When Music Reads Emotion: THEi Launches Centre for Music Therapy Research to Deepen Guangdong-Hong Kong Integration and Leverage AI to Fill the Healthcare Talent Gap

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HONG KONG, Sept. 22, 2026 /PRNewswire/ -- The fast pace of modern life and an aging population drive demand for mental health and non-pharmacological holistic wellness. In alignment with the health development priorities of the national 15th Five-Year Plan and the Healthy China Initiative, the Technological and Higher Education Institute of Hong Kong (THEi) held the launch ceremony for its Centre for Music Therapy Research (CMTR) at the Sky Concert Hall in Shenzhen on 16 September. The launch aims to address the demand for innovative healthcare talent while fostering Guangdong-Hong Kong integration.

The event gathered prominent leaders across government, business, higher education, and technology sectors, including Mr Paul CHONG Kin-lit, BBS, MH, Vice Chairman, THEi's Board of Governors; Professor Alan LAU Kin-tak, President of THEi; Ms LIU Ying,

Adjunct Associate Professor, Department of Digital Innovation and Technology, THEi and

Director of Centre for Music Therapy Research, THEi; Mr YANG Pengda, Education Entrepreneur and Deputy Director of Centre for Music Therapy Research, THEi;  Mr WAN Kun, Deputy Director-General, Development and Reform Bureau of Futian District, Shenzhen Municipality; Ms MA Hui, Director of Tchaikovsky Conservatory (China) International Exchange Centre; Dr CAI Yuejun, Key Laboratory of AI-Enabled Music Therapy, Shanghai Conservatory of Music; Dr PANG Yan, Associate Research Professor, Shenzhen Institutes of Advanced Technology, Chinese Academy of Sciences (CAS); Doctoral Supervisor, University of Chinese Academy of Sciences (UCAS).

The event featured strategic partnership signing ceremonies and a cross-industry networking reception, alongside an immersive "Emotional Healing Show" concert performed by celebrated musicians, including winners of 'Golden Bell Awards' and 'Wenhua Award', as well as former members of the renowned Twelve Girls Band. A key highlight was the live instrumental and choral performance of the iconic pop song Beneath the Lion Rock, which resonated with the Centre's positioning of "Hong Kong's International Connectivity"—marking a major milestone of advancing interdisciplinary mind-body wellness in the GBA.

Empowering Big Health with Applied Sciences: Nurturing "Work-Ready" Professionals in the GBA

Mr Paul CHONG Kin-lit, BBS, MH, Vice Chairman, THEi's Board of Governors, delivered opening remarks, stating: "As an applied discipline bridging art, science, and medicine, music therapy plays a pivotal role in tackling mental stress, broader wellness demands, and specialised healthcare needs. Guided by our education philosophy of 'applied science and immediate application,' THEi drives industry-academia-research integration. By extending the reach of our Centre to Shenzhen, we leverage the GBA's innovative ecosystem and expanding demand to pair global music therapy standards with cutting-edge technology—building a premier hub for scientific research, practical application, and community service."

Professor Alan LAU Kin-tak, President of THEi, emphasised in his keynote that higher education must stay attuned to modern trends and national developments: "Music is undergoing a redefinition where sound, emotion, and AI intersect. As a pioneer in applied science and work-ready education, THEi sees growing demand in the GBA for expertise in non-pharmacological therapies, mental wellness, and the silver economy. By launching the Centre in Shenzhen, we fuse academic research with regional innovation. Through short-term and professional training programmes, we aim to fast-track market-ready, multidisciplinary talent equipped with technological, clinical, and commercial expertise to directly address key social needs.

Top Academic Talent Joins Forces

The newly launched Music Therapy Research Centre is directed by Ms LIU Ying, Visiting Associate Professor in the Department of Digital Innovation and Technology at THEi. A distinguished expert in Chinese traditional music, Ms LIU leads the Centre's core content strategy, backed by international innovation expertise from Dr PANG Yan, Associate Research Professor, Shenzhen Institutes of Advanced Technology, Chinese Academy of Sciences (CAS); Doctoral Supervisor, University of Chinese Academy of Sciences (UCAS) and his team.

