Applebee’s Celebrates National Cheeseburger Day with One-Day $8.99 Burger & Fries Deal

PASADENA, Calif.--(BUSINESS WIRE)--Sep 9, 2026--

Applebee's ® is bringing back its fan-favorite National Cheeseburger Day deal, offering guests a Classic Burger or Classic Cheeseburger served with Fries for just $8.99 on Sept. 18. Available for dine-in and To Go, the one-day offer gives guests the opportunity to enjoy a Handcrafted Burger and fries for less than $9.*

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Applebee’s Handcrafted Burgers feature a juicy, all-beef patty topped with lettuce, tomato, onion, and pickles on a Brioche bun. Guests can choose between a Classic Burger or Classic Cheeseburger, topped with two slices of American cheese, both served with Fries as part of the National Cheeseburger Day offer.

“A great cheeseburger hits the sweet spot between comfort, craving, and value, which is exactly what guests are looking for right now,” said Michelle Chin, chief marketing officer at Applebee’s. “Burgers remain one of our most-loved menu categories, and National Cheeseburger Day gives us the perfect excuse to come together and celebrate them. Whether guests choose our Classic Cheeseburger and fries for $8.99 or one of our delicious, over-the-top O-M-Cheese creations, we’re serving up something for every burger craving at Applebee’s.”

Guests looking for an upgraded cheeseburger experience all month long can also enjoy Applebee’s NEW O-M-Cheese-adilla Burger, the latest addition to Applebee’s viral O-M-Cheese lineup, available on Applebee's 2 for $25 value menu.** The over-the-top mashup transforms Applebee’s fan-favorite Quesadilla Burger with bacon and Pepper Jack cheese into a cheese-loaded experience served sizzling in a skillet of molten queso and melted Cheddar cheeses with white corn tortilla chips topped with queso, house-made pico and cilantro.

Applebee’s 2 for $25 Menu

Applebee’s popular 2 for $25 menu lets diners share one appetizer and choose two full-size entrees from a selection of guest favorites. Appetizers may include Applebee’s new Bacon Cheeseburger Wonton Tacos (available for a limited time only), classic Boneless Wings, Mozzarella Sticks, or Spinach & Artichoke Dip.

For a limited time, the new entree lineup features:

Guests can celebrate National Cheeseburger Day with Applebee’s, available for dine-in or online at Applebees.com or the Applebee’s mobile app.

To celebrate National Cheeseburger Day on the go, guests ordering online or on the Applebee’s mobile app can simply select the ‘National Cheeseburger Day’ option from the online menu and order To Go or delivery on the Applebee’s mobile app ( iOS, Google ) or by visiting Applebees.com.

For even more exclusive deals and specials, guests can sign up to join Club Applebee’s to become part of the neighborhood and receive a welcome offer.

* For a limited time at participating locations. Offer valid 9/18/26 only for Classic Cheeseburger and Classic Burgers via dine-in, the Applebee’s website or mobile app only. Not valid on third party delivery sites. Tax and gratuity excluded. Delivery coverage varies by restaurant. Restrictions may apply.

** Limited time. Price, participation and selection may vary. Tax and gratuity excluded. O-M-Cheese Burger and O-M-Cheese-adilla Burger are available for dine-in only.

About Applebee's®

As one of the world’s largest casual dining brands, Applebee’s Neighborhood Grill + Bar serves as America’s kitchen table, offering guests a lively dining experience that combines simple, craveable American fare with classic drinks and local drafts. Applebee’s makes it easy for family and friends to connect with one another, whether it’s in a dining room or in the comfort of a living room, Eatin’ Good in the Neighborhood™ is a familiar and affordable escape from the everyday. Applebee's restaurants are owned and operated by entrepreneurs dedicated to more than serving great food, but also building up the communities that we call home. From raising money for local charities to hosting community fundraisers, Applebee’s is always Doin’ Good in the Neighborhood ®. Applebee’s and its franchise operations together consisted of 1,439 Applebee’s restaurants in the United States, two U.S. territories and 17 countries outside the United States as of June 28, 2026. This number does not include 118 company-owned Applebee’s restaurants. Applebee's is franchised by subsidiaries of Dine Brands Global Inc. [NYSE: DIN], which is one of the world's largest full-service restaurant companies.

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Applebee’s Celebrates National Cheeseburger Day with One-Day $8.99 Burger & Fries Deal

U.S. futures are sliding after intensifying violence in the Middle East pushed the price of crude oil over $100 a barrel.

It's the first time Brent crude, the international standard, has reached triple digits in nearly six weeks. Fighting in the Middle East has throttled the global flow of oil and rising energy prices are adding to inflationary pressures.

Brent crude rose 2.8% to $100.70 a barrel. Benchmark U.S. crude gained 2.4% to $95.28 a barrel, and it's dragging gasoline prices higher with it.

The average price for a gallon of regular gasoline ticked up 7 cents overnight to hit $4.22, now more than a dollar above what it cost at this point last year, according to AAA.

Diesel prices, which can have an outsized impact on consumers because it is used in shipping and production, hit an all-time high Friday and has continued to climb since. The average price for a gallon reached $5.94 overnight and is now 9 cents higher than it was Friday.

Futures for the S&P 500 dropped 0.3% before the market opened Wednesday, while Dow Jones Industrial Average futures declined 0.5%. Nasdaq futures fell 0.4%.

Shares of Meta Platforms are up more than 5% in premarket trading as the parent company of Instagram and Facebook launched a personal artificial intelligence agent, Muse, for people 18 and over who are looking for help with day-to-day tasks like schedules and shopping.

The U.S. this week also release inflation data. On Thursday, the U.S. government will release its August report for inflation at the wholesale level. The more closely watched Consumer Price Index comes out on Friday. The CPI provides details on price changes for specific grocery items, furniture, and clothing, among other categories.

Economists expect consumer inflation to have eased a bit, to 3.3% from July’s 3.4%. That’s well above the 2% target that the Federal Reserve has set as its goal.

The Fed meets next week to decide whether to cut, raise or hold interest rates steady. The traditional move for the Fed when inflation is high is to raise its main interest rate. But President Donald Trump has been lobbying for lower interest rates.

Japan’s central bank also will meet next week to decide on its benchmark rate. Market watchers are expecting an increase, with the question shifting to by how much and if there will be more rate hikes this year.

In Europe, France's CAC 40 slipped 1.6% to 8,183.80, while the German DAX declined 1.4% to 25,648.34. Britain's FTSE 100 fell 0.9% to 10,711.42. Asian markets were mixed.

The U.S. dollar fell to 153.55 Japanese yen from 153.99. The euro cost $1.1633, inching up from $1.1624.

Yuri Kageyama is on Threads: https://www.threads.com/@yurikageyama

Specialists Dilip Patel works on the floor of the New York Stock Exchange, Thursday, Aug. 27, 2026, in New York. (AP Photo/Yuki Iwamura)

A person walks in front of an electronic stock board showing Japan's Nikkei index at a securities firm Wednesday, Sept. 9, 2026, in Tokyo. (AP Photo/Eugene Hoshiko)

A person walks in front of an electronic stock board showing Japan's Nikkei and New York Dow indexes at a securities firm Wednesday, Sept. 9, 2026, in Tokyo. (AP Photo/Eugene Hoshiko)

A person walks in front of an electronic stock board showing Japan's Nikkei index at a securities firm Wednesday, Sept. 9, 2026, in Tokyo. (AP Photo/Eugene Hoshiko)