Bedsure introduces a newly structured five-line portfolio, while Breescape expands its cooling expertise to all-season sleep solutions.
NEW YORK, Sept. 17, 2026 /PRNewswire/ -- Shinebed International presented new product lines and innovations from Bedsure, Breescape and Lesure during New York Market Week 2026 at its Fifth Avenue showroom, September 14-18.
The showcase reflects Shinebed's growing focus on distinct consumer needs. New offerings span everyday comfort, naturally sourced materials, targeted sleep solutions, design-led bedding and pet comfort.
"At Shinebed, we see comfort as something that continues to evolve with the way people live," said Helen Wu, Founder. "Market Week gives us an opportunity to show how our brands bring different perspectives to those needs, while collectively reflecting a broader vision for the future of home and everyday comfort."
Bedsure Introduces a Five-Line Product Strategy
At Market Week, Bedsure introduced an upgraded product strategy that brings greater clarity to its growing portfolio. Building on the brand's enduring promise, Get Cozy, the new strategy organizes its products into five distinct and complementary lines, each responding to different consumer needs and preferences.
The portfolio includes PureWoven™ for naturally sourced materials; Collections for personal style at home; Solutions for specific sleep needs; Essentials for lasting everyday comfort; and Comfy Pet for everyday pet comfort.
Together, the five lines give consumers a clearer way to find the comfort that best fits their needs. Featured products included:
- Bedsure PureWoven™ Organic Cotton Sheet Set: Made from 100% OEKO-TEX® STANDARD 100 certified and GOTS-certified organic Turkish cotton, the sheet set highlights a natural lifestyle with breathable organic materials.
- Bedsure 2-in-1 Comforter Set: The Bedsure 2-in-1 Comforter combines a soft blanket and cozy comforter in one detachable design, giving you flexible comfort and a beautifully layered look. Use them separately or snap them together to suit different seasons and sleep preferences. Detachable layers also make washing, drying, and storage easier for everyday living.
Breescape Expands Its Cooling Expertise to All-Season Sleep
Breescape introduced new all-season sleep solutions, that build on its temperature-regulation expertise while extending cooling beyond the summer months. The new lineup addresses changing temperature and comfort needs across seasons and sleep preferences.
Featured products included:
- Breescape Adjustable All Season Comforter: The comforter is designed for year-round comfort, the two-piece system includes a lightweight cooling comforter for warmer nights and a mid-weight layer for cooler months, and can adapt to changing seasonal needs to give sleepers more flexibility throughout the year.
- Breescape Cooling Sheets: The sheet is designed for hot sleepers with instant cooling performance powered by BlendTek™, a carefully engineered material blend designed to balance cooling, breathability, and moisture management. A secure fit helps keep the sheet in place, while larger sizes offer up to 13.8% more coverage. The sheets also carry OEKO-TEX® STANDARD 100 certification.
Lesure Brings Human-Level Comfort and Quality to Pet Sleep
Lesure RealOrtho Dog Bed: Inspired by human orthopedic mattress standards, quality and structure, Realortho™ was developed to provide the ideal balance of comfort and support—helping dogs achieve deeper sleep while reducing pressure on their joints (especially for large and aging dogs).
Across Bedsure, Breescape and Lesure, the launches reflected Shinebed's focus on developing distinct products around the ways consumers and their pets experience comfort every day.
"Physical retail gives us a different way to understand what consumers respond to," said Brandon Yanowitz, President of Omnichannel. "When people can see, touch and experience products in person, we gain a more immediate understanding of what matters to them. That insight helps us bring stronger consumer understanding back into how we build and grow our brands."
About Bedsure
Bedsure is a cozy everyday lifestyle brand creating bedding and soft home essentials for real life. Rooted in nearly five decades of textile expertise, Bedsure brings together thoughtfully selected materials, practical design, and consistent quality across core bedding, sleep solutions, style collections, naturally sourced picks, and pet products. Guided by its promise, Get Cozy, Bedsure helps make everyday life at home feel softer, easier, and more your own. For more information, visit Bedsure's official website https://bedsurehome.com/, or Bedsure Amazon Store. Stay in touch with Bedsure on social media @bedsurehome.
About Breescape
Breescape® is a sleep science-led brand engineered for hot sleepers, offering the ultimate solution for a refreshing, sweat-free sleep experience, even during the hottest months of the year. Our owned fabric technology, BlendTek™, blends multiple fibers in the golden ratio to deliver real, long-lasting coolness with an instant cool-to-the-touch sensation, enhanced breathability, and efficient moisture-wicking for sleepers experiencing hot flashes, ensuring all-night comfort. For more information, visit www.breescape.com or shop at Amazon.com/breescape.
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Shinebed Debuts New Product Lines and Consumer-Led Innovations at New York Market Week 2026
The planned 30,000+ sq. m. base will expand DG Display Showcase's manufacturing, engineering, R&D and global project delivery capabilities for larger and more complex retail space projects.
