By combining artificial intelligence, industry-specific agents and product data, Apogy revolutionizes the way products are designed and developed
PARIS, Sept. 16, 2026 /PRNewswire/ -- Lectra announces the launch of Apogy, its cloud-based solution dedicated to product development, a critical phase between garment design and production. Nearly half a century after establishing the global standard for CAD solutions dedicated to the fashion industry, Lectra is opening a new chapter in history with Apogy.
Designed in the age of agentic artificial intelligence, Apogy transforms product development by bringing data, processes and all stakeholders together in a single digital environment. By automating low-value tasks and making information and expertise easier to access, it significantly accelerates product development while enabling teams to focus on innovation, creativity and strategic decision-making.
From its earliest computer-aided design solutions to Modaris, ModarisPGS and Gerber AccuMark, which have become global industry benchmarks, Lectra has continuously supported the transformation of fashion processes. Today, the industry faces increasingly volatile demand, ever-shorter collection cycles, and mounting regulatory and environmental pressures. Against this backdrop of accelerated change, product development required major technological advances to rethink fragmented processes and dispersed data.
Apogy marks a major turning point by delivering, for the first time, a solution capable of thoroughly reinventing this critical phase.
"For fifty years, Lectra has helped transform the fashion industry, particularly by digitizing patternmaking. Today, agentic artificial intelligence gives us the opportunity to take a new step forward and reinvent product development as a whole," said Maximilien Abadie, Deputy CEO of Lectra. "With Apogy, we are launching the first and only solution designed to bring together all involved parties, data and processes that shape a product. By breaking down silos and streamlining interactions across the entire ecosystem, we enable fashion companies to develop desirable, manufacturable products that meet consumer demand more quickly. Apogy ushers in a new era of product development, where artificial intelligence turns product data into a competitive advantage for fashion players."
Agentic artificial intelligence opens a new chapter in product development
At the heart of Apogy, agentic artificial intelligence assists teams in decision-making, automates and accelerates development, and builds on decades of industrial know-how. Agentic AI proactively supports teams and acts as a true ally, capable of orchestrating tasks and leveraging the right data.
A new generation of intelligent agents supports teams throughout the development cycle, from the initial idea to an industrialization-ready prototype. Teams can quickly generate and explore new concepts from prompts, sketches or images, while collaborating in real time on product development in a shared environment that provides full traceability of changes. Compatible with all standard market formats, Apogy also streamlines digital prototyping and facilitates approvals through 3D simulations and high-quality photorealistic renderings.
Collaboration and knowledge transfer at the heart of product development
Apogy centralizes all key product development data in a single, secure, shared and continuously updated source. It enables teams, partners and suppliers across the ecosystem to collaborate simultaneously, thereby accelerating approval and production stages.
O'Neills, an Irish sportswear brand, is already reaping the benefits. "For the first time in our history, all our teams are using a single solution. This harmonization eliminates errors linked to data transfers, increases transparency and now enables us to accelerate operations, improve productivity and effectively support our growth," said David Towell, Senior Manager at O'Neills.
Apogy also helps preserve and disseminate key know-how within organizations. By leveraging existing expertise, the solution reduces dependence on a small number of experts, safeguards critical skills and accelerates team development.
"New generations expect to work with cutting-edge tools. By equipping our teams with Apogy, a solution designed natively for the AI era and featuring advanced capabilities, we are strengthening our ability to attract, develop and retain the next generation of talent in product development roles, particularly in modelling within the Oniverse group," said Riccardo Romani, Operations Director at Oniverse, an international fashion group comprising several brands, including Calzedonia, Intimissimi and Tezenis.
Designed to evolve continuously and delivered as SaaS, Apogy will continue to expand its artificial intelligence capabilities to automate more tasks, enhance workflows and unlock new performance opportunities.
The result of three years of development and in-depth dialogue with several dozen customers, Apogy is built on a proven understanding of market needs. Its adoption by early customers has already demonstrated both its operational effectiveness and its ability to support the transformation of product development in the fashion industry today.
About Lectra
Lectra sparks customer transformation.
The Group offers solutions that combine software, cutting equipment, data, and services, leveraging advanced technologies, particularly agentic artificial intelligence. By blending deep sector expertise with industrial intelligence, Lectra helps players in the fashion, automotive, and furniture industries rethink their operations.
Listed on Euronext, Lectra reported revenues of €507 million in 2025, including €89 million in SaaS revenues.
For more information, visit lectra.com.
lectrafr@hotwireglobal.com
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
Lectra unveils Apogy, the first solution embedding agentic artificial intelligence to reinvent fashion product development
The Silicon Valley company showcases its music and sound-effects models in a completed cinematic soundtrack, marking a milestone in its expansion into professional filmmaking.
