Huawei Launches the HUAWEI Mate 90 Series, Equipped with the Flagship Tau Chipset Across the Entire Series

SHENZHEN, China, Oct. 1, 2026 /PRNewswire/ -- Huawei today officially launched its next-generation flagship HUAWEI Mate 90 Series, featuring the powerful LogicFolding Tau Chip, the Kirin 9050 Pro. Packed with breakthrough innovations, including the XMAGE True-to-Color Portrait Camera, the Second-generation Linglong Display, full-body Kunlun Xuanwu architecture^[1], and the HUAWEI XMAGE Z10 Modular Camera, the series sets a new benchmark for mobile technology.

Richard Yu, Executive Director of Huawei, Director of the Investment Review Board, and Chairman of the Huawei Consumer BG, stated: "The HUAWEI Mate 90 Series is equipped with the flagship Tau chipset across the entire series. Through vertical integration of hardware, software, chips, and cloud, we have achieved a comprehensive evolution in design, performance, imaging, reliability, and smart user experience. Today, we step into a new era of brilliance."

Between 2007 and the end of 2025, Huawei invested a total of CNY1.8 trillion into R&D. Today's product breakthroughs are the direct result of long-term R&D investment and a foundation of core technology. Huawei is turning foundational advancements in Kirin, HarmonyOS, and beyond into tangible product experiences that consumers can truly feel.

Meticulously Crafted, Radiant at First Sight

The HUAWEI Mate 90 Series introduces a refined, seamless design, pairing a glossy mid-frame with a matte metal rear cover.

In terms of durability, the Mate 90 Pro and higher models are built on the full-body Kunlun Xuanwu architecture. The camera cover introduces the industry's first Optical Kunlun Glass, delivering 20x better drop resistance, while the front display is protected by 3rd-gen Kunlun Glass, offering a 50% improvement in impact resistance^[2]. The Pro Max Premium Edition and RS ULTIMATE DESIGN go further with upgraded Xuanwu Kunlun Glass, cutting reflections by 70% and boosting scratch resistance by 16x^[3]. The entire lineup supports IP68 dust and water resistance up to 6 meters alongside IP69 resistance against high-temperature, high-pressure water jets.

Powered by LogicFolding Tau Chip: A Massive Leap in Performance

At the heart of the HUAWEI Mate 90 Pro Max is the LogicFolding Tau Chip, built on an innovative architecture that drastically compresses critical path latency to enable 5 million signal transmission bonds and an impressive 125 TB/s inter-die bandwidth. The Pro Max Premium Edition and RS ULTIMATE DESIGN are powered by the Kirin 9050 Pro chip, delivering a 31% increase in overall performance^[4]. Meanwhile, the Pro model's Kirin 9035 chip brings a 20% performance boost^[5], and the standard edition's Kirin 9030 chip offers a 27% gain in performance^[6].

Vertically integrated with HarmonyOS 7 across hardware, software, chips, and the cloud, the Kirin 9050 Pro CPU supports hyper-threading technology for effortless, ultra-smooth operations. Mobile gaming also reaches new heights with hardware-accelerated ray tracing, capable of rendering up to 55 million rays per second^[7].

Second-Generation Linglong Display: A Screen That Truly Stands Out

The HUAWEI Mate 90 Pro introduces the second-generation Linglong Display, reaching an unprecedented peak brightness of 12,000 nits at 1% APL. Built on an enhanced Tandem OLED Architecture, panel lifespan is extended by 138%^[8]. The HUAWEI Mate 90 Pro Max and RS ULTIMATE DESIGN debut the Full-color Linglong Display. Leveraging its 12,000-nit ultra-high brightness and full BT.2020 end-to-end color management, over 60 mainstream apps can now upsample P3 content to vibrant, full-color BT.2020 quality. Eye care technology^[9] also receives a major upgrade, featuring industry-first ambient light detection and a 1-nit ultra-low brightness eye-comfort mode for a seamless, strain-free viewing experience.

