CINCINNATI--(BUSINESS WIRE)--Sep 27, 2026--
Pampers, the #1 diaper brand in the U.S. 1, and 4Kira4Moms, a leading maternal health advocacy nonprofit, hosted Pampered with Love, a community baby shower for 30 local parents in Los Angeles, California on September 26. The event connected expecting families with trusted experts, wellness resources and community support, and surprised each family with a year’s supply of Pampers diapers.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260927641401/en/
“Regardless of whether your village is big or small, we know that every pregnancy is unique, and it can be hard for many expecting families to feel fully supported as they navigate pregnancy and prepare for parenthood,” says Sydney Gagne, Pampers Senior Brand Director. “At Pampers, we believe that every baby deserves our best, and we're committed to giving families and babies our support and care from day one of their journeys, from pregnancy through the transition to parenthood. We're excited to deepen our partnership with 4Kira4Moms in order to provide educational resources on pregnancy and maternal wellness for expecting families today.”
More than 3 million Americans will become parents in 2026 2, with many navigating an overwhelming amount of information related to pregnancy, childbirth, and newborn care. Pampered with Love provided families with direct access to trusted guidance and practical resources together in one place to help families feel more prepared and confident as they enter parenthood. When Pampers surprised all 30 participating families with a one-year supply of diapers, parents were visibly moved asking if they had heard correctly.
At Pampered with Love, families met with doulas, midwives, and maternal health advocates at the event’s Wellness Center and enjoyed celebratory experiences including pampering spa experiences where expecting mothers received complimentary massages, as well as a diaper pong station and customized charm bar. Along with a year’s supply of Pampers, participating families also received a $100 Walmart gift card, one of Pampers’ priority retail partners, who also hosted a Health & Wellness station helping attendees connect with pharmacists and learn more about available resources.
Pampered with Love builds on Pampers and 4Kira4Moms’ three-year partnership to expand access to maternal health education and support, while reflecting Pampers’ broader commitment to supporting parents as they prepare for their babies’ arrival and navigate their first days at home. Together, the organizations have reached more than 3,000 families through advocacy and community-based programs.
“When my wife, Kira, died from preventable childbirth complications, I made a promise that no family would have to face pregnancy and parenthood without the knowledge, support and community they deserve,” said Charles Johnson, Founder of 4Kira4Moms. “Every mother deserves to be heard, and every family deserves a village that helps them advocate for their care. Community showers like Pampered with Love bring that village to life by connecting parents with trusted experts and with one another, and we’re grateful to Pampers for standing with us to help families feel informed, supported and prepared as they welcome their babies.”
FAQs
How does Pampers support parents?
Pampers supports parents throughout their transition to parenthood, from preparing for their baby’s arrival to navigating their first days at home and beyond. Through Pampered with Love, Pampers provided families with maternal health education, expert guidance, community connections and a one-year supply of Pampers diapers. Families were able to meet for one-on-one sessions with experts, including a doula, lactation consultant and dad coach, while also enjoying pampering spa experiences, interactive games, custom keepsakes, music and photo moments.
What is the partnership between Pampers and 4Kira4Moms?
Pampers and 4Kira4Moms work together to connect expecting families with maternal health education, trusted experts, and community support. Pampered with Love builds on their continued partnership to help parents feel informed, prepared, and supported throughout pregnancy and the transition to parenthood.
What is Pampered with Love and when did it take place?
Pampered with Love is a community baby shower hosted by Pampers and 4Kira4Moms at the Fig House in Highland Park, Los Angeles, for 30 expecting mothers and their families, that took place on September 26, 2026.
What resources did Pampered with Love provide families?
Pampered with Love provided families with access to maternal health experts, educational resources, community-building experiences, and essential baby-care products. Key to the event was the onsite Wellness Center, where families received personalized guidance from trained doulas, midwives and maternal health advocates on labor preparation, newborn care, postpartum recovery, and the transition to parenthood. Each of the 30 participating families received a one-year supply of Pampers diapers.
About Pampers
For more than 60 years, parents have trusted Pampers to care for their babies. Keeping babies protected, comfortable, and cared for is at the heart of everything we do because babies deserve our best. Every day, more than 25 million babies in 100 countries around the world wear Pampers. Pampers offers a full range of diapers, wipes and training pants designed to provide protection and comfort for every stage of a baby’s development. Visit www.pampers.com to learn more about our products, resources and rewards program.
