Under "GOOD AS G.O.A.T," the partnership brings together Van Persie's legendary career and ENGWE's vision for everyday mobility — built around being there when it matters.
BERLIN, Sept. 14, 2026 /PRNewswire/ -- Ahead of Car-Free Day, global e-bike brand ENGWE today announced Dutch football legend Robin van Persie as its new brand ambassador. At the heart of the partnership is "GOOD AS G.O.A.T" — a playful evolution of the familiar expression "good as gold," reimagined through the sporting idea of the GOAT, or "Greatest of All Time." It connects what Van Persie has achieved throughout his career with a quality that matters beyond football: being someone people can count on.
Being There When It Matters
From Feyenoord to Arsenal and Manchester United, Van Persie built a career defined by both remarkable achievements — including a Premier League title, two Golden Boots and his iconic 2014 World Cup diving header — and the preparation, discipline and consistency behind them.
Since retiring as a player, his roles have evolved from the pitch to coaching and family life. But across every stage, one principle remains: being prepared, present and someone others can count on when it matters.
That same idea connects Van Persie with ENGWE. For riders, it means something equally simple: a bike they can count on for every journey, with performance, comfort and safety ready for the commute, daily errands or a weekend ride.
"Robin represents performance, discipline and reliability, but also an active way of life that goes far beyond football," said an ENGWE executive. "Together, we want to make e-mobility a more natural part of everyday life and inspire more people to move, explore and enjoy every ride."
Van Persie added:
"Throughout my career, reliability has always mattered — being able to trust the people around you, your equipment and your decisions. That is one of the things that attracted me to ENGWE. Today, staying active and finding better ways to move are just as important to me."
Count on Every Ride
For the partnership, Van Persie rides the ENGWE L20 3.0 Series, bringing the idea of "COUNT ON EVERY RIDE" into everyday mobility. Designed around comfort, the series combines a step-through frame, full suspension, torque-sensing assistance, fast charging and connected IoT features for a simpler, smoother everyday ride.
The L20 3.0 Pro has also received positive recognition from professional media and riders and was honored with the iF DESIGN AWARD 2026, adding independent recognition to its design and everyday riding experience.
For ENGWE, that experience extends beyond the bike itself. Its capabilities span R&D, design, manufacturing, quality control and after-sales support. In Europe, the brand is supported by 15 branded stores and more than 400 retail partners, alongside a global network of 18 overseas warehouses and 450+ after-sales service centers.
From Car-Free Day to SOE Spain
The partnership launches at a moment when cities and consumers across Europe are rethinking how they move through everyday life. Ahead of European Car-Free Day on September 22, ENGWE will launch its "Car-Free, Carefree" campaign from September 16 to October 8, encouraging people to reconsider short car journeys and discover e-bikes as a more active and flexible way to move, with savings of up to €685 during the campaign.
On September 19, Van Persie will join ENGWE at SOE Spain for his first major public appearance with the brand. The media can meet Van Persie and the ENGWE team, experience the latest ENGWE e-bikes and learn more about the partnership.
SOE Spain | September 19, 2026 | ENGWE Booth G40-F
About ENGWE
ENGWE is a global e-bike brand with a mission to help people find and achieve a New Way for short trips. Through continued investment in product development, design, manufacturing and local service, ENGWE creates e-bikes designed to make everyday mobility easier and give riders greater freedom to explore.
