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TRUMP TOWER TBILISI MAKES SPECTACULAR GLOBAL DEBUT WITH STAR-STUDDED LAUNCH CELEBRATION OVERLOOKING GEORGIAN CAPITAL

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TRUMP TOWER TBILISI MAKES SPECTACULAR GLOBAL DEBUT WITH STAR-STUDDED LAUNCH CELEBRATION OVERLOOKING GEORGIAN CAPITAL
Business

Business

TRUMP TOWER TBILISI MAKES SPECTACULAR GLOBAL DEBUT WITH STAR-STUDDED LAUNCH CELEBRATION OVERLOOKING GEORGIAN CAPITAL

2026-09-18 14:47 Last Updated At:16:45

TBILISI, Georgia, Sept. 18, 2026 /PRNewswire/ -- Trump Tower Tbilisi made its highly anticipated global debut with a spectacular launch celebration on September 15, bringing together distinguished guests from Georgia and around the world for an unforgettable evening marking the arrival of one of the country's most ambitious real estate developments.

Held high above the Georgian capital at Tbilisi's iconic Funicular, the invitation-only celebration brought together international business leaders, project partners, investors, celebrities, artists, influencers and global media for the first official unveiling of Trump Tower Tbilisi — the signature landmark that will anchor the approximately US$2 billion Downtown Tbilisi development.

Against the dramatic backdrop of Tbilisi's illuminated skyline, guests were given their first look at the vision, architecture and lifestyle behind Trump Tower Tbilisi through a multimedia presentation and official unveiling. The evening blended Georgian culture with international glamour, culminating in headline performances by Grammy Award-winning artist CeeLo Green and internationally acclaimed DJ and producer Francis Mercier.

The celebration marked far more than the introduction of a new tower. It served as the first major public showcase of Downtown Tbilisi and the international ambitions behind the new mixed-use destination planned beside the city's Central Park.

"This was the first real opportunity for people to see the scale and vision behind Trump Tower Tbilisi. It's an exciting milestone for the project and for Downtown Tbilisi, which is quickly becoming one of the most dynamic business and lifestyle destinations in the region," said Eric Trump, Executive Vice President of The Trump Organization. "We are so excited for Tbilisi's future as an international investment and real estate destination. We're incredibly excited to officially introduce Trump Tower Tbilisi and bring the Trump brand to the city."

Trump Tower Tbilisi is being developed in collaboration with The Trump Organization as part of the broader Downtown Tbilisi development. Archi Group and INVIA are the main partners and developers of Downtown Tbilisi, with The Sapir Organization serving as co-developer and Block Stone Capital, Finvest Georgia and Vector Group participating as minority partners. Together, the partners are combining deep local market knowledge with international expertise to create a landmark destination intended to transform the way people live, work, shop and experience Tbilisi.

At the heart of the development will stand Trump Tower Tbilisi, the first tower to rise and the signature architectural landmark of Downtown Tbilisi. Designed by Gensler Washington, D.C., the 62-storey tower will reach approximately 280 metres, making it the tallest building in Georgia and creating a dramatic new presence on the capital's skyline.

"Last night demonstrated the extraordinary excitement surrounding both Trump Tower Tbilisi and Georgia itself," said Ilia Tsulaia, Co-Founder and Chairman of the Board of Archi Group. "Today, more than one in four of our buyers is international, and that share continues to grow. Tbilisi reminds me of Dubai at the moment it was becoming a truly global destination. The arrival of Trump Tower is a powerful signal of international confidence in Georgia and an important new chapter in the country's development."

"Tbilisi is a city of the future, and the energy surrounding this launch underscored just how much international interest there is in what is happening here," said Levan Pkhakadze, Founder and CEO of INVIA. "Trump Tower Tbilisi brings together global design, the legacy of the Trump brand and deep local market expertise. It is an extraordinary combination and reflects our confidence in Georgia's continued growth."

"We were thrilled to unveil Trump Tower Tbilisi before such a distinguished international audience," said Alex Sapir, Chairman and CEO of The Sapir Organization. "This is a transformative project — one with the scale, architecture and ambition to redefine Tbilisi's skyline and establish a new benchmark for high-end residential development in the region."

Set on an eight-hectare site beside Tbilisi's Central Park, Downtown Tbilisi is envisioned as a new city-within-a-city comprising six towers and approximately 6.4 million square feet of gross building area. The approximately US$2 billion master plan will encompass 500,000 square feet of retail, 450,000 square feet of offices, 450,000 square feet of hotel space and 2.7 million square feet of residential space.

The retail component of Downtown Tbilisi's podium, inspired by Miami's Bal Harbour Shops, will integrate luxury retail and premium dining with the adjacent park, creating an indoor-outdoor destination for residents, visitors and the surrounding community.

Trump Tower Tbilisi residences will offer a city-meets-park lifestyle, with private access to the adjacent Central Park, landscaped terraces and amenity decks, along with international fine dining and luxury retail at street level. Studio residences will start at approximately US$290,000, with pricing ranging from approximately US$650 to US$1,000 per square foot.

The development is financed through a comprehensive financing package provided by two of Georgia's leading banks, TBC Bank and Bank of Georgia, whose parent groups are listed on the London Stock Exchange.

