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Nearly Half of Tracked Google Queries Now Show AI Overviews, KL SEO Expert Warns

Asia Pacific

Nearly Half of Tracked Google Queries Now Show AI Overviews, KL SEO Expert Warns
Asia Pacific

Asia Pacific

Nearly Half of Tracked Google Queries Now Show AI Overviews, KL SEO Expert Warns

2026-09-18 09:00 Last Updated At:09:06

KUALA LUMPUR, MALAYSIA – Media OutReach Newswire – 18 September 2026 – As tools like Google AI Overviews, ChatGPT, and Gemini increasingly influence how consumers search for products and services, Malaysian SEO specialist Terence Lim is warning that businesses optimising only for traditional Google rankings may be missing a growing share of potential customers.

The shift is measurable. AI Overview presence in Google search results has grown from roughly 30% to 48% of tracked queries over the past year, according to BrightEdge's Generative Parser Research (February 2026) — meaning AI Overviews appeared in nearly half of the queries tracked by BrightEdge. The same research found only about 17% of sources cited in AI Overviews also rank in Google's organic top 10.

Locally, AI adoption is accelerating — 38% of Malaysian businesses now consistently use at least one AI tool, up from 27% a year ago, according to a 2026 Amazon Web Services (AWS) and Strand Partners study. However, the same study found 67% of adopters still rely mainly on basic tools like public chatbots, and only 19% have a formal strategy to scale AI use — suggesting most Malaysian businesses have yet to apply AI strategically to areas like how customers find them through search.

"In my view, this citation gap shows that ranking #1 on Google is no longer enough on its own," said Terence Lim, founder of JinMatic, a Kuala Lumpur-based SEO agency. "AI search tools summarise answers directly, often without sending users to a website at all. If your business isn't structured to be understood by these systems, you can be technically ranking well and still be missing from where customers are actually looking."

Terence Lim, who has worked in search engine optimisation since 2010 and holds a MOZ Advanced SEO Certification and Google Analytics Individual Qualification, says the gap is particularly relevant for small and medium enterprises, which often rely on SEO agencies or in-house teams still focused solely on traditional keyword rankings.

Terence Lim recommends business owners start by asking three questions: whether their website content directly answers common customer questions, whether their business information is structured in a way search engines and AI systems can easily read, and whether they are tracking visibility in AI-generated answers, not just standard search rankings. A practical starting point, he suggests, is a technical SEO audit to identify what's currently limiting visibility, paired with keyword research to understand what customers are actually searching for.

JinMatic offers a free SEO Opportunity Review to help Malaysian businesses assess where they stand.
Hashtag: #jinmatic #seo #aeo #geo #llm #aiseo #seomalaysia #digitalmarketing #onlinemarketing #terencelim #seoaudit #seoreview #keywordresearch


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JinMatic

JinMatic is a Kuala Lumpur-based SEO agency specialising in both traditional Google SEO and AI search optimisation (AEO/GEO). Founded by Terence Lim in 2010, JinMatic has worked with businesses across healthcare, e-commerce, and F&B, and has been featured in Sin Chew, Vulcan Post, Malay Mail, Yahoo Finance, SME Magazine, and HR Asia.

** This press release is distributed by Media OutReach Newswire through automated distribution system, for which the client assumes full responsibility. **

HONG KONG SAR – Media OutReach Newswire – 7 November 2026 – Prof. Nancy IP, President and The Morningside Professor of Life Science at The Hong Kong University of Science and Technology (HKUST), has been awarded the 2026 UNESCO-Equatorial Guinea International Prize for Research in the Life Sciences in recognition of her pioneering contributions to neuroscience and Alzheimer's disease research. The award ceremony was held on November 6 at UNESCO Headquarters in Paris, France.

Prof. Nancy Ip, President and Morningside Professor of Life Science at HKUST, has been awarded the 2026 UNESCO-Equatorial Guinea International Prize for Research in the Life Sciences in recognition of her pioneering contributions to neuroscience and Alzheimer's disease research. Prof. Ip accepts the award at a ceremony held on November 6 at the UNESCO Headquarters in Paris, France.

Prof. Nancy Ip, President and Morningside Professor of Life Science at HKUST, has been awarded the 2026 UNESCO-Equatorial Guinea International Prize for Research in the Life Sciences in recognition of her pioneering contributions to neuroscience and Alzheimer's disease research. Prof. Ip accepts the award at a ceremony held on November 6 at the UNESCO Headquarters in Paris, France.

In announcing the award, UNESCO recognized Prof. Ip as an internationally renowned neuroscientist whose research has significantly advanced the understanding of brain function and neurodegenerative diseases. It highlighted her team's discoveries of novel biomarkers and genetic risk factors for Alzheimer's disease, the development of an innovative blood-based diagnostic technology that enables earlier detection and monitoring of the disease, and her pioneering advances in gene therapy research that have opened new avenues for the prevention and treatment of neurodegenerative disorders.

President Prof. Nancy Ip first received the L'Oréal-UNESCO For Women in Science Award in 2004, becoming the first Chinese scientist in the life sciences and the first scientist from Hong Kong to receive the honor. Her latest recognition, the 2026 UNESCO-Equatorial Guinea International Prize for Research in the Life Sciences, marks a second major accolade from UNESCO and makes her the first Hong Kong scientist to have received both prestigious UNESCO awards.