About Procter & Gamble
P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit https://www.pg.com for the latest news and information about P&G and its brands. For other P&G news, visit us at https://www.pg.com/news.
About 4Kira4Moms
4Kira4Moms is a national maternal health advocacy nonprofit working to end preventable maternal mortality and improve outcomes for mothers and families. Founded by Charles Johnson in honor of his late wife, Kira Dixon Johnson, and led by Executive Director Gabrielle Albert, the organization advances its mission through crisis response for families affected by maternal loss, community education and outreach, patient advocacy, public awareness campaigns and policy and legislative change. Learn more at www.4kira4moms.com.
1 Based on Nielsen sales last 52 weeks.
2 Based off of data published by the CDC: FastStats - Births and Natality
Pampers brings expecting parents and community advocates together at a community baby shower centered on connection, maternal health education and support for growing families.
Pampers supports expecting parents with maternal health education, resources and expert guidance during a community baby shower designed to help families feel informed and supported throughout pregnancy and parenthood.
An expecting family celebrates the arrival of their baby at a Pampers community baby shower, where Pampers provided families with Pampers Swaddlers diapers and resources to help prepare for life with a newborn.
MADRID (AP) — Protesters outraged by the eviction of an 87-year-old woman camped overnight in Madrid’s historic Puerta del Sol plaza, where more demonstrators — including multigenerational families — joined them on Sunday for a second day of protests over Spain’s housing crisis.
Tens of thousands marched through Madrid on Saturday to protest the eviction of María del Carmen Abascal from the apartment in the upscale Retiro neighborhood where she had lived for more than seven decades.
The demonstrators are demanding stronger tenant protections, measures to combat fraud and a ban on evictions when alternative housing is unavailable.
Many refused to leave after Saturday’s march and pitched tents in Puerta del Sol for the night.
“The housing situation is unsustainable,” said Natalia Navarro, a 27-year-old actress who was among those camping out at the plaza. “We are all out on the street because we are fed up.”
“The wave of indignation and anger that has been unleashed is now unstoppable,” said Alicia del Río, a spokesperson for the Madrid Tenants’ Union, which led the protests.
“We will remain here” until the government passes new laws, including indefinite rental contracts, and stops evictions like Abascal’s, del Río told journalists at the plaza on Sunday. Spain's Socialist-led government is expected to announce new measures in its weekly cabinet meeting next Tuesday.
On Sept. 23, Abascal was carried from her apartment on a stretcher and placed in an ambulance as supporters — who had tried unsuccessfully to stop the eviction — chanted her nickname, “Maricarmen.”
“I haven’t managed to defend my home, but I have fought so that others can learn to fight for what’s theirs,” Abascal said in a video recorded from her hospital bed after the eviction.
Images of the eviction spread widely across Spain, fueling outrage and criticism of public authorities and real estate investment companies accused of pricing residents out of their homes. Critics often refer to such companies as “vulture funds.”
“Maricarmen has been, in a way, the last straw that sparked this social unrest,” said Simón de la Riva, 43, a teacher who took part in Saturday's protests.
Speaking at a Socialist Party rally in Madrid, Prime Minister Pedro Sánchez addressed Abascal directly: “I have a message for you, Maricarmen: the government is working around the clock to bring a Royal Decree on housing next Tuesday. And I ask parliamentary groups to make one last effort to have it validated in the National Parliament for Maricarmen.”
Abascal has criticized Sánchez and blamed him for her ordeal.
“Does he not realize the quantity of evictions that there are daily?” she asked during an interview with Spain’s state broadcaster RTVE the day before she was forcibly removed from her home. “Does he not realize, or does he not want to realize?”
Spanish media reported that Abascal’s father first rented the apartment in 1956 and that she remained there as a tenant under rent controls after her parents died.
The building changed ownership in 2018, and Abascal was offered the opportunity to buy the apartment but could not afford it, according to the Madrid Tenants’ Union.
Urbagestión, an investment fund that later bought the unit, raised her monthly rent from 500 euros ($570) to 2,650 euros.