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
ENGWE Names Football Legend Robin van Persie as Brand Ambassador Ahead of Car-Free Day
- Kia unveils PV7, the second model in its dedicated, all-electric Platform Beyond Vehicle (PBV) lineup, designed to deliver greater space, flexibility and capability for commercial operations and passenger transport
- PV7 Passenger combines flexible seating and long-distance comfort, while PV7 Cargo offers high load capacity, low loading height and business-focused practicality
- PBV-dedicated E-GMP.S architecture combines 800V charging and long-range capability and a scalable drivetrain portfolio
- PV7 evolves Kia's PBV design DNA through bold, upright proportions and user-focused details that maximize space, accessibility and everyday usability
- Flexible seating, conversion capability, connected services and fleet management solutions support diverse customer requirements
- Kia to showcase the PV7 and wider PBV lineup to public at IAA Transportation 2026 from September 15–20
HANNOVER, Germany, Sept. 14, 2026 /PRNewswire/ -- Kia Corporation (Kia) today unveiled the Kia PV7 at IAA Transportation 2026 in Hannover, Germany. The second model in Kia's dedicated, all-electric Platform Beyond Vehicle (PBV) lineup, the PV7 expands the brand's offering in the light commercial vehicle (LCV) segment.
Available in Cargo and Passenger variants, the PV7 combines electric performance, flexible interior space and connected technology to support a wide range of business and mobility applications. Built on Kia's PBV-dedicated E-GMP.S architecture, it features a flat-floor design that maximizes interior space and flexibility, along with productivity-focused solutions that help customers achieve greater productivity in their day-to-day operations and drive stronger business outcomes. Kia will launch the PV7 in Korea and Europe in 2027, with additional derivatives and markets to follow.
"The PV7 marks the next step in our journey toward personalized mobility, building on the foundation established by the PV5," said Ho Sung Song, President and CEO at Kia. "By bringing together hardware developed for specific applications, business-tailored software and dedicated PBV services, the PV7 goes beyond the vehicle itself to deliver a complete business solution that helps customers achieve greater productivity, flexibility and long-term value."
How does the PV7 advance Kia's PBV strategy?
Building on the foundation established by the PV5, named the 2026 International Van of the Year, the PV7 expands the scale and scope of Kia's PBV offering. Its larger dimensions and broader application potential enable Kia to serve a wider range of customer needs, from fleet, logistics and shuttle operations to small- and medium-sized businesses and personal mobility. Kia's PV7 strategy is built around three business-focused pillars: hardware, software and service.
At the hardware level, the PV7 is built on Kia's PBV-dedicated E-GMP.S architecture, leveraging Kia's proven EV expertise and Flexible Body System[1] to support a wide range of body styles, derivatives and conversion models tailored to diverse operational needs. This comprehensive lineup enables the PV7 to serve as a business-tailored tool, providing customers with the flexibility to adapt the vehicle to their specific operational requirements.
At the software level, Kia provides the Kia Business Solutions Portal, which supports fleet management, charging, maintenance and daily operations. Standardized Fleet Management System (FMS) and connected vehicle data APIs tailored to customers' operational needs help improve fleet visibility and support more efficient day-to-day operations.
In addition, Kia offers dedicated Uptime services that support vehicle availability through real-time monitoring, predictive diagnostics and proactive maintenance management. Together, these connected solutions are designed to reduce operational disruption and support Kia's commitment to service excellence.
Kia's business-tailored service is centered on PBV-dedicated services designed to provide tailored support across diverse business operations, lower total cost of ownership and support higher vehicle uptime. Kia plans to expand the PV7 lineup to 23 variants following its 2027 launch, with the PV9 set to follow in 2029, further broadening the brand's PBV lineup and mobility solutions.
"The PV7 has been developed to give customers the flexibility to adapt as needs evolve," said Sangdae Kim, Executive Vice President and Head of Kia's PBV Business Division. "As a business-tailored tool engineered to deliver best-in-class EV performance, data-driven solutions, and total service excellence, it will enable customers to improve work efficiency, enhance productivity, and create greater value throughout the business lifecycle."
-ENDS-
Visit Kia Global Newsroom for more Kia content
For more information, visit the Kia Global Brand Site or Kia Global Newsroom. Follow our Kia Global Newsroom Instagram channel @kia.globalnews and LinkedIn account @Kia Global News
| [1] Flexible Body System (FBS) is Kia's next-generation modular body architecture that enables the flexible development of diverse body styles and derivatives from a standardized vehicle structure. |
HANNOVER, Germany, Sept. 14, 2026 /PRNewswire/ -- Kia Corporation (Kia) today unveiled the Kia PV7 at IAA Transportation 2026 in Hannover, Germany. The second model in Kia's dedicated, all-electric Platform Beyond Vehicle (PBV) lineup, the PV7 expands the brand's offering in the light commercial vehicle (LCV) segment.
