Dollar General Helps Families Stretch Holiday Budgets with Toy Deals, New Items, and Everyday Low Prices

GOODLETTSVILLE, Tenn.--(BUSINESS WIRE)--Sep 24, 2026--

Dollar General (NYSE: DG) is helping customers stretch their dollars this holiday season with an expanded holiday assortment, highlighted by a dedicated shelf featuring toys priced at $5 and under. With more than 170 seasonal toys, half the assortment is priced at $10 or less, while approximately 95% is priced $20 or less, helping customers find affordable gifts for children of all ages.

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To help customers save even more this season, Dollar General is offering 25% off toy purchases of $75 or more in a single transaction starting October 1 through December 24, 2026. The offer applies to qualifying toy purchases, including clearance toys, with some exclusions.

“This holiday season, we’re focused on delivering what matters most to our customers: creating memorable moments for less because holiday toy shopping should be exciting, not stressful,” said Steve O’Brien, Dollar General’s vice president and division merchandise manager. “We’re helping families discover affordable gifts from brands they know and love and we are bringing back our printed toy guide to help create a little nostalgia with wish-list making with prices families can feel good about.”

New Toys, Favorite Brands and Trending Collectibles

Dollar General’s holiday assortment reflects some of the year’s most popular toy trends, including collectibles, sensory toys and beloved characters.

New for 2026, customers can find toys inspired by Formula 1 ® racing, the 30 th anniversary of Pokémon ® and popular franchises including Disney ® Stitch, The Nightmare Before Christmas™, Bluey ®, Spider-Man ® and The Grinch™.

Among the season’s featured brands and products:

Dollar General also sells over 300 crafting items, perfect for creating homemade gifts or as gifts themselves, with 85% priced less than $5 and more than 50 items for only $1. Items include paint, wooden and canvas surfaces, air dry clay, Crayola ®, Elmer’s ® Glue, ribbon, stickers and more. The retailer also offers kids’ craft kits for $6.50 including diamond art and jewelry making.

Chance to Win a 2026 Ram®1500 Truck

In collaboration with Hot Wheels, Dollar General is offering customers an opportunity to enter the Dollar General x Hot Wheels®Ram Sweepstakes, running from September 14 through December 14, 2026. The exclusive promotion gives eligible customers a chance to win a real-life sized 2026 Ram 1500 truck, built strong and riding smooth.

Customers may enter once per person, per email address, per day during the sweepstakes period. No purchase is necessary. The promotion is open to legal U.S. residents of the 50 states and Washington, D.C., age 18 or older, who possess a valid driver's license. Additional terms and conditions apply. Discover Hot Wheels products at Dollar General enter the sweepstakes at https://www.dollargeneral.com/ch/brand-page/mattel.

Convenient Holiday Shopping

To make the holidays even easier, customers can shop Dollar General’s assortment in stores or online through myDG®, which offers delivery directly to customers' doorsteps from participating stores. Customers can receive a free delivery fee on one myDG Delivery order using their myDG account, helping shoppers save time while checking gifts off their holiday lists. Delivery is also available through third-party platforms including DoorDash and UberEats. For more information, visit dollargeneral.com.

About Dollar General Corporation

Dollar General Corporation (NYSE: DG) is proud to serve as America’s neighborhood general store. Founded in 1939, Dollar General lives its mission of Serving Others every day by providing access to affordable products and services for its customers, career opportunities for its employees, and literacy and education support for its hometown communities. As of July 31, 2026, the Company’s 21,148 Dollar General, DG Market, DGX and pOpshelf stores across the United States and Mi Súper Dollar General stores in Mexico provide everyday essentials including food, health and wellness products, cleaning and laundry supplies, self-care and beauty items, and seasonal décor from our high-quality private brands alongside many of the world’s most trusted brands such as Coca Cola, PepsiCo/Frito-Lay, General Mills, Hershey, J.M. Smucker, Kraft, Mars, Nestlé, Procter & Gamble and Unilever.

Dollar General welcomes more than 170 seasonal toys with approximately half $10 or less and debuts dedicated $5-and-under toy shelf.

