Fall Car Care Month: Get Road Ready with SimpleTire and Hankook Tire

PHILADELPHIA--(BUSINESS WIRE)--Oct 1, 2026--

SimpleTire, a top-ranked online tire retailer that is part of the Dealer Tire Family of Companies, is celebrating Fall Car Care Month alongside Hankook Tire, helping drivers prepare for changing road conditions with practical tire-care education, innovative tire solutions, and special opportunities to save and win throughout October.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20261001934231/en/

This year’s Fall Car Care Month is especially meaningful for SimpleTire, which is celebrating 15 years in business this October. To mark the milestone, SimpleTire and Hankook are encouraging drivers to Get Road Ready by paying closer attention to the part of their vehicle that connects them to the road: their tires.

“Celebrating 15 years during Fall Car Care Month gives us a great opportunity to get back to something that has always been central to SimpleTire: helping drivers understand their tires and making it easier to find the right ones for their needs,” said Rob Crutchley, Director, Consumer Digital Marketing at SimpleTire. “We’ve spent our anniversary year giving back, showing up for the communities that have supported us, and building something unforgettable of our own. We’re excited to have Hankook Tire join us as we unveil the year-long transformation of our 1993 Jeep YJ, the ‘SimpleYJ,’ and give even more drivers the chance to get Road Ready with a new set of tires as we head into winter.”

Get Road Ready This Fall

As temperatures drop and driving conditions begin to change, fall is an ideal time for drivers to inspect their tires and address potential issues before winter.

SimpleTire and Hankook Tire recommend drivers pay particular attention to tire pressure, tread condition, and signs of uneven wear or damage. Proper inflation and adequate tread help maintain traction and vehicle control, especially as roads get wet or slippery. Drivers should also remember that colder temperatures can affect tire pressure, making regular checks increasingly important as the seasons change.

Tire selection matters, too. Different vehicles, climates, and driving styles place different demands on tires, which is why SimpleTire and Hankook Tire are highlighting three tire solutions during Fall Car Care Month.

EV Ready: Hankook iON evo

Designed specifically for electric vehicles, the Hankook iON evo addresses one of the biggest considerations for EV drivers: efficiency. Hankook’s Opti Cure Technology is designed to reduce rolling resistance, helping reduce energy loss as the tire rolls and supporting greater driving range.

For EV drivers, understanding rolling resistance can be an important part of choosing replacement tires. Lower rolling resistance means less energy is required to keep a vehicle moving, helping drivers get more from each charge.

Adventure Ready: Hankook Dynapro AT2 Xtreme

For drivers whose adventures extend beyond the pavement, the Hankook Dynapro AT2 Xtreme combines off-road capability with everyday on-road comfort.

Its aggressive shoulders, high-depth sidewall blocks, and cross-combined shoulder scoops are designed to enhance off-road traction and help protect against cuts and abrasions, while tie-bars and staged block edges help reduce road noise and support a quieter, more comfortable ride on pavement. The tire is also Three-Peak Mountain Snowflake rated for severe snow conditions.

SimpleTire is putting that capability into action this fall, outfitting its restored 1993 Jeep YJ, the “SimpleYJ,” with Hankook Dynapro AT2 Xtreme tires for an off-roading trip in Utah before showcasing the build at a local Cars & Coffee event.

Weather Ready: Hankook Weatherflex GT

Changing seasons can mean dramatically different road conditions, sometimes within a matter of weeks. The Hankook Weatherflex GT is designed as an all-weather solution providing year-round performance across snowy, wet, and dry roads.

The Weatherflex GT is Three-Peak Mountain Snowflake certified and incorporates features designed to support snow traction, wet-road drainage, and handling across changing conditions. Hankook Tire backs the tire with a 70,000-mile limited treadwear warranty. Additionally, Customers also benefit from a 30-day free trial and road hazard protection—subject to applicable terms and conditions.

Fall Car Care Month is an important reminder that the right tire can help drivers feel prepared for the changing conditions ahead,” said KC Jensen, Vice President of PC/LT Sales at Hankook Tire. “From the EV-focused technology of iON to the all-terrain capability of Dynapro and year-round confidence of Weatherflex, our portfolio is designed around the evolving needs of today’s drivers. We’re proud to join SimpleTire as it celebrates 15 years and helps drivers Get Road Ready this fall.”

Celebrating 15 Years with Savings and a Fall Car Care Giveaway

To celebrate SimpleTire’s 15th anniversary and encourage more drivers to Get Road Ready, SimpleTire and Hankook Tire are offering shoppers 20% off a set of four or more Hankook tires at SimpleTire.com throughout October with promo code ROADREADY20. The offer expires Oct. 31, 2026.

SimpleTire is also celebrating with its Fall Car Care Giveaway, offering two winners the chance to take home prizes from SimpleTire, Hankook Tire, and eBay.

Consumers can enter through SimpleTire’s official Instagram account, @ simple_tire, during the Sweepstakes Period. No purchase is necessary. Full eligibility requirements, alternative method of entry, prize details, and Official Rules are available at SimpleTire.com/carcare-rules. This Sweepstakes is not sponsored, endorsed, administered by, or associated with Instagram or Meta Platforms, Inc.

Adventure Ready. EV Ready. Weather Ready. Get Road Ready with SimpleTire and Hankook Tire.