As the champion of the Guzheng category at the 9th Chinese Music 'Golden Bell Awards', and the exclusive recipient of the gold, silver, and bronze awards in this category. Ms LIU noted that the Centre maximises synergy between Hong Kong and Shenzhen by pairing "Hong Kong's global perspective with Shenzhen's development speed" to construct a regional cross-disciplinary hub. Guided by the vision of "medical treatment in hospitals, healing in daily life," the Centre uses Five-Tone theory and AI-based EEG technologies to deliver non-clinical wellness solutions. She stressed that with a clear focus on problem-solving over sheer size, the Centre will advance practical training programs, therapeutic products, and industry benchmarks through the integration of arts, science, and commercialisation.

Mr YANG Pengda, Education Entrepreneur and Deputy Director of Centre for Music Therapy Research, THEi, underscored his belief that "investing in education is a high-value commitment, not a cost," – a vision driving his multi-year support for THEi's research centres. Praising THEi's work-ready degree's programmes - which features a 100% internship placement and over 95% graduate employment, he noted that the Institute's programmes are tailored to industry needs. He emphasised that the new Centre is grounded in societal demand, tackling issues like sleep disorders affecting 300 million individuals and elder care for 320 million seniors—effectively leveraging technology and humanity to improve the quality of lives.

The Centre signed strategic MoUs with Key Laboratory of AI-Enabled Music Therapy, Shanghai Conservatory of Music and Tchaikovsky Conservatory (China) International Exchange Centre The partnerships will foster deep collaboration across music arts research, professional talent training, and international exchange, laying a solid artistic foundation for the Centre's ongoing development.

Moving ahead, the Centre will focus its efforts on four core strategic pillars: advancing AI-assisted music therapy research to improve personalised non-pharmacological treatments; exploring traditional Chinese music to unlock its therapeutic emotional benefits; delivering arts-based healing to support seniors and individuals with special needs; and integrating digital music with immersive technology to drive music therapy beyond traditional stages into a smart, holistic era of care.

Following the official launch of the Centre and its upcoming professional training programmes, THEi is set to reinforce its leadership in regional applied science education—accelerating sustainable innovation to support high-quality development across the GBA and nationwide.

About the Bachelor of Arts (Honours) in Music Technology

The programme places a strong emphasis on cross-cultural exchange, covering three major professional domains: game music design, contemporary music composition, and film scoring. By integrating artificial intelligence and augmented reality/virtual reality (AR/VR) technologies into practical learning, the programme equips students with professional mastery in audio engineering and sound design, enhancing their ability to combine artistic creativity with technological innovation.

About Technological and Higher Education Institute of Hong Kong (THEi) 

Founded in 2012, the Technological and Higher Education Institute of Hong Kong (THEi) is a member institute of the Vocational Training Council (VTC). THEi offers over 20 professional "Applied Science-Oriented" undergraduate and postgraduate degree programmes across seven academic areas: Product and Fashion Designs, Sports and International Events Management, Digital Construction and Building Services, Horticulture, Arboriculture and Landscape Management, Chinese Medicine and Food Science, Hotel Management and Culinary Arts and Technology, and Digital Technology and Innovative Business. The programmes integrate theoretical knowledge with practical applications, and cover industries with growth potential in Hong Kong and the Asia-Pacific region, ensuring that students can apply what they learn effectively.

THEi's undergraduate and postgraduate degree programmes are accredited by the Hong Kong Council for Accreditation of Academic and Vocational Qualifications. The curriculum emphasises the practical application of applied science, aligning with the latest developments in business and industry. The undergraduate degree programmes offer 100% work-integrated learning training to support students in building their career paths at an earlier stage.

