PLANO, Texas--(BUSINESS WIRE)--Sep 16, 2026--
Cinemark Holdings, Inc. (NYSE: CNK), one of the largest and most influential theatrical exhibition companies in the world, today announced a new partnership with the Dallas Cowboys, which is a first-of-its-kind for the movie theater chain. An all-star team up, this strategic relationship brings together two iconic Dallas area brands that have a shared commitment to entertaining and engaging fans.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260916835835/en/
"At Cinemark, we believe entertainment has a unique ability to create excitement, spark connections and bring communities together, whether it is cheering for a game-winning touchdown or watching a captivating story unfold on the big screen," said Wanda Gierhart Fearing, Chief Marketing and Content Officer at Cinemark. "As a company headquartered in the Dallas-Fort Worth metroplex, we are especially proud to support our home team. The Dallas Cowboys and Cinemark both have a long history of creating powerful, shared experiences that span generations, making this partnership a natural fit. We look forward to creating new ways for Cowboys fans and movie lovers to celebrate together and engage with our brands throughout the season."
The partnership will come to life through Cinemark branding placements within AT&T Stadium, game broadcasts and out-of-home locations, as well as fan-focused activations at select theaters, broadening the reach of both brands while creating memorable touchpoints for fans throughout the season. From Cowboys-themed food and beverage offerings and collectible cups to exclusive promotions, the strategic relationship will extend the excitement of game day into the cinematic environment.
“Cinemark is an iconic brand with deep roots in North Texas and a longstanding reputation for creating memorable entertainment experiences. We are excited to welcome Cinemark to the Dallas Cowboys family and bring together two organizations that share a commitment to engaging fans in innovative ways,” said Jacob Stone, Senior Vice President of Corporate Partnerships at The Dallas Cowboys.
The Cinemark Experience
Cinemark’s commitment to delivering a preeminent out-of-home entertainment experience comes to fruition through continual investment in its theaters and customer journey.
For full details about the Cinemark moviegoing experience, visit Cinemark.com or download the Cinemark app. Click HERE for general Cinemark images and b-roll.
About Cinemark Holdings, Inc.
Cinemark Holdings, Inc. (NYSE: CNK) provides extraordinary out-of-home entertainment experiences as one of the largest and most influential theatrical exhibition companies in the world. Based in Plano, Texas, Cinemark makes every day cinematic for moviegoers across nearly 500 theaters and more than 5,500 screens, operating in 42 states in the U.S. (301 theaters; 4,219 screens) and 13 South and Central American countries (194 theaters; 1,401 screens). Cinemark offers guests superior sight and sound technology, including Barco laser projection and Cinemark XD, the world’s No. 1 exhibitor-branded premium large format; industry-leading penetration of upscale amenities such as expanded food and beverage offerings, Luxury Lounger recliners and D-BOX motion seats; top-notch guest service; and award-winning loyalty programs such as Cinemark Movie Club. All of this creates an immersive environment for a shared, entertaining escape, underscoring that there is no place more cinematic than Cinemark. For more information, visit www.ir.cinemark.com.
Cinemark is the official movie theater of the Dallas Cowboys
WASHINGTON (AP) — The Federal Reserve raised its benchmark interest rate Wednesday for the first time since 2023 in an effort to quell stubbornly-high inflation and the central bank also signaled that another rate hike could occur later this year.
The quarter-point increase lifts the Fed’s key rate to about 3.9% and, over time, could result in higher borrowing costs for mortgages, auto loans, and credit cards. In a set of quarterly projections, the Fed also signaled that its rate-setting committee expects to hike rates a second time to 4.1%.
The move comes as Americans are already struggling with high costs for groceries, gas, and housing. Affordability has taken on a leading role in the upcoming midterm elections, just seven weeks away.
In a press conference following the Fed's announcement, Chair Kevin Warsh emphasized that the economy has shown signs of gathering speed since the central bank decided to keep rates unchanged in late July. Inflation has also remained stubbornly above the Fed's 2% target and he noted that there is little sign it is cooling.
"The plain fact is that inflation is too high and has been for too long,” Warsh said. “We must be confident that underlying inflation is moving to our objective clearly and at sufficient speed. Today the FOMC decided that this standard has not been satisfied,” he added, referring to the policy-setting Federal Open Market Committee, an arm of the Fed.
“Warsh’s tough talk around inflation in the post-meeting press conference suggested that he may be pushing for higher rates in meetings to come,” said Preston Caldwell, chief U.S. economist at Morningstar.