It subsequently lowered the rent to 1,650 euros, which Abascal still could not afford on her pension, the union said.
Rising costs and a housing shortage are pricing many Spaniards out of the market, despite strong economic growth in Europe’s fourth-largest economy. Incomes have not kept pace with the rising housing costs, and analysts say tourism and immigration-driven population growth in cities have placed further pressure on the limited housing supply.
The Bank of Spain estimated that the country had a shortage of about 550,000 homes last year, with Madrid, Barcelona and Valencia accounting for a substantial share.
The demonstrations in the symbolic Madrid plaza this weekend reminded many in Spain of the historic demonstrations starting May 15, 2011, when members of the “indignados movement” camped for 28 days straight, sparking similar sit-ins across the country and the world. That movement was a reaction to evictions and other issues following a global economic crisis, including unemployment, austerity measures and corruption.
Estefania Molina, a political scientist and columnist, said the stakes of popular frustration are growing. In 2011, "people protested because they couldn’t buy an apartment."
“Today, the protest is about not being able to rent a room in someone else’s home," she told Spanish television.
Spain ranks near the bottom of countries in the Organization for Economic Co-operation and Development for subsidized public rental housing, which represents less than 2% of the country's housing stock. The European Union average is 8%.
Brito reported from Barcelona, Spain. Associated Press journalist Suman Naishadham contributed to this report from Madrid.
Protesters camp during a protest following the eviction last Wednesday of 87-year-old Maricarmen to demand stronger laws to protect renters at Sol square in Madrid, Spain, Sunday, Sept. 27, 2026. (AP Photo/Manu Fernandez)
Protesters camp during a protest following the eviction last Wednesday of 87-year-old Maricarmen to demand stronger laws to protect renters, at Sol square in Madrid, Spain, Sunday, Sept. 27, 2026. (AP Photo/Manu Fernandez)
A protester camps during a protest following the eviction last Wednesday of 87-year-old Maricarmen to demand stronger laws to protect renters at Sol square in Madrid, Spain, Sunday, Sept. 27, 2026. (AP Photo/Manu Fernandez)
Protesters camp during a protest following the eviction last Wednesday of 87-year-old Maricarmen to demand stronger laws to protect renters at Sol square in Madrid, Spain, Sunday, Sept. 27, 2026. (AP Photo/Manu Fernandez)
People gather during a protest following the eviction last Wednesday of 87-year-old Maricarmen to demand stronger laws to protect renters at Sol square in Madrid, Spain, Saturday, Sept. 26, 2026. (AP Photo/Manu Fernandez)
People gather during a protest following the eviction last Wednesday of 87-year-old Maricarmen to demand stronger laws to protect renters at Puerta del Sol in Madrid, Spain, Saturday, Sept. 26, 2026. (AP Photo/Manu Fernandez)
Maricarmen, 87, waits at home for police to arrive before being evicted from the home where she lived in Madrid, Spain, Wednesday, Sept. 23, 2026. (Fernando Sánchez/Europa Press via AP)
Maricarmen, 87, waits at home for police to arrive before being evicted from the home where she lived in Madrid, Spain, Wednesday, Sept. 23, 2026. (Fernando Sánchez/Europa Press via AP)
People gather during a protest following the eviction last Wednesday of 87-year-old Maricarmen to demand stronger laws to protect renters at Puerta del Sol in Madrid, Spain, Saturday, Sept. 26, 2026. (AP Photo/Manu Fernandez)
A woman holds a flare during a protest following the eviction last Wednesday of 87-year-old Maricarmen to demand stronger laws to protect renters at Puerta del Sol in Madrid, Spain, Saturday, Sept. 26, 2026. (AP Photo/Manu Fernandez)
People gather during a protest following the eviction last Wednesday of 87-year-old Maricarmen to demand stronger laws to protect renters at Sol square in Madrid, Spain, Saturday, Sept. 26, 2026. (AP Photo/Manu Fernandez)
People set up tents during a protest following the eviction last Wednesday of 87-year-old Maricarmen to demand stronger laws to protect renters at Sol square in Madrid, Spain, Saturday, Sept. 26, 2026. (AP Photo/Manu Fernandez)