GUANGZHOU, China, Sept. 17, 2026 /PRNewswire/ -- DG Display Showcase, a customized display and retail space solution provider, is developing a new production base to support the next stage of its global business. With a planned gross floor area of more than 30,000 square meters, the base will bring manufacturing, R&D, engineering and customer experience functions into one integrated facility. The new base is designed to support larger flagship stores, multi-store rollouts and more complex retail environments for international brands.
Founded in 1999, DG Display Showcase has 27 years of experience in custom display and retail space solutions. The company has completed more than 9,380 brand store projects worldwide and handles more than 200 customized projects each year. Its team includes more than 180 engineering and craftsmanship professionals.
Projects Are Getting More Complex
DG Display Showcase serves projects across jewelry, watches, fragrance, luxury retail and museum display. As projects become larger and more customized, their requirements increasingly extend across engineering interfaces, brand standards, local installation conditions and tight opening schedules. Different materials, display systems, lighting, electrical and security features may also need to work together within the same project.
For international brands, project delivery also requires consistent execution across locations, close coordination between design and engineering, reliable production schedules, international logistics and installation support. These requirements can involve multiple teams and project stages, increasing the need for close coordination throughout the project lifecycle.
These requirements are shaping DG Display Showcase's plans for the new production base. The facility is being developed to connect design, engineering, manufacturing, verification and project delivery more closely, creating a more coordinated workflow for complex international retail projects.
One Base, More Capabilities
The new production base will include a Smart Manufacturing Center, an R&D and Design Center, a Global Display Experience Center and business and customer experience areas.
These functions are designed to work together across the project lifecycle. R&D and design teams can work closely with engineering teams on materials, structures, lighting and display solutions. Manufacturing teams can then work from the same project requirements, while verification and customer collaboration remain connected to the development process.
The Global Display Experience Center will also provide a space for customers to review materials, engineering solutions and finished display systems, and to discuss project requirements with DG teams.
The value of the new base comes from connecting design, engineering, manufacturing, verification and customer collaboration more closely. This structure is intended to create a more connected workflow from early design discussions through production and project delivery.
Design Must Work in Production
Complex retail design requires more than a strong visual concept. The design must also work through production, transportation and installation.
DG Display Showcase plans to strengthen its engineering work around complex metal structures, curved components, bent glass, precision assembly, integrated lighting and intelligent security systems.
The R&D and Design Center will help teams review structural feasibility, materials, hardware, lighting and installation requirements before production begins. This process can help turn design concepts into solutions that can be manufactured, transported and installed across different markets.
Quality Starts Before Shipment
International installation can create risks for large luxury retail projects. Site schedules can be tight. Multiple teams may work on the same project. Small issues can affect installation time and project progress.
DG Display Showcase plans to increase factory pre-assembly and verification as part of the new base's project workflow.
Teams can check structural connections, showcase joints, doors, lighting, hardware, electrical interfaces and installation points before shipment. Early checks can help identify issues while products are still at the factory.
For customers, this can mean fewer surprises at the installation site and more consistent results across multiple locations.
Building for Global Delivery
The new base also supports DG Display Showcase's wider move toward intelligent manufacturing and integrated project management. The company's 2026 development direction includes self-built facilities, intelligent manufacturing, AI-powered full-chain processes and digital twin models.
These initiatives are designed to improve coordination across the project lifecycle. The goal is to connect brand requirements, design, engineering, production, quality control and global delivery more closely.
For luxury brands, this creates a stronger foundation for flagship stores, chain-store projects, multi-brand spaces and museum display projects across different markets.
"Over the years, we have seen our customers' projects become larger, more customized and more international. These projects have raised the requirements for every stage of delivery, from design and engineering to manufacturing and installation. The new production base is our investment in the capabilities needed for this next stage. We are building the foundation to manage complex projects, maintain consistent quality and support customers across different markets," said Selina, Founder of DG Display Showcase.
Supporting the Next Stage
For DG Display Showcase, the new base represents a long-term investment in the engineering, manufacturing and delivery capabilities required for increasingly complex international retail projects.
About DG Display Showcase
Founded in 1999 and headquartered in Guangzhou, China, DG Display Showcase develops customized display and retail space solutions for jewelry, watches, fragrance, museums and luxury retail environments. With more than 27 years of industry experience and more than 9,380 completed brand store projects worldwide, the company provides services spanning design, engineering, manufacturing, logistics, installation support and after-sales service. DG Display Showcase works with international clients on customized display systems and one-stop retail solutions developed around individual brand and project requirements.
Media Contact:
Official website: https://www.degreefurniture.com/
Company Name: DG Master of Display Showcase Co.,Ltd
Email: sales@degreefurniture.com
WhatsApp: +86 13922429233
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DG Display Showcase Expands Global Project Capabilities with New Production Base
