The global oral care brand partners with Malaysian actress Puteri Balqis to bring innovative oral care closer to local consumers.
KUALA LUMPUR, MALAYSIA – Media OutReach Newswire – 18 September 2026 – Global oral care brand usmile, trusted by more than 86 million users across over 30 countries, continues to strengthen its presence in Malaysia with a focus on innovation, technology, contemporary design and consumer engagement.
usmile Brand Muse Puteri Balqis Showcases the Brand's Latest Oral Care Range, Now Available in Malaysia
As part of its continued brand-building efforts, usmile Malaysia has appointed Malaysian actress Puteri Balqis as its new brand muse. Built around the integration of dental science, proprietary technology and modern design, usmile develops oral care solutions that combine functionality, innovation and user experience. The brand continues to expand its international presence while bringing technology-driven oral care closer to consumers across Southeast Asia, including Malaysia.
Innovation at the Heart of usmile
Innovation remains central to usmile's brand philosophy. The brand's research and product development capabilities are supported by four dental laboratories and more than 750 technology patents, reflecting its continued investment in dental science, technology and product development. usmile's portfolio includes sonic electric toothbrushes, whitening toothpaste and everyday oral hygiene solutions, designed to support consumers' different oral care needs and daily routines. Beyond technology, usmile also places strong emphasis on design, functionality and user experience. By combining advanced technology with contemporary aesthetics, the brand aims to make oral care more accessible, engaging and relevant to modern lifestyles. "Our focus is not only on developing innovative oral care products, but also on building a brand that consumers can understand, trust and connect with," said Michelle Chen, Country Manager of usmile Indonesia and Malaysia. "Malaysia is an important market for us, and we are committed to strengthening our presence through innovation, consumer education and meaningful brand experiences."
Puteri Balqis Joins Usmile Malaysia
The appointment of Puteri Balqis as usmile Malaysia's new brand muse marks the brand's first local brand muse partnership since entering the Malaysian market. With her strong connection with Malaysian audiences, Puteri Balqis will help usmile share its brand story, product innovation and oral care message with local consumers in a more relatable way. Puteri Balqis will also be part of usmile Malaysia's MY Brand Day campaign on TikTok Shop from 18–20 September 2026, with exclusive livestream sessions from 8:30 PM to 10:30 PM. Through innovation, engaging content and consumer-focused campaigns, usmile Malaysia aims to build stronger connections with local consumers and encourage better awareness of everyday oral care.
For more information, consumers can visit usmile Malaysia's official TikTok Shop and social media channels.
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About Usmile
usmile is a professional oral care brand. Serving over 86 million users across 30+ countries, usmile integrates dental science, proprietary technologies, and modern design to deliver professional and effective oral care solutions. Backed by four dental laboratories, 750+ patents, and approval from the American Dental Association, usmile continues to make professional oral care more accessible worldwide.
usmile is a global oral care brand dedicated to redefining everyday oral care through the integration of dental science, proprietary technology and contemporary design. The brand develops innovative, effective and user-focused solutions that combine advanced oral care technology with modern lifestyles.
Driven by continuous research and product innovation, usmile offers a comprehensive range of oral care solutions, including sonic electric toothbrushes, whitening toothpaste and daily oral hygiene products.
With a growing presence across more than 30 countries and a strong focus on technology, functionality and user experience, usmile is committed to making professional-inspired oral care more accessible, engaging and relevant to consumers worldwide.
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HONG KONG SAR - Media OutReach Newswire - 19 September 2026 - Hong Kong's Chief Executive John Lee rolled out various measures to develop Hong Kong's key economic centres when he unveiled the First Five-Year Plan for Economic and Social Development of the Hong Kong Special Administrative Region (HKSAR) (2026-2030) and his fifth Policy Address on September 16.
Under Hong Kong's First Five-Year Plan, Hong Kong will focus on strengthening the four centres, developing the hub for high-calibre talent, consolidating and enhancing its competitive edge as an international city.
Hong Kong sets out initiatives to secure long-term development of pillar industries
Hong Kong's status as world-renowned international financial, maritime and trade centres as well as an international aviation hub underpin the city's high-quality development and provide a firm foundation for the city's long-term stability and prosperity.
