Hyundai Motor Group Accelerates Autonomous Driving Innovation with AI-Powered Data Flywheel

• Hyundai Motor Group hosts "HMG Autonomous Driving Media Day", outlining its roadmap for the next era of autonomous driving; first showcase of Level 2++ technology
• Dual-Track strategy accelerates Level 2+ production through NVIDIA collaboration while internalizing key autonomous driving technologies through proprietary Atria AI
  ...NVIDIA solutions-based Level 2+ production targeted for the H1 2028 and Level 2++ in H2 2028, followed by Atria AI-powered Level 2++ vehicles in H2 2029
  ...Progressive sensor standardization across Hyundai Motor, Kia, 42dot and Motional brings together autonomous driving capabilities across the Group
• Data Flywheel strategy establishes a virtuous cycle of data collection, training, validation and deployment to continuously advance AI capabilities
  ...Expands the Group's data ecosystem by leveraging its annual sales of 7 million vehicles and Data Union framework, while implementing a data-centric development framework based on hard example mining, continuous training and SER
  ...Real-world Level 4 pilot to launch in Gwangju by year-end in partnership with Korea's Ministry of Land, Infrastructure and Transport to secure large-scale validation data
• 42dot shares Vision-Language-Action (VLA)-based autonomous driving technology that integrates visual information and language-based reasoning to guide driving decisions
  ...VLA research focuses on addressing edge cases, while parallel development of end-to-end (E2E) autonomy and VLA models enhances technical stability and scalability
  ...VLA model validation currently underway, with on-road testing and the full development process scheduled to run through early next year
• New Atria AI urban driving videos — an executive ride-along, one-take footage, and edge-case handling — are live on the Group's YouTube channel

SEOUL, South Korea, Sept. 13, 2026 /PRNewswire/ -- Hyundai Motor Group (the Group) announced that it has put its Data Flywheel into full operation, marking a new phase in its autonomous driving technology strategy. The system creates a virtuous cycle of data collection, AI training, validation and deployment to secure a competitive advantage through accelerated learning and technology development.

During the Group's "HMG Autonomous Driving Media Day" at 42dot headquarters in Gyeonggi Province, Korea, the Group presented its autonomous driving development strategy, technology roadmap, key achievements and implementation plans. The presentation underscored the Group's strategic positioning in the global autonomous driving technology competition and detailed how integrated data and AI systems form the foundation for next-generation vehicle technology.

At the event, the Group identified the Data Flywheel as a key element of its autonomous driving competitiveness and shared the operational framework and execution strategy that transforms large-scale real-world driving data into continuous technology improvements.

42dot also introduced key technologies and the development progress for the Group's proprietary autonomous driving artificial intelligence, Atria AI, while outlining the background and future plans for its Vision-Language-Action (VLA) technology development initiative.

In line with the event, the Group unveiled footage of an Atria AI-equipped SDV Testbed navigating complex urban traffic without driver intervention. Operating at a Level 2++ capability, the autonomous driving system showcased in the footage illustrates how the Data Flywheel is enabling a continuous cycle of learning, validation and performance improvement. The footage is available on the Group's official YouTube channel.

"Autonomous driving competition is no longer about comparing specific features. Competitiveness is determined by how much data you secure, how quickly you learn and how effectively you can reflect those results in actual products and services. At its core, autonomous driving competitiveness comes down to having systems that enable continuous, rapid learning. Hyundai Motor Group will develop autonomous driving technology that customers can trust, based on a virtuous cycle of data, AI and validation. Our goal is to ensure the safety and quality levels customers can trust while we learn and improve rapidly." – Minwoo Park, President and Head of Advanced Vehicle Platform (AVP) Division at Hyundai Motor Group and CEO of 42dot

About Hyundai Motor Group

More information about Hyundai Motor Group can be found at: http://www.hyundaimotorgroup.com or Newsroom: Media Hub by Hyundai, Kia Global Newsroom, Genesis Newsroom

SEOUL, South Korea, Sept. 13, 2026 /PRNewswire/ -- Hyundai Motor Group (the Group) announced that it has put its Data Flywheel into full operation, marking a new phase in its autonomous driving technology strategy. The system creates a virtuous cycle of data collection, AI training, validation and deployment to secure a competitive advantage through accelerated learning and technology development.

During the Group's "HMG Autonomous Driving Media Day" at 42dot headquarters in Gyeonggi Province, Korea, the Group presented its autonomous driving development strategy, technology roadmap, key achievements and implementation plans. The presentation underscored the Group's strategic positioning in the global autonomous driving technology competition and detailed how integrated data and AI systems form the foundation for next-generation vehicle technology.

At the event, the Group identified the Data Flywheel as a key element of its autonomous driving competitiveness and shared the operational framework and execution strategy that transforms large-scale real-world driving data into continuous technology improvements.

42dot also introduced key technologies and the development progress for the Group's proprietary autonomous driving artificial intelligence, Atria AI, while outlining the background and future plans for its Vision-Language-Action (VLA) technology development initiative.

