CHINO HILLS, Calif., Sept. 20, 2026 /PRNewswire/ -- RITFIT, a leading U.S. home fitness equipment brand, today announced an annual partnership with the Breast Cancer Research Foundation (BCRF), a leading nonprofit organization dedicated to preventing and curing breast cancer by advancing the world's most promising research. Under the agreement, RITFIT is donating $150,000 to BCRF to support scientific studies aimed at preventing and curing breast cancer.
BCRF was established in 1993 by Evelyn H. Lauder and now it is a leading 501(c)(3) nonprofit organization and one of the world's most influential funders of breast cancer research. It is the highest-rated breast cancer research organization in the United States and the largest private funder of breast cancer research worldwide.
The partnership, effective July 1, 2026, through June 30, 2027, marks a significant milestone in RITFIT's ongoing commitment to women's health and inclusive fitness. The $150,000 contribution, already received by BCRF, will help fund critical research initiatives.
This year, RITFITNESS is donating $150,000 to the Breast Cancer Research Foundation (BCRF). BCRF is dedicated to ending breast cancer by advancing the world's most promising research. For more information about BCRF, visit www.bcrf.org.
RITFIT's collaboration with BCRF is anchored by its long-running Pink Series, a dedicated product line launched in 2024 by RITFIT to serve female fitness enthusiasts. The collection, which includes 23 products ranging from power racks and Smith machines to leg press machines, weight benches, and free weights, is designed to make strength training accessible and empowering for women of all abilities. Unlike limited-edition promotional campaigns, the Pink Series reflects RITFIT's sustained investment in female-focused design and health advocacy.
The partnership places RITFIT among the brands in BCRF's $100,000+ annual commitment tier, alongside globally recognized brands including La Mer, Jo Malone London, Tom Ford Beauty, GNC, Bobbi Brown. RITFIT is now featured on BCRF's official partners page at bcrf.org/partners.
"Our partnership with BCRF is a natural extension of RITFIT's mission to make strength training simple, strong, and effective for everyone," said Jessie JIANG, Head of Brand at RITFIT. "We believe that movement is a form of strength—physical, mental, and communal—not in a clinical sense, but in its power to build resilience, confidence, and long-term health. By supporting BCRF, we're supporting advanced research that can advance the prevention and treatment of breast cancer, while also encouraging women to take ownership of their strength."
RITFIT has consistently championed women's health and inclusive fitness. In 2024, the brand launched its "We All Fit" initiative, sponsoring Paralympic triathlete Kendra Herber and advocating for athletes of all abilities. Since 2024, RITFIT has also hosted annual Pink October campaigns to raise breast cancer awareness. The 2026 campaign, themed "Strong in Pink. Strong for Her.", will further amplify the connection between fitness, prevention, and community support.
According to studies funded by BCRF, scientific research increasingly affirms the role of regular physical activity in reducing breast cancer risk and improving outcomes for survivors. RITFIT's initiative underscores the message that prevention and proactive health management are vital, while also challenging outdated stereotypes that associate femininity with fragility. The Pink Series embodies the idea that "pink does not mean weak"— a visual and cultural statement on the power of women in strength training.
RITFIT was founded in the United States in 2015 and has helped hundreds of thousands of customers build home gyms with accessible, multifunctional equipment. In 2025, the brand opened its flagship showroom in Chino Hills, California, and began its European market expansion in 2026. With a brand philosophy rooted in Simple. Strong. Effective., RITFIT continues to bridge fitness, health advocacy, and social impact.
For more information about RITFIT and the Pink Series, visit https://ritfitsports.com, follow Instagram / TikTok / YouTube / Facebook and RITFITsports.com/collections/RITFIT-pink-series. To learn more about BCRF and its research mission, visit www.bcrf.org.
About RITFIT:
Founded in the U.S. in 2015, RITFIT is a home fitness brand dedicated to making strength training accessible to everyone. Specializing in affordable, multifunctional equipment—from power racks and Smith machines to leg press machines, weight benches, and free weights—RITFIT has helped hundreds of thousands of people build their own gyms at home. In 2025, the brand opened its showroom in Chino Hills, California, and began expanding into European markets in 2026. Beyond equipment, RITFIT is committed to women's health and inclusive fitness. In 2024, the brand launched its "We All Fit" initiative, sponsoring para-triathletes and championing athletes of all abilities and has run its annual Pink October campaign for women's health every year since 2024. Brand Slogan: Simple. Strong. Effective.
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RITFIT Announces $150,000 Partnership with Breast Cancer Research Foundation to Advance Women's Health Through Fitness
NEW YORK, Sept. 20, 2026 /PRNewswire/ -- Insta360 officially opened its first flagship retail store outside of Asia on Saturday, September 19, 2026, occupying a prime location at 1515 Broadway in New York's Times Square. The store opening marks a major milestone in the global imaging brand's international expansion, underscoring its maturity, scale, and long-term commitment to supporting the U.S. market.
