The St. Joe Company Announces the Creation of a New Business, Watersound℠ Weddings & Events

PANAMA CITY BEACH, Fla.--(BUSINESS WIRE)--Sep 9, 2026--

The St. Joe Company (NYSE: JOE) (“St. Joe”) (the “Company”) announces the creation of a new business, Watersound Weddings & Events, offering a centralized resource for weddings and special events across the expansive St. Joe hospitality portfolio and further supporting the Company’s complementary strategy of creating asset-light businesses. Watersound Weddings & Events will bring together a dedicated team to assist customers in planning events across a collection of venues throughout Bay and Walton counties. The new business will provide customers with a single point of connection to explore venues, accommodations and related resources across the Company’s hospitality portfolio.

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“In addition to growing our core business segments, Watersound Weddings & Events is another implementation of our complementary asset-light strategy, creating related businesses that require minimal capital investment while leveraging our existing assets and capabilities,” said Jorge Gonzalez, St. Joe President, Chief Executive Officer and Chairman of the Board. “In this case, we are making it easier for customers to plan weddings and special events across our hospitality portfolio while creating additional opportunities to drive utilization of our hotels, resorts and other venues.”

The desirability of Northwest Florida as a destination, combined with convenient nonstop air service connecting the region to seven of the 10 largest metropolitan statistical areas (MSAs) in the United States, creates a compelling opportunity to expand the Company’s wedding and event business by making its hospitality resources more accessible to customers from across the country.

“The proximity of our white-sand beaches from major metropolitan markets across the country, particularly throughout the Southeast and Texas, combined with our wide range of high-quality resort venues and accommodations and experienced team of event professionals, positions this new business for growth and the potential to become a significant contributor to our family of service companies, including Watersound Real Estate, Watersound Insurance and Watersound Title Agency,” added Gonzalez.

Watersound Weddings & Events services are currently available and will have a physical location at Watersound ® Town Center in Inlet Beach, Florida with an anticipated opening date of early 2027. The storefront is ideally suited for the lifestyle center due to other complementary tenants such as the recently announced Anthropologie Weddings as well as proximity to the Company’s hospitality and event venues.

Nearby venues include The Pearl Hotel, WaterColor ® Inn & Resort, Camp Creek ® Inn, Watersound Beach Club ® amenity and the Watersound Origins ® Village Green. Venues in Bay County include Shark’s Tooth clubhouse, Embassy Suites by Hilton ® Panama City Beach Resort and Hotel Indigo ® by IHG Panama City Marina.

“We’re excited about the potential of Watersound Weddings & Events to showcase the breadth of our hospitality assets and introduce more customers to the many venues and experiences available across our portfolio,” said Patrick Murphy, St. Joe Senior Vice President of Hospitality. “With a wide range of settings and experiences, this centralized approach allows us to help customers identify the options that best align with their vision, needs and budget.”

From wedding rehearsal dinners, ceremonies and receptions to milestone birthday and anniversary celebrations, the team at Watersound Weddings & Events can assist customers throughout the planning process, led by Executive Director Cheryl Walton, who has nearly 20 years of experience working with wedding and event clients for WaterColor Inn & Resort.

“Watersound Weddings & Events represents an exciting new chapter in how we approach the wedding experience, providing a one-stop-shop for a variety of venues,” said Walton. “Because our team knows our properties so well and the resources available across our portfolio, we can simplify the planning process and connect customers with the right people and places to bring their event to life. With more possibilities to choose from, clients can create a wedding or other special event that reflects their priorities, their vision and what matters to them most, while knowing they have a trusted team behind them from beginning to end.”

Although the full Watersound Weddings & Events experience will launch in early 2027, those interested in booking a wedding or special event at a St. Joe hotel, resort, restaurant or other venue can connect with the team and begin planning now by visiting watersound.com/weddings.

Important Notice Regarding Forward-Looking Statements

This press release contains “forward-looking statements,” within the meaning of Section 21E of the Securities Exchange Act of 1934, including statements regarding the Company’s development activities. These forward-looking statements are qualified in their entirety by cautionary statements and risk factors set forth in St. Joe’s filings with the SEC, including its Annual Report on Form 10-K for the year ended December 31, 2025 and subsequent filings as well as the interest of prospective customers in the services of Watersound Weddings & Events.

