Samsung Canada and Collective Arts Announce the Three Winners of Samsung True North Tunes

TORONTO--(BUSINESS WIRE)--Oct 5, 2026--

Samsung Canada, in partnership with Collective Arts, today named the three inaugural grand finale winners of Samsung True North Tunesalong with three curator picks, marking a new chapter for a national artist-development program that attracted over 2,000 artist submissions from across the country.

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The three winners were recognized as Fan Favourites selected based on votes across social media and the Samsung True North Tunes website. Apart from the grand finale winners, three additional artists who participated in the Samsung True North Tunes contest were selected by the program’s curators based on their Distinctive Sound, Marketability, Collaboration Potential and Growth Potential as they continue their music journey.

Grand Finale Samsung True North Tunes Winners:

Curator Picks:

Turning Discovery into Real Career Opportunities

For the three grand finale winners and the curator picks, being selected is not the end of the journey, it unlocks the next stage. Samsung True North Tunes is designed to turn national discovery into real career opportunities by connecting emerging artists with the industry relationships, live stages, creative experiences and audiences that can help them build momentum beyond the program.

Each grand finale winner will receive individualized support based on where they are in their career, including:

* Curated Picks will receive: studio recording time, executive mentorship, and their own Collective Arts custom beer cans.

“The depth of talent and passion we’ve seen throughout Samsung True North Tunes is inspiring,” said Tafari Jilany, Head of Corporate Marketing, Samsung Canada.“Our three grand finale winners and curator picks represent the next wave of Canadian music. Through Samsung technology and a national platform, we are proud to give these artists the exposure and tools they need to reach new audiences and take their careers to the next level.”

“Building a career as an emerging artist today is about much more than just making good music, it’s about finding your circle and navigating a complex industry,” saidToni Shelton, VP Brand & Strategy at Collective Arts. “Samsung True North Tunes serves as a bridge between talented musicians and the broader ecosystem around them. By putting these artists on stages, introducing them to key industry networks, and pairing them with experienced mentors, we’re creating a conduit for meaningful relationships that will continue to support them long after the program wraps.”

The Next Stage for the Three Grand Finale Winners and Curator Picks

To celebrate the winners, Samsung Canada and Collective Arts will host an exclusive showcase on November 21, 2026, at the Collective Arts venue in Toronto.

The evening will feature live performances, the official unveiling of their custom-designed Collective Arts beverage cans, and an industry mixer bringing together mentors and music partners.

Building on its inaugural year, Samsung True North Tunes is expected to return in 2027, continuing to create opportunities for emerging Canadian artists to connect with new audiences, industry relationships and experiences that can help move their careers forward.

Canadians can meet the three grand finale winners and curator picks, discover their music and follow what comes next in their True North Tunes journey at: truenorthtunesmusic.ca.

About Samsung Electronics Canada Inc.

Samsung Electronics Canada inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, and digital appliances. For more information, visit samsung.com/ca.

About Collective Arts

Collective Arts is a lifestyle beverage company founded on the belief that creativity should be part of everyday life. Since 2013, the brand has supported and featured thousands of artists and musicians from around the world, using its platform to bring art, music, and culture into everything it creates.

Samsung Canada and Collective Arts Announce the Three Winners of Samsung True North Tunes

DALLAS (AP) — San Jose Sharks star center Macklin Celebrini was scratched from the team’s lineup at the Dallas Stars on Monday night because of a lower-body injury, and coach Ryan Warsofsky said the 20-year-old face of the franchise was still being evaluated.

The Sharks announced a few minutes before puck drop that Celebrini would not be playing. The recently named captain took part in warmups but left the ice earlier than usual.

Warsofsky had no update on the severity of Celebrini's injury when asked afterward.

Former Stars forward Ty Dellandrea made his season debut in place of Celebrini, who assisted on Igor Chernyshov’s overtime goal Saturday against Los Angeles.

San Jose looked lost without Celebrini, especially defensively, and got dominated 5-0 by the Stars, who won for the first time in three games this season. The Sharks got outshot 26-14.

Celebrini over the summer signed a five-year, $94 million extension. He had five points through two games after ranking fourth in the NHL with 115 last season.

See AP’s full NHL coverage here

San Jose Sharks center Will Smith (2) celebrates with teammate Macklin Celebrini (71) after scoring a goal against the Florida Panthers during the second period of an NHL hockey game in San Jose, Calif., Thursday, Oct. 1, 2026. (AP Photo/Tony Avelar)

San Jose Sharks center Macklin Celebrini (71) skates with the puck against the Los Angeles Kings during the first period of an NHL hockey game, Saturday, Oct. 3, 2026, San Jose, Calif. (AP Photo/Jeff Chiu)