Built with implementation partner SmartOSC, and Backbase Expert Services, the app targets 200,000 new customers a month through fully self-serve onboarding.
HANOI, VIETNAM – Media OutReach Newswire – 29 September 2026 – Vietnam Maritime Commercial Joint Stock Bank (MSB) announced the official launch of MSB's new digital banking apps for retail and enterprise customers. The apps went live at a launch event held in MSB's new headquarters building in Hanoi, bringing together around 200 guests, including bank leadership, Backbase, and implementation partner SmartOSC.
Two Apps, One Unified Platform
Most banks run separate platforms for retail and enterprise customers. MSB built two apps on one platform to close that gap, giving both customer groups one consistent experience instead of two disconnected ones. The redesign was based on customer research, market analysis, and the pain points customers raised on the bank's previous platform, checked against compliance and governance requirements throughout.
On the retail side, the app introduces Security Hub, a set of features built to protect customer accounts, alongside end-to-end lending journeys designed for customers who are new to the bank. Customers can manage daily banking, credit cards, and loyalty rewards from a single app, with full visibility and control over their transaction history and the ability to export it on demand. The enterprise app mirrors that approach, connecting non-credit and credit journeys into one flow instead of the paperwork-heavy process business customers dealt with before.
Built to scale
MSB expects the apps to bring in 200,000 new retail customers and 500 new enterprise customers a month through its self-serve onboarding journeys. The bank has redesigned close to 40 end-to-end customer journeys and digitized 70% of its internal processes as part of the rollout.
MSB chose Backbase for the flexibility of the platform and the ability to shape it around MSB's own targets rather than a fixed setup. MSB's experience with Backbase's AI-native Banking OS gave it the confidence to scale further, and SmartOSC's local team brought the market knowledge and hands-on support needed to hit the tight deadline as one team with MSB and Backbase. Backbase Expert Services provided platform guidance, design principles, and best practices to ensure scalable platform adoption.
"We built these apps to bring the future of finance to our customers. Retail and enterprise customers now get one consistent experience, from their first transaction to their most complex banking need. That's the standard we set for ourselves, and the standard we want MSB to be known for in Vietnam."
Mr. Vu Ngoc Bong Lai, Head of Strategy and Innovation Division, at MSB.
"Vietnam's digital economy is one of the fastest-growing in Southeast Asia, and a handful of banks are setting the pace for what digital banking there can become. MSB looked at that shift and decided to lead it. They came to us with a clear ambition: unify retail and enterprise banking on one platform, on an aggressive timeline. Today, they are live with both. For Backbase, it confirms that the AI-native Banking OS gives a bank a real foundation to build on, so their teams spend time on what sets them apart, not on rebuilding what's already there."
Abhijit Chavan, Senior Vice President, Asia & ANZ, at Backbase.
"Digital transformation is ultimately about turning technology into meaningful experiences and sustainable business value. Working alongside MSB and Backbase, SmartOSC is proud to contribute the implementation expertise and delivery capabilities needed to bring this vision to life. This launch demonstrates what can be achieved when business ambition, technology, and execution come together as one team."
Mr. Alex Nguyen, Senior Vice President, at SmartOSC.
Hashtag: #Backbase
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Backbase
Backbase built the AI-native Banking OS - the operating system that turns fragmented banking operations into a Unified Frontline. Customers, employees, and AI agents work as one across digital channels, front-office, and operations.
Backbase was founded in 2003 by Jouk Pleiter and is headquartered in Amsterdam, with teams across North America, Europe, the Middle East, Asia-Pacific, Africa and Latin America. 120+ leading banks run on Backbase across Retail, SMB & Commercial, Private Banking, and Wealth Management.
Vietnam Maritime Commercial Joint Stock Bank (MSB)
Vietnam Maritime Commercial Joint Stock Bank (MSB) was established in 1991 as Vietnam's first joint-stock commercial bank. Headquartered in Hanoi and listed on the Ho Chi Minh Stock Exchange under the ticker MSB, the bank serves nearly 10 million retail and nearly 100.000 corporate customers across the country.
SmartOSC
With a 20-year track record, SmartOSC is a leading digital transformation consultancy and implementation partner in Asia-Pacific, helping global enterprises elevate their digital experiences. Combining agile strategy with deep technical expertise, SmartOSC delivers end-to-end solutions across Digital Banking, Digital Commerce, Omnichannel, Data, and AI. Trusted by brands including CIMB, MSB, LG, Sony, PayPal, and OCB, SmartOSC helps businesses optimize operations, enhance customer experiences, and drive sustainable growth.
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SHANGHAI, CHINA – Media OutReach Newswire – 29 September 2026 – From October 12 to 15, 2026, the 2026 International Brew & Beverage Processing Technology and Equipment Exhibition for China (CBB 2026) — the benchmark full-industry-chain exhibition for the liquid food sector in the Asia-Pacific region — will open at the Shanghai New International Expo Centre (SNIEC). With the final countdown underway, this biennial industry event is sending a rallying call to the global liquid food community on an unprecedented scale.
The next decade of the liquid food industry is beginning here — ahead of time.
