Customers can purchase 24 karat 99.99% pure Swiss-made, LBMA accredited gold from one gram, manage their holdings online and request physical delivery or pick-up in Singapore.
SINGAPORE, Sept. 21, 2026 /PRNewswire/ -- FinMet Pte. Ltd. has announced the launch of FinMet.sg, a fully transactional platform created specifically for customers in Singapore who want a simpler way to purchase, own and manage physical gold. FinMet's global presence began in Singapore, and FinMet.sg builds on that foundation with a service designed around how customers in Singapore identify themselves, make payments, store their gold and take delivery. Customers can begin with one gram, monitor their holdings through a clear account experience, buy or sell at any time, and request physical pickup/delivery once their holdings reach 10 grams.
The purpose of FinMet.sg is simple: to remove unnecessary friction from purchasing physical gold without changing what the customer ultimately owns. The platform makes it possible to begin with a smaller quantity, complete purchases online and view holdings through a clear account experience. At every stage, the underlying product remains 24 karat, 99.99% pure, Swiss-made physical gold.
To start purchasing and managing physical gold from just one gram, visit FinMet.sg today.
A Seamless, Secure Purchasing Journey
This approach is intended to make physical gold easier to access and manage for customers who value clarity, convenience and the option of delivery. Rather than requiring customers to begin with a larger bar, complete an entirely offline purchase or arrange storage independently, FinMet.sg brings the principal stages of gold ownership into one online platform designed for use in Singapore. Gold purchased through the platform is professionally vaulted in Singapore, and customers can request physical delivery within Singapore once their holdings reach 10 grams.
The customer journey incorporates services that people in Singapore already use and recognise, including Singpass for identity verification and PayNow for payment. This straightforward online process includes:
- Accessible Entry: Customers purchase gold in whole-gram quantities, beginning at one gram.
- Transparent Pricing: Before confirming a transaction, customers review the live price per gram in Singapore dollars and the total amount payable.
- Clear Ownership: Once a purchase is completed, legal title to the corresponding physical gold passes to the customer, reflected immediately in their platform balance.
- Flexible Management: Customers can hold, purchase more, sell through the platform, or request physical delivery within Singapore once their holding reaches 10 grams.
How Does FinMet.sg Make Physical Gold More Affordable?
FinMet.sg's direct-to-consumer model reduces the overheads associated with operating a conventional network of brick-and-mortar stores. These efficiencies are passed on to customers, helping make physical gold more affordable and accessible while retaining professional vaulting and the option of physical delivery or collection.
"We took a customer-first approach to make the buyer's entry into gold ownership the easiest part of the experience," says Anirudh Menon, Co-Founder and CEO of FinMet Technologies.
"Price matters, but affordability should not come at the expense of clear ownership," adds Sunil Kashyap, Managing Director of FinMet Pte. Ltd. "Gold that is identifiable rather than held within an undifferentiated pool gives customers greater clarity over what they own and makes taking physical delivery more straightforward."
Professional Vaulting and Uncompromised Purity
The physical gold is held in the form of 99.99% pure, Swiss-made CombiBars. These physical bullion bars are individually minted into individual one-gram segments that can be separated without reducing their stated metal weight or purity. This structure supports FinMet.sg's whole-gram ownership model while retaining a clear connection between the quantity shown on the platform and the underlying physical asset.
The gold is professionally vaulted in Singapore by Helveticor, an international Swiss-based provider of security logistics, storage and transportation services. Helveticor provides the professional vaulting arrangement, while FinMet.sg provides the website through which customers purchase, view and manage their gold.
Designed for Ease of Use
Ease of use was treated as a product requirement rather than a secondary design consideration. The customer journey was developed to present the essential information clearly, from the quantity and price of a purchase to the customer's current holdings and delivery eligibility.
The team behind FinMet.sg developed the platform with a clear understanding that trust must extend beyond the gold itself to every part of the customer experience. The aim was to create a service that feels straightforward and familiar to people in Singapore, including those purchasing physical gold for the first time.