The launch comes as Georgia continues to attract a growing international audience of investors, residents and visitors. Situated at the crossroads of Europe and Asia, the country has recorded average annual real economic growth of roughly 9 percent over the past four years, while its extensive network of free-trade agreements provides access to markets representing approximately 2.3 billion consumers.

For the hundreds of guests gathered above Tbilisi on September 15, however, the evening was as much a celebration of the city's future as it was the unveiling of a new development.

With the lights of the Georgian capital below, international entertainment on stage and leaders from business, government and real estate gathered together, Trump Tower Tbilisi officially announced its arrival — and put an international spotlight on a city increasingly positioning itself among the world's emerging destinations for investment, business and sophisticated urban living.

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About The Trump Organization

The Trump Organization is a globally renowned real estate and hospitality group, with over 20 iconic golf and resort properties around the world—including Trump Turnberry in Scotland and Trump National Doral in Miami. With an expanding international portfolio that includes some of the most recognizable buildings and destinations worldwide, the Trump brand is synonymous with quality, legacy, and timeless luxury, standing for exceptional design, elevated living, and enduring value.

About Archi Group

Archi Group is one of the biggest investment holdings in the region. Archi Properties is the largest real estate development company in Georgia with more than 18% market share, and has played a key role in shaping the country's modern residential landscape. Founded in 2006 by Ilia Tsulaia and his partners, the company has completed more than 55 projects, providing housing for over 70,000 residents and investors from 34 countries, and delivering more projects than any other developer in Georgia.

Archi has established partnerships with global hospitality brands including Marriott, Accor, Wyndham, and others. Archi, represented in the renewable energy sector with a total installed capacity of 219 megawatts across hydro, solar, and wind power plants, has also established an AAC building materials factory under a license from the German company Ytong in Georgia, further strengthening its position as a diversified and influential investment group.

The company has also expanded internationally, launching projects in key global markets such as Florida. In the past year alone, Archi achieved a record-breaking milestone by selling more than 3,000 residential units and the 2026 sales projection is approximately 4,000 residential units.

As Georgia rapidly emerges as the Dubai of Eastern Europe, Archi is the first company creating master developments in the country. As the company approaches its 20th anniversary, Archi's projects reflect strong international confidence in the company's vision, quality, and long-term value.

About INVIA

INVIA is a diversified Georgian holding company bringing together leading businesses across energy, retail, hospitality, food and beverage, media, and real estate. Built on more than two decades of entrepreneurial experience, INVIA continues to invest in businesses that shape everyday life and contribute to Georgia's long-term economic development.

Generating over $600 million in annual turnover in 2025, INVIA plays a significant role in driving economic activity, supporting local suppliers, creating employment, and contributing to national development. The Group is among the largest private-sector contributors to Georgia's economy, generating revenues equivalent to approximately 1.5–2% of national GDP.

Real estate development is an important and growing part of INVIA's portfolio. The Group develops contemporary residential projects designed around modern lifestyles, combining thoughtful architecture, functionality, quality construction, and long-term value.

INVIA's approach to real estate goes beyond traditional property development. The Group focuses on creating well-designed living environments that respond to the evolving expectations of homeowners while contributing positively to the urban landscape and surrounding communities.

As INVIA continues to evolve as a unified multi-industry holding company, real estate development represents an increasingly important pillar of its long-term growth strategy, reflecting the Group's broader ambition to identify opportunities, build strong businesses, and create sustainable value. Through its diversified portfolio and continued investment across key sectors, INVIA remains committed to contributing to the future development of Georgia.

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

TRUMP TOWER TBILISI MAKES SPECTACULAR GLOBAL DEBUT WITH STAR-STUDDED LAUNCH CELEBRATION OVERLOOKING GEORGIAN CAPITAL

TRUMP TOWER TBILISI MAKES SPECTACULAR GLOBAL DEBUT WITH STAR-STUDDED LAUNCH CELEBRATION OVERLOOKING GEORGIAN CAPITAL

TRUMP TOWER TBILISI MAKES SPECTACULAR GLOBAL DEBUT WITH STAR-STUDDED LAUNCH CELEBRATION OVERLOOKING GEORGIAN CAPITAL

TRUMP TOWER TBILISI MAKES SPECTACULAR GLOBAL DEBUT WITH STAR-STUDDED LAUNCH CELEBRATION OVERLOOKING GEORGIAN CAPITAL

fidivio connects loyalty operations with enterprise finance to strengthen financial control and improve program economics

PALO ALTO, Calif., Nov. 4, 2026 /PRNewswire/ -- Loyalty Juggernaut, Inc., a global leader in enterprise loyalty technology, and On Point Loyalty, a leading consulting firm specializing in loyalty strategy and finance, today launched fidivio, a purpose-built SaaS platform for the financial management of loyalty programs. Jointly developed by the two companies, fidivio combines IFRS-compliant loyalty accounting, financial planning and analysis, and fidi, an AI-powered financial assistant.


The loyalty industry’s first unified platform for financial planning, analysis and accounting.