Receiving the award in Paris, Prof. Ip expressed her heartfelt gratitude to her research team, collaborators and colleagues, and thanked HKUST for its steadfast support throughout her scientific journey.

Prof. Nancy Ip (middle) joins the 2026 UNESCO-Equatorial Guinea International Prize laureates and Fellowship Programme for Young Women Scientists in Africa recipients for a group photo.

Prof. Nancy Ip (middle) joins the 2026 UNESCO-Equatorial Guinea International Prize laureates and Fellowship Programme for Young Women Scientists in Africa recipients for a group photo.

Prof. Ip said: "I am deeply honored to receive the UNESCO-Equatorial Guinea International Prize for Research in the Life Sciences. This recognition belongs not only to me, but also to the many talented and dedicated team members, collaborators and colleagues who have contributed to these achievements. It reflects our shared commitment to advancing knowledge, deepening our understanding of Alzheimer's disease, and translating scientific discoveries into meaningful benefits for patients and society."

She added: "Alzheimer's disease is not just a scientific and medical challenge. It is also a deeply human one, profoundly affecting the lives of those living with the disease and their families. Their courage reminds us why our work matters and inspires us to reach higher."

Prof. Ip also emphasized the importance of global scientific collaboration and nurturing future generations of researchers. "Science is a collective endeavor," she said. "Every breakthrough is built on collaboration across disciplines, institutions and borders. As a scientist and university president, I believe we must also empower young researchers by giving them the freedom to pursue their curiosity, the confidence to take intellectual risks, and the support they need to tackle the grand challenges facing humanity."

Prof. Nancy Ip expressed her heartfelt gratitude to her research team, collaborators and colleagues, and thanked HKUST for its steadfast support throughout her scientific journey.

Prof. Nancy Ip expressed her heartfelt gratitude to her research team, collaborators and colleagues, and thanked HKUST for its steadfast support throughout her scientific journey.

Breakthrough Contributions to Neuroscience and Alzheimer's Disease Research

Prof. Ip has devoted more than three decades to advancing research on neurodegenerative diseases. To date, she has published over 350 scholarly papers and holds 144 patents. Her pioneering work has significantly deepened scientific understanding of intercellular communication in the nervous system, synaptic signaling, and the molecular mechanisms underlying neurodegenerative diseases. Her research team has also achieved a series of breakthroughs in identifying protein targets associated with these disorders, opening new avenues for their diagnosis and treatment.

Recognizing that Alzheimer's disease research has historically relied heavily on data from Western populations, with Asian populations being relatively underrepresented, Prof. Ip led her team in establishing a large-scale Chinese Alzheimer's disease biobank. By integrating clinical data, neuroimaging information, and multi-omics datasets from Chinese populations, the team successfully identified multiple genetic risk factors prevalent among Chinese individuals. These findings have provided important scientific insights into disease mechanisms and laid a foundation for the development of precision diagnostic and therapeutic strategies.

In recent years, Prof. Ip and her team have made significant advances in the early detection of Alzheimer's disease and the clinical translation of related research. They co-developed a highly accurate, minimally invasive, and efficient blood-based diagnostic test that can aid early detection of Alzheimer's disease and help identify individuals with mild cognitive impairment, thereby supporting timely clinical assessment and intervention planning, as well as the identification of suitable participants for clinical trials. The technology has been adopted by multiple healthcare institutions in Hong Kong and has since been expanded into community settings, helping to inform more effective disease management and risk-reduction strategies. Meanwhile, the team is actively exploring novel gene therapy approaches for familial Alzheimer's disease through gene-editing technologies, with the goal of developing an integrated innovation pipeline spanning early diagnosis to next-generation therapeutics.

An Internationally Acclaimed Scientist

Prof. Ip is President of The Hong Kong University of Science and Technology (HKUST) and concurrently serves as Director of the State Key Laboratory of Nervous System Disorders and Director of the Hong Kong Center for Neurodegenerative Diseases. Prior to joining HKUST, she was a Senior Staff Scientist at Regeneron Pharmaceuticals in the United States. Since joining HKUST, she has held a number of key leadership positions, including Head of the Department of Biochemistry, Dean of Science, and Vice-President for Research and Development, before assuming the presidency of the University in 2022.

Renowned internationally for her scientific achievements and academic leadership, Prof. Ip is an elected member of the Chinese Academy of Sciences, the US National Academy of Sciences, the American Academy of Arts and Sciences, The World Academy of Sciences (TWAS), Academia Europaea, and the Hong Kong Academy of Sciences. Her many honors include the L'Oréal-UNESCO For Women in Science Award, the State Natural Science Award of China (twice), and recognition by Nature as one of China's "Ten Science Stars". She was also appointed Chevalier de l'Ordre National du Mérite by the French Government and awarded both the Silver Bauhinia Star and Bronze Bauhinia Star by the HKSAR Government.

The UNESCO-Equatorial Guinea International Prize for Research in the Life Sciences was established by UNESCO to recognize outstanding scientific achievements that advance human health and improve quality of life. The Prize promotes scientific excellence, international collaboration, and the development of research networks worldwide. This year's prize is shared by three laureates, who jointly receive US$300,000 and an Integración Tribal statuette created by Equatorial Guinean artist Leandro Mbomio Nsue.

Hashtag: #HKUST

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About The Hong Kong University of Science and Technology

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