"We will consolidate and enhance Hong Kong's status as an international financial centre, and stay committed to our global positioning," Mr Lee said. "Hong Kong will deepen the development of its global offshore Renminbi business and capital market, develop an international asset and wealth management centre and international risk management centre, enhance the securities market and expand fixed income and commodity trading."
Hong Kong has become the world's largest cross‑boundary wealth management centre this year, and the HKSAR Government will continue to develop a more attractive asset and wealth management ecosystem, Mr Lee said.
Hong Kong will develop a commodity trading ecosystem with gold as an entry point by driving the development of the clearing system, storage, supply, and infrastructure related to gold trading. The city's central clearing and settlement system for gold will be officially launched in the first quarter of 2027.
"The significance of the First Five-Year Plan for Hong Kong lies in a mindset shift; we must plan Hong Kong's financial development with a longer-term vision and broader perspective to adapt with flexibility and diversity," said Christopher Hui, Hong Kong's Secretary for Financial Services and the Treasury. "Each of our initiatives centres around one objective, which is to elevate Hong Kong from a 'corridor of capital' to a 'destination of choice'."
Hong Kong was ranked the world's fifth‑largest entity in merchandise trade in 2025. The HKSAR Government announced plans to consolidate and enhance Hong Kong's status as an international trade centre, playing a greater role in the high‑level opening up of the Chinese Mainland.
Since the Task Force on Supporting Mainland Enterprises in Going Global was established last October, it has provided assistance, including listing and raising capital in Hong Kong, aligning with overseas standards, acquiring industry certifications and fulfilling compliance requirements for more than 340 Mainland enterprises.
The Task Force will strengthen collaboration with professional organisations to train talent for the GoGlobal initiative and enhance professional services, among other areas.
"In alignment with the National 15th Five-Year Plan's call to advocate and practise true multilateralism, the First Five-Year Plan proposes to continue expanding international economic and trade network," said Algernon Yau, Hong Kong's Secretary for Commerce and Economic Development.
"We will actively forge free trade agreements and investment agreements with economies that are of development potential or strategic locations. Meanwhile, we will expand our network of overseas offices, and leverage the combined networks of our overseas Economic and Trade Offices, InvestHK, and the Hong Kong Trade Development Council offices globally to deepen overseas ties and step up trade and investment promotion."
As an international maritime centre, Hong Kong has ranked fourth globally in maritime comprehensive strength for seven consecutive years. The Five-Year Plan will drive a "volume to value" transformation of the Hong Kong Port, capitalising on its strengths in high value‑added maritime services, to develop Hong Kong into a "Global Maritime Capital".
To promote high value-added services, the industry will develop "Finance + Shipping".
Taking advantage of the city's well‑established maritime finance, insurance and maritime arbitration under common law, Hong Kong will build an integrated ecosystem under which Hong Kong‑invested enterprises adopt Hong Kong law, take out Hong Kong insurance and choose for arbitration to be seated in Hong Kong.
Regarding aviation, Hong Kong's passenger throughput recorded a year‑on‑year increase of 15% last year, to 61 million, with flights to over 220 destinations. The city's air cargo throughput reached 5.07 million tonnes, making its airport the world's busiest cargo airport for the 15th year since 2010.
To strengthen development as international aviation hub, Hong Kong will expand its aviation network, and diversify business opportunities.
The HKSAR Government will continue to take the initiative to visit South America, Africa, Central Asia, the Middle East and the Caucasus to expedite the conclusion of new air services agreements and the expansion of traffic rights, thereby assisting the industry in exploring new passenger and cargo sources.
As for building Hong Kong as an international innovation and technology centre, the HKSAR Government will step up its efforts to promote artificial intelligence (AI) applications across various trades, and continue to strike a balance between encouraging innovation and protecting security, thereby enhancing Hong Kong's international competitiveness in AI development.
In alignment with the national strategic technology areas, Hong Kong will focus on core technologies such as life and health, AI and robotics, microelectronics, new energy, advanced manufacturing and new materials. It will also continue to raise the ratio of Total Domestic Expenditure on Innovation Activities to Gross Domestic Product, striving to reach 3% after 2030.
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