Breakthrough Connectivity & Reliable Outdoor Utility

Connectivity gets a total overhaul. The industry-first Wi-Fi and cellular converged antenna architecture boosts signal gain by 2 dB. The entire lineup supports eSIM, with the Pro Max pioneering four-SIM, three-standby functionality^[10]. With multi-device communication sharing, photo and video upload speeds are boosted by up to 40% in congested environments like crowded concerts or remote outdoor areas^[11].

XMAGE True-to-Color Portrait

The entire series comes equipped with True-to-Color Camera 3.0, featuring full-focal-length infrared optical coating for the first time, which advances overall color accuracy by 37% and skin-tone accuracy by 62%. The updated XMAGE True-to-Color Portrait engine introduces four versatile shooting modes: Portrait original, Soft light portrait, Dazzling fireworks, and Starburst, delivering striking, authentic portraits that speak directly to the heart.

The Pro Max features a powerful 18 EV ultra-HDR main camera, a large-sensor 200 MP RYYB telephoto camera, and CIPA 7.5-rated hardware image stabilization, guaranteeing crisp, steady shots even beyond 20x zoom. The lineup also introduces a dedicated live-streaming optimization mode, making it an ideal companion for content creators.

Additionally, the HUAWEI XMAGE Z10 Modular Camera features a 1-inch large sensor, 24–240 mm continuous optical zoom, and a maximum aperture of f/2.0 to f/4.5, providing pristine, studio-quality imagery across every focal length.

HarmonyOS AI: Smarter, Proactive, and Seamless

Powered by the 30B MoE full-modal on-device foundation model on the Pro Max and higher models, next-generation AI features come to life. Celia Memories seamlessly syncs and organizes content from over 50 mainstream apps, while the Celia navigation bar proactively suggests over 30 context-aware actions based on on-screen content. For everyday tasks, Celia Call 2.0 handles automated call answering, call summaries, and real-time translation, while the Celia Gallery Assistant enables intuitive voice- or text-driven photo editing and instant video generation. Furthermore, HarmonyOS Interconnect brings distance-free remote Huawei Share and allows one-tap sharing to multiple HarmonyOS devices simultaneously^[12].

Committed to taking the harder but right path, Huawei provides users and developers with a powerful alternative in HarmonyOS. Today, HarmonyOS 6 and HarmonyOS 7 power over 90 million devices, including smartphones, PCs, and tablets, and are on track to pass the 100 million mark by the end of this year. At the same time, Huawei's global registered developer community has grown to over 11 million.

ULTIMATE DESIGN: See the Extraordinary

The HUAWEI Mate 90 RS ULTIMATE DESIGN evolves the iconic Star Diamond camera module aesthetic and debuts Dynamic Lenticular Kunlun Glass, elevating high-durability materials into an expression of premium design. The rear cover showcases an all-new Ascending Texture available in Red, White, and Black. Under the hood, it packs the Kirin 9050 Pro chip, Full-color Linglong Display, Tiantong Satellite Communications, BeiDou Satellite Messaging, four-SIM three-standby, and the advanced True-to-Color Camera 3.0 with an 18 EV ultra-HDR main camera, delivering ultimate design, technology, imaging, and experience.

The series starts at CNY5,999 for the HUAWEI Mate 90, CNY6,999 for the HUAWEI Mate 90 Pro, CNY9,499 for the HUAWEI Mate 90 Pro Max, and CNY12,999 for the HUAWEI Mate 90 RS ULTIMATE DESIGN.

[1]Available on models above HUAWEI Mate 90 Pro. Body glass uses Kunlun Glass. Entire device adopts Xuanwu Architecture.

[2]Data comes from Huawei labs. Based on a comparison between HUAWEI Mate 90 Pro Max and HUAWEI Mate 80 Pro Max.

[3]Only the HUAWEI Mate 90 Pro Max Premium Edition and RS ULTIMATE DESIGN support scratch resistance and anti-reflective features. Data comes from Huawei labs, based on a comparison between Xuanwu Kunlun Glass and regular glass.