About The St. Joe Company

The St. Joe Company is a diversified Florida real estate development, asset management and operating company with real estate assets and operations in Northwest Florida. The Company intends to use existing assets for residential, hospitality and commercial ventures and has significant residential and commercial land-use entitlements. The Company actively seeks higher and better uses for its real estate assets through a range of development activities. More information about the Company can be found on its website at www.joe.com.

©2026 The St Joe Company. All Rights Reserved. “JOE ®,” “St. Joe ®,” the “Taking Flight Design ®,” “St. Joe (and Taking Flight Design) ®,” “Camp Creek ®,” “WaterColor ®,” “Watersound ®,” “Watersound ℠,” “Watersound Beach Club, ® ” and “Watersound Origins ® ” are registered service marks of The St. Joe Company or its affiliates.

Camp Creek Inn, Inlet Beach, Florida

The Pearl Hotel, Rosemary Beach® community, Florida

WaterColor Inn & Resort, Santa Rosa Beach, Florida

The Jacksonville Jaguars are making a Super Bowl push.

The Jaguars acquired defensive tackle Jordan Davis from the Philadelphia Eagles on Monday, their last and most significant of three moves a day before the NFL trade deadline.

Jacksonville gave up a 2027 first-round draft pick and a 2029 second-rounder for Davis.

"Jordan’s impact on the field can be felt on every down,” Jaguars general manager James Gladstone said in a statement. “This is a well-rounded premier player and person. We’re excited to add him to the team.”

The Jaguars (6-2), who have won five of six games, believe they have a shot at the No. 1 seed in the AFC and a chance to make the franchise’s first Super Bowl.

They also traded for Atlanta safety Jessie Bates III and for New Orleans defensive tackle Davon Godchaux. Jacksonville gave up a 2027 second-round pick and a 2028 fifth-rounder for Bates, and a 2028 sixth-rounder that could be elevated to a 2027 sixth-rounder.

So that’s six future picks to help the team win now. The Jaguars also have one of the AFC’s easiest remaining schedules, which begins Sunday at Tennessee (1-7).

Davis has only 1 1/2 sacks with one interception in nine games this season. He had his best year last season when he had career highs with 4 1/2 sacks and 72 tackles. He is expected to fill a void in the middle of Jacksonville's defensive line; the Jaguars placed nose tackle DaVon Hamilton on injured reserve last week with a leg injury.

“We are extremely grateful to Jordan for his contributions to our team on the field and in the Philadelphia community since we drafted him five years ago,” the Eagles said in a statement. “He has been a key contributor to our team culture and on-field success, which included two Super Bowl appearances and a world championship in 2024.

“His growth and development as both a player and a leader are a testament to his hard work and character. We wish Jordan nothing but continued success.”

A first-round pick in 2022, Davis has been an integral part of Philadelphia’s defense and helped the Eagles dominate the Chiefs in Super Bowl 59 to cap the 2024 season. He was rewarded with a three-year, $78 million contract extension in March.

The Eagles gave Jalen Carter $106 million guaranteed and Davis’ deal included $65 million guaranteed. So far, the team hasn’t gotten its money’s worth and looks to be in the start of a rebuilding project.

General manager Howie Roseman was expected to be busy making deals with Philadelphia on a seven-game losing streak. It’s the Eagles’ longest losing streak since 2012.

Bates had a career-high 14 tackles in the Falcons’ 34-17 loss to Cincinnati on Sunday in Madrid. The Falcons have lost four of their past five games under first-year coach Kevin Stefanski, leaving them on a path to their ninth consecutive losing season.

Stefanski said the decision to trade Bates, whose four-year contract expires after the season, was difficult as the team weighed short-term and long-term implications.

Bates has 60 tackles, three forced fumbles, one interception and a 36-yard return for a touchdown on a fumble recovery as a bright spot for the Falcons.

In nine seasons, including five with Cincinnati, Bates has 28 interceptions and 14 forced fumbles.

Bates is expected to be an upgrade for Jacksonville in the secondary. The Jaguars lost starter Eric Murray to a season-ending elbow injury.

AP Sports Writer Dan Gelston in Philadelphia contributed.

See AP’s full NFL coverage here

Philadelphia Eagles defensive tackle Jordan Davis (90) hits New York Giants quarterback J.J. McCarthy (18) in the head during the first half of an NFL football game in Philadelphia, Sunday, Nov. 8, 2026. (AP Photo/Matt Slocum)