- Establishes a circulation system covering the entire life cycle of waste banners, from collection to recycling and product manufacturing
- Recycled materials converted into feedstock are turned back into banner fabric and supplied to local communities
SEOUL, South Korea, Oct. 6, 2026 /PRNewswire/ -- SK chemicals is moving to build a collaborative framework for a circular economy for waste banners.
SK chemicals announced on 6th that it has formed the Waste Banner Resource Circulation Consortium with MOA, Daehan Media, Upcloth, and the Resource Circulation Team of Seogwipo City, Jeju Special Self-Governing Province, and is launching full-scale collaboration. The consortium was established following the challenge on waste banner processing and circular economy development that SK chemicals put forward at the Solveathon idea competition, held in conjunction with the Social Value Festa and hosted by the Korea Chamber of Commerce and Industry and the Ministry of the Interior and Safety.
The four participating organizations will each take charge of collecting waste banners in their respective regions, while drawing on their individual expertise in areas such as pre-processing, distribution, and sales to build, together with SK chemicals, the entire process spanning recycling, product manufacturing, and distribution.
By region, MOA and Daehan Media will be responsible for collecting waste banners in the Gyeongsang region, Upcloth in the Honam region, and Seogwipo City in Jeju. Upcloth, which has experience operating collection and sorting systems based at local Self-Sufficiency Centers, will also pursue local job creation by employing participants in self-sufficiency programs and people with disabilities.
Waste banners collected through the four organizations' collaboration will be sent to MOA, which specializes in pre-processing, to be processed into a form and quality suitable for chemical recycling. They will then be converted into feedstock using SK chemicals' depolymerization technology and transformed into materials that can once again be used to make banners. Daehan Media will take part as the production partner for the chemically recycled banner fabric, supplying it to each region through its nationwide sales network.
Seogwipo City, the only local government among the participating organizations, will also work on establishing the necessary institutional framework so that the entire cycle, from the collection of waste banners to the reuse of chemically recycled banners, can be completed within the region.
The company estimates that more than 1,000 tons of waste banners are generated each year in the Gyeongsang, Honam, and Jeju regions participating in the project. It expects that once resource circulation systems for waste banners are established in each region through this project, the volume of waste banners sent to landfills and incinerators will be significantly reduced, and the foundation for resource circulation will be expanded.
Because banners are typically used only once for events, elections, and similar purposes, most have been landfilled or incinerated after a short period of use. To address the waste problem, efforts have been made to upcycle waste banners into products such as tote bags and waste collection bags, but critics have pointed out that these, too, amount to no more than one-time recycling.
According to the Ministry of Climate, Energy and Environment, approximately 6,000 tons of waste banners are generated in Korea each year, and about 70% of them are reportedly landfilled or incinerated.
The initiative is significant in that it tackles the waste banner problem by building a sustainable structure in which waste banners are turned back into banners through depolymerization technology. SK chemicals' depolymerization technology breaks waste plastics down to the molecular level, returns them to feedstock, and then repolymerizes them. Unlike conventional mechanical recycling, which involves shredding, washing, and remelting waste, depolymerization converts waste into feedstock through a chemical process, structurally eliminating the effects of prior use, color, and impurities. As a result, while mechanical recycling is currently limited to high-quality waste streams such as clear PET bottles, depolymerization makes it easier to recover resources from a wide variety of waste plastics, including textile-based waste banners. In addition, because quality does not degrade even after repeated recycling, it is regarded as a technology ideally suited to recycling waste banners.
Through the consortium, SK chemicals aims to build a new model for region-based waste banner circulation, in which waste generated in a region is turned back into resources within that same region. The company plans to establish and standardize provincial-level collection and sorting systems for waste banners, along with the institutional foundation to support them, taking into account each region's characteristics and existing collection systems. It then intends to expand its reach by replicating this model in other regions.
A representative of SK chemicals said, "Waste banners are a waste issue that most local communities are grappling with, but each region's circumstances and approaches differ to some extent. Through collaboration with the participating organizations, we will broaden the scope to the metropolitan and provincial level to build waste banner circulation systems, and create real success stories of turning waste banners back into banners."
Meanwhile, SK chemicals has been steadily expanding its cooperation with local governments to establish a stable collection and recycling system for waste banners. Starting with a memorandum of understanding (MOU) on waste banner resource recovery signed with the City of Gunsan and Revelop in August 2024, the company went on to sign MOUs with the Ministry of the Interior and Safety and the cities of Sejong, Gangneung, Cheongju, Naju, and Changwon in June 2025, and with the City of Seoul in August of the same year. In addition, together with the Ministry of the Interior and Safety and the Korea Chamber of Commerce and Industry, it held an open call for ideas on building a nationwide supply chain through the 2026 Solveathon for Overcoming Regional Decline, broadening its search for partners to include the private sector.
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SK chemicals Builds Regional Circular Economy Models for Waste Banners
SK chemicals Builds Regional Circular Economy Models for Waste Banners
Local cuisine emerges as the region's strongest dining force, as traditional restaurant settings give way to fluid, social spaces
SINGAPORE, Oct. 6, 2026 /PRNewswire/ -- Marriott International has unveiled Future of Food 2027, its latest report exploring food and beverage trends across Asia Pacific excluding China. Drawing on conversations with leading chefs, hospitality experts and regional influencers, alongside insights from Marriott International properties across the region, the report reveals a pivotal transformation: the rise of place. As dining breaks free from traditional restaurant boundaries into fluid, social formats, diners increasingly seek experiences that are hyper-local, authentic and deeply connected to their destination.
