Laifen Hosted First-Ever New York Launch Event, Bringing Its Complete Hair Beauty Tech Ecosystem to Life

The "Ready to Glow" event will mark Laifen's first brand-initiated experience in North America, showcasing its latest innovations: the Swift 4 High-Speed Hair Dryer, AutoCurl Curling Iron and Glowy Vanity Mirror

NEW YORK, Sept. 23, 2026 /PRNewswire/ -- Laifen, a global beauty technology brand redefining the hair care and styling experience, yesterday hosted its "Ready to Glow" New York launch event at Penthouse 45 in Manhattan, marking the brand's first event in North America. Bringing together more than 50 media guests alongside creators, stylists and industry tastemakers, the immersive experience introduced Laifen's vision for a complete Hair Beauty Tech Ecosystem – one that brings together every step of the beauty journey, from care and preparation to styling and the final reveal.

The event marked a significant milestone in Laifen's continued expansion into the U.S. market, introducing industry leaders to a new approach to beauty technology that goes beyond individual tools. At the heart of the ecosystem are three latest innovations – the Laifen Swift 4 High-Speed Hair Dryer, AutoCurl Curling Iron and Glowy Vanity Mirror – designed to work together to create a seamless care-to-style-to-reveal experience.

• Swift 4 High-Speed Hair Dryer – The Foundation: Designed to make drying faster while elevating hair care, the Swift 4 features a self-developed 115,000 RPM high-speed motor and Laifen's exclusive Nourishing Mode, bringing technology and care together at the first step of the routine.

• AutoCurl Curling Iron – The Style: Designed to make professional-looking styling more accessible, AutoCurl automatically handles key elements of the curling process for an effortless experience. Its intelligent technology helps users create polished styles in minutes, lowering the barrier to achieving salon-inspired results at home.

• Glowy Vanity Mirror – The Final Reveal: Completing the ecosystem, the Glowy Vanity Mirror combines true-color, studio-grade lighting with smart, touchless functionality to provide a clearer view of the finished look. The mirror serves as the final step in Laifen's complete beauty journey – where the results of care and styling come together.

From the first step of the routine to the moment the finished look takes center stage, "Ready to Glow" was designed as a journey through Laifen's vision of modern beauty. Rather than experiencing each innovation as a standalone tool, guests were invited to see how the technology comes together across the full routine – preparing the hair, creating the style and ultimately revealing the finished look. This care-to-style-to-reveal journey served as the foundation for an immersive event experience, with each stage brought to life through interactive moments that encouraged guests to experience Laifen's technology firsthand.

An Immersive "Ready to Glow" Experience

The New York event brought Laifen's ecosystem to life through three interactive experiential zones, giving media, creators, stylists and industry guests the opportunity to experience the technology firsthand while moving through the complete beauty journey.

Guests began with the Swift 4 Essential Oil Hair Care experience, selecting their preferred scent and experiencing the dryer's aroma hair care function, before putting AutoCurl to the test in an interactive styling zone featuring wigs and hair extensions across a variety of textures and lengths. The experience culminated at the Glowy Vanity Mirror, where guests unveiled their finished looks under true-color, studio-grade lighting, with professional stylists and makeup artists on hand to provide personalized beauty and styling guidance.

Through its first North American event, Laifen created an immersive platform to connect with the beauty, fashion, lifestyle and technology communities while giving guests a firsthand look at the technology and design behind its newest innovations.

Building Laifen's U.S. Presence Through Culture and Experience

On September 10, Laifen officially stepped into New York Fashion Week, bringing the Laifen Swift 4 Hair Dryer and AutoCurl backstage at the TWP show. Rather than simply serving as product placements, both tools were actively used by lead hairstylist Joey George and his team to create the runway looks, putting Laifen's beauty technology directly into the hands of professionals in one of fashion's most fast-paced environments.

The activation brought Laifen's "Ready to Glow" story to life, capturing the transformation from backstage preparation to runway spotlight. That momentum continued with the brand's "Ready to Glow" New York event on September 17, further cementing Laifen's presence at the intersection of beauty and fashion.

Together, these experiences reflect Laifen's broader U.S. strategy: building brand awareness through immersive, culturally relevant moments that bring its technology to life beyond the product itself. By engaging consumers, creators, media, and industry tastemakers at the intersection of beauty, fashion, and technology, Laifen is establishing a distinctive presence in the U.S. market while redefining what the modern beauty routine can look like.

