SINGAPORE, Sept. 18, 2026 /PRNewswire/ -- Amap, Alibaba's location-based services platform, and the Singapore Tourism Board (STB) jointly launched Singapore Street Stars, a set of 'Fun in Every Way' themed rankings designed to help Chinese visitors discover both iconic landmarks and lesser-known local gems.
Singapore Street Stars features seven themed rankings spanning 104 attractions, neighbourhoods and lifestyle places of interest across Singapore, giving participating restaurants, hotels and retailers direct visibility into the travel preferences of Chinese visitors.
"Singapore Street Stars rely on actual users' preferences reflecting authentic recommendations," said Andrew Phua, Chief Representative and Executive Director, Greater China, Singapore Tourism Board. "We hope that more Chinese travellers will use Street Stars to explore Singapore's diverse travel products and discover experiences based on their passions."
This launch marks the first international edition of Amap Street Stars developed in partnership with a national tourism board. It follows a memorandum of understanding signed by Amap and STB in Beijing on 2 June, covering travel discovery, trip planning and on-the-ground services for Chinese travellers before and during their visits.
The partnership comes as Amap sees rising demand for Singapore travel information during the summer. Platform data show that the average daily number of users searching for Singapore-related content during the 2026 summer travel season increased by 52.3% compared with June 2026. Searches for attractions rose by 91.2%, while queries related to shopping and dining climbed by 87.4% and 70.9%, respectively.
The seven themes cover Photo-Perfect Spots, Where Family Fun Begins, After-Dark Adventures, Next-Gen Crowd Favourites, Nature's Reset, Curated Finds, and Local Life, Real Finds. Featured places of interest range from Gardens by the Bay, Merlion Park and Sentosa Island to Joo Chiat Road, Haji Lane, Maxwell Food Centre and Tiong Bahru Market. The rankings also provide local attractions, restaurants, hotels and retailers with an additional channel to reach prospective visitors from China.
Alongside the rankings, Amap is piloting Flying Street View at selected Singapore attractions. Using 360-degree panoramic imagery, travellers can preview places of interest and their surroundings while planning a trip. The initial locations include Merlion Park, Sentosa Island, Universal Studios Singapore, Gardens by the Bay, Singapore Zoo and Jewel Changi Airport, as well as selected restaurants and hotels featured in the rankings.
Within Singapore, travellers can also search for places of interest in Chinese via the Amap app and book airport transfers, pre-arranged car services or on-demand rides through local operators. Built-in translation features facilitate communication with drivers, and the app supports commonly used Chinese mobile payment methods.
Amap plans to promote themed content and curated routes during peak Chinese travel seasons such as the 'Golden Week' holiday, helping participating Singapore businesses gain greater visibility as travellers build their itineraries.
Liu Li, General Manager of Amap's Information Platform Business said, "We will continue to explore localised rankings and services suited to different countries and regions, meeting the diverse needs of Chinese travellers while giving distinctive local businesses more opportunities to reach Chinese users."
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Alibaba's Amap and Singapore Tourism Board Launch Curated City Guides Featuring 104 Local Picks for Chinese Visitors
