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ADDING MULTIMEDIA Georgia School of Orthodontics Appoints Co-Founder Christopher Lazzara as President

Business

ADDING MULTIMEDIA Georgia School of Orthodontics Appoints Co-Founder Christopher Lazzara as President
Business

Business

ADDING MULTIMEDIA Georgia School of Orthodontics Appoints Co-Founder Christopher Lazzara as President

2026-09-29 04:36 Last Updated At:04:40

ATLANTA--(BUSINESS WIRE)--Sep 28, 2026--

The Georgia School of Orthodontics (GSO) today announced that co-founder Christopher M. Lazzara has been named president of the school, effective August 1, 2026. Lazzara succeeds Dr. Randy Kluender, who has helped guide the school since before it enrolled its first class and will remain on the board of trustees as senior advisor to the president.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260928248920/en/

Lazzara and his father, Dr. Gasper Lazzara, an orthodontist, formed GSO in 2014 and welcomed its inaugural class of 18 residents in 2016. Lazzara has served on the board of trustees since inception, including on its executive committee and as chair of its finance and facilities committees. In the decade since, GSO has grown into the largest orthodontic residency program in the world, admitting its largest class of 50 residents in 2025, through successive class-size approvals from the Commission on Dental Accreditation (CODA) – most recently in February 2026, when CODA approved a total program capacity of 150 residents.

Lazzara is also the founder and chief executive officer of MountainStar Partners, the investment firm he established in 2013, and brings more than a decade of executive leadership to the role. At MountainStar he leads the investment committee with a focus on healthcare and real estate. He has served as a governor-appointed trustee of the University of North Florida since 2020 and was reappointed to a second term in January 2026. He is a graduate of the Cox School of Business at Southern Methodist University.

“Chris has been part of every major decision this school has made since before we opened our doors,” said Dr. Randy Kluender, senior advisor to the president and member of the board of trustees. “He knows our faculty, our residents, our GSO team and the communities we serve. Since our founding, he has had the vision to see what GSO could become and the discipline to turn that vision into measurable results: more residents trained, more families served and more scholarships awarded every year. I could not be more confident in his leadership as GSO enters its second decade, and I look forward to supporting him in my new role.”

As president, Lazzara will lead GSO into its second decade with a focus on expanding access to affordable care, advancing education and strengthening Georgia’s healthcare workforce. By training specialists while providing affordable care in its community-based clinics, GSO has built a model Lazzara believes other communities can follow, and his priority is to strengthen it and share it.

“It is humbling to take on this role at a school my father and I opened ten years ago with 18 residents and a belief that Georgia families deserved greater access to affordable care,” said Lazzara. “The credit for what GSO has become belongs to our faculty, our residents, our staff and the patients we have had the privilege to serve. I am deeply grateful to Dr. Kluender for his leadership and thankful he will remain at my side as an advisor. As we enter our second decade, our mission has not changed: education, service and expanding access to care. GSO is a blueprint for how a community can train its own specialists while caring for the families who need it most, and our job now is to make it stronger and share it.”

Since its founding in 2016, GSO has treated more than 15,700 patients and saved metro Atlanta families an estimated $50.4 million in treatment costs.* The school has awarded  $6 million in scholarships to residents; provided complimentary care through Gift of a Smile Heroes and Purple Heart Smiles programs, the last of which was expanded this year to serve Purple Heart recipients themselves as well as their families across Georgia; and pledged $8.5 million over 12 years in partnership with the John and Lillian Miles Lewis Foundation to expand access to orthodontic education. GSO residents have achieved a 99% pass rate on the American Board of Orthodontics Written Examination over the past five years. Earlier this year, both chambers of the Georgia General Assembly adopted resolutions recognizing GSO’s 10th anniversary, and Governor Brian P. Kemp issued a proclamation commemorating the milestone.

“I have known Chris for more than a decade, first through his family’s work with the University of North Florida and now on this board,” said Dr. Mauricio Gonzalez, chairman of the board of trustees. “He built this institution alongside his father, he knows every part of it, and he has spent ten years keeping it financially sound and true to its mission. He brings a rare combination of business discipline and a real commitment to expanding access to education and patient care. As GSO begins its next chapter, the trustees wanted a leader who could build on what has made this school successful while growing its impact. Chris was the clear choice.”

*Savings are estimated against median treatment costs reported in the Journal of Clinical Orthodontics’ 2023 Orthodontic Practice Study.

About the Georgia School of Orthodontics

Atlanta-based Georgia School of Orthodontics offers an advanced specialty education program in orthodontics and dentofacial orthopedics. The 36-month residency program is structured to provide collaborative and evidence-based learning for residents, while providing quality orthodontic care to patients in the school’s two clinics in Atlanta and Duluth. GSO’s mission is to educate outstanding dentists to be proficient in the clinical specialty of orthodontics, while providing Georgians with the highest level of patient care available. GSO faculty and staff are dedicated to excellence in education, research and patient-centered care. For more information about GSO’s residency program, visit GSOrthodontics.org. To schedule a complimentary consultation to see if you are a candidate for orthodontic treatment, visit BracesToday.com or call 770.351.7737.

