NEW YORK--(BUSINESS WIRE)--Sep 16, 2026--
FouAnalytics, the only truly independent digital ad analytics platform, announces further availability of FouAnalytics UNLIMITED, a flat annual $2 million subscription measuring served ad impressions across display, CTV, OLV, audio and native, with no limits on quantities, that now includes ClickTrackers and all landing pages.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260916628176/en/
"Advertisers have told me that they hate the work involved in 'settling up to actuals' every month, to figure out what to pay to legacy ad verification vendors, and the numbers never match up anyway," Dr. Fou said. "A flat rate solves this. And procurement folks tell me they love the FouAnalytics UNLIMITED number, fixed for the year regardless of the number of impressions measured, because it makes budgeting and planning much easier."
Impression-level governance with inspectable detail
Every campaign, every impression, and every landing page visit can be measured, all the time. Impression-level governance with inspectable detail replaces the old ad verification vendors that don’t provide any detail at all. When these vendors’ measurements disagree, they can’t explain it. And there’s no further detail to troubleshoot and no way to tell if the errors are due to incomplete or incorrect measurement. Advertisers now understand that the 1% IVT (“invalid traffic”) these vendors have reported for the last 10 years straight is NOT “all the fraud there is” but instead is “all the fraud they could catch,” a huge difference.
Global advertisers are already using the inspectable detail that FouAnalytics provides as their standard of measurement, and increasingly as the standard of billing. That means, they no longer have to simply trust the numbers provided by the platforms they buy from. With FouAnalytics, advertisers have the analytical detail to only pay for the impressions that were actually measured, and rendered on screen for humans to see. " Once you see the FouAnalytics data, you can’t unsee it," Dr. Fou concluded. FouAnalytics data is the basis of proper governance of digital media – “impression-level detail, executive-level insights.”
“Not bot,” is not the same as “human”
The legacy ad verification vendors don’t measure for humans, just IVT or bots. That’s the problem. They allowed their customers to assume that the other 99% that was not IVT was human. That’s incorrect. FouAnalytics explicitly measures for humans “blue and dark blue in FouAnalytics charts.” For advertisers buying digital ads, showing those ads to humans is the top priority, otherwise digital ad spending will not drive any business outcomes. FouAnalytics provides the inspectable detail so customers can “see Fou themselves” and understand why certain clicks are valid (for example, when a human using an iPhone clicks an ad there is a corresponding touch event) while other clicks are bots (for example, clicks without touch events).
Under impression-based pricing, legacy verification vendors get paid more the more impressions they measure, creating a disincentive to detect ad fraud and remove it, which reduces volumes of ad impressions. FouAnalytics UNLIMITED eliminates that negative incentive. Dr. Fou added “FouAnalytics UNLIMITED removes the friction of having to decide whether to measure a campaign or not due to added costs; it makes it possible to measure all campaigns and every impression, so impression-level governance with inspectable detail is possible.”
About FouAnalytics
Created by Dr. Augustine Fou, FouAnalytics is the most trusted, and the only truly independent analytics platform for digital ads, clicks, websites, and mobile apps. The platform provides detailed analytical data so practitioners can "see Fou themselves"™ why something is "high humanness," and troubleshoot what is not. More details at www.fouanalytics.com.
Poll -- who do you trust most for the accuracy of digital ad verification? 1) Dr Fou - FouAnalytics 63%, 2) DoubleVerify 15%, 3) Integral Ad Science 13%, 4) Moat 9%
WASHINGTON (AP) — The Federal Reserve raised its benchmark interest rate Wednesday for the first time since 2023 in an effort to quell stubbornly-high inflation, a move that could spur a sharp response from the White House.
The quarter-point increase lifts the Fed’s key rate to about 3.9% and, over time, could result in higher borrowing costs for mortgages, auto loans, and credit cards. In a set of quarterly projections, the Fed also signaled that its rate-setting committee expects to hike rates a second time later this year to 4.1%.
“Today’s policy action will support a timelier return” to the central bank’s 2% inflation goal, the Fed said in a statement.
The move comes as Americans are already struggling with high costs for groceries, gas, and housing. Affordability has taken on a leading role in the upcoming midterm elections, just seven weeks away.
The rate hike is a surprising turnaround for Fed Chair Kevin Warsh, who was appointed by President Donald Trump and took over the top job in May. Warsh often suggested last year when under consideration by Trump that the Fed could reduce its key rate, echoing the president’s call for lower borrowing costs.
