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TRUMP TOWER TBILISI MAKES SPECTACULAR GLOBAL DEBUT WITH STAR-STUDDED LAUNCH CELEBRATION OVERLOOKING GEORGIAN CAPITAL

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TRUMP TOWER TBILISI MAKES SPECTACULAR GLOBAL DEBUT WITH STAR-STUDDED LAUNCH CELEBRATION OVERLOOKING GEORGIAN CAPITAL
Business

Business

TRUMP TOWER TBILISI MAKES SPECTACULAR GLOBAL DEBUT WITH STAR-STUDDED LAUNCH CELEBRATION OVERLOOKING GEORGIAN CAPITAL

2026-09-18 14:47 Last Updated At:16:45

TBILISI, Georgia, Sept. 18, 2026 /PRNewswire/ -- Trump Tower Tbilisi made its highly anticipated global debut with a spectacular launch celebration on September 15, bringing together distinguished guests from Georgia and around the world for an unforgettable evening marking the arrival of one of the country's most ambitious real estate developments.

Held high above the Georgian capital at Tbilisi's iconic Funicular, the invitation-only celebration brought together international business leaders, project partners, investors, celebrities, artists, influencers and global media for the first official unveiling of Trump Tower Tbilisi — the signature landmark that will anchor the approximately US$2 billion Downtown Tbilisi development.

Against the dramatic backdrop of Tbilisi's illuminated skyline, guests were given their first look at the vision, architecture and lifestyle behind Trump Tower Tbilisi through a multimedia presentation and official unveiling. The evening blended Georgian culture with international glamour, culminating in headline performances by Grammy Award-winning artist CeeLo Green and internationally acclaimed DJ and producer Francis Mercier.

The celebration marked far more than the introduction of a new tower. It served as the first major public showcase of Downtown Tbilisi and the international ambitions behind the new mixed-use destination planned beside the city's Central Park.

"This was the first real opportunity for people to see the scale and vision behind Trump Tower Tbilisi. It's an exciting milestone for the project and for Downtown Tbilisi, which is quickly becoming one of the most dynamic business and lifestyle destinations in the region," said Eric Trump, Executive Vice President of The Trump Organization. "We are so excited for Tbilisi's future as an international investment and real estate destination. We're incredibly excited to officially introduce Trump Tower Tbilisi and bring the Trump brand to the city."

Trump Tower Tbilisi is being developed in collaboration with The Trump Organization as part of the broader Downtown Tbilisi development. Archi Group and INVIA are the main partners and developers of Downtown Tbilisi, with The Sapir Organization serving as co-developer and Block Stone Capital, Finvest Georgia and Vector Group participating as minority partners. Together, the partners are combining deep local market knowledge with international expertise to create a landmark destination intended to transform the way people live, work, shop and experience Tbilisi.

At the heart of the development will stand Trump Tower Tbilisi, the first tower to rise and the signature architectural landmark of Downtown Tbilisi. Designed by Gensler Washington, D.C., the 62-storey tower will reach approximately 280 metres, making it the tallest building in Georgia and creating a dramatic new presence on the capital's skyline.

"Last night demonstrated the extraordinary excitement surrounding both Trump Tower Tbilisi and Georgia itself," said Ilia Tsulaia, Co-Founder and Chairman of the Board of Archi Group. "Today, more than one in four of our buyers is international, and that share continues to grow. Tbilisi reminds me of Dubai at the moment it was becoming a truly global destination. The arrival of Trump Tower is a powerful signal of international confidence in Georgia and an important new chapter in the country's development."

"Tbilisi is a city of the future, and the energy surrounding this launch underscored just how much international interest there is in what is happening here," said Levan Pkhakadze, Founder and CEO of INVIA. "Trump Tower Tbilisi brings together global design, the legacy of the Trump brand and deep local market expertise. It is an extraordinary combination and reflects our confidence in Georgia's continued growth."

"We were thrilled to unveil Trump Tower Tbilisi before such a distinguished international audience," said Alex Sapir, Chairman and CEO of The Sapir Organization. "This is a transformative project — one with the scale, architecture and ambition to redefine Tbilisi's skyline and establish a new benchmark for high-end residential development in the region."

