QINGDAO, China, Sept. 15, 2026 /PRNewswire/ -- Hisense, a leading brand in global consumer electronics and home appliances, is expanding its home entertainment portfolio with the new C3 projector family, designed to bring cinema-sized entertainment into everyday life. Showcased at IFA 2026, the C3 Ultra and C3 Ultra Max are launching across global markets this September, with the C3 Pro set to follow.
From movie nights and live sports to gaming with friends, the C3 family is designed around the moments people want to make bigger. With projection sizes of up to 300 inches, powerful brightness and immersive sound, it transforms living rooms, bedrooms and other spaces into flexible entertainment destinations, giving users more freedom to enjoy the big-screen experience at home.
The C3 Ultra delivers 4,000 ANSI lumens and a 5,000:1 contrast ratio with an IRIS Lens, combining vivid visuals with gaming-enhanced performance. Its Devialet-tuned audio system, featuring co-engineered hardware and a built-in subwoofer, delivers deep bass and immersive surround sound for a more engaging entertainment experience.
For users seeking greater visual power and responsiveness, the C3 Ultra Max delivers 5,000 ANSI lumens, 5,000:1 contrast with an IRIS Lens and 1ms ultra-low latency, supporting dynamic entertainment across movies, sports and gaming. Enhanced by Devialet audio, it completes the experience with rich, immersive sound that matches its high-performance visuals.
The C3 Pro brings the C3 experience to more users with 3,000 ANSI lumens, 5,000:1 contrast with an IRIS Lens and Devialet-tuned audio with a built-in subwoofer, offering a compelling balance of performance and value.
Together, the C3 Ultra, C3 Ultra Max and C3 Pro further enrich the C3 family, offering consumers a broader range of choices to suit different entertainment needs and spaces. Earlier this year, the C3 has undergone Life Cycle Assessment (LCA) and product carbon footprint (PCF) verification by SGS, supporting transparent evaluation of environmental impact across the product lifecycle and reflecting Hisense's commitment to transparent product-level environmental assessment.
With the C3 family, Hisense continues to bring more immersive entertainment into everyday spaces, making it easier for people to turn ordinary moments at home into experiences worth sharing.
About Hisense
Hisense, founded in 1969, is a globally recognized leader in home appliances and consumer electronics with operations in over 180 countries, specializing in delivering high-quality multimedia products, home appliances, and intelligent IT solutions. According to Omdia, Hisense ranks No. 1 globally in the 100-inch and over TV segment (2023-2026H1). As The Origin of RGB MiniLED, Hisense continues to lead the next-generation RGB MiniLED innovation. As the official sponsor of the FIFA World Cup 2026TM, Hisense is committed to global sports partnerships as a way to connect with audiences worldwide.
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Hisense Unveils New C3 Projector Family for Immersive Home Entertainment
Advanced 2nm SoC delivers leap in performance and efficiency for agentic AI, gaming, imaging, and compute, including 61% drop in multi-core power consumption
HSINCHU, Sept. 15, 2026 /PRNewswire/ -- MediaTek, the world's number one provider of mobile chipsets, today announced the launch of the Dimensity 9600 Pro. This flagship SoC achieved a significant technological milestone, adopting the new 2nm process node; as the first company to announce reaching this threshold, MediaTek is showcasing its leadership in innovation with the Dimensity 9600 Pro. With the next generation of silicon now available in the Dimensity lineup, the Dimensity 9600 Pro will enable many transformative capabilities, combining flagship performance and power efficiency with advanced agentic AI experiences.
"AI is central to the smartphone experience, and devices need greater performance, efficiency, and intelligence to keep pace with rapidly evolving user demands," said JC Hsu, corporate senior vice president at MediaTek and general manager of the Wireless Communications Business Unit. "The Dimensity 9600 Pro meets these demands with a Native AI architecture and dual improvement in performance and power efficiency to deliver new agentic AI experiences."