THEi Chai Wan Campus was awarded the "Leadership in Sustainable Design and Performance Award - Institutional" of the Asia Pacific Leadership in Green Building Awards presented by the World Green Building Council (WorldGBC) in 2020.

Media Contact:

Ms Janice Lam 
Tel: (852) 3890 8227 / (852) 9718 0817
Email: janicelam@thei.edu.hk / media@thei.edu.hk

Ms  Rainbow Chiu 
Tel: (852) 3890 8520
Email: rainbowh@thei.edu.hk  / media@thei.edu.hk

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When Music Reads Emotion: THEi Launches Centre for Music Therapy Research to Deepen Guangdong-Hong Kong Integration and Leverage AI to Fill the Healthcare Talent Gap

When Music Reads Emotion: THEi Launches Centre for Music Therapy Research to Deepen Guangdong-Hong Kong Integration and Leverage AI to Fill the Healthcare Talent Gap

GUANGZHOU, China, Nov. 15, 2026 /PRNewswire/ -- This is a news report from South.

The media center for the 2026 Asia-Pacific Economic Cooperation (APEC) Economic Leaders' Week opened on November 11 in the host city of Shenzhen, Guangdong Province, southern China.

Located in Hall 2 of the Shenzhen Convention and Exhibition Center in Futian District, the APEC media center spans around 15,000 square meters. It will offer services including meeting updates, radio and television broadcast feeds, press briefings, and smart news gathering and production tools for nearly 5000 Chinese and international journalists.

IP GUANGDONG, a community open to anyone who wants to share Guangdong's stories with the world, has set up a themed space called "A Home for Asia-Pacific Friends" at the APEC media center. The space offers Chinese and international journalists a friendly, homelike atmosphere and has been a popular photo spot since opening day.

What unique experiences does IP GUANGDONG offer at the APEC media center? Here is a first look.

Bringing Guangdong's hospitality to the front lines of reporting

Openness, innovation and cooperation are the three priorities for the APEC China 2026, and they also reflect Guangdong's approach to welcoming guests. Through "A Home for Asia-Pacific Friends," IP GUANGDONG is using the occasion to build friendships and offer thoughtful, welcoming services to journalists from around the world. Reporters coming to Shenzhen may be unfamiliar with the city, find it hard to source material, have little space to film on camera or lack equipment, so IP GUANGDONG has set up a range of support services in the themed space.

IP GUANGDONG is a shared platform for Guangdong's international image, and its library holds more than 50,000 high-quality images and videos from and about the province. Its "Visual Content Station," located within the themed space, allows Chinese and international journalists to quickly purchase and license high-quality images and footage of Guangdong, providing a one-stop solution to difficulties in sourcing content and uncertainty over usage rights.

In the age of new media, news production moves at almost lightning speed. With a Pocket camera in one hand and a microphone in the other, a single reporter can gather and edit news right at the scene.

To support this way of working, IP GUANGDONG has teamed up with its partner DJI to set up a dedicated DJI service station, where Chinese and international journalists can borrow Osmo Pocket 4 cameras. Reporters can register on site with valid media credentials and borrow a camera for their reporting. During breaks, they can also capture the beauty and variety of Shenzhen, sharing their images with the world through IP GUANGDONG.

Discovering and sharing stories behind Guangdong products

Guangdong goods have continued to attract attention online and offline this year. Their global reach is underpinned not only by Guangdong's strength in smart manufacturing, but also by the cultural appeal embedded in its products. Every Guangdong product has a story worth telling. Drawing on this rich source of news stories, IP GUANGDONG has teamed up with its partners to display a diverse selection of finely crafted Guangdong products at the themed space's service counter, giving journalists a place to discover local creations and find inspiration.

