BIDOR, Malaysia, Sept. 26, 2026 /PRNewswire/ -- Segi Fresh, Malaysia's Top 1 Fresh Mart, operating more than 160 stores nationwide and recognised by the Malaysia Book of Records for "Most Fresh Mart Outlets", today unveiled its new store concept and refreshed brand identity with the official opening of its latest store in Bidor, Perak.
The Bidor store showcases Segi Fresh's refreshed logo and visual identity, a redesigned layout, enhanced presentation of fresh categories and a more modern, organised and customer-friendly shopping environment.
Importantly, the concept introduced in Bidor will be adopted for future Segi Fresh store openings, while existing outlets will be progressively upgraded as part of the company's nationwide transformation.
"The opening in Bidor represents an important milestone for Segi Fresh as we introduce the next generation of our stores," said Mr. Chia Ah Keong, Chief Executive Officer of Segi Fresh.
"Our focus is to continue raising the standard of freshness, value and customer experience as we expand, while ensuring Segi Fresh remains relevant and accessible to the communities we serve."
At the heart of the refreshed concept remains Segi Fresh's commitment to freshness. Fresh products arrive daily from farms and the sea, while the retailer maintains its commitment to fresh chicken rather than thawed poultry, alongside fresh seafood for its customers.
Across its network, Segi Fresh sells more than 12 million kilograms of fresh seafood and over 14 million fresh chickens annually, reflecting expertise in fresh products that dates back to the beginnings of the business in 1984.
The newly opened outlet is Segi Fresh's second store in Bidor, strengthening its presence in the town while serving as the first showcase of the concept that will be progressively introduced across the wider network.
In conjunction with the opening, Segi Fresh also presented Pek Asnaf to selected recipients from the local community, reflecting the company's commitment to growing alongside the communities it serves.
The Bidor store is now open to customers, with opening promotions and activities beginning from 26 September 2026.
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SEGI FRESH UNVEILS NEW STORE CONCEPT AND REFRESHED BRAND IDENTITY IN BIDOR
SEGI FRESH UNVEILS NEW STORE CONCEPT AND REFRESHED BRAND IDENTITY IN BIDOR
CHONGQING, China, Sept. 26, 2026 /PRNewswire/ -- Gastech 2026 drew 59,468 attendees from more than 150 countries to the Bangkok International Trade Exhibition Centre. Endurance Energy fielded over 100 business inquiries from 1,000+ booth visitors, with Southeast Asia the clear centre of gravity.
A recurring theme on the floor, especially in Thailand, Indonesia and neighbouring markets: many small gas fields and biogas projects clear the geology long before they clear the economics. Much of that gas is stranded not by thin reserves, but by an off-spec composition a conventional train cannot take.
Endurance Energy presented one answer: move the complexity into the factory. Desulfurization, decarbonization, dehydration and mercury removal are integrated with the liquefaction unit into standardized skids. Shipped complete and commissioned quickly on site, they make phased small-field development viable on engineering and economic terms for the first time.
"Small-scale projects rarely fail on engineering," said David Li, the company's Global Business Development Group Vice president. "They fail on schedule, and on who answers when something stops."
The same logic runs across the stand: LNG liquefaction plants, LNG/L-CNG integrated skids, box-type refueling units, mobile CNG equipment and hydrogen solutions, all built to one path: factory prefabrication, whole-station delivery, fast commissioning.
Beyond Southeast Asia, Endurance Energy has an African track record verifiable on the ground. As a core supplier to Nigeria's Abuja CNG Hub programme, it delivers the full equipment package, from compression for CNG mother stations and refueling sub-systems to station integration, plus technical teams for installation, commissioning, O&M standards and local training.
In May, a hub station it supplied entered commercial operation, with the first batch of equipment running stably. Several Nigerian companies have since expressed a clear intent to cooperate.
The company operates 500+ overseas refueling stations across 15+ countries, demonstrating how modular design and localized service accelerate clean energy adoption.
About Endurance Energy
Endurance Energy Equipment Co., Ltd., founded in 1997, is a national high-tech enterprise and one of the few manufacturers offering integrated natural gas and hydrogen processing, liquefaction and refueling equipment, with solutions spanning purification, liquefaction, storage, peak shaving, vaporization, refueling and metering.
For more information, visit www.endurance-energy.com.
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Endurance Energy Wraps Up Gastech 2026 with Southeast Asia Focus on Skid-Mounted Liquefaction and Localized Service