Christopher M. Lazzara, President and Co-Founder, Georgia School of Orthodontics

Christopher M. Lazzara, President and Co-Founder, Georgia School of Orthodontics

TEMPE, Ariz.--(BUSINESS WIRE)--Sep 28, 2026--

Align Technology, Inc. (Nasdaq: ALGN), a leading global medical device company that designs, manufactures, and sells the Invisalign ® System of clear aligners, iTero™ intraoral scanners, and exocad™ CAD/CAM software for digital orthodontics and restorative dentistry, today announced the launch of SHIFT Happens, a new consumer campaign designed to help Invisalign-trained doctors connect with and educate adult consumers about lifelong tooth movement and explain the benefits of Invisalign treatment in addressing that “shift.”

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260928736654/en/

SHIFT Happens is built around a simple, relatable human insight: teeth can shift over a person’s lifetime. Throughout life teeth subtly shift due to physiology or other reasons. For example, teeth naturally tend to move slightly forward and toward the midline over time.* This gradual movement can contribute to crowding of the front teeth and other changes that adults tend to notice as they age, with potential negative implications for oral health.

An estimated 200 million U.S. adults could benefit from orthodontic treatment, yet only about 1% are currently in treatment, making adults the largest group who can benefit from better health through orthodontic treatment. These age-related changes can occur whether an individual previously had orthodontic treatment or not.

The campaign frames these everyday "shift" moments as a reason to speak with an Invisalign-trained doctor about treatment options tailored to an individual patient's needs.

“Many adults notice changes in their teeth over time but may not understand that tooth movement is part of the aging process. Teeth exist within a living system of bone and supporting tissues that naturally change throughout life, which can lead to crowding, spacing, and misalignment or other oral health issues,” said Frank Quinn, EVP and managing director, Americas. “SHIFT Happens helps Invisalign-trained doctors educate consumers about these changes and the treatment options available to address them. The campaign also provides doctors with resources, and local activation opportunities to connect with potential patients and educate more consumers in their communities about the benefits of addressing “shift” with Invisalign treatment.”

“I love the bold new campaign and I’m excited about the adult educational opportunity,” said Dr. Derick Phan, Phan Orthodontics, San Jose, California. “This is a population I’m already treating and believe that there is more we can do to help deliver new smiles.”

A Multipronged Campaign Built From the Ground Up

“The insight behind SHIFT Happens is universally relatable because nearly every adult experiences some degree of tooth movement as they age for various reasons,” said Kamal Bhandal, SVP, Global Brand, Consumer and Americas Marketing. “This campaign puts doctors at the center of the consumer experience. SHIFT Happens starts in local communities, pairing customizable creative and co-marketing support with doctor-led storytelling that builds trust market by market. Recent pilot campaigns in the San Francisco Bay Area and Tampa showed that when doctors bring this campaign to life locally, consumers respond.”

Elements of the SHIFT Happens campaign include social media activation, customizable local creative for Invisalign providers, provider co-marketing resources and opportunities, consumer education and connection to doctors in their community.

Invisalign-trained doctors can access available SHIFT Happens campaign assets and practice marketing resources through the Invisalign Practice Marketing Hub. Consumers can learn more about shifting teeth and find an Invisalign-trained doctor at https://www.invisalign.com.

About Align Technology, Inc.

Align Technology designs and manufactures the Invisalign ® System, the most advanced clear aligner system in the world, iTero™ intraoral scanners and services, and exocad™ CAD/CAM software. These technology building blocks enable enhanced digital orthodontic and restorative workflows to improve patient outcomes and practice efficiencies for over 302.0 thousand doctor customers and are key to accessing Align’s 600 million consumer market opportunity worldwide. Over the past 29 years, Align has helped doctors treat approximately 23.5 million patients with the Invisalign System and is driving the evolution in digital dentistry through the Align™ Digital Platform, our integrated suite of unique, proprietary technologies and services delivered as a seamless, end-to-end solution for patients and consumers, orthodontists and GP dentists, and lab partners. Visit www.aligntech.com for more information.

For additional information about the Invisalign System or to find an Invisalign doctor in your area, please visit www.invisalign.com. For additional information about the iTero digital scanning system, please visit www.itero.com. For additional information about exocad dental CAD/CAM offerings and a list of exocad reseller partners, please visit www.exocad.com.aligntech

Invisalign, iTero, exocad, Align, Align Digital Platform, and iTero Lumina are trademarks of Align Technology, Inc.

*Contreras-Madrid AI, Pérez-Jorge D, Melwani-Sadhwani R, et al. Dental arch morphology and factors associated with dental crowding: a systematic review. Front Oral Health. 2026;7:1784622; and Jónsson T, Magnússon TE. Crowding and spacing in the dental arches: Long-term development in treated and untreated subjects. Am J Orthod Dentofacial Orthop. 2010;138(4):384.e1-384.e7. These studies describe age-related changes in dental arch dimensions and increases in anterior crowding over time.

New campaign supports Invisalign practice efforts to educate adult consumers about tooth movement.

New campaign supports Invisalign practice efforts to educate adult consumers about tooth movement.

New campaign supports Invisalign practice efforts to educate adult consumers about tooth movement.

New campaign supports Invisalign practice efforts to educate adult consumers about tooth movement.

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