TOKYO, Sept. 22, 2026 /PRNewswire/ -- Digital travel platform Agoda CEO Omri Morgenshtern and Hoshino Resorts CEO Yoshiharu Hoshino recently convened at HOSHINOYA Tokyo, sharing insights on the successful first months of their partnership. The leaders highlighted the strong relationship formed through Agoda's serious commitment to feedback from Hoshino, fostering a collaboration grounded in continuous improvement and innovation.
The collaboration has seen both companies working closely to enhance their offerings and improve customer experiences. Agoda and Hoshino Resorts began their partnership in November last year with a focus on addressing challenges in room bookings and customer satisfaction. Agoda's robust engineering teams in Bangkok, India, and Singapore played a crucial role in resolving initial issues, leading to a swift improvement in service quality. This proactive approach laid the foundation for a strong partnership built on trust and mutual respect.
Omri Morgenshtern, CEO of Agoda, emphasized the importance of feedback in their collaboration. "When we received feedback from Hoshino-san, we knew we needed to make changes quickly. Our engineering team set targets and made decisive improvements, proving that we don't just talk about change—we make it happen. This approach has been the basis of our relationship with Hoshino Resorts, and we're excited about the win-win situations this partnership brings," Morgenshtern shared.
During the conversation, Yoshiharu Hoshino, CEO of Hoshino Resorts, echoed these sentiments, noting the benefits of working with Agoda. He highlighted that Agoda's commitment to understanding local cultures and adapting their services has been instrumental in the partnership. He also emphasized that Agoda's ability to move quickly and implement changes has made a significant impact on their operations, and expressed his enthusiasm to continuing the fruitful collaboration.
The partnership between Agoda and Hoshino Resorts exemplifies how taking actionable feedback seriously can lead to successful collaborations. Agoda now has the widest selection of Hoshino's iconic properties available on its global platform, including the recent addition of new properties: HOSHINOYA Bali, HOSHINOYA Nara Prison, Hoshino Resorts KAI Matsumoto, Hoshino Resorts KAI Miyajima, and Hoshino Resorts KAI Zao. Notably, HOSHINOYA Bali is the first Hoshino property outside Japan to be available on Agoda, opening new doors for international travelers.
For more information, visit Agoda.com and discover the best deals on Agoda's mobile app.
--- ENDS ---
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
Agoda and Hoshino Reflect on Partnership: 'Trust and Feedback Were Key'
SYDNEY, Sept. 22, 2026 /PRNewswire/ -- TMGM and Chelsea Football Club today announced the extension of their partnership into a fourth year, with the collaboration expanding beyond Asia-Pacific into the Middle East.
Since 2023, TMGM has served as Chelsea FC's Official Online Forex and CFD Trading Partner in Asia-Pacific. The extension advances a partnership spanning matchday visibility, original content and fan engagement.
Three Years of Shared Momentum
In 2026, the partnership reached a milestone when TMGM branding appeared on the back of Chelsea men's match shirts during the FA Cup - a first in the club's history. TMGM also joined Chelsea FC's 2026 Asia-Pacific Pre-Season Tour as an Official Partner, with open training, pitch-side access and post-match tunnel experiences. The tour included a visit by Chelsea players Cole Palmer and João Pedro to TMGM's Sydney headquarters.
Earlier in 2026, TMGM presented The Famous CFC in Bangkok, where hundreds of supporters attended a live match screening and an exclusive appearance by former Chelsea captain John Terry.
These milestones formed part of a wider programme of premium home-match hospitality, behind-the-scenes visits at Cobham and player-led content under TMGM's "Trade like a lion" campaign.
A Broader Platform for Year Four
In year four, TMGM's expanded regional rights will support brand visibility at Chelsea home fixtures, original content featuring players and legends, regional digital campaigns and a China-focused performance series. The programme will also continue through The Famous CFC in selected markets and offer TMGM clients further hospitality and behind-the-scenes access across Chelsea's matchday, stadium and training environments.
"Over three years, our relationship with Chelsea FC has evolved from regional activations to high-profile moments, including visibility on the club's FA Cup shirts and its Asia-Pacific tour," said TMGM. "Entering our fourth year and extending into the Middle East creates opportunities to connect with more audiences through experiences that reflect the ambition of both organisations."
Chelsea Football Club said: "TMGM has focused on bringing its clients and our supporters closer to the club through digital-first content and in-person events across Asia-Pacific to great effect. We are pleased to extend the partnership into a fourth year and look forward to building on its momentum across the region and also the Middle East."
About TMGM
Founded in 2013 in Sydney, Australia, TMGM Group is the Official Regional Partner of Chelsea Football Club. As a broker providing global financial product trading, TMGM is regulated by ASIC (Australia), VFSC (Vanuatu), FSC Mauritius, and FSA (Seychelles).
Disclaimer: Investing in leveraged products carries high risks and is not suitable for all investors. You have no interest in the underlying asset. Read the Client Agreement and other disclosure documents set forth on our website. The above information is provided by TMGM Group (Trademax Australia Limited, ABN 76 162 331 311, AFSL 436416, Trademax Global Markets (SE) Limited, FSA licence number SD224, Trademax Global Limited, VFSC 40356 & Trademax Global Markets (International) Pty Ltd, Company No. 195323, Mauritius Investment Dealer Licence No. GB22201012).
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
TMGM and Chelsea Football Club Extend Partnership into Fourth Year, Expanding into the Middle East
