CAMBRIDGE, Mass.--(BUSINESS WIRE)--Oct 5, 2026--
Royal Philips (NYSE: PHG, AEX: PHIA) announced that the Philips Sonicare Next-Generation DiamondClean 9900 Prestige, its most advanced and intelligent toothbrush to date, is available now on Amazon. Unveiled in July 2026, the new toothbrush enables people to see their brushing performance through on-device mouth map and real-time spatially aware guidance. As the No. 1 dentist-recommended power toothbrush brand in the U.S., Philips Sonicare draws on the company’s more than five decades of oral care expertise and deep clinical and health technology heritage, entering a new era in personalized oral care.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20261005558846/en/
In a recent Sonicare user test, 85% of testers agreed that the Next-Generation DiamondClean 9900 Prestige toothbrush helped improve their brushing, while 92% agreed that Smart Coverage Feedback helped them become more aware of cleaned and uncleaned areas.*
"People should feel confident that their toothbrush helps them achieve a great clean every time, especially given the established connection between oral health and overall health," said Matina Vidalis, Regional Business Unit Leader, Oral Healthcare, Philips Personal Health North America. “Grounded in more than 50 years of oral care expertise and clinical heritage, our Next-Generation DiamondClean brings highly intuitive coaching directly to the handle. Its Smart Mouth Map and light indicators guide users as they brush, helping them see and address missed spots in real time without an app, in a design that reflects the premium craftsmanship people expect from Philips Sonicare.”
The launch comes as new research shows brushing competes for attention at bedtime. According to a recent Philips Sonicare ‘Distracted Nighttime Brushing Study,’** conducted in May 2026, 82% of Americans multitask during their nighttime routines, rising to 92% among adults under 40, and 47% say they rush through brushing as a result. People surveyed also highlight a critical gap where confidence doesn’t always mean full coverage: while 91% of Americans say their teeth feel clean after brushing, 66% believe they miss areas.
Solving the guesswork with on-device AI and real-time guidance
Powered by Philips Sonicare's third-generation AI and machine learning technology, the Philips Sonicare Next-Generation DiamondClean 9900 Prestige transforms brushing from guesswork into a data-driven, guided routine:
Outstanding performance that delivers results
Philips Sonicare Next-Generation DiamondClean 9900 Prestige removes 2000% more plaque than a manual toothbrush¹ and delivers 1500% ² healthier gums vs. a manual toothbrush in just 6 weeks. Sonicare Fluid Action supports the bristles to clean by driving fluid deep between teeth and along the gumline.
Philips Sonicare Next-Generation DiamondClean 9900 Prestige features an interactive display with 8 modes and 3 intensities, and is available now on Amazon priced at $379.99. Available colors include Silver White, Onyx Black and Satin Mauve. The Next-Generation DiamondClean 8500 is also available now on Amazon priced at $249.99, featuring an interactive display along with 6 modes and 3 intensities. Available colors include Powder White, Black, and Blossom Pink. Both models include a rechargeable travel case and charging glass, and come in paper-based packaging, and are used alongside Philips Sonicare brush heads, in which 70%³ is attributed to bio-based plastic. Both models will be released on October 5, 2026 and are part of Philips Sonicare's broader 2026 portfolio refresh, which also includes the new 5000–7000 Series.
¹ Versus manual toothbrush with A3 brush head
² In Clean mode vs. a manual toothbrush in 6 weeks
³ Allocated to plastic of brush head on mass balance basis
*Sonicare 9900 Prestige USA user testing study, 153 participants after 2 weeks of use
** The Philips Sonicare survey was conducted by Wakefield Research, online, among 1,000 nationally representative U.S. adults ages 18+, between May 11- 17, 2026. The data was weighted.
About Royal Philips
Royal Philips (NYSE: PHG, AEX: PHIA) is a leading health technology company focused on improving people’s health and well-being through meaningful innovation. Philips’ patient- and people-centric innovation leverages advanced technology and deep clinical and consumer insights to deliver personal health solutions for consumers and professional health solutions for healthcare providers and their patients in the hospital and the home.
Headquartered in the Netherlands, the company is a leader in image-guided therapy, diagnostic imaging, ultrasound, monitoring, enterprise informatics and personal health. Philips generated 2025 sales of approximately EUR 18 billion and employs approximately 63,700 employees with sales and services in more than 100 countries. News about Philips can be found at www.philips.com/newscenter.
Philips Sonicare Next-Generation DiamondClean 9900 Prestige now available on Amazon.
DISTRIBUTED-WORKFORCE/OAKLAND, Calif.--(BUSINESS WIRE)--Oct 5, 2026--
Square today announced that Pike Place Fish Market, the legendary Seattle seafood institution that has called Pike Place Market home since 1930, has selected Square as its unified commerce platform. After more than a decade operating on another system, Pike Place Fish Market made the move to Square to modernize its day-to-day operations, streamline in-person payments, and build a technology foundation capable of growing alongside the business – all while staying true to the high-energy experience that has made it one of the most storied market destinations in the United States.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20261005705355/en/
Pike Place Fish Market is a fixture of the Pike Place Market that has drawn locals and visitors alike for nearly a century, welcoming more than 20,000 visitors daily. The business is as famous for its experience as its high-quality seafood: fishmongers toss purchased fish through the air in a tradition that dates to the 1960s, when owner John Yokoyama improvised a throw to a colleague to save time at a busy counter and turned a practical workaround into one of the most recognizable retail traditions in the world.