"This is a platform that I wanted to make sure my mother could use without anyone else's help," says Anirudh Menon, Co-Founder and CEO of FinMet Technologies. "That was my benchmark for success in the user experience."
For customers unfamiliar with physical gold, practical considerations—such as deciding how much to buy, understanding purity, arranging storage, and determining resale options—can make an initial purchase difficult to navigate. FinMet.sg addresses these barriers through a one-gram starting quantity, professional vaulting, and an online management platform.
FinMet Group's leadership brings decades of experience in the global precious metals market.
"Gold has always been trusted. What has been missing is an experience that matches that trust with the standards people now expect from any financial platform. That is what FinMet.sg is built on," noted Sunil Kashyap, Managing Director, FinMet Pte. Ltd.
Commitment to Industry Standards
FinMet follows the Seven Retail Gold Investment Principles developed by the World Gold Council, covering areas such as fairness, transparency, protection of customer assets and regulatory compliance. The company clarifies that adherence to the framework does not amount to certification or endorsement by the World Gold Council.
FinMet Pte. Ltd. is also an Associate Corporate Member of the Singapore Bullion Market Association (SBMA), reinforcing the company's connection to Singapore's professional bullion-market community.
FinMet Pte. Ltd. is registered under Singapore's Precious Stones and Precious Metals Act as a regulated dealer. Regulation by Singapore's Ministry of Law is for anti-money laundering and countering terrorism financing purposes only, and does not constitute product endorsement.
As a precious-metals dealer—not a bank or MAS-licensed financial institution—FinMet does not accept deposits or provide financial advice. Gold prices can fluctuate, and customers should review all applicable terms before completing a transaction.
Further information is available at https://finmet.sg/.
About FinMet Group
FinMet is a precious metals advisory and technology group operating in Singapore, UAE and other international markets. Its activities span precious metals consulting, product development, sector-specific technology solutions and partnerships with industry associations across the global precious metals ecosystem. FinMet Technologies Pvt. Ltd., the Group's technology arm, was named Best Financial Technology Company in Gold of the Year 2025–26 at the India Gold Conference (IGC) 2026 in Goa.
About FinMet Pte. Ltd.
FinMet Pte. Ltd. is a Singapore-registered precious-metals dealer and the operator of FinMet.sg, a platform through which customers in Singapore can purchase and manage physical gold. The platform offers whole-gram purchases from one gram, online holdings management, buying and selling subject to applicable terms, professional vaulting in Singapore and physical delivery from 10 grams.
UEN: 202022529N Registered address: 160 Robinson Road, #14-04, Singapore Business Federation Center, Singapore 068914 Website:https://finmet.sg/
100-Word Media Summary
FinMet Pte. Ltd. has launched FinMet.sg, a fully transactional platform created for customers in Singapore seeking a simpler way to purchase and manage physical gold. Operated by a Singapore-registered company, it combines FinMet Group's international precious-metals experience with familiar local services, including Singpass and PayNow. Customers can purchase 99.99% pure, Swiss-made gold from one gram, monitor their holdings, and buy or sell through the platform. The gold is held as physical CombiBars and professionally vaulted in Singapore by Helveticor. Physical delivery within Singapore is available from 10 grams. Ease of use was central to the platform's development.
Five Key Facts for Journalists
- FinMet.sg launched on 2 September 2026 as a Singapore-based platform created specifically for customers in Singapore and operated by Singapore-registered FinMet Pte. Ltd.
- The website is fully transactional, with purchases beginning from one gram.
- Customers purchase 24 karat, 99.99% pure, Swiss-made physical gold.
- Holdings are reflected in physical CombiBars professionally vaulted in Singapore by Helveticor.
- Customers can monitor, buy or sell through the platform and request physical delivery from 10 grams, subject to applicable terms.
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FinMet.sg Launches a More Affordable Way to Own Physical Gold in Singapore