PESHAWAR, Pakistan (AP) — Pakistan said it carried out airstrikes early Thursday on 10 sites in Afghanistan that it said were used to launch drone attacks against Pakistan a day earlier, a sharp escalation in recent fighting between the two countries that threatens international mediation efforts.

The airstrikes struck southern and eastern Afghan provinces of Kandahar, Paktia and Khost, killing four civilians, Afghan government spokesperson Zabihullah Mujahid said in a statement.

“These shameless acts of aggression and attacks by the Pakistani military regime will be met with an appropriate response,” he said.

The announcement of the strikes by Pakistani Information Minister Attaullah Tarar in a post on X came after officials said Afghanistan’s Taliban forces had fired eight drones and shelled Pakistani border posts after Pakistani troops foiled what they described as a cross-border infiltration attempt by militants.

Mujahid, the Afghan government spokesperson, rejected Pakistan's claims of drone attacks and warned of “consequences” for Pakistan over its airstrikes.

The conflicting statements about the drone attacks came two days after Pakistani fighter jets struck sites in eastern Afghanistan that Islamabad said were militant hideouts.

The escalation threatens mediation efforts by China, Turkey, Qatar and Saudi Arabia to broker a lasting peace between Kabul and Islamabad.

Pakistan has repeatedly accused Afghanistan’s Taliban government of allowing militants to operate from its territory and carry out attacks across the border, an accusation Kabul denies.

“Instead of dismantling these networks and taking credible and verifiable action against those using Afghan territory to perpetrate terrorism against Pakistan, the Afghan Taliban regime has chosen to escalate the situation through hostile drone operations against Pakistan,” Tarar said.

“The strikes were deliberate, precise, calibrated, and proportionate and strictly limited to identified military objectives directly linked to the attempted attacks against Pakistan,” he added.

Pakistani officials also claimed Wednesday that security forces had neutralized eight rudimentary drones launched by the Afghan Taliban before they could enter the northwestern city of Kohat and the border town of Torkham, and that Afghan forces fired mortars and other heavy weapons at Pakistani border posts. Pakistani forces responded with artillery fire targeting Taliban border posts, mortar sites and defensive positions, they said.

The four officials spoke on condition of anonymity as they were not authorized to talk to the media about the latest flare-up.

In Monday's airstrikes, Pakistan’s Information Ministry said 28 militants were killed, while Afghan authorities said at least three civilians died and four others were wounded. The U.N. mission in Afghanistan confirmed the civilian casualties and Kabul formally protested the attack.

On the sidelines of the U.N. General Assembly in New York, Pakistani Foreign Minister Ishaq Dar expressed concern about what he said was the presence of more than two dozen anti-Pakistani militant groups in Afghanistan.

Monday’s Pakistani airstrikes followed a shootout with militants in Hangu, a district in northwestern Khyber Pakhtunkhwa province near the Afghan border, that killed six Pakistani security personnel. Days earlier, a suicide bomber struck a mosque inside a police compound in the nearby city of Kohat.

Eight gunmen then stormed the compound, triggering a 20-hour gunbattle that killed at least 21 people, most of them police officers. No group had claimed responsibility for the attacks.

Pakistani authorities blamed the violence on the Pakistani Taliban and allied militant groups. The Pakistani Taliban, formally known as Tehrik-e-Taliban Pakistan, have stepped up their attacks on Pakistani security forces, boosted by the Afghan Taliban's return to power in Afghanistan in 2021.

Ahmed reported from Islamabad. AP writer Abdul Qahar Afghan in Kabul, Afghanistan contributed to this report.

A man sits amid household belongings and the wreckage of a house destroyed in a strike in Patan village, Kunar province, eastern Afghanistan, Monday, Sept. 21, 2026. (AP Photo/Shafiullah Kakar)

Residents stand near a collapsed wall of a house damaged in a strike in Patan village, Kunar province, eastern Afghanistan, Monday, Sept. 21, 2026. (AP Photo/Shafiullah Kakar)