiate stadiums and arenas along with convention centers, cultural attractions, performance venues, and unique entertainment destinations across North America. The company has received accolades for industry innovations including autonomous markets and dining concepts powered by artificial intelligence and has provided hospitality services at high-profile sporting events like the MLB World Series, MLB at Rickwood Field, NBA All-Star, and Indianapolis 500. Visit Aramark Sports + Entertainment's website to learn more or connect on LinkedIn.

With the 2026 NFL season just days away, Aramark Sports + Entertainment (NYSE: ARMK) announced a slate of new premium hospitality experiences, innovative food and beverage concepts, expanded local partnerships, and exclusive retail offerings across its eight NFL partner venues. Driven by chef-curated menu creations, collectible souvenirs, community collaborations, and reimagined premium spaces, Aramark's new lineup reinforces its commitment to delivering memorable fan experiences that celebrate the unique culture of every market and team.

The chief executive of Six Flags says the company will install seat belts on the Georgia roller coaster from which a rider fell to his death earlier this month. The company's rides with similar restraints will also get the safety upgrade.

The theme park operator announced the extra safeguard less than two weeks after 42-year-old Hassan Jihad Ibn Kariem of Atlanta died after being ejected from his seat on the Goliath coaster at Six Flags Over Georgia.

“We are reinforcing safety precautions at our parks and taking additional measures, including adding seat belts on Goliath and other coasters with a similar restraint,” John Reilly, president and CEO of Six Flags Entertainment Corporation, said in a statement Friday.

Goliath remains shut down while state and local officials investigate the Oct. 12 death.

Reilly didn't specify which other Six Flags coasters will get seat belts. But it has temporarily closed eight additional roller coasters at five other parks in the U.S. and Canada. Those rides all share the same manufacturer and a similar restraint system.

Six Flags hasn't said when those coasters are expected to reopen. Reilly's statement said Six Flags has enlisted independent engineers and inspectors to review safety procedures for all rides at its theme parks.

Investigators haven't said what went wrong on the Georgia coaster. Witnesses said they saw Kariem rise up out of his seat and fall headfirst back into the cart before being ejected. Some people who rode Goliath before him that day said they had concerns about its restraints.

All nine of the Six Flags coasters taken offline were manufactured by the Swiss company Bolliger & Mabillard. They also feature similar clamshell restraints that sit at the top of a vertical bar between each rider's knees. The bar locks a padded restraint into place over the rider's lap and upper legs.

The U.S. patent granted to Bolliger & Mabillard for the restraint system in 2001 says it's designed to make each rider feel “that he is seated on a flying carpet or that he is at the controls of a kind of flying scooter, while still guaranteeing optimum security.”

Following the death in Georgia, non-Six Flags theme parks SeaWorld Orlando in Florida and La Ronde in Montreal, Canada, also temporarily closed one roller coaster apiece that use clamshell restraints.

SeaWorld reopened its Mako coaster Tuesday after it had been offline for a week. The Associated Press emailed the company Saturday asking if seat belts or other safety upgrades were planned for the coaster.

The AP also emailed a spokesperson for La Ronde seeking an update on its shuttered coaster.

In addition to Goliath in Georgia, eight coasters remain closed at Six Flags parks in Gurnee, Illinois; Jackson Township, New Jersey; Charlotte, North Carolina; Mason, Ohio; and Vaughan, Ontario.

Bynum reported from Savannah, Georgia.

The entrance to the Six Flags Over Georgia amusement park in Mableton, Ga., is seen Friday, Oct. 16, 2026. (AP Photo/Kate Brumback)