Luvs Is Helping Parents With Affordable Diapers That Actually Work

CINCINNATI--(BUSINESS WIRE)--Oct 3, 2026--

Luvs is bringing an interactive diaper giveaway to Jersey City on Saturday, October 3, as part of its commitment to providing high-quality diapers at an affordable price.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20261003168633/en/

From 12–6 p.m. at Mary McLeod Bethune Park, Luvs is asking parents to “Please Take Our Ad” – an interactive billboard constructed of free diaper packs local families can take 1. As the packs are removed, the billboard will gradually reveal the message: “Leak protection shouldn’t be a luxury.”

“For 50 years, Luvs has stood for value – diapers that provide great leak protection at an affordable price. That’s what we mean when we say ‘leak protection shouldn’t be a luxury’,” said Nicolas Box, Brand Director, Luvs. “We’ve been listening to parents for decades, and now more than ever, families are working hard to do what they can to meet the rising costs of raising children. With this campaign, we’re offering direct support for parents through free diapers, donations and additional opportunities to save.”

Beyond the Jersey City activation, Luvs is donating more than 250,000 diapers to Feeding America ®. This partnership directly supports families who experience challenges affording the resources their children need, reinforcing the brand’s belief that diapers with leak protection should be accessible to all families, regardless of circumstance.

Following the IRL activation, Luvs is hosting social media giveaways and offering discounts at participating retailers through the end of 2026 2. Luvs offers families quality diaper protection at an affordable price, with up to 12 hours of Triple Leakguard Protection, soft materials for sensitive skin and stretchy sides designed for a secure fit. Choosing Luvs can save families up to $500 per year 3.

WHAT: Luvs Give Back Billboard + Free Diaper Giveaway
WHEN: Saturday, October 3, 2026 | 12–6 p.m.
WHERE: Mary McLeod Bethune Park, 143 Martin Luther King Drive, Jersey City, NJ 07305
COST: Free
GIVEAWAY: One box of Luvs diapers per family, while supplies last; sizes subject to availability

For more information about Luvs, upcoming giveaways and available savings, visit LuvsDiapers.com or the brand's social media channels on Facebook, Instagram and TikTok.

About Luvs

Luvs Platinum Protection diapers offer parents affordable, high-quality diapers with up to 12 hours of Triple Leakguard Protection, soft materials for delicate skin, and fun prints. They are dermatologically tested, hypoallergenic, and free of parabens and latex* (*no natural rubber). Luvs Platinum Protection diapers are available in sizes newborn through 7 and can be found at retailers nationwide.

For more information on Luvs diapers, visit https://www.luvsdiapers.com or the brand's social media channels on Facebook ( https://www.facebook.com/luvsdiapers ), Instagram ( https://www.instagram.com/luvs/ ) and TikTok ( https://www.tiktok.com/@luvsdiapers ).

About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always ®, Ambi Pur ®, Ariel ®, Bounty ®, Charmin ®, Crest ®, Dawn ®, Downy ®, Fairy ®, Febreze ®, Gain ®, Gillette ®, Head & Shoulders ®, Lenor ®, Olay ®, Oral-B ®, Pampers ®, Pantene ®, SK-II ®, Tide ®, Vicks ®, and Whisper ®. The P&G community includes operations in approximately 70 countries worldwide. Please visit https://www.pg.com for the latest news and information about P&G and its brands. For other P&G news, visit us at https://www.pg.com/news.

About Feeding America

Rooted in the voices of neighbors facing hunger, Feeding America ® unites the country to ensure everyone has access to food and a thriving future. We support tens of millions of people as part of a nationwide network of 250+ food banks, 20+ statewide food bank associations, 10+ regional co-ops and 60,000+ agency partners, food pantries and meal programs. Powered by leaders and volunteers embedded in local communities, we are one of the nation’s most effective food distribution systems to drive immediate impact today—and a catalyst for long-term change through advocating for legislation that improves food security and work to address its factors. We partner with people experiencing food insecurity, policymakers, organizations and supporters, acting united with unwavering commitment to provide nourishing food and work to end hunger at its roots so everyone can live fuller, healthier lives.

