BEIJING, Sept. 29, 2026 /PRNewswire/ -- When stumbling upon cute Mazu-themed blind boxes, people from home and abroad can easily discover that Chinese youths are reinterpreting traditional Chinese cultural heritage through their own lens.
This blind box series, whose sales have already exceeded 100 million yuan, was a China-chic product co-developed by the Meizhou Mazu Ancestral Temple and a Shanghai-based cultural creative firm.
Inspired by legends about nine auspicious artifacts and tokens of Mazu, the most influential sea goddess in China, the designers created five different but adorable figures representing wealth, career, academic success, safety and wish-making, respectively.
As each blind box contains a mini "holy cup", buyers, usually young people, can enjoy the thrill of opening the boxes, which connects the millennia-old Mazu belief and customs with daily life.
Some young buyers bought the Mazu blind boxes purely for their exquisite designs, but later came to learn about Mazu culture, making the blind boxes a "window" into Mazu culture, said Chen Lin, a staff member of the Meizhou Mazu Ancestral Temple on Meizhou Island in Putian City, Fujian Province.
On Meizhou Island, there are other trendy ways for young people to acquaint themselves with Mazu culture, including taking travel photos in traditional Mazu attire, watching Mazu-themed dramas and wandering through local streets together with non-player characters.
Apart from these, music students at Putian University attend the Mazu Festival performances twice a year, basking in melodies from ancient Chinese chime bells that celebrate the virtue, kindness and great love of Mazu.
At the Mazu culture digital laboratory of Putian University, young scholars are currently building a digital archive of global Mazu temples and palaces to support related academic research and better preserve the intangible cultural heritage.
Currently, young people in China are revitalizing the country's vast traditional cultural heritage in ways that are more appealing, more convenient and more immersive.
Original link: https://en.imsilkroad.com/p/352387.html
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Xinhua Silk Road: Chinese youths explore Mazu culture in trendy ways
PARIS, Sept. 29, 2026 /PRNewswire/ -- JB Hi-Fi, Australia's leading consumer electronics retailer, and Vusion, the global leader in AI-powered digitalization solutions for physical commerce, today announce a new rollout plan to accelerate the digital transformation of JB Hi-Fi's stores.
Under the agreement, JB Hi-Fi plans to deploy Vusion's digital shelf-edge technology across its stores, following a successful pilot phase, as well as a full rollout across JB Hi-Fi's New Zealand store network.
This next stage will further advance the retailer's connected store strategy while preserving JB Hi-Fi's distinctive in-store experience. By bringing its recognizable shelf-edge communication style into a connected platform, Vusion will help combine the retailer's strong merchandising culture with greater pricing and product information, faster in-store execution, easier access to product information for store teams, and greater operational efficiency.
Vusion's platform also supports store teams by giving team members easier access to richer product information directly at the shelf edge, including through contactless interactions with store PDAs. This helps teams provide customers with more relevant product details, such as available models, colors, financing information and expanded product content, while reducing repetitive manual tasks and improving consistency between online and in-store information.
"JB Hi-Fi is focused on innovation that delivers efficiencies to our store operations and supports our teams in serving customers," said Cameron Trainor, MD of JB Hi-Fi Australia. "Our collaboration with Vusion gives us a scalable technology platform to support store teams, strengthen execution and advance the next phase of our strategy."
"We are very proud to support JB Hi-Fi as it takes this important step toward a more connected store network," said Pierre Demoures, SEVP & COO of Vusion. "Australia is a key market for Vusion and JB Hi-Fi is one of the region's most distinctive retailers. This agreement shows how connected store infrastructure can help leading retailers modernize operations while preserving the store experience that makes them unique."
Through Vusion's native integration with Cisco Meraki, JB Hi-Fi will connect the Vusion platform to the existing wireless infrastructure already deployed in its stores, reducing additional infrastructure requirements while simplifying rollout and helping limit both operational costs and the environmental footprint of the deployment.
About JB Hi-Fi
JB Hi-Fi is one of Australia's most trusted and best-known retailers of consumer electronics, technology, entertainment, and home appliances.
The first JB Hi-Fi store opened in 1974 by John 'JB' Barbuto with a simple philosophy to deliver a specialist range of Hi-Fi at Australia's lowest prices. Today, JB Hi-Fi Australia is part of the JB Hi-Fi Group, alongside JB Hi-Fi New Zealand, The Good Guys and e&s. The Group employs more than 17,000 team members in Australia and New Zealand across 355 store locations, home distribution centres and support office.
The JB Hi-Fi Group offers an extensive range of consumer electronics, whitegoods, appliances and home entertainment at great prices, with outstanding customer service from their knowledgeable, passionate team. In addition to their 355 stores in Australia and New Zealand and its websites, the Group also services the commercial, insurance and education sectors.
About Vusion
Vusion is the global leader in AI-powered digitalization solutions for physical commerce, serving over 350 major retail groups in the world.
More information on www.vusion.com
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Australian Retailer JB Hi-Fi Selects Vusion to Advance its Connected Store Strategy
