NEW YORK (AP) — The Gap, a clothing brand that has featured everything from swing-and-jump blues to hip-hop and rap in commercials, is now tapping into the boy-band business.
The San Francisco company announced a multiyear partnership with Just Your Type, a five-member, pop boy band, as part of the launch of a clothing collection and a national mall tour in which the band will perform live.
It's the first music collaboration under Gap's so-called Fashiontainment platform that will utilize content creation, licensing and partnerships.
Developed by Grammy-nominated songwriter and producer Freddy Wexler and signed to Wexler Records/Republic Records, the band, known as JYT, has an audience of more than 2 million followers across social media platforms, the retailer said.
It is latest bid by CEO Richard Dickson to turn Gap Inc. around. The company reshaped fashion in the 1990s and the early 2000s, but has since struggled due to what some say was a lackluster clothing lineup, as well as more intense competition.
Dickson took over at Gap almost three years ago after he helped to revive sales of Barbie for the toy giant, Mattel Inc. He has reshuffled leadership at The Gap and expanded the chain's offerings to customers. Two years ago, the company hired American fashion designer Zac Posen as creative director of Gap Inc. and chief creative officer of Old Navy.
Shares of The Gap Inc. have doubled since Dickson's arrival, though they are down nearly 16% this year as millions of Americans wrestle with inflation.
In addition to Old Navy, Gap also owns Banana Republic and Athleta.
As part of its collaboration, members of JYT will meet with people at Gap stores, the retailer said, and it will co-produce a docuseries on the band. It will introduce a clothing collection codesigned by the five band members this fall, the retailer said. Gap will also dress JYT for select performances throughout the partnership.
“Gap has always lived at the intersection of style, music and culture, and our Fashiontainment platform builds on that legacy by putting our brands at the center of the stories and cultural moments people care about,” said Pam Kaufman, chief entertainment officer, who oversees the chain's newly created entertainment division.
FILE - A sign for the Gap is seen on a store in Pittsburgh, Jan. 12, 2022. (AP Photo/Gene J. Puskar, File)
Iranian President Masoud Pezeshkian delivered a defiant speech at the United Nations on Wednesday as Tehran downplayed talks with the United States.
Meanwhile, another ship attempting to transit the Strait of Hormuz was struck by a projectile, highlighting the dangers that continue to restrict traffic through the critical waterway as the seven-month war grinds on.
Here is the latest news from the Middle East on Wednesday. More coverage of the U.N. General Assembly is available here.
Iran's president said his country's people had been the “victims of terrorism” by the United States.
Delivering a rare wartime speech at the U.N. General Assembly, Pezeshkian displayed images of the late Supreme Leader Ali Khamenei and more than 150 schoolchildren killed in the opening days of the conflict.
“We have only defended ourselves. We are not terrorists,” he said. “Our innocent people have been the targets of cowardly attacks and aggressions imposed upon our country.”
Turning to the United States, Pezeshkian added: “Yes, they did hit us, but we did not bend the knee.”
He addressed world leaders a day after U.S. President Donald Trump used the same stage to suggest that he might “annihilate” the Islamic Republic if an agreement was not reached soon to end the nearly seven-month war.
Hours later, Trump touted “a very good meeting” between his chief envoys, Steve Witkoff and Jared Kushner, and Iranian officials. Tehran, however, downplayed the talks. Iranian Foreign Ministry spokesperson Esmail Baghaei said they were “not anything new.”
The United Kingdom Maritime Trade Operations, which issues warnings about maritime attacks and military activity, said another vessel was struck Wednesday by an “unknown projectile” while transiting the Strait of Hormuz. The strike sparked a fire and forced the crew to evacuate. The origin of the attack, the first reported in two days, was unclear.
The incident highlighted the continuing danger to ships attempting to navigate the waterway. Some vessels appear to be making “dark passages” without transmitting identifying signals, but Iran and the United States have maintained their competing blockades. Commercial traffic remains well below prewar levels, according to ship-tracking data from analytics firm Kpler.
Restrictions on shipping through the strait have become one of the war’s most persistent consequences. Before the conflict, one-fifth of the world’s traded oil passed through the narrow waterway, along with large volumes of natural gas, fertilizer and other petroleum products.
An Israeli strike on a vehicle in Khan Younis killed two people on Wednesday morning, Gaza’s Health Ministry said.
Israeli Defense Minister Israel Katz said one of those killed was Mohammad Abu Alwan, whom he identified as the head of Hamas’ finance department. He also said Israel would keep going after militants on its target list.
The two were the latest casualties since the ceasefire began nearly a year ago. More than 1,400 Palestinians have been killed since it took effect, according to the ministry, which maintains detailed records that are seen as generally reliable.
Israeli forces have carried out repeated airstrikes since the ceasefire began and frequently open fire on Palestinians near military-held zones.
Israeli Prime Minister Benjamin Netanyahu’s office called French President Emmanuel Macron’s remarks at the United Nations a “grotesque absurdity,” objecting to his characterization of the Palestinian militant group Hamas’ activity in the West Bank.
Macron denounced the situation in Gaza and criticized escalating violence by Israeli settlers in the West Bank. He said Israel could not invoke Hamas to justify its actions there. The wording Macron used in French was ambiguous and could be understood to mean either that Hamas had never governed the West Bank or had never operated there.
A French diplomatic source said Macron meant that Hamas had never governed the territory. The source spoke on condition of anonymity because the person was not authorized to speak publicly.
The United Nations has not released an official translation of the remarks.
Hamas has long maintained support in the Israeli-occupied West Bank and has claimed responsibility for attacks there, although it has never governed the territory. During the war in Gaza, Israel intensified military operations in the West Bank, launching an offensive in early 2025 targeting refugee camps that it described as strongholds of Palestinian militants.
The dispute adds to tensions that have grown since France recognized a Palestinian state in September 2025.
Earlier this month, France joined Canada and several European countries in announcing steps to restrict trade with Israeli settlements. France has long opposed the settlements as contrary to international law. It also issued a statement Sunday saying it “firmly condemns the terrorist attack” that killed a French-Israeli citizen over the weekend.
This report will be updated throughout the day as new developments emerge.
France's President Emmanuel Macron speaks during the 81st session of the United Nations General Assembly at United Nations headquarters, Tuesday, Sept. 22, 2026. (AP Photo/Yuki Iwamura)
Israeli Prime Minister Benjamin Netanyahu speaks at his Likud party New Year event in Tel Aviv, Israel, Thursday, Sept. 17, 2026. (AP Photo/Ariel Schalit)
In this photo released by the Iranian Presidency Office, President Masoud Pezeshkian waves to media and officials as he boards his plane while leaving Mehrabad airport for New York to attend the UN General Assembly, in Tehran, Iran, Tuesday, Sept. 22, 2026. (Iranian Presidency Office via AP)