That moment of spontaneous ingenuity has since inspired books, documentaries, and a management philosophy studied by businesses around the world. Situated within one of the oldest and largest continuously operating public markets in the United States – a nine-acre historic landmark founded in 1907 and considered by many the soul of Seattle – Pike Place Fish Market has built its reputation on the belief that buying fish should be an unforgettable experience. But while the business continues to honor its history, its leadership knew it was time to update its technical foundation.
In 2018, four veteran Pike Place Fish Market fishmongers – Jaison Scott, Ryan Reese, Sam Samson, and Anders Miller, with over 80 years of combined experience at Pike Place – purchased the business from Yokoyama, who had spent decades building its “World Famous” reputation through exceptional sourcing, customer service, and community commitment. The new owners have carried that legacy forward, earning recognition from the U.S. Small Business Administration as a legacy business honored for longevity and community impact, in a distinction celebrated by Seattle Mayor Bruce Harrell, who dubbed the fishmongers “genuine ambassadors to the city.”
Modernizing Without Losing Its Infamous Heritage
For more than a decade, Pike Place Fish Market’s payment operations were tied to a bank financing arrangement that required use of an outdated processing provider. When that obligation evolved, the team saw an opportunity to rethink its approach, moving away from manual payment entry and a traditional setup, and instead toward a modern platform that could evolve with the business’ community and ambitions.
The need for reliability spans every season: in summer, the market faces an intense crush of foot traffic – with as many as four cruise ships docked simultaneously, each loading and unloading thousands of passengers directly in front of the market. In winter, the business flips, with roughly 80% of volume shifting to online and phone orders for nationwide overnight seafood delivery. Square stood out for its competitive pricing, the breadth of tools available to grow into over time, and an experience designed to be intuitive to hands-full operators from day one.
“For a small business like ours, it really comes down to relationships. That matters more to us than anything else. We love doing business with people we like doing business with, and that’s exactly what this partnership has been,” said Ryan Reese, Co-Owner of Pike Place Fish Market.
Pike Place Fish Market now runs on Square Plus with Square Terminal, giving the team a fast, reliable, and flexible payment experience that fits the high-energy, high-traffic environment of one of Seattle’s busiest destinations. With its built-in receipt printer, space-saving design, long-lasting battery, and ability to take offline payments, the Square Terminal proved the ideal setup for the brand’s unique, open-air venue and high foot traffic. On the backend, Square’s integration ecosystem means the business can adopt additional capabilities over time as its needs evolve – a model that matched how the Fish Market wanted to approach modernization: thoughtfully, and on its own terms.
The business’s commitment to sustainability runs alongside its commitment to community. Every species sold at Pike Place Fish Market is carefully evaluated for sourcing method and environmental impact before it reaches the counter – a standard the team holds as non-negotiable, and one that extends to how it chooses its business partners.
Looking ahead, the team is particularly excited about the marketing possibilities unlocked by Square’s automatic customer data capture at the point of sale. With hundreds of transactions daily – from local regulars to visitors from around the world – Pike Place Fish Market is building a growing database of customers it can reach directly for the first time, without requiring staff to manually collect contact information. For a business that has long relied on the power of the in-person experience to drive loyalty, the ability to stay connected with guests after they leave the market represents a significant new opportunity.
“Pike Place Fish Market has been turning a simple transaction into a memorable experience for nearly a hundred years – long before anyone used the word ‘experiential retail’ to describe it,” said James Schonzeit, Head of Food & Beverage at Square. “For a business with that kind of legacy, modernizing your technology is an important investment. We’re proud they chose Square as the platform to grow into and with, and we’re committed to making sure it helps drive their ambitions.”
To learn more about how Square powers food and beverage businesses, visit squareup.com/restaurants.
About Pike Place Fish Market
Founded in 1930 in Seattle’s historic Pike Place Market, Pike Place Fish Market is one of the world’s most recognized seafood markets. Known for its famous fish tossing, high-energy atmosphere, and commitment to exceptional seafood and customer service, Pike Place Fish Market has welcomed generations of locals and visitors from around the world.
Beyond the fish counter, Pike Place Fish Market has become known for its unique workplace culture and belief that work can be both meaningful and fun. Today, the market continues its tradition of connecting people through great seafood, memorable experiences, and the energy and spirit that have made Pike Place Market a Seattle icon for nearly a century.
About Square
Square helps businesses turn transactions into connections and businesses into neighborhood favorites.
In 2009, Square started with a simple invention – the first mobile card reader, which changed how the entire financial system thinks about small businesses. Square has since grown into a global business platform helping millions of sellers of all sizes participate and thrive in their communities. Whether independently run or a global chain, Square understands that sellers succeed when they have the freedom to focus on the experiences that keep customers coming back. From point of sale and payments to online commerce, staff management, cash flow tools, and more, Square brings together the tools sellers need to run and grow on one intelligent platform. For more information, visit squareup.com.
Disclaimer: Offline payments are processed automatically when you reconnect your device to the internet and will be declined if you do not reconnect to the internet within 24 hours of taking your first offline payment. By enabling offline payments, you are responsible for any expired, declined, or disputed payments accepted while offline. Square is unable to provide customer contact information for payments declined while offline. Offline payments are not supported on older versions of Square Reader for contactless and chip (1st generation, v1 and v2).
Photo courtesy of Square