In line with the event, the Group unveiled footage of an Atria AI-equipped SDV Testbed navigating complex urban traffic without driver intervention. Operating at a Level 2++ capability, the autonomous driving system showcased in the footage illustrates how the Data Flywheel is enabling a continuous cycle of learning, validation and performance improvement. The footage is available on the Group's official YouTube channel.

"Autonomous driving competition is no longer about comparing specific features. Competitiveness is determined by how much data you secure, how quickly you learn and how effectively you can reflect those results in actual products and services. At its core, autonomous driving competitiveness comes down to having systems that enable continuous, rapid learning. Hyundai Motor Group will develop autonomous driving technology that customers can trust, based on a virtuous cycle of data, AI and validation. Our goal is to ensure the safety and quality levels customers can trust while we learn and improve rapidly." – Minwoo Park, President and Head of Advanced Vehicle Platform (AVP) Division at Hyundai Motor Group and CEO of 42dot

About Hyundai Motor Group

More information about Hyundai Motor Group can be found at: http://www.hyundaimotorgroup.com or Newsroom: Media Hub by Hyundai, Kia Global Newsroom, Genesis Newsroom

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Hyundai Motor Group Accelerates Autonomous Driving Innovation with AI-Powered Data Flywheel

Hyundai Motor Group Accelerates Autonomous Driving Innovation with AI-Powered Data Flywheel

Hyundai Motor Group Accelerates Autonomous Driving Innovation with AI-Powered Data Flywheel

NEW DELHI, Sept. 12, 2026 /PRNewswire/ -- A major international push to accelerate agricultural innovation across the Global South took centre stage in New Delhi today, as the United Nations Day for South-South Cooperation was commemorated amid mounting climate, water and food-security pressures across the world's drylands.

Held as part of the Global Drylands Congress 2026, the commemoration focused on how proven solutions can move faster across borders, particularly between countries facing similar agricultural and climate conditions, be adapted to local realities and deliver greater impact for farmers and food systems.

The Congress brought together some of the world's foremost agricultural scientists, policymakers, research leaders, development institutions, private-sector actors and practitioners, creating a high-level global platform to help shape the future of dryland agriculture and strengthen cooperation across the Global South.

The commemoration showcased the growing reach of the ICRISAT Centre of Excellence for South-South Cooperation in Agriculture (ISSCA), a global platform accelerating the adaptation and scaling of proven agricultural solutions across the Global South.

ISSCA now works with 19 partners, has identified more than 100 validated and scalable solutions, and has supported over 300 professionals from more than 40 countries. Its portfolio spans climate-resilient crops, soil and water management, digital agriculture, agribusiness, nutrition, livelihoods and environmental sustainability.

That approach carries particular urgency for the world's drylands, home to hundreds of millions of people and among the regions most exposed to climate variability, water scarcity, land degradation and food insecurity. Yet these same regions are also emerging as important frontiers for innovation in climate-resilient agriculture.

The Dryland Congress was jointly organized by the Indian Council of Agricultural Research (ICAR) and the International Crops Research Institute for the Semi-Arid Tropics (ICRISAT), bringing together two globally renowned agricultural research institutions with a long history of collaboration in crop improvement, resilient farming systems, natural resource management and dryland innovation.

ICAR, one of the world's largest national agricultural research systems, has played a central role in India's agricultural transformation, drawing on deep scientific expertise, institutional strength and experience at scale. ICRISAT, a CGIAR Research Center, brings more than five decades of scientific leadership across the drylands of Asia and Africa, with a distinguished record of advancing crop improvement, farming systems and natural resource management, while translating research into practical solutions for food and nutrition security and livelihoods.

Addressing the Congress, ICRISAT Director General Dr Himanshu Pathak said ISSCA's growth reflected a broader evolution in South-South cooperation — moving beyond knowledge exchange towards practical pathways for adoption and impact.

"Rather than reinventing solutions country by country, ISSCA connects proven innovations with institutions, partners and farming systems where they can be adapted and scaled more rapidly.

"The Global Drylands Congress has strengthened that pathway by bringing together science, policy, partnerships and investment to turn proven solutions into impact at scale," Dr Pathak said.

Dr M.L. Jat, Secretary, DARE and Director General, ICAR, underscored that the future of agriculture will increasingly depend on countries and institutions working together across borders.

"It will be shaped by what we are willing to share, what we can learn from one another, and how boldly we build partnerships that turn science into solutions for farmers.

"The ICAR–ICRISAT partnership is a powerful example of what sustained collaboration can achieve, and of the wider promise of South-South cooperation," Dr Jat said.

The commemoration culminated in the presentation of the Delhi Declaration on Drylands, setting out a shared ambition to strengthen South-South cooperation, accelerate the uptake and scaling of proven innovations, deepen institutional partnerships and reposition the world's drylands as landscapes of resilience, opportunity and sustainable growth.

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

New Delhi Marks UN Day for South-South Cooperation with Push to Scale Dryland Innovation Across the Global South