Five of today's leading creators put their own spin on the season's must-have trends, all ready to shop now on SHEIN
LOS ANGELES, Sept. 14, 2026 /PRNewswire/ -- SHEIN, the global fashion and lifestyle online retailer, is unveiling its Fall/Winter '26 Trend Campaign, spotlighting the season's six defining trends alongside five of the most influential digital creators and streamers.
The campaign features six trends, Dark Romance, Folk Revival, Power Dressing, Regal Maximalism, Retro Remix, and Soft Glam, with twin sisters Wendy and Evelyn Ortiz, Brooklyn Frost, Dano Maldonado, and Lani Aliza each putting their own spin on the season's biggest looks.
Known for making the latest trends accessible, SHEIN translates these key Fall/Winter '26 aesthetics into ready-to-shop styles that invite fashion lovers to discover, experiment with, and reinterpret the season's looks. Bringing together fashion, individuality, and digital culture, the campaign goes beyond showcasing what's trending to highlight how each creator brings the season's biggest trends to life through their own personal style.
That spirit of individuality extends behind the scenes. Throughout the campaign, twin sisters Wendy and Evelyn put their spin on Retro Remix, Brooklyn took on Power Dressing, and Dano and Lani offered their take on Soft Glam, bringing their fans behind the scenes of their campaign photoshoots for a real-time look at the creative process. By giving their communities, a closer look at what goes into building a fashion campaign, the creators offered audiences a new way to experience fashion, and content as it happened.
"Today's audiences don't just want to see the final campaign, they want to be a part of how it comes together," said Lisa Zlotnick, Head of U.S. Brand PR at SHEIN. "This collaboration is really about community, giving our creators and their audiences a front-row seat and letting them shape the conversation alongside us."
"Putting our own spin on Retro Remix and bringing our followers into the campaign shoot with us made it so much fun," said Wendy and Evelyn Ortiz. "Fashion is how we express ourselves, so getting to share that with our community in real time meant a lot."
The collaboration reflects the growing role creators and their digital communities play in how fashion moves today, from discovery and inspiration to interpretation and conversation. Through the distinct perspectives of five streamers and six defining trends, SHEIN's Fall/Winter '26 Trend Campaign celebrates the idea that style isn't one-size-fits-all: it's a starting point for personal expression.
The SHEIN Fall/Winter '26 Trend Collection is available now on SHEIN.com and the SHEIN App. Search "FWTrends" on SHEIN to explore the latest Fall/Winter fashion and shop all six trends. Fans can also join the conversation online by sharing their favorite Fall/Winter '26 looks and tagging @SHEIN_US on Instagram and TikTok.
About SHEIN
SHEIN is a global online fashion and lifestyle retailer offering SHEIN-branded apparel and products from a global network of vendors, all at affordable prices. Headquartered in Singapore, SHEIN is committed to making the beauty of fashion accessible to all, promoting its industry-leading, on-demand production methodology for a smarter, future-ready industry. To learn more about SHEIN, visit SHEINgroup.com.
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SHEIN TAPS TOP STREAMERS TO BRING ITS FALL/WINTER '26 TREND CAMPAIGN TO LIFE
The AI-powered traffic signal system combines multimodal sensing, edge computing and C-V2X to validate next-generation intelligent intersections under real-world conditions
News Highlights：
- LEOTEK has completed the deployment of its Interlux AI Traffic Signal System at Curiosity Lab in Peachtree Corners, Georgia.
- The system is now being evaluated under real-world traffic conditions within Curiosity Lab's connected smart city environment.
- The collaboration builds on LEOTEK's established U.S. presence and supports the expansion of AI-powered traffic signals from individual intersections to city-scale applications.
PEACHTREE CORNERS, Ga., Sept. 14, 2026 /PRNewswire/ -- As the United States continues to advance the use of artificial intelligence, V2X connectivity and intelligent infrastructure in traffic management and roadway safety, LEOTEK, a global provider of AI-powered transportation and urban infrastructure solutions, today announced that it has completed the deployment of its Interlux AI Traffic Signal System at Curiosity Lab in Peachtree Corners, Georgia.
The collaboration combines LEOTEK's nearly three decades of experience in the North American market with Curiosity Lab's real-world urban environment and technology ecosystem. Interlux is now being evaluated under live traffic conditions, generating insights that will support broader adoption across U.S. cities.