"Enterprises are asking loyalty to contribute more to growth, and that requires greater discipline in how they invest in and manage their programs," said Shyam Shah, CEO and Co-Founder of Loyalty Juggernaut. "With fidivio, we are extending our commitment to helping brands turn loyalty into an enterprise growth engine. Our ambition is to give finance and loyalty leaders the financial confidence to pursue growth opportunities while maintaining control over program economics."

"Loyalty programs have evolved into substantial financial businesses, yet their financial management often remains fragmented across systems and spreadsheets," said Evert de Boer, CEO of fidivio. "This limits executives' visibility into performance and their ability to assess the financial consequences of program changes. We built fidivio to address that gap, embedding specialist financial models and methodologies into everyday accounting and planning. fidi AI makes that expertise more accessible, helping teams understand the drivers behind financial outcomes, evaluate scenarios, and make more informed decisions."

fidivio combines Loyalty Juggernaut's enterprise technology expertise and experience powering loyalty programs for iconic global brands including Emirates, Liverpool, WestJet, Global Hotel Alliance, Shoppers Stop and Deutsche Telekom through its flagship GRAVTY® platform with On Point Loyalty's specialized expertise in loyalty economics, financial modeling and program valuation, drawing on experience advising more than 40 airlines worldwide.

The platform provides three connected capabilities:

  • IFRS-compliant loyalty accounting: Automates deferred-revenue and program-liability calculations, with configurable accounting assumptions, financial statements and reconciliation outputs.
  • Financial planning and analysis: Connects program performance with budgets and forecasts. Teams can model scenarios for issuance, redemption and breakage, evaluate financial sensitivities and identify the actions needed to achieve specific financial targets.
  • fidi AI: Enables users to investigate trends and financial variances through natural-language questions, generate tailored reports and dashboards, and explore financial scenarios using authorized program data.

fidivio runs on AWS and comes pre-integrated with GRAVTY®, connecting loyalty operations directly with financial accounting, forecasting and scenario planning. This integration gives finance and loyalty teams a shared view of program activity and its financial impact. fidivio also supports integration with other loyalty management and enterprise finance systems, serving programs across industries and operating models, including in-house programs, profit centers and standalone loyalty businesses.

fidivio is already in production at Nexxia, a Mexico-based loyalty and data solutions company serving brands across Latin America, bringing the platform's capabilities into a live enterprise environment.

"As our loyalty business grows, we need accounting processes and financial controls that can grow with it," said Liliana Galeano Pardo, Chief Financial Officer of Nexxia. "fidivio helps us maintain a consistent view of deferred revenue and program liabilities, with reporting that supports reconciliation and financial oversight. It gives our team a stronger foundation for managing the obligations associated with our programs."

"Well-designed loyalty programs create lasting value for customers and businesses alike, combining meaningful customer engagement with strong financial performance," said Roberto Muñoz Guillen, Co-Founder and CEO of Nexxia. "At Nexxia, we are building world-class enterprise loyalty programs that demand the same level of sophistication in financial management. The implementation of fidivio strengthens our ability to understand the economic impact of our decisions and allows us to continue scaling with greater visibility, discipline, and confidence."

About fidivio

Jointly developed by Loyalty Juggernaut and On Point Loyalty, fidivio is an enterprise-grade, cloud-native platform serving finance, loyalty, and executive teams responsible for the financial performance of loyalty programs. Combining specialized financial expertise with purpose-built technology, fidivio enables enterprises to manage their loyalty programs as financial businesses with greater clarity and control over their financial performance. Learn more at www.fidivio.com.

About Loyalty Juggernaut

Headquartered in Palo Alto, California, Loyalty Juggernaut is a global leader in enterprise loyalty technology. Its flagship AI-native platform, GRAVTY®, powers over 80 programs across airlines, retail, hospitality, telecommunications and financial services. GRAVTY® helps brands turn loyalty into an enterprise growth engine through deeper customer engagement, expanded partner ecosystems and stronger program economics. The platform brings together agentic capabilities, U.S.-patented AI and ISO/IEC 42001-certified AI governance, enabling brands to individualize offers for millions of members within minutes and detect fraud as it happens. Loyalty Juggernaut was recognized as a Strong Performer in The Forrester Wave™: Loyalty Platforms, Q4 2025. Learn more at www.lji.io.

About On Point Loyalty

On Point Loyalty is a global advisory firm specializing in loyalty strategy, program economics, financial modeling and valuation. The firm helps organizations design, manage and optimize loyalty programs to maximize their contribution to enterprise value. It publishes the Top 100 Most Valuable Airline Loyalty Programs report, whose 2026 edition analyzes more than 170 airlines. Its experts have authored books on loyalty strategy and currency economics, with research published in Harvard Business Review. Learn more at www.onpointloyalty.com.

Media Contact: media@lji.io 

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

Loyalty Juggernaut and On Point Loyalty Launch fidivio, the Loyalty Industry's First Integrated Financial Planning, Analysis and IFRS-Compliant Accounting Platform

Loyalty Juggernaut and On Point Loyalty Launch fidivio, the Loyalty Industry's First Integrated Financial Planning, Analysis and IFRS-Compliant Accounting Platform

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