Set on an eight-hectare site beside Tbilisi's Central Park, Downtown Tbilisi is envisioned as a new city-within-a-city comprising six towers and approximately 6.4 million square feet of gross building area. The approximately US$2 billion master plan will encompass 500,000 square feet of retail, 450,000 square feet of offices, 450,000 square feet of hotel space and 2.7 million square feet of residential space.

The retail component of Downtown Tbilisi's podium, inspired by Miami's Bal Harbour Shops, will integrate luxury retail and premium dining with the adjacent park, creating an indoor-outdoor destination for residents, visitors and the surrounding community.

Trump Tower Tbilisi residences will offer a city-meets-park lifestyle, with private access to the adjacent Central Park, landscaped terraces and amenity decks, along with international fine dining and luxury retail at street level. Studio residences will start at approximately US$290,000, with pricing ranging from approximately US$650 to US$1,000 per square foot.

The development is financed through a comprehensive financing package provided by two of Georgia's leading banks, TBC Bank and Bank of Georgia, whose parent groups are listed on the London Stock Exchange.

The launch comes as Georgia continues to attract a growing international audience of investors, residents and visitors. Situated at the crossroads of Europe and Asia, the country has recorded average annual real economic growth of roughly 9 percent over the past four years, while its extensive network of free-trade agreements provides access to markets representing approximately 2.3 billion consumers.

For the hundreds of guests gathered above Tbilisi on September 15, however, the evening was as much a celebration of the city's future as it was the unveiling of a new development.

With the lights of the Georgian capital below, international entertainment on stage and leaders from business, government and real estate gathered together, Trump Tower Tbilisi officially announced its arrival — and put an international spotlight on a city increasingly positioning itself among the world's emerging destinations for investment, business and sophisticated urban living.

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About The Trump Organization

The Trump Organization is a globally renowned real estate and hospitality group, with over 20 iconic golf and resort properties around the world—including Trump Turnberry in Scotland and Trump National Doral in Miami. With an expanding international portfolio that includes some of the most recognizable buildings and destinations worldwide, the Trump brand is synonymous with quality, legacy, and timeless luxury, standing for exceptional design, elevated living, and enduring value.

About Archi Group

Archi Group is one of the biggest investment holdings in the region. Archi Properties is the largest real estate development company in Georgia with more than 18% market share, and has played a key role in shaping the country's modern residential landscape. Founded in 2006 by Ilia Tsulaia and his partners, the company has completed more than 55 projects, providing housing for over 70,000 residents and investors from 34 countries, and delivering more projects than any other developer in Georgia.

Archi has established partnerships with global hospitality brands including Marriott, Accor, Wyndham, and others. Archi, represented in the renewable energy sector with a total installed capacity of 219 megawatts across hydro, solar, and wind power plants, has also established an AAC building materials factory under a license from the German company Ytong in Georgia, further strengthening its position as a diversified and influential investment group.

The company has also expanded internationally, launching projects in key global markets such as Florida. In the past year alone, Archi achieved a record-breaking milestone by selling more than 3,000 residential units and the 2026 sales projection is approximately 4,000 residential units.

As Georgia rapidly emerges as the Dubai of Eastern Europe, Archi is the first company creating master developments in the country. As the company approaches its 20th anniversary, Archi's projects reflect strong international confidence in the company's vision, quality, and long-term value.

About INVIA

INVIA is a diversified Georgian holding company bringing together leading businesses across energy, retail, hospitality, food and beverage, media, and real estate. Built on more than two decades of entrepreneurial experience, INVIA continues to invest in businesses that shape everyday life and contribute to Georgia's long-term economic development.

Generating over $600 million in annual turnover in 2025, INVIA plays a significant role in driving economic activity, supporting local suppliers, creating employment, and contributing to national development. The Group is among the largest private-sector contributors to Georgia's economy, generating revenues equivalent to approximately 1.5–2% of national GDP.

Real estate development is an important and growing part of INVIA's portfolio. The Group develops contemporary residential projects designed around modern lifestyles, combining thoughtful architecture, functionality, quality construction, and long-term value.

INVIA's approach to real estate goes beyond traditional property development. The Group focuses on creating well-designed living environments that respond to the evolving expectations of homeowners while contributing positively to the urban landscape and surrounding communities.