Connecting an Established U.S. Presence with a Smart City Ecosystem
Owned and operated by the City of Peachtree Corners, Curiosity Lab is one of the country's leading 5G-enabled smart city living labs. Its infrastructure includes a three-mile test corridor for autonomous and connected vehicles, along with C-V2X connectivity, intelligent traffic signals, traffic cameras, sensors and an IoT control room.
The testing environment connects directly to public roads traveled by more than 14,000 vehicles each day, allowing emerging technologies to be deployed, evaluated and refined under real-world urban traffic conditions.
LEOTEK has served the U.S. market for nearly three decades. Its traffic signal solutions are deployed across more than 70% of major U.S. metropolitan areas, giving the company extensive experience in large-scale transportation infrastructure. The Curiosity Lab collaboration builds on that foundation by bringing AI-powered perception, connected coordination and real-time decision-making to urban intersections.
"Curiosity Lab brings together resources including NVIDIA AI computing, T-Mobile 5G, C-V2X and geospatial technologies to support innovation across smart mobility and urban infrastructure," said Pouyan Azizpour, Innovation Program Manager at Curiosity Lab. "We are pleased to work with LEOTEK to bring its Interlux AI Traffic Signal System to Curiosity Lab. This real-world environment allows us to evaluate its capabilities while exploring opportunities for further integration with our ecosystem and potential applications in other cities."
Validating AI-Powered Traffic Signals on Real Roads
Interlux combines radar-camera sensor fusion, the NVIDIA Jetson Orin edge AI platform and C-V2X communications. The system can detect vehicles, pedestrians, cyclists and other road users in real time, providing insight into traffic flow and potential conflicts.
These capabilities support intersection safety monitoring, emergency vehicle priority and traffic signal optimization while giving transportation agencies a clearer view of changing roadway conditions.
"Interlux moves traffic signals beyond fixed timing by giving intersections the ability to detect and respond to what is happening on the road," said David Tzou, Intelligent Transportation AI Solution Architect at LEOTEK. "This deployment allows us to evaluate the system under real-world conditions and continue refining its safety and operational capabilities."
From Field Validation to City-Scale Adoption
"LEOTEK has deep roots in Silicon Valley and decades of experience serving cities across the United States," said Bob Flaherty, Vice President of IoT Solutions at LEOTEK. "Our collaboration with Curiosity Lab brings together AI innovation, connected infrastructure and day-to-day transportation operations, creating a practical foundation for expanding this technology to more cities."
Roadway conditions and transportation priorities vary from city to city, making flexibility, interoperability and scalability essential for intelligent transportation systems, said Eric Zhao, U.S. Intelligent Transportation Product Manager at LEOTEK.
"This deployment gives us valuable insight into the operational needs of cities and transportation agencies," Zhao said. "It will help us develop an implementation model that can be adapted to different urban environments across the United States."
Building on this deployment, LEOTEK will explore opportunities to connect Interlux with Curiosity Lab's existing infrastructure and broader technology ecosystem. The company also plans to share insights through case studies, technology demonstrations and industry events as it expands AI-powered traffic signal applications from individual intersections to corridors and citywide networks.
About LEOTEK
LEOTEK is a global provider of AI-powered transportation and intelligent infrastructure solutions, with headquarters in Silicon Valley and Taipei. Since 1992, the company has served more than 30 countries and 300 cities worldwide. Through Physical AI, edge computing and multimodal sensing, LEOTEK helps cities build safer, smarter and more sustainable infrastructure.
For more information, visit leotek.com or follow LEOTEK on LinkedIn.
About Curiosity Lab at Peachtree Corners
Curiosity Lab is a 5G-enabled intelligent mobility and smart city living laboratory located in the southeastern United States near Atlanta, Georgia. Designed as a proving ground for IoT, mobility and smart city emerging technologies, the centerpiece of the lab is a three-mile autonomous vehicle lane leveraging cellular vehicle-to-everything (C-V2X) technologies.
Additional infrastructure includes intelligent traffic cameras and traffic signals, smart streetlights, the country's first "IoT Central Control Room" implemented in a city and a 25,000 square foot technology incubator. Owned and operated by the City of Peachtree Corners, Curiosity Lab is one of North America's only real-world testing environments and is available for use free of charge.
Additional information can be found at www.curiositylabptc.com.
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From Silicon Valley to the U.S. Smart City Ecosystem: LEOTEK Deploys Interlux at Curiosity Lab
From Silicon Valley to the U.S. Smart City Ecosystem: LEOTEK Deploys Interlux at Curiosity Lab
