Yoto Launches Yoto Player 4th Gen and Yoto Mini 4th Gen, Its Biggest Hardware Upgrade Yet

NEW YORK--(BUSINESS WIRE)--Sep 10, 2026--

Yoto, the interactive audio platform for kids and families, today announced the 4th Generation of its Yoto Player and Yoto Mini, the biggest undertaking in the company’s history, three years in the making. Pre-orders open today, with Yoto Mini 4th Gen estimated dispatch from September 30 and Yoto Player 4th Gen estimated dispatch from October 15.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260910819997/en/

Both players are rebuilt from the inside out – faster, smarter and even more durable – and are headlined by three major upgrades: a new Green Button that grownups can program on the App for instant, cardless access to kids' favorite audio; enhanced routines that adapt to a family’s rhythm throughout the day; and all-new hardware built for family life.

The Green Button: a kids’ personal playlist

The standout feature across both 4th Gen players is the Green Button – a simple twist-and-press control that grownups can configure on the free Yoto App to give kids instant access to up to 20 of their favorite stories, songs, timers, soundscapes and podcasts, without needing to insert a Yoto Card first.

Yoto Cards remain central to the Yoto experience, and will continue to be the way families discover and gift new audio. But for the stories a child asks for every night, or the songs they play on repeat, the Green Button removes the need to search through a large physical Yoto card collection. And it’s not just for favorite physical cards - the Green Button can also be configured as a shortcut to digital-only cards and free bonus audio that is available on the App, from soundscapes to toothbrush timers.

Kids can still pop in a Yoto Card to play their favorite audio, but once configured the Green Button simply offers a way to jump straight to their favorites. Families can program separate Green Button playlists for morning and evening, and grownups can manage a child’s selections via the free Yoto App.

Families can get started with the Green Button right away, with a free Yoto Originals 5 Minute Stories From Around the World digital Yoto Card included with the Yoto Player 4th Gen and a free Yoto Originals Journey Jams digital card included with the Yoto Mini 4th Gen. The digital cards will be waiting for grownups in their Yoto App after set-up, ready to be added to the Green Button playlist. A free Make Your Own Card and stickers are also included in the box with both players which can be linked to the digital cards via the App or player.

Routines: support your family’s rhythm

The 4th Gen players also aid with family routines better than ever, acting as an audio anchor throughout the day. Stories, podcasts, radio, night light colors and digital clock cues change automatically as the day unfolds. Start the day with an educational podcast, and easily switch to calming stories and sleep sounds at bedtime, helping mornings start more smoothly and bedtimes wind down without friction.

All-new hardware: completely rebuilt

Both Yoto players get a generational leap in performance:

Yoto Player 4th Gen – the heart of the home – gets a redesigned full-panel night light with seven colors and adjustable brightness, day/night and Ok-to-Wake modes, wireless charging alongside USB-C, and rich stereo sound built for music, stories and sleep sounds.

Yoto Mini 4th Gen – the portable player built for adventures big and small – is IP67 dust and water resistant. Its puddle proof and tumble tough design is paired with the same Green Button and 64GB storage as the larger player.

"This isn't just a new product, it’s a new platform - we’ve upgraded everything under the hood," said Ben Drury, CEO and co-founder of Yoto. "We've spent three years building this foundation for the next chapter of Yoto – faster, more reliable, and with kids in control, just as they've always been."

New-look accessories

Yoto’s accessories have also been given the 4th Gen treatment. The updated silicone Adventure Jackets keep the Yoto 4th Gen players snug and carry-ready, with four new vibrant colorways and an all-new wrist lanyard included with the Yoto Mini 4th Gen version. The refreshed Yoto Travel Case now fits both generations of Yoto Mini, with the same space for over-ear headphones and up to 30 Yoto Cards so kids are all set for adventure. Whether it's the back seat of a long car journey, a stay at the grandparents' or just out and about, everything children need is packed and ready to go. The Yoto Player 4th Gen is compatible with the existing Yoto Wireless Charging Dock, but there is a new-look Green Wireless Charging Dock coming soon.

Pricing and availability

Yoto Player 4th Gen and Yoto Mini 4th Gen are available to pre-order today at yotoplay.com, with the Yoto Mini 4th Gen also available for pre-order on Amazon.

Yoto Player 4th Gen: $149.99
Yoto Mini 4th Gen: $109.99
Yoto Player 4th Gen Adventure Jacket available in Fresh Frog Soup (green), Sunny Side Up (yellow), Dancing Flamingo (pink) and Penguin Blue: $29.99
Yoto Mini 4th Gen Adventure Jacket available in Fresh Frog Soup (green), Sunny Side Up (yellow), Dancing Flamingo (pink) and Penguin Blue: $22.99
Yoto Mini 4th Gen Travel Case: $34.99
Yoto Mini 4th Gen estimated dispatch: September 30, 2026
Yoto Player 4th Gen estimated dispatch: October 15, 2026.