Across Asia Pacific excluding China, diners are increasingly seeking authenticity and connection. Demand for authentic local signature dishes is surging, with 95% of surveyed properties identifying this as the biggest trend in their market. At the same time, dining is no longer confined to the traditional restaurant setting. Guests are gathering across bars, lounges, counters and flexible spaces, turning hotels into social and cultural hubs where guests move fluidly throughout the day. The result is a new era of dining where the story behind what people eat and where they eat matters more than ever.
"Across Asia Pacific, we're witnessing a shift toward intimate, locally-rooted experiences, where smaller, intentional spaces replace traditional formal dining models," said Petr Raba, Vice President of Food & Beverage, Marriott International, Asia Pacific excluding China. "Hotels are becoming cultural storytellers, embedding regional talent, locally sourced ingredients and authentic connection into every aspect of the dining experience to create spaces that feel distinctly of their place."
Key Trends Shaping the Future of Food
- The Spatial Shift
Dining is moving beyond the traditional restaurant model as guests increasingly lean toward more flexible, social and experience-led spaces. Across Asia Pacific excluding China, nearly half of the surveyed properties report a growing demand for casual venues such as lounges, bars and outdoor settings, while emerging concepts are embracing intimate 40 to 60-seat footprints with distinct identities. In Vietnam, 71% of surveyed properties report growth in bar and lounge dining, reflecting the growing appeal of more fluid dining experiences. An invisible layer of technology is supporting this shift, with AI enhancing everything from menu development and marketing to staffing and guest insights, allowing teams to focus on delivering more personalized hospitality. 100% of restaurants and bars surveyed in Thailand are already using AI in their operations. - The Local Advantage
Local cuisine has become the defining force shaping dining decisions across the region. Demand for authentic local signature dishes is now the strongest trend identified by 95% of the surveyed properties and outweighing value for money when guests choose where to dine. Hotels are responding by building menus around ingredients and stories rooted in their destinations. At Hearth at The Ritz-Carlton, Perth, for example, a signature dish featuring local Wagin duck showcases Western Australia's produce while reflecting the restaurant's seasonal, locally driven philosophy. Over the past year, four in five properties have introduced new local ingredients from Kyoto vegetables in Japan to Kampot sea salt in Cambodia-inspired menus and indigenous spices across Southeast Asia, while nearly three-quarters report local ingredients appearing more frequently in beverage menus. This trend is particularly pronounced in India and Indonesia, where demand for local signature cuisine reaches 71% and 67% respectively, highlighting a growing desire for dining experiences that tell the story of a destination. - 99-Minute Fine Dining
Fine dining is undergoing a temporal revolution with up to five memorable courses delivered in under two hours, replacing four-hour tasting menus with ten-plus courses. Across the region, 58% of properties report that the average fine dining experiences last between 1.5 and 2 hours. Singapore has emerged as one of the region's fastest-paced fine dining markets with 85% of restaurants reporting an average time of 1.5 hours. Restaurants are adapting by simplifying menus, introducing more a la carte options and focusing on standout moments over the number of courses. In South Korea, one in five establishments have already reduced the number of courses served, while 30% of fine-dining restaurants in the Philippines have introduced a la carte menus. Australia sees both fewer courses and shorter service times, with the conversation shifting toward "wow moments" rather than course quantity.
Additional Report Highlights:
- Eat Well, Eating Your Age: Wellness has become a core dining consideration, with ingredients rooted in Asia Pacific's rich food traditions finding renewed relevance among modern travelers. Today, 97% of surveyed Marriott International properties in Asia Pacific excluding China serve dishes associated with health and longevity, while wellness increasingly extends beyond the plate to healthier mini-bars and wellness-focused turndown experiences.
- The Modern Menu: Across Asia Pacific, menus are becoming more expressive and multi-sensory, with texture rising alongside flavor as a defining element of the dining experience. At the same time, plant-forward dining is accelerating, prompting Marriott International to introduce its APEC Plant-Forward Program across the region in 2027, making it one of the first major global hotel groups to integrate plant-forward dining into its operational foundation permanently.
- Alcohol Alternatives: The low- and no-alcohol movement has evolved from niche trend to hospitality mainstay, with 42% of Marriott International restaurants and bars surveyed in Asia Pacific excluding China reporting increased sales of non-alcoholic beverages. From premium spirits to alcohol-free pairings, guests are increasingly seeking sophisticated alternatives without compromise.
Looking Ahead
Asia Pacific's F&B landscape is fundamentally shifting toward authenticity and intentionality. Hotels and restaurants thriving in 2027 are those that understand their place deeply - its ingredients, culture, people and design experiences around that foundation. They are creating smaller, more distinctive spaces where technology elevates genuine hospitality, while telling stories that connect guests emotionally to destination and cuisine. The result is a regional dining scene that feels less like a global template adaptation and more like a collection of distinctive, culturally rooted experiences.
About Marriott International
Marriott International, Inc. (Nasdaq: MAR) is based in Bethesda, Maryland, USA, and encompasses a portfolio of compelling brands across luxury, premium, select, midscale, extended stay, and all-inclusive, with over 10,000 properties in 148 countries and territories, as of June 30, 2026. Marriott franchises, operates, and licenses hotel, residential, timeshare, yacht, outdoor, and other lodging products all around the world. The company offers Marriott Bonvoy®, its highly awarded travel platform. For more information, please visit our website at www.marriott.com, and for the latest company news, visit www.marriottnewscenter.com. In addition, connect with us on Facebook and @MarriottIntl on X and Instagram.
Download the full Future of Food 2027 reporthere to explore the complete trends shaping Asia Pacific's culinary future.
Access high-resolution images and media assets here.
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THE RISE OF PLACE: MARRIOTT INTERNATIONAL REVEALS ASIA PACIFIC'S FUTURE OF FOOD