The New York flagship arrives as Insta360 surpasses 10 million cameras shipped worldwide, signaling a new stage of global brand momentum and strong leadership in the camera market. According to IDC, Insta360 ranked No.1 in the global 360° camera market, maintaining a significant lead over competitors with a shipment share of nearly 70% in Q1 this year.
The launch is also part of a broader physical retail strategy that includes a flagship store opened in Tokyo in August, dozens of authorized stores across Asia, and planned European expansion into cities such as Munich.
Establishing a Permanent Footprint in a Priority Market
Insta360 has cultivated strong momentum in the United States since entering the market in 2016, establishing clear category leadership in 360º Cameras*†. Opening an owned flagship in Times Square demonstrates confidence in future North American growth and a desire to build deeper, lasting connections within the U.S. creator ecosystem.
"Reaching 10 million cameras shipped worldwide is a milestone we owe to our community, but opening in Times Square is about building lasting roots," said Max Richter, Co-founder and VP of Marketing at Insta360. "This store opening is about more than just selling into the U.S.; it reflects our long-term commitment to the American creator ecosystem. We look forward to continuing our support for local creators, connecting directly with everyday users, and making innovative imaging tech approachable for anyone with a story to tell."
Democratizing Creativity from Online Awareness to Offline Experience
While Insta360 originally built global awareness through viral social media content and digital channels, the Times Square flagship introduces a permanent physical touchpoint designed to make creative technology accessible to everyone. The store serves as an experience center, offering hands-on product trials, in-person education, technical support, and community space.
By letting visitors test 360, action, gimbal, and wearable cameras in person, the store bridges the gap between online visibility and real-world understanding—helping consumers move from recognizing viral videos to learning how the technology works and capturing their own everyday moments.
"We are thrilled to welcome an innovative, industry-leading brand like Insta360 to the Crossroads of the World," said Tom Harris, President of the Times Square Alliance. "Times Square has always been a global stage for creativity, culture, and cutting-edge technology, making it the perfect home for Insta360's flagship store and a fantastic addition to our dynamic retail landscape."
Grand Opening Highlights
The grand opening at 1515 Broadway featured a day of immersive brand experiences and celebration dedicated to Insta360's growing New York City community. Insta360 Co-founder and VP of Marketing Max Richter led the official ribbon-cutting ceremony alongside renowned filmmaker Casey Neistat. A longtime user of Insta360 technology, Neistat's participation underscores the brand's deep-rooted connection to the professional creator community. The event also featured YouTubers Jesse Wellens and Jeana Smith—both veteran advocates of the brand—who served as honorary store managers, providing hands-on product walkthroughs and engaging directly with local users.
In a nod to Insta360's action-first spirit, the brand also hosted a "Ride Bold" rally, a cycling event that sent 100 riders past iconic New York landmarks to capture the city using Insta360 hardware. The opening attracted long lines of customers waiting outside the store for hours for a chance to explore interactive camera demos, enjoy exclusive opening-day giveaways, and interact with honorary store managers.
*Source: Circana, LLC, Retail Tracking Service, US, Camcorders by Brand, 360 Degrees Capable, Dollar & Unit Sales, Jan 2020 - Feb 2025 Combined
†360° Camera is defined by Circana as camcorders with video and 360-degree view capability.
About Insta360
With a "Think bold" mindset, Insta360 empowers people to capture and share their lives in extraordinary ways. Recognized as a market leader and innovator, Insta360's vast lineup includes the world's best-selling 360 cameras in the X Series, the thumb-sized GO Series for everyday capture, as well as an extensive range of action cameras, gimbals, webcams, and professional photography solutions. With intuitive, AI-powered software, Insta360 simplifies the creative process, allowing users to focus on storytelling without technical barriers. Insta360 is dedicated to helping a new generation of athletes, creatives, travelers and professionals bring their ideas to life.
For more details, visit: http://www.insta360.com
About the Think Bold Fund: https://www.insta360.com/ThinkBoldFund
Read our blog: https://www.insta360.com/blog
Follow us on Facebook: https://www.facebook.com/Insta360
Follow us on X: https://x.com/insta360
Follow us on Instagram: http://www.instagram.com/insta360
Follow us on TikTok: http://tiktok.com/@insta360_official
Follow us on LinkedIn: https://www.linkedin.com/company/insta360
Subscribe to our YouTube Channel: http://www.youtube.com/insta360
Insta360 Global Awards 2026 Supported by Leica: https://www.insta360.com/awards/about
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Insta360 Opens First Flagship Store Outside Asia In New York's Times Square Amid Global Retail Expansion
Insta360 Opens First Flagship Store Outside Asia In New York's Times Square Amid Global Retail Expansion