Warsh also said renewed combat between the U.S. and Iran, which has driven up gas prices, also convinced Fed officials to support rate hikes.
“There’s no hiding from hotspots around the world,” he said.
Warsh noted that other central banks are hiking interest rates, in response to global turmoil and higher gas prices. The European Central Bank raised its key rate last week, and the Bank of Japan is expected to do the same Sept. 18.
The Fed next meets in late October and most economists expect officials will keep rates unchanged then because it is just a week before the midterm elections. But Wall Street analysts now see a rate hike by December as a near certainty, according to futures prices.
Also late Wednesday, the yield, or interest rate, on the 2-year Treasury rose to 4.74% from 4.67%, another sign investors expect the Fed to potentially lift rates further.
Since taking the lead at the Fed in May, Warsh has said the Fed is firmly committed to taming inflation, and that policymakers would take their cues from the data to determine if inflation was going in the right direction.
The rate hike marks a turnaround for Warsh, who was appointed by President Donald Trump. Warsh often suggested last year when under consideration by Trump that the Fed could reduce its key rate, echoing the president’s call for lower borrowing costs.
And in April, when Warsh’s nomination was under consideration by the Senate Banking Committee, Trump said in a television interview that he would be disappointed if Warsh didn’t cut rates. On the same day, however, Warsh told the committee he did not promise Trump he would cut rates and said he would be “an independent actor” as Fed chair.
Yet the ongoing disruptions from the Iran war, which have pushed up average gas prices more than 7% from just a month ago, threaten to spread through the economy and keep broader inflation stubbornly high. An inflation report last week showed core prices, which exclude food and energy, accelerated a bit in August.
According to the Fed’s preferred measure, inflation was 3.7% in July compared with a year ago, up from 2.3% in April 2025, just before Trump unveiled sweeping tariffs. Core inflation, which excludes the volatile food and energy categories, was 3.3% in July, the latest data available, up from 3% just before the Iran war and far above the Fed’s target.
Fed policymakers unanimously supported the rate hike, compared with late July when the central bank kept rates steady and three officials dissented in favor of higher rates. Sixteen of the eighteen Fed policymakers who submitted growth and interest rate projections penciled in at least one further rate hike this year, with four supporting two more increases.
Earlier Wednesday, the government said retail sales jumped 1.2% in August from the previous month, a sign that consumers are still spending at healthy levels despite sentiment surveys that indicate Americans remain gloomy about the economy. Strong spending is a sign that interest rates at current levels aren’t necessarily restricting the economy and cooling inflation.
“While uncertainty remains elevated owing, in part, to geopolitical developments, domestic spending has been resilient,” the Fed said, a likely reference to ongoing consumer spending and strong investment in AI data centers by large technology companies.
Higher inflation isn’t all about gas prices. Ongoing investment in AI has driven up prices for computer chips and other electronic gear, adding to overall inflation. Tariffs may still be elevating some costs, such as appliances, which jumped in price last month.
Trump harshly criticized Warsh’s predecessor, Jerome Powell, for not cutting rates quickly enough. His Justice Department even launched a criminal investigation into Powell over brief testimony he delivered to Congress last year, though that probe was eventually dropped.
When asked Wednesday how the president might react to the rate increase, Warsh said, "I’ve got nothing for you on a discussion with the president.”
Trump again called for lower interest rates in a social media post late Wednesday, but didn't comment on the Fed's action. On Sunday, Kevin Hassett, Trump’s top economic adviser, was asked in an interview with Fox News how Trump might react to a rate hike.
“I’m sure he’s not going to be super happy about it, but he will defend the independence of Kevin Warsh above all,” Hassett said.
Warsh might also have a measure of protection from the fact that his father-in-law is Ronald Lauder, a friend of Trump’s and a billionaire donor to his campaigns.
Federal Reserve Board Chairman Kevin Warsh speaks during a news conference at the Federal Reserve in Washington, Wednesday, Sept. 16, 2026. (AP Photo/Mark Schiefelbein)
Federal Reserve Board Chairman Kevin Warsh speaks during a news conference at the Federal Reserve in Washington, Wednesday, Sept. 16, 2026. (AP Photo/Mark Schiefelbein)
Federal Reserve Board Chairman Kevin Warsh attends an observance ceremony on the 25th anniversary of the 9/11 attacks, Friday, Sept. 11, 2026, at the Pentagon in Washington. (AP Photo/Mark Schiefelbein)
