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Demand surges in China ahead of Mid-Autumn Festival, National Day holidays

China

China

China

Demand surges in China ahead of Mid-Autumn Festival, National Day holidays

2026-09-23 19:35 Last Updated At:20:11

With the arrival of the Mid-Autumn Festival and the National Day holiday, markets across China are seeing booming sales, backed by strong supplies ranging from assorted mooncakes to leafy greens and fresh seafood.

As the Mid-Autumn Festival approaches, mooncake sales have entered their peak season in cities across China. At a long-established pastry shop in north China's Tianjin Municipality, customers keep staff busy packing and restocking mooncakes. The shop owner said that the daily sales are now close to 400,000 yuan (about 60,000 U.S. dollars).

Many merchants in Tianjin are focusing on new flavors and offering freshly made, in-store mooncakes, attracting customers eager for both taste and freshness.

"Our master chefs make every mooncake fresh on the spot, wrapping and baking each one by hand. Sometimes customers buy them while they are still warm, straight from the kitchen," said Xiao Huifang, shop owner.

To ensure sufficient supplies for the busy season, markets nationwide have stepped up efforts. At Changsha HiGreen agri-products logistics park in Hunan Province, the largest wholesale market in central China, deliveries of vegetables from Yunnan, Shandong, Guangdong and other regions start early each morning. Local specialties and a wide selection of leafy greens and fruiting vegetables fill the stalls.

The market supervisor said that vegetable trading has increased by nearly 30 percent recently, reaching a daily volume of 15,000 tonnes. With over 300 types of vegetables, they keep supply steady and diverse.

Fruit markets are also bustling. At the Hongxing Global Agricultural Wholesale Center in Changsha, the region's largest fruit trading hub, daily fruit sales average 13,000 tonnes, reaching close to 20,000 tonnes on peak days.

Meanwhile, seafood supplies are swelling along China's eastern coast. At major fishing ports in Rizhao City, Shandong Province, fishing boats have begun returning en masse with holiday catches.

"We brought in over 1,000 boxes of fish, including pomfret, hairtail, and mackerel. Prices are higher than previous years, and the fish are bigger too," said Wang Mai, boat owner.

At local seafood markets, the holiday shopping rush is in full swing as residents select from the day's fresh catch, preparing for festive meals.

Demand surges in China ahead of Mid-Autumn Festival, National Day holidays

Demand surges in China ahead of Mid-Autumn Festival, National Day holidays

Demand surges in China ahead of Mid-Autumn Festival, National Day holidays

Demand surges in China ahead of Mid-Autumn Festival, National Day holidays

More than 1,200 anglers from around the world are casting their lines for the 15th China Shengzhong Lake International Fishing Competition in Nanchong City, southwest China's Sichuan Province.

The event kicked off with a color-filled opening ceremony on Monday. This year features three main events: the National Pond Fishing Competition, the National Reservoir Fishing Competition, and the International Boat Fishing Competition.

Many returning international competitors said Shengzhong Lake has become an unforgettable gathering place for anglers, bringing together sport and cultural exchange.

"It's my fourth time already here on the Shengzhou Lake and my heart goes pumping when I see this invitation. I have so many friends here from all over the world and meet them again, we get super excited. We met for hot pot with I think 15 people, 10 nations, and this is always a great, great experience," said Edi Brader, an angler from Austria.

"I love it here, and I love the fishing and the excitement and everything, and the people around, all the organizers and all the competitors. I love it all. It's perfect. I love it here," said Danish angler Dennis.

"If you look at it as just a competition, I think you here for the wrong reasons. It's the people, it's the atmosphere. It's like the opening ceremony, it's all spectacular. Once you come here, you want to come back straight away, so it is wonderful," said Jack, an angler from Australia.

Shengzhong Lake has been hosting the competition since 2009. This year's event runs through Sept. 24. Alongside the fishing events, competitors and spectators enjoy local food, traditional crafts and specialty products, while experiencing the fishing culture and beautiful scenery.

Over 1,200 anglers hooked on Shengzhong Lake at int'l fishing competition

Over 1,200 anglers hooked on Shengzhong Lake at int'l fishing competition

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