Available in Cargo and Passenger variants, the PV7 combines electric performance, flexible interior space and connected technology to support a wide range of business and mobility applications. Built on Kia's PBV-dedicated E-GMP.S architecture, it features a flat-floor design that maximizes interior space and flexibility, along with productivity-focused solutions that help customers achieve greater productivity in their day-to-day operations and drive stronger business outcomes. Kia will launch the PV7 in Korea and Europe in 2027, with additional derivatives and markets to follow.
"The PV7 marks the next step in our journey toward personalized mobility, building on the foundation established by the PV5," said Ho Sung Song, President and CEO at Kia. "By bringing together hardware developed for specific applications, business-tailored software and dedicated PBV services, the PV7 goes beyond the vehicle itself to deliver a complete business solution that helps customers achieve greater productivity, flexibility and long-term value."
How does the PV7 advance Kia's PBV strategy?
Building on the foundation established by the PV5, named the 2026 International Van of the Year, the PV7 expands the scale and scope of Kia's PBV offering. Its larger dimensions and broader application potential enable Kia to serve a wider range of customer needs, from fleet, logistics and shuttle operations to small- and medium-sized businesses and personal mobility. Kia's PV7 strategy is built around three business-focused pillars: hardware, software and service.
At the hardware level, the PV7 is built on Kia's PBV-dedicated E-GMP.S architecture, leveraging Kia's proven EV expertise and Flexible Body System[1] to support a wide range of body styles, derivatives and conversion models tailored to diverse operational needs. This comprehensive lineup enables the PV7 to serve as a business-tailored tool, providing customers with the flexibility to adapt the vehicle to their specific operational requirements.
At the software level, Kia provides the Kia Business Solutions Portal, which supports fleet management, charging, maintenance and daily operations. Standardized Fleet Management System (FMS) and connected vehicle data APIs tailored to customers' operational needs help improve fleet visibility and support more efficient day-to-day operations.
In addition, Kia offers dedicated Uptime services that support vehicle availability through real-time monitoring, predictive diagnostics and proactive maintenance management. Together, these connected solutions are designed to reduce operational disruption and support Kia's commitment to service excellence.
Kia's business-tailored service is centered on PBV-dedicated services designed to provide tailored support across diverse business operations, lower total cost of ownership and support higher vehicle uptime. Kia plans to expand the PV7 lineup to 23 variants following its 2027 launch, with the PV9 set to follow in 2029, further broadening the brand's PBV lineup and mobility solutions.
"The PV7 has been developed to give customers the flexibility to adapt as needs evolve," said Sangdae Kim, Executive Vice President and Head of Kia's PBV Business Division. "As a business-tailored tool engineered to deliver best-in-class EV performance, data-driven solutions, and total service excellence, it will enable customers to improve work efficiency, enhance productivity, and create greater value throughout the business lifecycle."
-ENDS-
Visit Kia Global Newsroom for more Kia content
For more information, visit the Kia Global Brand Site or Kia Global Newsroom. Follow our Kia Global Newsroom Instagram channel @kia.globalnews and LinkedIn account @Kia Global News
| [1] Flexible Body System (FBS) is Kia's next-generation modular body architecture that enables the flexible development of diverse body styles and derivatives from a standardized vehicle structure. |
[1] Flexible Body System (FBS) is Kia's next-generation modular body architecture that enables the flexible development of diverse body styles and derivatives from a standardized vehicle structure.
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
Kia PV7 Expands All-Electric PBV Lineup with Greater Capacity and Flexibility
Kia PV7 Expands All-Electric PBV Lineup with Greater Capacity and Flexibility
Kia PV7 Expands All-Electric PBV Lineup with Greater Capacity and Flexibility