About the Yoto Player 4th Gen

About the Yoto Mini 4th Gen

About Yoto

Yoto is an interactive audio platform designed for screen-free listening that kids control. The company was founded by Ben Drury and Filip Denker, two dads who wanted to create a better way for their children to enjoy audio without needing to use tech built for an adult. Child-first by design, Yoto Players have always been designed for agency without addiction so children could discover, imagine and learn on a device that was built for them.

Since launching on Kickstarter in 2017, Yoto has grown into a global brand loved by families around the world. The launch of the Yoto Player 4th Gen and Yoto Mini 4th Gen in 2026 marked a new chapter in that story: after years of learning from how families actually use their players, from the podcast tune-in every morning, to the last Yoto story at night, the new hardware is faster, tougher and better than ever before, built around the rhythms of real family life.

Yoto has won multiple prestigious awards over the years, including the King’s Award for Enterprise in 2025, the FT1000 Europe's Fastest-Growing Companies list in 2026, a D&AD Pencil for outstanding design, and was named one of TIME magazine's Best Inventions in 2020. The Yoto Mini 4th Gen sits in the Henry Ford Museum of Innovation collection alongside the original iPhone thanks to its IDEA Gold award in 2026.

The content library spans over one thousand titles from publishers, labels and top creators including Universal Music Group, Penguin Random House, Roald Dahl Story Company, the BBC and Mattel alongside Yoto's own award-winning Yoto Originals, bringing the world's best stories, music, activities and podcasts to children of all ages in English, French and Spanish. Available globally, Yoto is creating a world-class audio experience that grows with children and sits at the heart of everyday family life.

Yoto Launches Yoto Player 4th Gen and Yoto Mini 4th Gen, Its Biggest Hardware Upgrade Yet

PARIS--(BUSINESS WIRE)--Sep 10, 2026--

Fresha, the world’s leading beauty and wellness booking platform, has achieved NF525 certification for its Point of Sale (POS) software. This important milestone strengthens Fresha’s offering in France and enables more beauty, wellness and selfcare businesses across the country to use the platform.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260909152680/en/

France is one of Fresha’s fastest-growing markets. Achieving NF525 certification reflects the company’s commitment to meeting the needs of French businesses and making its platform accessible to partners of all sizes, from independent professionals and single-location salons to clinics, spas and enterprise companies.

NF525 is an independent certification issued by AFNOR Certification, with the certification process managed by INFOCERT. This certification confirms that Fresha’s POS software complies with French anti-fraud regulations introduced under Law No. 2015-1785. These rules are designed to ensure that transaction records are securely stored and cannot be altered or deleted without a record.

Dane Carmody, Head of Product at Fresha, who led the certification project, said: “Achieving NF525 certification was an important undertaking for our team and required us to meet a rigorous set of requirements. Throughout the project, our focus was on making sure Fresha met the needs of the French market while remaining simple and intuitive for our partners to use. We’re proud to have reached this milestone. French businesses can now use Fresha’s POS software with the added confidence that the way their transaction records are stored and protected has been independently assessed.”

Baptiste Donnedieu, General Manager of France at Fresha, said: “France is an incredibly important market for Fresha, and achieving NF525 certification is a major step forward in what we can offer businesses here. We are not simply bringing a global platform to France; we are continuing to develop Fresha around the specific needs of the French market. This certification gives our partners greater confidence in how their transaction records are managed. It also means that more businesses across France can use Fresha to manage their bookings, clients, payments and daily operations in one connected place, whether they are an ambitious independent or a larger business with multiple locations.”

With its NF525-certified POS software, Fresha partners in France can manage sales alongside bookings, payments, client relationships, marketing and reporting through one platform. This makes everyday operations simpler while giving businesses confidence that their transaction records meet French requirements.

Fresha’s NF525 certification will continue to be reviewed through regular checks by INFOCERT, including an annual audit. This provides partners with ongoing independent assurance as Fresha continues to invest in its product, team and presence in France.

About Fresha

Fresha is the world's leading AI-powered booking platform for beauty and wellness, trusted by over 140,000 partner businesses across more than 120 countries. Its fully integrated ecosystem spans scheduling, payments, marketing, team management, and a global consumer marketplace, giving beauty and wellness businesses everything they need to operate, grow, and scale. The Fresha Marketplace connects millions of consumers with salons, spas, barbershops, and wellness studios worldwide, with over one million monthly downloads and more than $1.4 billion in monthly transaction value. To learn more, visit fresha.com.

Fresha Achieves NF525 Certification