CHANGZHOU, China, Sept. 29, 2026 /PRNewswire/ -- Segway Powersports hosted 14 media representatives and creators from Canada, Chile, Peru, Panama, Brazil and Argentina from September 14–19 for the SEGWAY POWERSPORTS CHINA TOUR-2026 LATAM & CANADA EDITION, an immersive program connecting behind-the-scenes manufacturing insights with a full-lineup off-road riding experience.
The program began at Segway Powersports' manufacturing facility in Changzhou, China, where participants explored production, assembly, vehicle testing and final inspection. The visit offered a closer look at the manufacturing processes, quality controls and traceability practices behind Segway Powersports vehicles.
The experience then moved to Keping County in Aksu, Xinjiang, where participants took the full Segway Powersports lineup across desert terrain, gravel sections and water crossings. Driving multiple models in varied conditions allowed them to experience power delivery, handling, terrain capability and comfort firsthand—connecting what they had seen on the production line with how the vehicles perform in real-world environments.
Beyond the factory and riding experience, the program created a two-way exchange between Segway Powersports and its international guests. Participants shared perspectives on local riding environments, user expectations and product needs directly with the brand's marketing, product, R&D and after-sales teams, bringing insights from six markets into the discussion.
"Seeing how a vehicle is built is one thing; experiencing it in real terrain is another," said Ethan Zhang, Vice President of Marketing & Sales at Segway Powersports. "By bringing these experiences together, we want media and creators to understand our products more completely. At the same time, their local perspectives help us better understand what riders in different markets really need."
Segway Powersports plans to extend similar programs to more markets, strengthening relationships with media and creators while bringing real-world perspectives into ongoing product and service development.
About Segway Powersports
Segway is a global leader in micro-mobility, powersports, and consumer robotics, known for its innovation and user-focused products. Segway Powersports focuses specifically on the design and manufacturing of next-generation powersports vehicles, including all-terrain vehicles (ATVs) and side-by-side vehicles (SxS) for both utility and sport applications. As a high-tech enterprise, Segway Powersports integrates a superior supply chain with its own manufacturing capabilities, managing the full lifecycle of its products – from R&D and production to sales and after-sales service.
For more information, please visit https://powersports.segway.com
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Segway Powersports Brings Latin American and Canadian Media and Creators from Factory Floor to Real-World Terrain
PARIS, Sept. 29, 2026 /PRNewswire/ -- JB Hi-Fi, Australia's leading consumer electronics retailer, and Vusion, the global leader in AI-powered digitalization solutions for physical commerce, today announce a new rollout plan to accelerate the digital transformation of JB Hi-Fi's stores.
Under the agreement, JB Hi-Fi plans to deploy Vusion's digital shelf-edge technology across its stores, following a successful pilot phase, as well as a full rollout across JB Hi-Fi's New Zealand store network.
This next stage will further advance the retailer's connected store strategy while preserving JB Hi-Fi's distinctive in-store experience. By bringing its recognizable shelf-edge communication style into a connected platform, Vusion will help combine the retailer's strong merchandising culture with greater pricing and product information, faster in-store execution, easier access to product information for store teams, and greater operational efficiency.
Vusion's platform also supports store teams by giving team members easier access to richer product information directly at the shelf edge, including through contactless interactions with store PDAs. This helps teams provide customers with more relevant product details, such as available models, colors, financing information and expanded product content, while reducing repetitive manual tasks and improving consistency between online and in-store information.
"JB Hi-Fi is focused on innovation that delivers efficiencies to our store operations and supports our teams in serving customers," said Cameron Trainor, MD of JB Hi-Fi Australia. "Our collaboration with Vusion gives us a scalable technology platform to support store teams, strengthen execution and advance the next phase of our strategy."
"We are very proud to support JB Hi-Fi as it takes this important step toward a more connected store network," said Pierre Demoures, SEVP & COO of Vusion. "Australia is a key market for Vusion and JB Hi-Fi is one of the region's most distinctive retailers. This agreement shows how connected store infrastructure can help leading retailers modernize operations while preserving the store experience that makes them unique."
Through Vusion's native integration with Cisco Meraki, JB Hi-Fi will connect the Vusion platform to the existing wireless infrastructure already deployed in its stores, reducing additional infrastructure requirements while simplifying rollout and helping limit both operational costs and the environmental footprint of the deployment.
About JB Hi-Fi
JB Hi-Fi is one of Australia's most trusted and best-known retailers of consumer electronics, technology, entertainment, and home appliances.
The first JB Hi-Fi store opened in 1974 by John 'JB' Barbuto with a simple philosophy to deliver a specialist range of Hi-Fi at Australia's lowest prices. Today, JB Hi-Fi Australia is part of the JB Hi-Fi Group, alongside JB Hi-Fi New Zealand, The Good Guys and e&s. The Group employs more than 17,000 team members in Australia and New Zealand across 355 store locations, home distribution centres and support office.
The JB Hi-Fi Group offers an extensive range of consumer electronics, whitegoods, appliances and home entertainment at great prices, with outstanding customer service from their knowledgeable, passionate team. In addition to their 355 stores in Australia and New Zealand and its websites, the Group also services the commercial, insurance and education sectors.
About Vusion
Vusion is the global leader in AI-powered digitalization solutions for physical commerce, serving over 350 major retail groups in the world.
More information on www.vusion.com
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Australian Retailer JB Hi-Fi Selects Vusion to Advance its Connected Store Strategy