For more information about Laifen and its latest beauty technology innovations, visit https://www.laifentech.com/.

About Laifen

Founded in 2019, Laifen is a global personal care technology brand redefining everyday routines through high-performance engineering and thoughtful design. Guided by the belief that exceptional personal care should be within reach, Laifen combines proprietary technology with thoughtfully considered design to create products engineered to perform, built to last, and designed to be loved.

With a growing portfolio across hair care, beauty, self-care, and grooming, Laifen brings the same precision, performance, and intention to every aspect of daily life. Recognized by Euromonitor International as the World's No. 1 High-Speed Hair Dryer Brand, Laifen is built on proprietary ultra-high-speed brushless motor technology and supported by 600+ patents and 100+ international design and technology awards. Today, Laifen is trusted by more than 35 million households across over 60 countries.

NYFW Video

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

Laifen Hosted First-Ever New York Launch Event, Bringing Its Complete Hair Beauty Tech Ecosystem to Life

Laifen Hosted First-Ever New York Launch Event, Bringing Its Complete Hair Beauty Tech Ecosystem to Life

Laifen Hosted First-Ever New York Launch Event, Bringing Its Complete Hair Beauty Tech Ecosystem to Life

HAMBURG, Germany, Sept. 22, 2026 /PRNewswire/ -- CRRC Corporation Limited ("CRRC", SHA: 601766) is showcasing its full range of wind power equipment and integrated clean energy solutions at WindEnergy Hamburg 2026, being held Sept. 22–25 at Hamburg Messe und Congress. Under the theme "Ride the Wind, Embrace the Future," CRRC is holding executive-level business meetings, announcing new certifications, and pursuing new technology partnerships as it expands its presence in the global renewable energy market.

CRRC has established a global manufacturing and service network for wind power, with more than 20 wind turbine manufacturing facilities serving nearly 400 wind farms worldwide. Its products and solutions are now sold in Germany, Denmark, France, Australia, India, Brazil, Vietnam, Kazakhstan and other markets. In Vietnam's Gia Lai province, a 46.2 MW wind project generates approximately 120 million kWh a year while avoiding about 100,000 metric tons of carbon emissions. In Kazakhstan's Arkalyk, a 50 MW project saves the equivalent of 42,000 metric tons of standard coal and reduces CO2 emissions by 105,000 metric tons each year. CRRC has also completed projects in Europe, including a 6.0 MW doubly fed induction generator in Grabau, Germany, and wind turbine blades in Sweden, demonstrating that its technologies and equipment meet the demanding requirements of international markets.

At the show, CRRC received type certification from TÜV SÜD for its 7.15 MW D195 wind turbine. CRRC also entered into an expanded technical collaboration with X1 Wind. The certifications demonstrate that CRRC's core wind power technologies, product performance and quality systems meet stringent international industry standards, further strengthening the company's competitiveness and market credibility. The X1 Wind partnership will focus on joint R&D to address key industry challenges and accelerate innovation across the wind sector.

CRRC offers end-to-end wind power services across the full project lifecycle, from design and planning through core component manufacturing, turbine assembly, EPC delivery and operations and maintenance services. The company's integrated manufacturing base encompasses wind turbines, generators, blades, towers, gearboxes, converters, transformers and fasteners. Its turbine lineup spans 1.5 MW to 12 MW onshore and 8 MW to 20 MW offshore, with more than 80 proven models. This range allows it to tailor solutions to different geographies and operating conditions, delivering high reliability and efficiency at a competitive cost.

At WindEnergy Hamburg, CRRC is engaging with partners across the global wind power supply chain on market access, product development, project delivery and localization, while exploring new opportunities in Europe and other markets. The company aims to turn these discussions and shared priorities into concrete projects and partnerships. Looking ahead, CRRC will continue investing in innovation and strengthening international collaboration, using its technology and manufacturing capabilities to compete more effectively in wind markets worldwide.

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

CRRC Showcases Wind Power Portfolio at WindEnergy Hamburg, Secures Key Certifications and Expands Global Partnerships

CRRC Showcases Wind Power Portfolio at WindEnergy Hamburg, Secures Key Certifications and Expands Global Partnerships