TAT Celebrates the Success of the Amazing Thailand Ambassador Campaign, Sparking a Viral "Feel All the feelings" Phenomenon with Over 448 Million Impressions

BANGKOK, THAILAND - Media OutReach Newswire - 15 September 2026 - The Tourism Authority of Thailand (TAT) celebrates the success of the "Amazing Thailand Ambassador" project, which generated more than 448 million impressions across media and digital channels. The initiative reflects TAT's efforts to evolve how Thailand is communicated as a destination in response to today's changing traveller behaviours and digital landscape, using contemporary stories, content, and perspectives to connect audiences with Thailand's unique charm. As part of the initiative, LISA, as the Amazing Thailand Ambassador, helped showcase Thailand's stories and perspectives to travellers through the "Feel All the feelings" campaign, sparking widespread conversation and inspiring people to experience and discover Thailand for themselves.

TAT Celebrates the Success of the Amazing Thailand Ambassador Campaign, Sparking a Viral "Feel All the feelings" Phenomenon with Over 448 Million Impressions

Ms. Thapanee Kiatphaibool, Governor of the TAT, said: "The Amazing Thailand Ambassador project was initiated with TAT's intention to explore new ways of communicating Thailand in line with the behaviours of today's travellers. Travel decisions are no longer driven solely by searches for destination information. They are increasingly influenced by stories, content, and experiences that inspire people and create an emotional connection even before the journey begins.

"TAT reinforced this approach through the 'Feel All the feelings' campaign, introducing new perspectives on Thailand through people and stories that can resonate with audiences across different cultures. As the Amazing Thailand Ambassador, LISA helped convey Thailand's charm through a contemporary, authentic, and more accessible perspective for younger audiences. The campaign also demonstrated how Thai identity can connect naturally and creatively with tourists, while highlighting the many destinations across Thailand that each possess their own distinctive character and charm, waiting to welcome travellers to experience and share their memorable journeys."

The official launch of the Amazing Thailand Ambassador at Wat Arun Ratchawararam Ratchawaramahawihan captured the attention of media, creators, travellers, and online audiences, driving widespread conversations about Thailand. The launch generated a PR value of up to THB 409 million. TAT then introduced a key activation that transformed communication into participation under the theme "Feel All the feelings, Seeking Thailand's Wonders," inviting people to embark on journeys inspired by the charm of Thailand and discover its stories, experiences, and unique character alongside LISA. The initiative turned on-screen inspiration into real-life travel experiences. Throughout the project, TAT emphasised the power of communication to amplify Thailand's stories, build awareness, and encourage meaningful participation. The results reflected the campaign's broad reach, generating more than 448 million impressions across media and various channels, over 89.4 million total TVC views, and more than 464 million media engagements, while generating a total PR value of over THB 567 million.

The campaign's success also translated into travel behaviour and economic activity across destinations. According to Traveloka, in 2026, demand for travel to Thailand among international travellers increased by 10%, while demand among Thai travellers increased by 25%. Meanwhile, accommodation bookings in Thailand by travellers from Southeast Asia grew by more than 30% compared with the previous year. Several destinations also gained increased attention from travellers inspired to follow LISA's journey as the Amazing Thailand Ambassador, including Red Lotus Sea in Udon Thani, Wat Chedi Luang Varavihara in Chiang Mai, Wat Arun Ratchawararam Ratchawaramahawihan in Bangkok, and Koh Talu in Rayong. Red Lotus Sea in Udon Thani recorded a 79.66% increase in tourist visits and a 208.07% increase in tourism revenue in February 2026. Khao Sok National Park also welcomed 34% more visitors between February and June 2026. These figures reflect growing interest in a wider range of destinations and travel experiences across Thailand. At the regional level, tourism revenue also grew between January and May 2026, increasing by 8.48% in Phayao, 3.11% in Chiang Rai, and 2.83% in Lampang. The figures highlight growing interest in destinations beyond major tourist cities and opportunities for tourism to generate economic value across communities with distinctive local identities and experiences.

The Governor of the TAT added, "What we have seen throughout the project demonstrates that tourism communication today is no longer simply about telling people what Thailand has to offer. It is about inspiring people to want to travel and discover it for themselves.
As the Amazing Thailand Ambassador, LISA has helped showcase the charm of Thailand through a contemporary perspective, inviting travellers to experience the country in ways that feel fresh, vibrant, and naturally connected to diverse cultures."

In 2027, TAT will mark an important turning point for Thailand's tourism industry under the concept of 'The Year of Transformation,' shifting the focus from volume-driven growth to value-driven growth. This will build on the many stories of Amazing Thailand still waiting to be discovered—from destinations and people to culture and distinctive experiences found along different travel routes. TAT will continue to create new forms of communication and travel experiences to encourage visitors to explore beyond Thailand's major cities and discover secondary destinations across the country. Through this approach, TAT aims to position Thailand as Asia's No. 1 High-Value & Meaningful Destination, encouraging travellers from around the world to return and experience the country again and again.