[4]Data comes from Huawei lab tests. Based on a comparison between HUAWEI Mate 90 Pro Max Premium Edition running HarmonyOS 7 and HUAWEI Mate 80 Pro Max running HarmonyOS 6. Tested app versions released August 2026. Actual experience may vary.

[5]Data comes from Huawei lab tests. Based on a comparison between HUAWEI Mate 90 Pro Max running HarmonyOS 7 and HUAWEI Mate 80 Pro running HarmonyOS 6. Tested app versions released August 2026. Actual experience may vary.

[6]Data comes from Huawei lab tests. Based on a comparison between HUAWEI Mate 90 running HarmonyOS 7 and HUAWEI Mate 80 running HarmonyOS 6. Tested app versions released August 2026. Actual experience may vary.

[7]Data comes from Huawei labs. The tested app is Wuthering Waves 3.7. Ray tracing is only supported in certain scenarios. Data is for reference only and is subject to actual conditions.

[8]Data comes from Huawei labs. Based on a comparison between HUAWEI Mate 90 Pro and HUAWEI Mate 80 Pro.

[9]This product is not a medical device, and should not be used for treatment purposes.

[10]Requires an HOTA update. At least two of the three cards in standby mode must be from the same carrier in the Chinese mainland. This feature requires the activation of carrier-related services.

[11]This feature supports communication and sharing between a maximum of four devices. It is only available on devices running HarmonyOS 7 or later. Data comes from Huawei labs. For details about the comparison, visit the official website. Actual performance may vary.

[12]Requires HarmonyOS 7 or later.

^[1]Available on models above HUAWEI Mate 90 Pro. Body glass uses Kunlun Glass. Entire device adopts Xuanwu Architecture.

^[2]Data comes from Huawei labs. Based on a comparison between HUAWEI Mate 90 Pro Max and HUAWEI Mate 80 Pro Max.

^[3]Only the HUAWEI Mate 90 Pro Max Premium Edition and RS ULTIMATE DESIGN support scratch resistance and anti-reflective features. Data comes from Huawei labs, based on a comparison between Xuanwu Kunlun Glass and regular glass.

^[4]Data comes from Huawei lab tests. Based on a comparison between HUAWEI Mate 90 Pro Max Premium Edition running HarmonyOS 7 and HUAWEI Mate 80 Pro Max running HarmonyOS 6. Tested app versions released August 2026. Actual experience may vary.

^[5]Data comes from Huawei lab tests. Based on a comparison between HUAWEI Mate 90 Pro Max running HarmonyOS 7 and HUAWEI Mate 80 Pro running HarmonyOS 6. Tested app versions released August 2026. Actual experience may vary.

^[6]Data comes from Huawei lab tests. Based on a comparison between HUAWEI Mate 90 running HarmonyOS 7 and HUAWEI Mate 80 running HarmonyOS 6. Tested app versions released August 2026. Actual experience may vary.

^[7]Data comes from Huawei labs. The tested app is Wuthering Waves 3.7. Ray tracing is only supported in certain scenarios. Data is for reference only and is subject to actual conditions.

^[8]Data comes from Huawei labs. Based on a comparison between HUAWEI Mate 90 Pro and HUAWEI Mate 80 Pro.

^[9]This product is not a medical device, and should not be used for treatment purposes.

^[10]Requires an HOTA update. At least two of the three cards in standby mode must be from the same carrier in the Chinese mainland. This feature requires the activation of carrier-related services.

^[11]This feature supports communication and sharing between a maximum of four devices. It is only available on devices running HarmonyOS 7 or later. Data comes from Huawei labs. For details about the comparison, visit the official website. Actual performance may vary.

^[12]Requires HarmonyOS 7 or later.