About SimpleTire

Based in Philadelphia, SimpleTire is an online tire retailer dedicated to relentlessly reinventing tire replacement to make it "way simple, way better." The company's business model connects independent tire distributors and 25,000+ installation partners nationwide into a seamless e-commerce network, offering customers access to an unparalleled inventory of tires from hundreds of brands and a comprehensive tire replacement experience. SimpleTire sells tires in all categories, including Passenger, Light truck, Commercial, Agriculture, OTR, Industrial, ATV, Antique, and various specialties. For more information, visit www.simpletire.com.

SimpleTire Awards & Accolades

About Hankook Tire America Corp.

Hankook Tire America Corp. is a growing leader in the U.S. tire market, leveraging investments in technology, manufacturing, and marketing to deliver high-quality, reliable products that are safer for consumers and the environment. Headquartered in Nashville, Tenn., Hankook Tire America Corp. markets and distributes a complete line of high-performance and ultra-high-performance passenger tires, light truck and SUV tires as well as medium truck and bus tires in the United States. Hankook Tire America Corp. is a subsidiary of Hankook Tire & Technology Co., Ltd., a Forbes Global 2000 company headquartered in Seoul, Korea.

Follow SimpleTire on Social Media

 

SimpleTire and Hankook Tire celebrate Fall Car Care Month with tire safety tips, special savings, and a giveaway as SimpleTire marks 15 years.

WASHINGTON (AP) — A pro-Israel Democratic advocacy group on Thursday released a framework intended to help the party better articulate its vision for the U.S. relationship with Israel, an issue that has deeply fractured Democrats this year and could lead to further divisions heading into the next presidential campaign.

Democratic Majority for Israel is calling on the party to continue providing security and military assistance to the country while supporting a negotiated path to statehood for both Israelis and Palestinians and a future for Gaza that doesn't include Hamas.

It notably does not insist on unyielding support for Israel, acknowledging that “Israel’s security does not require support for every decision made by an Israeli government.” The document also calls on Israel to “act decisively against settler threats, intimidation, and violence.”

The framework is being released at a sensitive moment for Democrats following a primary season in which voters from New York to Michigan embraced candidates who backed positions including ending military aid to Israel. If Democrats retake control of the U.S. House or Senate in next month's elections, these candidates could play a significant role in shaping the debate over America's posture toward Israel.

The issue could also play prominently in the early stages of the next presidential campaign, which could begin shortly after the midterms.

Democratic Majority for Israel's chief executive, Brian Romick, said his goal is to provide a “helpful guide for our mainstream Democratic candidates on how to engage with a complicated issue."

“It's important to remind Democrats and Americans that there's value in the U.S.-Israel relationship,” he said. “We thought it was important to kind of lay out a forward-looking vision.”

The question is whether such a framework will go very far in shaping the views of Democrats, who are increasingly skeptical of Israel.

About 58% of Democrats said the U.S. is “too supportive” of the Israelis, according to a June survey by The Associated Press-NORC Center for Public Affairs Research, up from 45% in January 2024. Roughly half of Democrats believe that Israel has committed genocide against Palestinians during the war with Hamas, an accusation Israel rejects.

Former Obama administration chief of staff Rahm Emanuel, who has argued Democrats need to return to the political center ahead of launching a potential presidential bid, went to Israel in July and delivered a blistering speech warning the country was at risk of becoming a “territorial pariah." He specifically called out Prime Minister Benjamin Netanyahu, who has closely aligned himself with President Donald Trump, a Republican.

Emanuel, who's also a former congressman, Chicago mayor and U.S. ambassador, blamed Netanyahu for driving Israel to a “dead end,” emboldened by poor decisions from American leaders.

The framework from Democratic Majority for Israel takes a less strident view on Netanyahu, who faces another election this month. “Support for Israel,” the group argued, “transcends any one Israeli government.”

The group took a similarly long view on military and security assistance for Israel, arguing it shouldn't be stopped now even as it acknowledged the possibility of change in the future.

“Over time, and by mutual agreement, today’s partnership should be capable of evolving beyond the traditional assistance framework toward an increasingly reciprocal relationship centered on joint investment, innovation, and technological advantage,” the framework reads. “The objective should be to build the partnership both countries will need to confront the threats and seize the opportunities of the coming decades.”

Daniel Shapiro, the former U.S. ambassador to Israel under President Barack Obama, acknowledged “strong, passionate views” on the issue.

“Clearly, not everyone will agree with every aspect” of the framework, he said. “But I think there’s a lot there that many Democrats would find speaks to them.”

FILE - Rahm Emanuel, a potential Democratic presidential candidate and longtime defender of Israel, speaks at Tel Aviv University, Israel, July 8, 2026. (AP Photo/Ariel Schalit, File)

FILE - A U.S. flag waves at the entrance of a Palestinian house as an Israeli settler outpost stands in the middle of a valley next to olive trees in the West Bank town of Turmus Ayya, Sept. 9, 2026. (AP Photo/Leo Correa, File)

FILE - Pedestrians are silhouetted against a projection of the American flag on the walls of Jerusalem's Old City, July 5, 2026, displayed in honor of the 250th anniversary of U.S. independence. (AP Photo/Ohad Zwigenberg, File)

FILE - Israeli Prime Minister Benjamin Netanyahu arrive before a meeting at the Eisenhower Executive Office Building on the White House complex in Washington, July 25, 2024. (AP Photo/Julia Nikhinson, File)