Reflecting the current boom in designer collectible toys, IP GUANGDONG is showcasing a range of representative designer toy brands and characters from Guangdong. Highlights include dolls featuring Xiyangyang and Lerongrong, the mascots of the 15th National Games, who have just turned two. Also on display are 3D metal puzzles from Piececool and original characters Laura and the panda Mr. PA from ToyCity. Both companies behind these two brands are based in Dongguan, known as China's designer toy capital. Also featured are Guangdong's "three teas": Yingde black tea, Chaozhou Dancong tea and Zijin cicada tea. Rich in positive symbolism, they offer a vivid introduction to Lingnan culture.

By introducing the products on display in this compact showcase, IP GUANGDONG will work with visiting journalists to explore the stories behind them and share with the world the message that "Guangdong products make the world better."

Exploring Guangdong without leaving the venue

The IP GUANGDONG themed space also invites visitors to enjoy interactive experiences. Between assignments, journalists can relax and take away their own memories of Guangdong from the APEC China 2026.

At the center of the space, IP GUANGDONG has installed a photo booth where journalists can create personalized postcards featuring Guangdong's landmarks and scenery. Visitors simply step inside, have their photo taken and choose their favorite Guangdong backdrop. Their custom postcard is generated on the spot, taking them on a virtual tour of the province without leaving the venue.

All 16 landmark images were captured by IP GUANGDONG creators. They include Zhao Junhui's photograph of the Shenzhen International Exchange Center, the main APEC meeting venue; Liu Shihui's image of Danxiashan in Shaoguan; Luo Jinping's view of the "Sea of Pineapples" in Zhanjiang; and Qiu Xuqing's photograph of the Zhongshan Memorial Pavilion in Shantou Small Park. Each image reveals a different facet of Lingnan's beauty and reflects the platform's vision: "Everyone creates, everyone showcases, everyone shares."

IP GUANGDONG has also prepared 2,000 surprise gift bags for Chinese and international journalists. The bags contain Guangdong specialty snacks, everyday essentials, small cultural and creative gifts, and postcards from the "Snacks of Guangdong" series illustrated by guest contributor XiaoLin Comics. These gifts bring an element of surprise and fun to journalists' day.

A space to connect: Say "Hello, friend!"

The APEC media center is both a place for Chinese and international journalists to work efficiently and a setting for face-to-face conversation and for sharing observations and experiences. The IP GUANGDONG themed space includes a dedicated area for interviews, discussions and cultural exchanges.

As visitors enter, they are greeted by the words "Hello, friend!" in 12 major languages used across APEC member economies.

On the columns flanking the space, IP GUANGDONG and Chinese tech brand HONOR present "Home Through the Lenses of Asia-Pacific Creators," a collection of photographs created collaboratively by contributors from around the world. Images from across the Asia-Pacific are displayed alongside scenes of Lingnan, bringing different cultures into conversation through photography.

On the way from the work area to the dining area, journalists can enjoy a calming visual interlude at "Asia-Pacific Perspectives: Impressions of Guangdong," an illustration exhibition jointly produced by IP GUANGDONG and China Daily. It features 40 selected works by illustrators from APEC member economies, including China, the US, Russia, Japan, Singapore and Indonesia. Guangdong's streets and lanes, natural landscapes and the warmth of the Asia-Pacific family come to life in their illustrations. Journalists are invited to slow down, glimpse one another's lives in familiar scenes, unwind and feel a little closer.

Don't miss out! It's giveaway time!

How to claim your IP GUANGDONG surprise gift bag

Dates and times: November 11–19, 9:30 a.m.–12:30 p.m. and 2:00–6:00 p.m.

How to claim: Scan the QR codes to follow IP GUANGDONG's WeChat Official Account and WeChat Channels account. Then scan the registration QR code to join the platform and upload your first snapshot to receive a surprise gift bag.

Availability: Limited to 200 bags per day, on a first-come, first-served basis.

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

IP GUANGDONG debuts at the Media Center of APEC Economic Leaders' Week