Improved Compute Performance
The MediaTek Dimensity 9600 Pro packs a punch, featuring a 2+3+3 All Big Core CPU design which offers faster, more responsive experiences and an impressive 61% reduction in multi-core power consumption. This architecture consists of two C2-Ultra cores with clock speeds up to 4.55GHz, three C2-Pro big cores at 4.35GHz, and three C2-Pro big cores at 3.1GHz. Users will enjoy up to 17% higher single-core performance and up to 15% higher multi-core performance compared to the previous generation.*
Advanced AI Experiences
The Dimensity 9600 Pro's dual-NPU architecture and Agentic AI Engine are designed to power the next generation of on-device AI, enabling smartphones to perceive, reason and act more intelligently while keeping AI experiences secure. Its second-generation Super Efficient NPU reduces power consumption by 40% for always-on AI, while the NPU 1090 delivers 51% higher LLM prefill performance, 55% higher Token generation per watt*, and supports complex on-device applications, including models up to 30B parameters. This enables new agentic AI capabilities such as smart analysis of on-device data, proactive assistance, and personalized responses that learn your preferences and act like a digital twin.
AI Computing Fusion Architecture on the Dimensity 9600 Pro brings together the CPU and NPU to create a powerful foundation for AI computing, supported by a larger 34.5MB cache and, for the first time, LPDDR6 memory and UFS 5.0 storage. Its upgraded Dimensity Scheduling Engine coordinates hardware and software to intelligently allocate computing, power and memory resources, helping smartphone manufacturers deliver fast, power-efficient systems that keep multiple applications running smoothly in the background.
Smoother Gaming
Integrating the G2-Ultra NX GPU, the Dimensity 9600 Pro shines at gaming. The latest GPU delivers up to 27% higher peak performance, 24% lower power consumption at peak performance, and 18% faster raytracing, for higher console-grade gaming on-device at up to 185fps. Building on this powerful GPU foundation, the new MediaTek Dimensity Neural Graphics Architecture combines GPU and AI computing. MediaTek HyperEngine further optimizes gameplay to provide smoother, more immersive, high-resolution gaming.
High-quality Imaging
Additionally, the Dimensity 9600 Pro features the Imagiq 1290 ISP and new Dimensity AI Imaging Fusion Architecture, combining ISP and NPU capabilities to deliver advanced computational photography and content creation. It supports NPU-powered 60fps motion capture and introduces 4K240 native direct-output ultra-slow-motion video to the Dimensity platform, alongside 4K60 AI True Color Tone, 4K120 cinematic log and 17EV imaging for high-quality photos and videos across a range of shooting scenarios.
The MediaTek Dimensity 9600M: Bringing Flagship Experiences to More Users
In addition to the Dimensity 9600 Pro, MediaTek is introducing the Dimensity 9600M. This upcoming chipset will ensure flagship-level performance and power efficiency is accessible to more users, combining MediaTek's signature high-performance computing cores and power efficiency expertise with the company's advanced hardware and software technologies. Across AI, imaging, gaming and everyday performance, the Dimensity 9600M uses the latest Agentic AI Engine and Dimensity Scheduling Engine to deliver intelligent, responsive and power-efficient experiences.
Its powerful NPU enables advanced on-device AI, including always-on perception and real-time AI-enhanced imaging, while its ISP supports professional-quality imaging and real-time tracking. For gamers, MediaTek HyperEngine enables smooth gameplay at up to 185fps, while advanced connectivity technologies help deliver fast, reliable mobile experiences. Together, these capabilities give users a more responsive, intelligent and immersive smartphone experience without compromising power efficiency.
The first smartphones powered by the MediaTek Dimensity 9600 Pro and Dimensity 9600M are expected to launch this quarter. To learn more about the MediaTek Dimensity flagship portfolio, please visit: https://www.mediatek.com/products/smartphones/dimensity-5g
About MediaTek Inc.
MediaTek (TWSE: 2454) is a global leader in fabless semiconductor design, providing solutions from the edge to the cloud. Powering over 2 billion connected devices every year, MediaTek's leading-edge technology keeps the world connected and enhances everyday life. At the forefront of innovation, MediaTek drives advancements in transformative technologies such as AI, 5G/6G, and Wi-Fi 7/Wi-Fi 8. Our high-performance, power-efficient products form the foundation for a smarter, more connected world, enabling devices from smartphones, smart homes and AI PCs to high-performance computing, automotive, and AI data centers. As a trusted partner to the world's leading brands, MediaTek leads the industry in creating solutions that meet the evolving needs of the global community, ensuring access to world-class technology for everyone. Our commitment to accelerating AI underscores our dedication to enriching the future of humanity.
Visit http://www.mediatek.com for more information.
*Performance metrics achieved via demo device testing in MediaTek labs.
CONTACT: Kevin Keating, pr@mediatek.com
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MediaTek Dimensity 9600 Pro Sets New Standard for Flagship Smartphone Chips