As INVIA continues to evolve as a unified multi-industry holding company, real estate development represents an increasingly important pillar of its long-term growth strategy, reflecting the Group's broader ambition to identify opportunities, build strong businesses, and create sustainable value. Through its diversified portfolio and continued investment across key sectors, INVIA remains committed to contributing to the future development of Georgia.

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

TRUMP TOWER TBILISI MAKES SPECTACULAR GLOBAL DEBUT WITH STAR-STUDDED LAUNCH CELEBRATION OVERLOOKING GEORGIAN CAPITAL

TRUMP TOWER TBILISI MAKES SPECTACULAR GLOBAL DEBUT WITH STAR-STUDDED LAUNCH CELEBRATION OVERLOOKING GEORGIAN CAPITAL

TRUMP TOWER TBILISI MAKES SPECTACULAR GLOBAL DEBUT WITH STAR-STUDDED LAUNCH CELEBRATION OVERLOOKING GEORGIAN CAPITAL

TRUMP TOWER TBILISI MAKES SPECTACULAR GLOBAL DEBUT WITH STAR-STUDDED LAUNCH CELEBRATION OVERLOOKING GEORGIAN CAPITAL

BERLIN, Sept. 18, 2026 /PRNewswire/ -- Wearable startup evobeing made its public debut at IFA Berlin 2026, showcasing the first working demo of its debut smart ring, evobeing R1.

During the show, R1 was named "Best in Show – IFA 2026" by Trusted Reviews, an exciting early milestone for the team.

More than a product debut, IFA was evobeing's first chance to share its vision with the audience and show how wearables can go beyond tracking data to help people better understand their body and what to do next.

From Data to Decisions

While today's wearables excel at collecting information, most focus on presenting users with scores, charts, and historical data. The challenge is that people are often still left wondering what to do with that information in everyday life.

Built around the philosophy of "Move in your moment," evobeing was created on the belief that life is shaped not by a handful of major decisions but by countless small moments throughout the day.

In those moments, people often need something simpler than more data: timely, understandable guidance that helps them make better decisions about their energy, focus, and wellbeing.

Four States, One Ring

That philosophy is reflected in the design of evobeing R1. Rather than concentrating solely on exercise or sleep, the ring is designed to help users understand how their physical and mental state changes throughout the day. By continuously interpreting signals from the body, R1 translates complex health data into four intuitive states: Ready to Go, In Flow, Take It Easy, and Running Low.

The goal is to make personal health information easier to act on. Instead of analyzing technical metrics, users can quickly understand when they may be ready to challenge themselves, enter a period of focused work, recover, or simply slow down.

To make this possible, evobeing R1 tracks key health signals around the clock, including heart rate, HRV, blood oxygen (SpO₂), skin temperature, sleep, and activity.

Instead of simply showing you more data, R1 turns these signals into personalized guidance on what to do next, with timely nudges delivered directly through the ring's built-in vibration.

Personalized for Everyday Life

Over time, R1's AI-powered personalization adapts to individual patterns and habits, learning from each user's unique rhythms rather than evaluating everyone against the same standard.

Built for all-day wear, R1 features a lightweight titanium design and up to eight days of battery life.

The debut comes as interest in smart rings continues to grow. The global smart ring market is projected to expand significantly over the coming years as consumers increasingly seek more personalized and accessible approaches to health monitoring and wellness management. For evobeing, this shift represents an opportunity to rethink what wearable technology can do. Rather than simply helping people understand what has happened, the company aims to help them decide what to do next.

Looking ahead, evobeing aims to make wearable a more natural part of everyday life—helping people better understand their bodies and make smarter decisions in the moments that matter.

About evobeing

evobeing is a wearable technology company built around a simple idea: your body is always changing, and your wearable should understand that too.

Guided by "Move in Your Moment," evobeing combines health sensing and personalized AI to help people understand how they feel throughout the day—and know when to push, focus, pause, or recover.

The goal is simple: less data to worry about, more guidance that actually helps in the moment.

Learn more at www.evobeing.com.

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

evobeing R1 Debuts at IFA Berlin 2026, Wins Trusted Reviews' "Best in Show"

evobeing R1 Debuts at IFA Berlin 2026, Wins Trusted Reviews' "Best in Show"

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