Guided by the themes of innovation, intelligence, sustainability and high-end development, and committed to "building a new platform for upgrading the entire liquid food industry chain while writing a new chapter of high-quality development," CBB 2026 will bring together leading enterprises from every segment: baijiu (Chinese spirits), beer, beverages, dairy, condiments and packaging equipment. More than 900 exhibitors from China and abroad will make a joint appearance, and over 60,000 professional visitors from around the world are expected to attend for business discussions, across an exhibition area exceeding 100,000 square meters.
After more than three decades of development, CBB has long been more than a trade fair. It continuously connects the entire chain — from raw materials, brewing and filling to packaging and digital smart manufacturing — creating an integrated industry platform for business matching, technical exchange and innovation. Step into CBB and you will see an exhibition; look closer and you will read the present and the future of an entire industry chain.
01 Leading Enterprises from Every Segment — One Show for the Entire Industry Chain
This year's exhibitor lineup can truly be described as a full mobilization of the industry chain.
From upstream raw and auxiliary materials, brewing and processing, to midstream filling, packaging equipment and production line integration, and on to downstream labeling and coding, smart warehousing and digital solutions — leading enterprises from every segment, including baijiu, beer, beverages, dairy and condiments, will take the stage together, forming a complete map of the industry.
Whether you are sourcing turnkey production lines or comparing individual machines, whether you focus on a single process or evaluate complete smart-manufacturing solutions, you will find your answer at this show.
02 Four Highlights: Unlocking the 2026 Trends of the Liquid Food Industry
Closely aligned with industry development trends, this edition focuses on four main themes — internationalization, localization, intelligentization and green development — bringing together cutting-edge technologies and innovations from around the world to present a clear picture of where the industry is heading.
Highlight 1 | Global Giants Gather as Frontier Technologies Take the Stage
The international zone boasts a stellar lineup: world-renowned brands including BarthHaas, Fermentis, Krones, HEUFT, CIMC Enric, SACMI, ifm, Endress+Hauser, SEW-Eurodrive, Alfa Laval and Grundfos will all be present, covering core supporting technologies that range from hops, raw and auxiliary materials and pre-treatment processes to filling and packaging equipment and integration, end-of-line packaging and conveying, smart factory solutions and water treatment — spanning the entire liquid food production and packaging chain. A number of brand-new machines and solutions will make their on-site debuts, showcasing the latest achievements in smart manufacturing and green sustainability for the liquid food industry.
Highlight 2 | Chinese Smart Manufacturing Breaks Through as Homegrown Equipment Goes Global
Leading Chinese liquid food equipment manufacturers — Tech-Long, Newamstar, Lehui, Zhongya, Zhongchen, SUNRISE, Hermann and Talos — will exhibit in force, showcasing independently developed core equipment and technologies such as high-speed filling, aseptic packaging, intelligent inspection and integrated smart production, covering the entire production process from raw material pre-treatment, brewing and processing to filling and sealing, labeling and coding, and smart warehousing. These achievements not only help small and medium-sized food producers cut costs, boost efficiency and optimize their production systems, but will also accelerate the expansion of Chinese high-end equipment into global markets.
Highlight 3 | Smart Upgrading Across All Scenarios: Building a New Ecosystem of Digital Production
Digital transformation is one of the defining features of this edition, addressing smart-upgrading needs across the entire liquid food industry chain. From automated and intelligent production scheduling, predictive maintenance and big-data quality control throughout the process, to complete digital-twin factory solutions, every scenario is covered. Core intelligent equipment — including smart sensors, automated control systems and unmanned sorting machines — will be on display, helping the industry move from traditional manual control toward fully digital, intelligent and unmanned production.
Highlight 4 | Green and Low-Carbon Empowerment: Sustainable Production Solutions That Deliver
Aligned with global dual-carbon strategies and the industry's low-carbon transition, exhibitors will launch a range of low-carbon technologies and equipment, including energy-efficient filling machines, circulating water treatment technologies, equipment for biodegradable packaging, and waste heat recovery systems. While optimizing production costs and efficiency, these solutions comprehensively support energy conservation and emission reduction, offering practical, full-coverage green production solutions for producers of alcoholic drinks, beverages, water, dairy products, condiments and other liquid foods — and helping the industry build a sustainable future.
03 More Than Ten High-Level Forums: Decoding the Trends Shaping the Industry
More than ten high-quality concurrent events will be held during the show, bringing together authoritative industry experts, chief engineers of leading enterprises and industry leaders for in-depth discussions on segment trends, technological innovation and industrial transformation.
04 Why Attend? Three Audiences, Three Answers
- If you are a business owner or procurement decision-maker: compare leading solutions from across the industry chain in one place, connect with quality suppliers, and identify practical paths to lower costs, higher efficiency and transformation.
- If you are an engineer or part of a production technology team: experience live demonstrations of cutting-edge equipment, meet manufacturers' technical experts face to face, and be among the first to grasp the trends in smart manufacturing and green, low-carbon technologies.
- If you are an industry observer or investor: read the next three to five years of the liquid food industry through the exhibitor lineup, technology directions and forum topics.
05 See You in Shanghai This October
A biennial rendezvous — and a shared point on the calendar for the entire industry.
From October 12 to 15, 2026, CBB 2026 looks forward to welcoming you at the Shanghai New International Expo Centre. For more information, please visit www.chinabrew-beverage.com.
Hashtag: #CBB2026
The issuer is solely responsible for the content of this announcement.
** This press release is distributed by Media OutReach Newswire through automated distribution system, for which the client assumes full responsibility. **