SILICON VALLEY, Calif., Sept. 16, 2026 /PRNewswire/ -- Sonilo, a U.S. company developing multimodal audio AI, brought its AI music and sound effects to the 2026 Venice International Film Festival. The company's technology contributed to the soundtrack of the PRIMORDIA trailer, which premiered during the opening program of an industry forum organized by TapNow at Venice Production Bridge. The presentation placed Sonilo's audio technology in front of an international film-industry audience through a finished cinematic work.
For Sonilo, the showcase represents a significant step into professional cinema. Its technology contributed to the musical identities, emotional progression and physical world of a production presented at Venice, demonstrating how AI-powered music and sound effects can move beyond standalone generation into the demands of cinematic storytelling.
The significance extends beyond visibility. A completed soundtrack gives filmmakers and production partners a tangible basis for evaluating the technology: how it works with the picture, supports the narrative and contributes to the experience audiences ultimately see and hear.
"Bringing Sonilo's AI-powered music to Venice is a milestone in our push into professional filmmaking," said Trista Hong, Chief Marketing Officer of Sonilo. "Cinema demands more than an impressive track or a realistic sound. It demands emotion, timing and a world the audience can believe in. We are building audio technology powerful enough to support ambitious productions and intelligent enough to serve the story."
Technology That Understands What the Story Needs
Sonilo is developing its Sound World Model, a multimodal AI system designed to connect video understanding, audio generation and temporal alignment. Rather than treating music and sound effects as isolated assets, the company is building technology that understands visual stories and generates audio in relation to the action, environment and narrative.
The production presented at Venice illustrated that approach across both music and sound effects.
For the score, Sonilo helped the production team explore contrasting instrumental textures within a character-driven musical framework. The finished soundtrack progressed from restrained elements beneath dialogue to deeper bass and additional layers as conflict approached. Rhythm and intensity increased with the action, culminating in a combination of synthesizers, orchestral elements and percussion. The result demonstrated how generated material can be developed into music with narrative structure, rather than simply placed beneath a sequence of images.
For sound effects, Sonilo analyzed scene content, movement, materials and narrative context before generating audio. Sound creators then reviewed and refined the results, corrected mismatches and added further creative direction. This scene-aware approach connects generation to a central requirement of filmmaking: sounds must belong to the world on screen, not merely sound convincing on their own.
"Film music is not everywhere in the film," said Shawn Song, CEO of Sonilo. "The model has to know when to start, when to stop, and when to leave room for the dialogue."
That is the technical ambition behind Sonilo's approach: audio generation that responds to what a scene means, not only what it contains.
Turning Generation Speed Into Creative Capability
The production also demonstrated how Sonilo's performance can expand creative exploration. According to the workflow presented at Venice, Sonilo reduced one initial music-exploration stage from approximately 10 hours to around 20 seconds. The comparison applies to that specific exploration stage, not to completion of the entire soundtrack.
The team used Sonilo to generate multiple musical and sound-effect directions, evaluate their emotional and narrative fit, and develop the strongest material through selection, combination, editing and professional post-production. This gave the project's composer and creative team a broader range of material to work with while preserving the decisions that shaped the final soundtrack.
For Sonilo, the opportunity is larger than making an existing task faster. The company aims to put more creative possibilities within reach: more musical directions to test, more sound palettes to explore and more opportunities to discover an approach that strengthens the film. Generation speed becomes valuable when it expands what a production can attempt and accomplish.
Building a Lasting Place for AI-Powered Music in Cinema
Sonilo's approach pairs technical ambition with respect for intellectual property and creative labor. "We respect knowledge, we respect IP, we respect effort. It should be common sense," Song said during the forum.
The company sees responsible development and professional collaboration as essential to building a lasting place in the film industry. Its goal is to advance audio technology that fits the realities of production, supports demanding creative work and develops alongside the filmmakers, composers and sound professionals who use it.
The Venice presentation offers a concrete example of that direction: Sonilo's generation capabilities working within a production process that combined composition, sound design and post-production to deliver a finished soundtrack.
For Sonilo, this is a foundation for a broader ambition: to make AI music and sound effects a meaningful part of professional filmmaking, with the capability to support increasingly ambitious stories. Its presence at Venice marks a step toward that future, demonstrated through the work itself.
About Sonilo
Sonilo is a Silicon Valley-based U.S. company developing multimodal audio AI for visual storytelling. The company is building the Sound World Model, designed to connect video understanding, music and sound-effects generation, and temporal alignment. Its technology supports filmmakers, creators and creative platforms across film, video, gaming and generative media.
About 10000 Parallel Universes
10000 Parallel Universes is TapNow's long-term international AI-native IP incubation initiative, designed to connect emerging creators with creative development, production support, international collaboration and distribution opportunities.
The initiative aims to explore how technology can amplify culturally diverse voices, expand access to filmmaking and help meaningful stories reach international audiences.
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
Sonilo Takes AI Music to the World Stage at the Venice Film Festival
Sonilo Takes AI Music to the World Stage at the Venice Film Festival