THIS IS A BREAKING NEWS UPDATE. AP’s earlier story follows below.
WASHINGTON (AP) — Barely four months into the job, Federal Reserve Chair Kevin Warsh is stuck between two strong and opposing forces: Financial markets that anticipate the central bank will raise interest rates, and President Donald Trump, who wants the Fed to cut them or leave them unchanged.
Economists expect that on Wednesday, Warsh and his fellow policymakers will side with the markets.
Warsh, economists say, has largely boxed himself into a rate hike after delivering a high-profile speech last month warning that inflation remains too far above the Fed's 2% target and might require higher borrowing costs to bring it down. A report last week showing inflation is still stubbornly high largely sealed investors' expectations.
Warsh has faced this dilemma before. Soon after becoming chair May 22, he delivered tough rhetoric on inflation, but in late July the central bank left its key rate unchanged. After he provided little explanation for his decision at a press conference, investors pushed up longer-term interest rates, accelerating a process that is still ongoing. This week, the rate on the 10-year Treasury bond reached 5% for the first time in three years. Mortgage rates, which closely follow the 10-year Treasury, have also risen.
If the Fed doesn't hike its key rate Wednesday, it risks a replay of what happened in late July, economists say. When investors expect inflation to stay high, they demand higher interest rates on government and corporate bonds to compensate.
“That is the paradox: A hike now could lower long-term rates later,” Diane Swonk, chief economist at KPMG, wrote in an email. “Restore faith in the 2% target, then the inflation premium can fall. Fail, and markets will tighten instead through higher mortgage rates, business borrowing costs and interest on the debt.”
A quarter-point rate increase would be the first in three years and push the Fed's benchmark rate to about 3.9%.
While campaigning for the top job last year, Warsh said the Fed could lower interest rates. But since getting the nod, the Iran war has sharply raised gas prices, lifting inflation to 3.7% in July, according to the Fed's preferred measure. In April 2025, before Trump's tariffs, it had fallen to 2.3%.
Core inflation, which excludes the volatile food and energy categories, was 3.3% in July, up from 3% just before the Iran war.
If the Fed forgoes a rate hike, it would risk being seen as giving in to pressure from the White House, which could undercut its credibility with financial markets.
“Kevin cares about his legacy," said Kristin Forbes, an economics professor at MIT's Sloan School and former policymaker at the Bank of England. "And he knows that Fed chairs who follow political pressure instead of the economy do not go down well in the annals of history.”
Trump harshly criticized Warsh's predecessor, Jerome Powell, for not cutting rates quickly enough. His Justice Department even launched a criminal investigation into Powell over brief testimony he delivered to Congress last year, though that probe was eventually dropped.
Kevin Hassett, Trump's top economic adviser, was asked in an interview with Fox News on Sunday how Trump might react to a rate hike.
“I’m sure he’s not going to be super happy about it, but he will defend the independence of Kevin Warsh above all,” Hassett said.
Warsh might also have a measure of protection from the fact that his father-in-law is Ronald Lauder, a friend of Trump's and a billionaire donor to his campaigns.
Even if Warsh decides to support a rate hike, it's not clear how many more will follow. It's unusual for the Fed to change rates just once. Typically the central bank embarks on a series of hikes or rate cuts to push the economy in the direction it seeks.
There is one precedent for a single hike: In 1997, former chair Alan Greenspan lifted rates by a quarter-point in March of that year. Yet a financial crisis ignited in Asia that July, prompting the Fed to remain on hold. When the crisis worsened in 1998, the Fed ultimately cut rates three times that fall.
For now, Wall Street investors anticipate the Fed will hike three times, with additional increases in December and March.
But Jonathan Pingle, an economist at UBS, said it is possible that if future inflation data showed price increases cooling, the Fed could forgo more hikes.
“They don't have to follow through on that if the data goes their way,” Pingle said.
On Wednesday, the Fed will provide some hints about its next moves when it releases its quarterly economic projections, which will include a forecast of where its benchmark rate will be at the end of this year and next.
Federal Reserve Board Chairman Kevin Warsh attends an observance ceremony on the 25th anniversary of the 9/11 attacks, Friday, Sept. 11, 2026, at the Pentagon in Washington. (AP Photo/Mark Schiefelbein)