Visit FeedingAmerica.org to learn more.

Luvs Take Our Ad Billboard

President Donald Trump on Saturday pressured Sen. Tom Cotton of Arkansas to support a bill to make daylight saving time permanent, urging Americans to call what appeared to be the personal cellphone number of Cotton, the chairman of the Senate Intelligence Committee.

The Sunshine Protection Act passed the House in July, but it faces roadblocks in the Senate where some Republicans are strongly opposed. Proponents, including the White House, argue that the change would provide more daylight during the times that Americans are most active. Detractors said permanent daylight saving time would lead to darker and potentially more hazardous winter mornings when children will be waiting for school buses and parents will be driving to work in darkness.

Daylight saving time is that period between spring and fall when clocks in most parts of the United States are set one hour ahead of standard time. Not all states observe it — and under the bill, states can opt out of the change if their respective legislatures act to do so before the bill’s enactment.

“For some reason, Tom is stopping the Bill and, in the Senate, it’s very easy to do, it only takes one!” Trump wrote on social media, noting that passing the bill would give professional golfers more time on the greens. “So, everyone in Arkansas, a State I love, and won 3 times, the last by by 34 points, tell Tom to, GET IT DONE! It will be appreciated by all,” Trump said.

Trump included a phone number with an Arkansas area code. The Associated Press called the number, but no one answered and the voicemail box was full.

Cotton, a member of Republican leadership, reiterated his opposition to permanent daylight saving time in a social media post of his own. Saturday afternoon, though he is not the only Republican who opposes it.

“No one likes changing the clock, me included, but Congress has enacted permanent Daylight Savings Time multiple times before and repealed it each time once Americans experienced absurdly late sunrises in the winter,” he wrote. “Arkansans don’t want their kids going to school in the pitch dark, and I’ll always put Arkansas first.”

But Trump, who is spending the day at his northern Virginia golf club before traveling to Ohio later Saturday, promptly fired back.

“If Tom Cotton were putting Arkansas first, he would give them an extra hour of daylight and, more importantly, they wouldn’t have to run all over their houses, farms, work places, and everywhere else, twice a year, having to change their Clocks, and often forgetting to do so,” Trump said, adding that “that is really putting Arkansas FIRST.”

This is not the first time Trump has released personal information about a senator.

While competing for the 2016 Republican presidential nomination, the late Sen. Lindsey Graham of South Carolina described Trump as “unfit for office” after Trump denigrated the military service of Sen. John McCain of Arizona. Trump then released Graham’s personal cellphone number. That prompted a viral video in which the senator dramatically destroyed a series of flip phones. Graham later became a close ally of Trump.

A 2025 poll from The Associated Press-NORC Center for Public Affairs Research shows that if forced to choose, most Americans would prefer to keep that extra hour of daylight in the evening. Only 12% of U.S. adults favor the current system of daylight saving time, which requires people in most states to change clocks twice a year, while 47% are opposed and 40% are neutral.

Members of Congress have long been interested in the potential benefits and costs of daylight saving time since it was first adopted as a wartime measure in 1942. The Senate passed a bill four years ago to make daylight saving time permanent, but it stalled in the House.

AP writers Seung Min Kim in Dayton, Ohio, and Mary Clare Jalonick in Washington contributed to this report.

FILE - Sen. Tom Cotton, R-Ark., speaks to reporters at the Capitol in Washington, June 2, 2026. (AP Photo/J. Scott Applewhite, File)

President Donald Trump arrives at a campaign rally at The Mitchell Center in Mobile, Ala., Friday, Oct. 2, 2026. (AP Photo/Jacquelyn Martin)

FILE - Clockmaker Scott Gow adjusts the hands of a clock at the Electric Time Company, Oct. 30, 2024, in Medfield, Mass. (AP Photo/Charles Krupa, File)