Contact Information
International Public Relations Division
Tourism Authority of Thailand
Tel: +66 (0) 2250 5500 ext. 4545-48
Fax: +66 (0) 2250 0246
E-mail: prdiv3@tat.or.th
Website: www.tatnews.org

VERVE Public Relations
Khianthong Ngernphum (Thonghom)
Tel: +66 80 561 9511
E-mail: khianthong.ngernphum@vervethailand.com

Jirachaya Jaiyen (Linda)
Tel: +66 94 876 4938
E-mail: jirachaya.jaiyen@vervethailand.com

Reference Link: https://www.tatnews.org/2026/09/tat-celebrates-the-success-of-the-amazing-thailand-ambassador-campaign-sparking-a-viral-feel-all-the-feelings-phenomenon-with-over-448-million-impressions/
Hashtag: #AmazingThailand #AmazingThailandAmbassador #AmazingThailandxLISA #FeelAllTheFeelings

http://www.tatnews.org/

The issuer is solely responsible for the content of this announcement.

** This press release is distributed by Media OutReach Newswire through automated distribution system, for which the client assumes full responsibility. **

The fintech is evolving from a consumer loans provider in the Philippines into an international multi-product financial ecosystem

MANILA, PHILIPPINES - Media OutReach Newswire - 15 September 2026 - Skyro, a fast-growing digital finance platform, today began rolling out its refreshed visual identity, launching first with a redesigned app in the Philippines ahead of a wider rollout across all markets, advertising and partner touchpoints in the coming weeks. The rebrand marks Skyro's shift from a consumer loans provider into an international multi-product financial ecosystem.

Launched in the Philippines in 2022, Skyro has grown to more than 7 million users, built a current credit portfolio of more than $200 million, and reached operating break-even in the first half of 2026. The company now aims to scale this success by entering new markets and expanding into new financial products. In August, Skyro announced plans to expand into Saudi Arabia. The Philippines, Skyro's most mature market, will be the first to introduce the new brand identity. The Skyro Philippines app will launch in its new design on September 15, followed by a wider rollout across markets and partners. The rebrand reflects the company's aspiration to be a part of customers' lives, following their natural rhythms and helping them grow consistently.

Arsen Liametov, Skyro Сo-founder and Co-CEO said:

"The rebrand reflects the strategy and ambition behind Skyro's next chapter. We want to move beyond one-off lending and become an everyday financial partner, offering a broader set of products that support people and small businesses through different moments in their lives. Our ambition is for Skyro to fit more naturally into those moments, building lasting relationships with customers as their needs evolve. The new identity reflects that direction and gives us a platform to build on what we have proven in the Philippines as we enter new markets."

As a financial ecosystem, Skyro aspires to be a part of customers' lives, following their natural rhythms and helping them grow consistently. The new design system, along with new brand tagline, "Naturally, yours," embody the idea that finance should be built around people's lives: seasons, local holidays and other recurring cycles structure how people live and spend. The central mark of visual identity draws on the analemma, the figure-eight path traced by celestial bodies across the sky over the course of a year. Echoing the "Sky" in Skyro's name, the shape represents continuity and flexibility, reflecting the company's ambition to become part of customers' everyday financial lives rather than serve individual transactions.

Nasim Aliev, Skyro Сo-founder and Co-CEO said:

"Skyro started with a simple idea: use AI and alternative data to make credit faster and more accessible for people who are often underserved by traditional lending. That model has proven itself, and the business has now grown beyond its original focus. With SkyroCredit already launched, and more B2C and B2B products in development, the business has started to outgrow the old branding.

This rebrand gives that evolution a clear identity and a platform for what we are building next. Whether that's making a purchase, upgrading something at home, getting something you've been wanting, or simply making your next move possible, Skyro becomes the enabler that helps people take action".

Skyro's proprietary AI-driven credit decisioning model uses alternative data and advanced analytics to assess applications, helping the company make fast, responsible credit decisions and serve customers who may be underserved by conventional lenders. Skyro now works with more than 10,000 partner stores and over 3,000 merchants, with SMEs driving over 60% of volume. SkyroCredit, a reusable credit line that works via QR Ph, allows customers to use and repay their available credit repeatedly without reapplying each time. Its launch marked a shift from financing one-off purchases toward building an ongoing financial relationship with customers, giving them more ways to turn to Skyro as their financial needs and priorities evolve over time.

Skyro is seeking to apply the experience developed in the Philippines to new markets across Southeast Asia and the Middle East.

Hashtag: #Skyro

The issuer is solely responsible for the content of this announcement.

About Skyro

Skyro is a high-growth, digital-first fintech group delivering scalable, responsible financial access across high-potential emerging markets. Powered by proprietary data science, AI-driven credit decisioning, and alternative-data scoring, the company combines a mobile-native experience with modular fintech architecture to serve underserved client segments at scale.

As of 2026, Skyro has a registered user base of more than 7 million and a credit portfolio exceeding $200 million. The company's ambition is to become a leading full-spectrum financial services group across high-potential markets by combining capability proven at scale with a commitment to building each business around the needs of the market it serves.

https://www.skyro.io/skyro-story

** This press release is distributed by Media OutReach Newswire through automated distribution system, for which the client assumes full responsibility. **