 

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Huawei Launches the HUAWEI Mate 90 Series, Equipped with the Flagship Tau Chipset Across the Entire Series

PARIS, Oct. 1, 2026 /PRNewswire/ -- After thirty years dedicated to Château Margaux, Philippe Bascaules will retire and step down as Managing Director at the end of 2026. Aurélien Valance, currently Deputy Managing Director, Sales and Operations, will succeed him as of 1 December 2026. This transition reflects a spirit of continuity and knowledge transfer, supported by an experienced and longstanding team committed to the estate.

To view the Multimedia News Release, please click: 
https://www.multivu.com/chateau-margaux/9422651-en-announces-appointment-aurelien-valance-managing-director

Philippe Bascaules: 30 years dedicated to Château Margaux

An agricultural engineer, Philippe Bascaules joined Château Margaux in 1990 as Director of Operations. He held this position until 2011, before spending five years at the helm of a prestigious vineyard in Napa Valley. In March 2017, he returned to Château Margaux, this time as Managing Director.

Throughout these years, his experience and deep knowledge of the estate have been invaluable in ensuring its long-term continuity. From December 2026, Philippe Bascaules will hand over his responsibilities as Managing Director of the estate to Aurélien Valance. He will, however, continue to support the estate as a consultant on specific assignments during key technical periods, including the harvest, winemaking and blending, alongside Éric Boissenot, Château Margaux's consulting oenologist for the past 35 years. The estate will therefore continue to benefit from his experience and intimate knowledge of the vineyard.

"Philippe has devoted the greater part of his professional life to Château Margaux, and I would like to express our deepest gratitude to him for his commitment, his availability and the high standards with which he has always served the estate. Beyond his expertise and exceptional knowledge of the property, I would also like to recognise his outstanding human qualities." Alexis Leven-Mentzelopoulos, Co-owner and CEO of Château Margaux

The future through continuity

The appointment of Aurélien Valance as Managing Director naturally reflects this commitment to continuity and the transmission of knowledge.

His history with Château Margaux began in 2001, when he first joined the estate as an intern. Following his studies at HEC Paris and experience in New York working in wine importing, he returned to the estate in January 2006 as Commercial Director. In 2016, he was appointed Deputy Managing Director, Sales and Operations. The following year, he won the title of French Blind Tasting Champion.

Twenty years after first joining the estate, Aurélien Valance has an intimate knowledge of its history, wines, teams and markets. His appointment therefore continues a career built within Château Margaux itself and reflects the confidence placed in those who have supported the estate over the long term.

"Aurélien has known Château Margaux for twenty years and shares its culture, high standards and values at a profound level. His appointment is a natural continuation of our history," says Alexis Leven-Mentzelopoulos.

This continuity is also underpinned by an experienced technical team. Having joined the estate on 6 May 2026, Benjamin Vimal serves as Technical and Operations Director and oversees all technical operations, from the vineyard through to bottling. Alongside him, Blandine de Rouffignac, who has been with Château Margaux since 2018 and is now Director of Research & Development, leads the estate's experimental programmes, enabling it to anticipate future challenges and support the evolution of its practices.

This complementarity between technical expertise and research reflects Château Margaux's commitment to preparing for the future while preserving the identity of its terroir and wines over the long term.

"I would like to thank Alexis Leven-Mentzelopoulos for the trust he has placed in me. It is a great honour to take on the role of Managing Director of Château Margaux, an estate I have known for twenty years and to which I feel deeply attached. I approach this responsibility with great humility, but also with the strength of an experienced and committed team. I wish to continue the work carried out with Philippe and with all those who bring the estate to life every day. Together with Benjamin Vimal and Blandine de Rouffignac, we can draw on complementary areas of expertise and a deep knowledge of Château Margaux. Our collective responsibility is to preserve what makes it unique, while continuing to prepare for its future with the highest standards of excellence."
Aurélien Valance, Managing Director of Château Margaux

Contact:

Johana Loubet - j.loubet@chateau-margaux.com

WWW.CHATEAU-MARGAUX.COM

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CHÂTEAU MARGAUX ANNOUNCES THE APPOINTMENT OF AURÉLIEN VALANCE AS MANAGING DIRECTOR